Drawing Room India

What Drawing Room India does

Drawing Room India Pvt. Ltd. is a privately held, Gurgaon-based 2D animation and animatic production studio founded in 2007, operating with 11-50 employees as a boutique B2B professional services firm. The company produces animatics, narramatics, photomatics, storyboards, full 2D animations, illustrations, audio-visual content, and infographics for advertising and brand-communications campaigns, serving as a pre-production and content-production partner rather than a software or platform vendor. Its client base consists almost entirely of large Indian consumer brands and their advertising agencies, with a heavy concentration in food, beverage, and snacks (PepsiCo brands including Pepsi, Lays, Doritos, Mountain Dew, 7UP, Kurkure, Quaker Oats; plus Horlicks, Boost, Mother Dairy, ITC Classmate, Tata Gluco Plus, Budweiser, Lipton, Domino's, PVR).

The studio generates revenue on a project-based, professional-services basis, with work quoted per scope and no publicly disclosed pricing, retainers, or subscription offerings. Go-to-market is direct enterprise engagement: the company acquires clients through brand-marketer and agency relationships, supported by an online portfolio (website plus YouTube-hosted showreels) that functions as the primary marketing channel. Distribution is single-country (India), with no disclosed international footprint, partners, or reseller network. There are no announced funding rounds, M&A activity, or institutional investors, and the company appears to be owner-operated with two named operational contacts (Praveen Karki, Sanjay Ojha) and a general Gmail-managed inbox as the primary external contact point. The technology stack is service-led (creative production talent and tools) rather than platform-led, with no disclosed proprietary software, APIs, or AI/ML components.

Name

Drawing Room India

Legal name

Drawing Room India Pvt. Ltd.

Website

https://drawingroomindia.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Drawing Room India is a Gurgaon-based, privately held 2D animatic and storyboard production studio serving major Indian consumer brands and advertising agencies through project-based professional services since 2007.

Ownership category

akta.pro rank

Product category

Animation Services

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Motion Graphics & Title Design (MPADACAD)

akta.pro secondary industry

Motion Graphics & Titling (2D/3D, Broadcast Graphics) (MPADAGAD)

Keywords

• 2D animation services
• Animatic production
• Storyboard design
• Pre-visualization services
• Advertising animation

Headquarters

HQ city

Gurgaon

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Animation and Storyboard Production Services: Project-based professional services for creating animatics, narramatics, storyboards, illustrations, and animations for advertising and marketing campaigns. Revenue is generated through client projects for major brands and agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Drawing Room India is a full-service 2D animatic production studio that creates pre-visualization and animation content for advertising campaigns. Its offering spans Animatics, Narramatics, Photomatics, Storyboards, Illustrations, full 2D Animations, Audio-Visual production, and Infographics, delivered to consumer brands and creative agencies as project-based work.

Product overview

Drawing Room India is a full animatic production company based in Gurgaon, India, with over 10 years of experience working with world-renowned brands and agencies. The company offers a comprehensive suite of visual content creation services under one roof: Animatics (pre-production animation), Narramatics (animated storytelling), Photomatics, full Animations, AV (Audio-Visual) production, Storyboards, Illustrations, and Infographics. These services work together to support the complete pre-production to production pipeline for advertising and brand communications, from initial storyboarding through final animated content delivery.

Differentiator

Problem solved

Functional benefit

Products and services

• Animatics Pre-production animation services that visualize timing, sequencing, and movement for advertising and film projects, providing clients with a preview of the final production.
• Narramatics Animated narrative content combining storytelling with animation, creating engaging brand stories with memorable characters and visual direction for advertising clients.
• Photomatics Photography-based animatic services combining still images with motion to create pre-visualization content for advertising and brand campaigns.
• 2D Animations Full-service 2D animation production creating charming and characterful animations with distinct visual direction for brand campaigns.
• AV (Audio-Visual) Production Audio-visual content production services for brand communications and advertising campaigns.
• Storyboards Storyboard creation services for film, video, and advertising projects, visually planning sequences before production.
• Illustrations Creative illustration services with diverse artistic styles, crafting playful and unique visuals to capture brand mood and feel for advertising clients.
• Infographics Animated infographic content production that makes data and information visually engaging and easy to understand for brand communications.

Named customers17 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Direct peers

• Hornet Inc. New York-based animation and motion design studio producing commercials, branded content, and short-form animation for global brands and agencies. Comparable in offering 2D/3D animation production services for advertising clients.
• The Line Animation: Animation studio focused on commercials, music videos, and branded content with a strong track record in character-based 2D animation for advertising clients. Directly comparable as a creative animation studio serving commercial brand work.
• Mighty Coconut: Commercial animation and design studio delivering 2D and 3D animation, motion design, and content for advertising agencies and brands. Directly comparable as a similarly-sized animation studio serving commercial and advertising work.
• Buck: NYC-based animation and design studio specializing in commercial advertising, brand content, and motion design for global brands including Nike, Google, and Apple. Operates as a direct competitor in the premium 2D/3D animatic and animation market for advertising campaigns.
• Furlined: Independent animation and design studio producing commercials and brand content with a focus on character-driven storytelling for global brands. Comparable as a boutique animation studio serving advertising and brand narrative work.
• Psyop: Independent animation and visual effects studio producing award-winning commercials, branded content, and short films for global brands such as Adidas, Puma, and Nike. Directly comparable as a premium animation studio serving advertising and brand storytelling needs.
• Duck Studios: Independent animation and motion graphics studio producing commercials, broadcast graphics, and branded content for agencies and brands. Directly comparable as a boutique animation studio specializing in advertising-driven 2D and motion graphics work.

Regional players

• Green Gold Animation: India-based animation studio best known for the Chhota Bheem franchise, producing 2D animation content and consumer products. Comparable as a domestic Indian 2D animation production company, though focused on IP/series rather than advertising.
• DQ Entertainment: Hyderabad-based animation and gaming company producing animated TV content, feature films, and games with global distribution. Comparable as an Indian-headquartered animation production house, though oriented toward long-form series rather than advertising animatics.
• Toonz Animation Group: India-headquartered animation studio with global operations producing animated series, feature films, and game art. Comparable as an Indian animation studio serving entertainment and commercial work, though primarily in IP-based series rather than advertising animatics.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drawing Room India