Cyclox

What Cyclox does

Cyclox is a UK-registered cycling advocacy charity (Charitable Incorporated Organisation, charity number 1190137) operating in Oxford and Oxfordshire under the tagline 'the voice of cycling in Oxford'. Founded in September 2003 out of Oxford Friends of the Earth, the organisation is run almost entirely by trustees and volunteers supported by a small employed staff team (including a Coordinator, Treasurer, Honorary Secretary and Sanctuary Wheels Project Coordinator) and governed through approximately ten board meetings per year. Its mission is to enable more people in Oxford to cycle more often and more safely, organised around three pillars: Advocate (lobbying Oxford City Council, Oxfordshire County Council and the two universities), Collaborate (working with local active travel groups and partners) and Engage (listening to members and communities).

Cyclox's 'products' are advocacy outputs and community programmes rather than commercial goods. Core offerings include policy campaigns (notably the Vision Zero – Safe Streets for All campaign), formal responses to planning consultations, community programmes such as Bikes for Key Workers (which matched 380 donated bikes to NHS and social care staff in 2020–21), Sanctuary Wheels (free refurbished bikes, locks, lights, helmets and tuition for refugees), Kidical Mass family rides, Bike Week events, Dr Bikes maintenance sessions, and adult cycle training delivered via partner organisations (Broken Spoke, CyclAbility, New Riders Oxford, Windrush Bike Project). Information products include the interactive Google cycle map of Oxford, the OpenStreetMap-based Oxford Cycle Map produced with Transport Paradise (Richard Mann), the expanded Google cycle map of Oxfordshire produced with Cycling UK Oxfordshire, the printed Oxford Cycle Map (sold for £1 at stalls, free to new members), and the Cyclox Design Guide 2026, a downloadable PDF setting out best-practice expectations for cycling infrastructure.

Cyclox is a registered charity, not a commercial enterprise, and therefore has no commercial pricing or revenue model. Income is generated through individual and household memberships (annual, with benefits including a free printed map and 15% off Bike Register kits), tax-efficient donations channeled via Wonderful.org (ref 1190137, no platform fees, with Gift Aid) and JustGiving campaign pages for restricted-purpose giving (Sanctuary Wheels tiers of £20 for a lock-and-lights bundle and £60 for a full bike), plus project-specific grants from bodies such as Active Oxfordshire and the Foundation for Integrated Transport. Operating geographies are restricted to Oxford and Oxfordshire, the customer base is overwhelmingly individual cyclists, would-be cyclists, key workers, refugees, women and girls, and families, and the strategic plan covers 2023–2026.

Name

Cyclox

Legal name

Cyclox

Website

https://cyclox.org

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

1–10 employees

Short description

Cyclox is a UK-registered cycling advocacy charity (CIO, charity number 1190137), founded in 2003, that campaigns for safer cycling infrastructure and runs community programmes in Oxford and Oxfordshire for residents, key workers, refugees, women, children and adult learners.

Ownership category

akta.pro rank

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership fees: Individual and household membership options underpin ongoing supporter revenue and grant leverage; members also receive benefits such as discounts and free printed cycle map.
2. Donations: Charitable donations collected via Wonderful.org (no fees charged to donor or charity), with optional Gift Aid for UK taxpayers. Used to fund campaigns, projects and staff working on the Vision Zero – Safe Streets for All campaign.
3. Grants and project funding: Grant funding supports specific projects (e.g., Bikes for Key Workers, Sanctuary Wheels). Funded by donors and grant bodies; staff member leads on fundraising.
4. Project-based giving (Sanctuary Wheels): Targeted giving for the Sanctuary Wheels project (free refurbished bikes for refugees), with donation tiers such as £20 (lock and lights for one bike) and £60 (full bike for one refugee) processed via JustGiving.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Cyclox is a member-supported cycling advocacy charity that campaigns for better cycling infrastructure in Oxford and runs community programmes such as Bikes for Key Workers and Sanctuary Wheels, which refurbish and donate bikes to NHS/social care staff and refugees. It also produces cycling information resources — an interactive Google cycle map of Oxford, an OpenStreetMap-based Oxford Cycle Map (with printed copies sold for £1) and a Cyclox Design Guide for a Better Oxford — and lobbies Oxford City Council, Oxfordshire County Council, and the two universities on active-travel policy.

Differentiator

Problem solved

Functional benefit

Products and services

• Cyclox Membership Annual individual or household membership subscription that funds Cyclox's advocacy and community work; members receive a free printed Oxford Cycle Map in their welcome pack, 15% off Bike Register kits, and other benefits.
• Bikes for Key Workers project Community programme that refurbishes and matches donated bikes to NHS and social care staff across Oxford for safer commuting; over 200 (later ~380) bikes matched between 2020–21.
• Sanctuary Wheels Refugee-focused community programme delivering free refurbished bikes, locks, lights, helmets and translated cycle tuition to refugees and asylum seekers across Oxfordshire, including those fleeing the war in Ukraine.
• Printed Oxford Cycle Map Printed version of the OpenStreetMap-based Oxford Cycle Map, sold at Cyclox stalls for £1 (and provided free to new members in welcome packs); shows routes suitable for different cyclist types with busyness, safety, dismount, barriers, bike shops and parking information.
• Cyclox Design Guide for a Better Oxford (2026) Downloadable PDF design guide setting out clear, best-practice expectations for safe, inclusive and high-quality cycling infrastructure in Oxford, aligning with national policy and supporting local objectives on road safety, climate action, public health and active travel; aimed at councils, planners and decision-makers.

Named customers5 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

26 partnerships are on record, tiered core, major and minor.

• Oxford City CouncilcoreStrategic or Co-development PartnerCyclox lobbies Oxford City Council for better cycling provision and is a key stakeholder on active travel policy; co-partnered on the Bikes for Key Workers project and on pavement parking/enforcement campaigns.
• Oxfordshire County CouncilcoreStrategic or Co-development PartnerPrimary advocacy target on bus gates, Low Traffic Neighbourhoods, COVID-19 active travel funding allocation, and Woodstock Road active travel improvements; Cyclox submitted extensive consultation responses.
• University of OxfordcoreStrategic or Co-development PartnerOne of the two universities Cyclox collaborates with to raise awareness of cycling and call for better cycling provision; University of Oxford students can access funded cycle lessons via Broken Spoke.
• Oxford Brookes UniversitymajorStrategic or Co-development PartnerCo-hosted a conference on co-creating a cycling environment for people of all ages with Sir Muir Gray as keynote speaker.
• Active OxfordshirecoreStrategic or Co-development PartnerCo-leads the Bikes for Key Workers and Sanctuary Wheels projects with Cyclox; partnership extends to advocating for active travel across Oxfordshire and engaging women and girls through JoyRiders.
• Asylum WelcomemajorStrategic or Co-development PartnerCo-runs the Sanctuary Wheels project to provide free refurbished bikes, locks, lights, helmets and translated tuition for refugees across Oxfordshire.
• Oxfordshire Fire and Rescue ServicemajorImplementation/ SI/ Consulting PartnerPartner on Sanctuary Wheels Bike Donation Days across Oxfordshire to collect, refurbish and safety-check donated bikes.
• Broken Spoke Bike Co-opmajorImplementation/ SI/ Consulting PartnerProvides one-to-one cycle training in Oxford city centre and co-led the Bikes for Key Workers project; University of Oxford students receive funded cycle lessons here.
• CyclAbilitymajorImplementation/ SI/ Consulting PartnerRuns two free inclusive adult cycling sessions per week at Horspath Athletics & Sports Ground (OX4 2RR); Cyclox lists as a partner for adult cycle training.
• Avanti Cycling (New Riders Oxford)minorImplementation/ SI/ Consulting PartnerRuns free adult cycle training sessions at community hubs across Oxford; Cyclox lists New Riders Oxford on its cycling info page.
• Windrush Bike ProjectminorImplementation/ SI/ Consulting PartnerRuns supported 'Rusty Riders' rides in Witney every fortnight for adults returning to cycling.
• Transport Paradise (Richard Mann)coreTechnology or IntegrationCreated the OpenStreetMap-based Oxford Cycle Map; Cyclox part-funded the map and promotes it via the Cycling Info page and printed copies at events.
• Cycling UK OxfordshiremajorStrategic or Co-development PartnerLaunched the Google cycle map of Oxfordshire (covering Abingdon to Witney), created by around 60 experienced cyclists and campaign groups across the county; Cyclox promotes it on its cycling info page.
• SustransminorStrategic or Co-development PartnerNational Cycle Network routes used in Cyclox's Google Street View campaign and on local cycle routes; cited as inspiration for connected cycling and walking infrastructure.
• CoHSAT (Oxfordshire's Coalition for Healthy Streets and Active Travel)majorStrategic or Co-development PartnerCyclox is a member of CoHSAT; partners submit joint responses on disproportionate focus on negative cyclist behaviour and on pavement parking / active travel policy.
• Oxfordshire Cycling NetworkminorGTM or Marketing PartnerCo-developed the 5 key questions put to parliamentary candidates ahead of the 2019 General Election as part of the Vote Bike campaign.
• Bicester Bike Users GroupminorGTM or Marketing PartnerCo-developed the 5 key questions put to parliamentary candidates ahead of the 2019 General Election.
• Low Carbon Oxford NorthminorStrategic or Co-development PartnerCo-created the Oxford Travel Options website, which aggregates sustainable travel information including cycling within and outside Oxford.
• Zero Carbon Oxfordshire Partnership (ZCOP)minorStrategic or Co-development PartnerCo-created the Oxford Travel Options website, with additional funding from the Foundation for Integrated Transport.
• Wonderful.orgcoreChannel Partner/ Reseller/ DistributorHosts Cyclox's donation page (ref 1190137); Wonderful does not charge fees to donors or to Cyclox, and supports Gift Aid.
• Google (Google Street View / Google Maps)majorTechnology or IntegrationGoogle Street View was used to publish Oxford's car-free walking and cycling routes; Google Maps powers Cyclox's interactive cycle map of Oxford.
• Farcycles (Faringdon)minorStrategic or Co-development PartnerCovered as a community cycling example in Cyclox news; led by Lyn Williamson, demonstrating how local communities encourage people of all ages to cycle.
• Cowley Road Condors Cycling ClubminorStrategic or Co-development PartnerFeatured in Cyclox coverage of Tandem Women on Wheels (Raz Marsden and Cat Dixon) Guinness World Record attempt.
• OxwashminorStrategic or Co-development PartnerFeatured at a Cyclox-hosted public meeting on cargo bikes; uses cargo bikes for all deliveries in Oxford and shared data on pinch points to inform infrastructure improvements.
• Pedal & PostminorStrategic or Co-development PartnerFeatured at Cyclox's cargo bike public meeting; delivers goods by bike across Oxford including NHS specimen deliveries and local producer orders.
• Oxford Pedestrians' Association (OxPA)minorStrategic or Co-development PartnerJoint demand for input on Council proposals to allocate £3m COVID-19 active travel fund in Oxford.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Sustrans: UK-wide charity that designs and delivers walking and cycling infrastructure (including the National Cycle Network) and advocates for active travel. Already a Cyclox partner, and a structural incumbent operating at a national scale that Cyclox relates to as a local affiliate.
• Cycling UK: National cycling charity covering advocacy, route development, member services and events. Cited as a Cyclox partner (Cycling UK Oxfordshire) and the natural national-level umbrella to which Cyclox is the local Oxford equivalent.

Others

• Active Oxfordshire: County-level active partnership promoting physical activity across Oxfordshire. Existing Cyclox partner on Bikes for Key Workers and Sanctuary Wheels; an adjacent enabling organisation with a broader sport-and-activity remit than Cyclox's cycling focus.
• Living Streets: UK charity advocating for walkable streets and pedestrian-friendly policy. Operates a similar advocacy-and-campaign model to Cyclox but on the walking side of active travel; thematically aligned and co-lobbies at council level.
• Broken Spoke Bike Co-op: Oxford-based bike co-operative providing cycle training, refurbished bikes and community workshops. An existing Cyclox partner and a comparable local grassroots cycling organisation operating in the same community programs space.

Emerging players

• Wheels for Wellbeing: UK charity focused specifically on inclusive cycling and access for disabled cyclists. Comparable advocacy-plus-community model to Cyclox but with a narrower, more specialised user constituency.

Direct peers

• London Cycling Campaign: London's primary city-level cycling advocacy charity; runs campaigns, community rides, training and infrastructure lobbying on a comparable model to Cyclox but at a metropolitan scale. Closest structural peer in terms of advocacy-plus-community approach.
• Manchester Cycling Campaign: Local cycling advocacy organisation in Greater Manchester, with similar policy and community engagement work. Comparable single-city, member-supported advocacy structure to Cyclox.
• Bristol Cycling Campaign: Bristol-based local cycling advocacy charity running campaigns, ride events and policy engagement. Mirrors Cyclox's city-level, member-led advocacy and community engagement model.
• Cambridge Cycling Campaign: Long-running city-level cycling advocacy charity serving Cambridge, with comparable activities (campaigns, infrastructure consultation responses, events, member-led governance). Highly analogous in scope and operating model to Cyclox.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/cycloxoxford
• Facebookfacebook.com/Cycloxfanpage
• LinkedInlinkedin.com/company/cyclox-oxford

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cyclox