Camcycle (Cambridge Cycling Campaign)

What Camcycle (Cambridge Cycling Campaign) does

Camcycle (legally Cambridge Cycling Campaign, registered charity no. 1138098) is a Cambridge, UK-based non-profit advocacy organisation founded in 1995 that campaigns for more, better and safer cycling in Cambridgeshire. Self-described as England's largest cycling lobby group outside London, it serves primarily cyclists and would-be cyclists in the region, working closely with Cambridgeshire County Council, Cambridge City Council, the Greater Cambridge Partnership, the Combined Authority and the Mayor of Cambridgeshire & Peterborough to shape local transport policy. Its outputs include advocacy submissions on infrastructure consultations, the long-running 'Making Space for Cycling' design guide authored on behalf of Cyclenation, a quarterly print magazine (171 issues since 1995), a weekly email newsletter, the Cyclescape online discussion forum, the CycleStreets journey planner, printed and online cycle route maps, and community events including the annual Reach Ride and the Cambridge Festival of Cycling.

The organisation is community-led rather than technology-led. It operates with a small paid team of three part-time staff (CEO Anna Williams, Organisational Development Manager Rosamund Humphrey, Finance Assistant Sarah Ackroyd, Communications Officer Becca Thomas) supported by 11 elected trustees and a wider volunteer base. The technology footprint consists of a website and blog at camcycle.org.uk plus the Cyclescape discussion platform — no apps, no APIs, no integrations — and there is no evidence of AI/ML capability. Major campaigns have included the Chisholm Trail (advocated since 1998, opened 2021), Spaces to Breathe during COVID-19, Zero Carbon Streets, Save Our Cycles, School Streets and the current 20mph zone expansion push.

Revenue is generated through tiered annual membership subscriptions (£6 budget, £33 individual, £42 household, £150 donor), individual donations, a corporate supporter programme (Arm £5,000 in 2020, CDP £5,000 in 2021, others) and matched-funding campaigns such as the 2026 Big Give Earthraise, which targets £32,000. The organisation is membership-governed (trustees elected at the AGM) and is currently transitioning from its existing charitable constitution to a Charitable Incorporated Organisation (CIO) structure under a new 2025–2029 strategy, 'More cycling for a better future', developed with external consultancy Fair Collective.

Name

Camcycle (Cambridge Cycling Campaign)

Legal name

Cambridge Cycling Campaign

Website

https://camcycle.org.uk

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

1–10 employees

Short description

Camcycle is a Cambridge, UK-based registered charity founded in 1995 that campaigns for more, better and safer cycling in Cambridgeshire. Self-described as England's largest cycling lobby group outside London, it serves over 1,700 members and works with local authorities on cycling infrastructure policy.

Ownership category

akta.pro rank

Product category

Cycling Advocacy Services

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Bicycle Programs & Bike Share (Parking, Repair, Rentals) (EDALAKAE)

Keywords

• Cycling advocacy services
• Membership charity organization
• Active travel campaigns
• Cycling infrastructure planning
• Community cycling engagement

Headquarters

HQ city

Cambridge

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership subscriptions: Annual membership fees from over 1,700 members supporting the charity's expenses including office, staff work and campaigning costs
2. Donations: Individual donations and fundraising campaigns such as the Big Give Earthraise campaign targeting £32,000 in 2026
3. Corporate partnerships: Bespoke partner packages for local businesses including social media publicity, magazine advertising discounts, dedicated news and employee membership discounts. CDP donated £5,000 in 2021, Arm donated £5,000 in 2020.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Camcycle is a membership-based cycling advocacy charity that campaigns for more, better and safer cycling infrastructure in and around Cambridge. It delivers this through direct engagement with local authorities, quarterly publications, community events including the Reach Ride and Cambridge Festival of Cycling, design guidance such as Making Space for Cycling, and resources for current and prospective cyclists.

Product overview

Camcycle is a charitable advocacy organization (not a technology product company) that campaigns for more, better and safer cycling in Cambridge. Its primary offerings include a quarterly magazine (Camcycle Magazine) published since 1995 with comprehensive cycling news and policy content, the annual Reach Ride event to Reach Fair since 2007, the Cambridge Festival of Cycling, an online cycle journey planner via CycleStreets, printed and digital cycle route maps, and the Cyclescape online discussion forum for member coordination. The organization does not offer software products, APIs, or technology integrations.

Differentiator

Problem solved

Functional benefit

Products and services

• Camcycle Membership

Quantifiable outcome

• Many cycle facilities such as paths, lanes, bridges and cycle parks in the region would not exist without Camcycle campaigning
• +3 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Twelve partnerships are on record, tiered core and minor.

• Big Give Earthraise CampaigncoreGTM or Marketing Partner · 1 April 2026Camcycle participated in the 2026 Big Give Earthraise campaign alongside 337 environmental charities, aiming to raise £32,000 with matched donations. The campaign ran from Earth Day 22 April to 29 April 2026.
• Fair CollectiveminorStrategic or Co-development Partner · 1 December 2024Fair Collective, led by Lucy Roberts and Finn Gearney, assisted in developing Camcycle's 2025-2029 strategy document 'More cycling for a better future' with input from trustees, staff, members and stakeholders.
• Cambridgeshire County CouncilcoreStrategic or Co-development PartnerCamcycle works closely with Cambridgeshire County Council on cycling infrastructure, consultations, and transport policy including the 20mph zone expansion, Milton Road scheme, and Chisholm Trail.
• Cambridge City CouncilcoreStrategic or Co-development PartnerCamcycle collaborates with Cambridge City Council on cycling campaigns including Save Our Cycles bike marking initiative, Sustainable Travel Zone proposals, and planning applications.
• Cambridgeshire Sustainable Travel AlliancecoreStrategic or Co-development PartnerCamcycle helped launch the Cambridgeshire Sustainable Travel Alliance in 2022 and works with partners to contribute to discussions on sustainable travel including Sustainable Travel Zone for Cambridge.
• CyclenationminorStrategic or Co-development PartnerCamcycle wrote the Making Space for Cycling guide on behalf of Cyclenation, the federation of cycle campaign groups. The guide is a widely-used resource for developers on high-quality cycle infrastructure.
• Smarter Cambridge TransportminorStrategic or Co-development PartnerCamcycle supports Smarter Cambridge Transport campaign for sustainable transport infrastructure and works with them on Cambridge Station campaigns for better walking and cycling links.
• Outspoken CyclesminorGTM or Marketing PartnerSpecialist cycling retailer offering cargo bikes, tandems, children's bikes and maintenance training. Offers Camcycle members discounts of up to 15% on training courses. Previously co-located building with Camcycle.
• ZedifyminorStrategic or Co-development PartnerZero-emissions delivery service launched in 2018. Camcycle mentions Zedify in cargo bike campaign context. Zedify co-founder previously at Outspoken Delivery.
• Living Streets CambridgeminorStrategic or Co-development PartnerCamcycle has partnered with Living Streets Cambridge on events including reclaiming pavements and promoting walking and cycling in communities.
• The Fellows HouseminorGTM or Marketing PartnerApartment-style hotel on Milton Road that shares Camcycle publications with residents to promote cycling in Cambridge.
• Mayor of Cambridgeshire & PeterboroughcoreStrategic or Co-development PartnerCamcycle met with the Mayor of Cambridgeshire & Peterborough and Cambridge Growth Company as part of their 2025 anniversary activities and regional influence work.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• London Cycling Campaign: London's regional cycling advocacy charity and the largest cycling lobby group in England. Camcycle explicitly positions itself as England's largest cycling lobby group outside London, suggesting a directly comparable operating model.
• Living Streets: The UK charity for everyday walking that partners with Camcycle on events such as reclaiming pavements. Shares Camcycle's local-authority advocacy approach and complementary active travel focus.
• Cyclenation: The UK federation of local cycle campaign groups. Camcycle is a member organization of Cyclenation and authored the 'Making Space for Cycling' design guide on Cyclenation's behalf.
• Smarter Cambridge Transport: A Cambridge-based sustainable transport advocacy campaign that works alongside Camcycle on Cambridge Station active travel improvements and the Sustainable Travel Zone, sharing overlapping geographic and policy remit.

Broad incumbents

• Sustrans: The UK-wide charity promoting walking, cycling, and public transport with a focus on the National Cycle Network. Operates as a larger, more resourced peer in active travel advocacy with overlapping goals to Camcycle's.
• British Cycling: The national governing body for cycle sport in the UK. While focused on sport rather than transport advocacy, British Cycling operates overlapping membership and engagement infrastructure that interacts with Camcycle's recreational cycling audience.
• Cycling UK: The UK's national cycling charity, providing cyclist membership, advocacy, and route guidance. Camcycle operates at a regional level for a function that Cycling UK fulfills nationally, and Camcycle trustee Sarah Whitebread currently works as Head of Policy and Public Affairs at Cycling UK.
• Bicycle Association: The UK trade association for the bicycle industry. While focused on commercial cycling, the Bicycle Association engages on cycling infrastructure policy in areas where Camcycle also campaigns.

Others

• RoadPeace: The UK national charity for road crash victims and road safety advocacy. Shares Camcycle's interest in reducing road danger for vulnerable users, particularly relevant to Camcycle's 20mph and Safe Junctions campaigns.
• Cambridge Carbon Footprint: A Cambridge-area environmental charity addressing carbon emissions, with Camcycle trustee Sarah Whitebread having previously served on its board. Operates as an adjacent local sustainability peer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/camcycle
• Facebookfacebook.com/CambridgeCyclingCampaign
• LinkedInlinkedin.com/company/camcycle

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Camcycle (Cambridge Cycling Campaign)