La Selva
La Selva is a Spanish charcuterie company founded in 1924 in Campllong, Catalonia, producing cooked ham, turkey breast, and chicken breast across multiple product lines for Spanish retail and direct-to-consumer markets.
- Company typePrivate
- Founded1924
- HeadquartersGirona, Spain
- Headcount101–250
- GTM typeB2C
- OfferingHardware or Manufacturing
What La Selva does
La Selva is a Spanish charcuterie company founded in 1924 by Josep Albertí and Mercè Bosch, headquartered in Campllong, Catalonia. The company specializes in cooked meat products including cooked ham, turkey breast, and chicken breast, employing traditional production methods such as manual brine injection and bone-in maturation. As a privately held food manufacturer with 101-250 employees, La Selva positions itself around allergen-free formulations (free from gluten, lactose, milk protein, egg, and soy) and a century of craftsmanship heritage.
The company's product portfolio spans five distinct lines: Gamma Bàsica (entry-level range), Tall xarcuter (premium range with 90%+ meat content), Vita (reduced-salt line with 25% less salt), Gamma Cuina (kitchen range), and Aperitius (snacks). Revenue is generated primarily through retail/grocery distribution channels across Spain, supplemented by direct-to-consumer sales via the company website and brand engagement through Facebook, Instagram, and YouTube social media channels. The company markets primarily to Spanish consumers in the mass-market food segment, with a focus on health-conscious and dietary-restricted buyer segments through allergen-free and reduced-salt offerings.
La Selva operates with a traditional manufacturer business model: producing and distributing branded food products through retail partners while maintaining direct consumer touchpoints. The company has not disclosed funding rounds, M&A activity, geographic expansion beyond Spain, or revenue figures. Its competitive positioning is grounded in brand longevity (centenary in 2024), traditional production methods, and specialized product lines rather than technological differentiation or scale-driven cost leadership.
La Selva firmographics
Firmographics- Name
- La Selva
- Legal name
- La Selva
- Website
- https://laselva.es
- Company type
- Private
- Founded year
- 1924
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- La Selva is a Spanish charcuterie company founded in 1924 in Campllong, Catalonia, producing cooked ham, turkey breast, and chicken breast across multiple product lines for Spanish retail and direct-to-consumer markets.
- Ownership category
- akta.pro rank
La Selva industry classification
Industry- Product category
- Charcuterie / Processed Meat Products
- NAICS
- Meat Processed from Carcasses (311612), Perishable Prepared Food Manufacturing (311991)
- SIC
- Sausages & Other Prepared Meat Products (2013)
- akta.pro primary industry
- Further Processing (Cooked, Smoked, Cured & Deli Meats) (AFAKALAD)
- akta.pro secondary industries
- Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts) (AFANAEAD), Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)
Keywords
Where La Selva is headquartered
LocationHeadquarters
- HQ city
- Girona
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
La Selva business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Revenue model
- Charcuterie Product Sales: La Selva generates revenue through the manufacture and sale of cooked ham, turkey breast, chicken breast, and related charcuterie products across various product lines including Basic Range, Charcuterie Cut, Vita Reduced Salt, and Kitchen Range.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
La Selva product offering
Product offeringCore offering
La Selva manufactures and sells traditional Spanish charcuterie products, with cooked ham (pernil cuit) as the flagship item alongside turkey breast, chicken breast, and other charcuterie pieces. Production uses manual brine injection and bone-in maturation, and the portfolio is divided into multiple ranges (basic, kitchen, reduced-salt, and snacks/tapas) for everyday cooking, health-conscious, and snacking use cases.
Product overview
La Selva is a traditional Spanish meat processing company offering a diversified portfolio of cooked ham and charcuterie products. The company operates a multi-tier product architecture comprising the Basic Range (Gamma Bàsica) for everyday consumers, the Charcuterie Cuts (Tall xarcuter) premium line with over 90% meat content, the Vita reduced-salt health-focused line, the Kitchen Range (Gamma Cuina) for quick meals, and appetizer/snack products. All products are produced using traditional methods with manual brine injection and bone-in maturation. The company also offers whole charcuterie pieces.
Differentiator
Problem solved
Functional benefit
Brands
- Gamma Bàsica: Basic range of traditional sliced products packaged in paper trays for environmental improvement with visible product.
- Tall xarcuter
- Vita Reduït en sal
- Gamma Cuina
- Aperitius, tapes i snacks
Products and services
- Pernil Cuit (Cooked Ham)
Companies that use La Selva
Customer profileSegments1 record
Ideal customer profiles1 record
La Selva technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
La Selva partnerships and signals
Strategic signalScale indicators1 record
Expansion highlights5 records
La Selva competitors and assessment
Company assessmentDirect peers
- Casa Tarradellas: Catalan family-owned food manufacturer with significant charcuterie and cooked ham presence in Spanish retail; competes directly with La Selva's brand and product offering.
- Coren: Spanish meat and charcuterie cooperative producing cooked ham and processed meats; overlaps with La Selva in domestic retail distribution channels.
- Argal: Spanish cooked ham and cured meat producer serving retail and foodservice; comparable in scale and product mix to La Selva with similar traditional-processing positioning.
- El Pozo Alimentación: Major Spanish meat processor with broad charcuterie and cooked ham portfolio; competes head-to-head with La Selva in mainstream Spanish grocery channels across similar price tiers.
- Noel Alimentaria: Catalan/Spanish charcuterie manufacturer with cooked ham, turkey, and deli meat products; geographic and product overlap makes it a close direct comparable for La Selva.
- Embutidos Espuña: Catalan charcuterie specialist producing cured meats and cooked ham; based in the same region with overlapping retail distribution and comparable product portfolio.
- Campofrío Food Group: Largest Spanish processed-meat and charcuterie producer, offering cooked ham, sausages, and deli meats through Spanish supermarkets; directly competes with La Selva on the same retail shelves across overlapping product categories.
Broad incumbents
- Grupo Jorge (Friar's / Ovoporc): Large integrated Spanish meat group with cooked ham, turkey, and pork products; broader portfolio and scale but overlapping categories make it an incumbent comparable.
- Mercadona (Hacendado charcuterie line): Spain's largest grocery retailer with an extensive private-label charcuterie line; not a direct brand competitor but the dominant channel force shaping shelf dynamics for La Selva.
Emerging players
- Cárnicas Iruña (Bost Group): Smaller-scale Spanish cooked ham and charcuterie producer with similar regional, traditional-processing positioning; comparable to La Selva in size and target channels.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
La Selva social profiles
Digital presenceLa Selva financial estimates
Financial estimateRevenue estimate
Valuation estimate
La Selva leadership team
Management profileNumber of profiles
La Selva funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
La Selva M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about La Selva
What does La Selva do?
La Selva manufactures and sells traditional Spanish charcuterie products, with cooked ham (pernil cuit) as the flagship item alongside turkey breast, chicken breast, and other charcuterie pieces. Production uses manual brine injection and bone-in maturation, and the portfolio is divided into multiple ranges (basic, kitchen, reduced-salt, and snacks/tapas) for everyday cooking, health-conscious, and snacking use cases.
Is La Selva a public or private company?
La Selva is a private company. It is classified as family owned and is currently operating.
When was La Selva founded?
La Selva was founded in 1924. It employs 101 to 250 people.
Where is La Selva based?
La Selva is headquartered in Girona, Spain, in the Europe region.
How does La Selva make money?
One revenue line is on record: charcuterie Product Sales.
Who are La Selva's main competitors?
Direct peers on record are Casa Tarradellas, Coren, Argal, El Pozo Alimentación, Noel Alimentaria, Embutidos Espuña and Campofrío Food Group. Broad incumbents are Grupo Jorge (Friar's / Ovoporc) and Mercadona (Hacendado charcuterie line). Cárnicas Iruña (Bost Group) is listed as an emerging player.
Does La Selva have an API?
No public API is recorded for La Selva.
What industry is La Selva in?
La Selva's product category is Charcuterie / Processed Meat Products. Its primary akta.pro industry code is AFAKALAD, Further Processing (Cooked, Smoked, Cured & Deli Meats), with a secondary code of AFANAEAD, Deli Meats & Luncheon Meats (Sliced/Portioned Cold Cuts). Its NAICS code is 311612 and its SIC code is 2013.