Schooner Viaggi

What Schooner Viaggi does

Schooner Viaggi S.r.l. is a privately held Italian travel agency headquartered in Casatenovo (Brianza), founded in 1982 by Franco Vismara and operating today through five owner-managed branches in Casatenovo, Milano, Seregno, Genova (Italy) and Lugano (Switzerland). Its offering is organized around two pillars: a corporate Business Travel division (managed corporate travel, 24/7 emergency support, Online Booking tool with optional ERP integration, Reporting and MICE services, with all Business Travel staff carrying at least ten years of industry experience) and a leisure 'Viaggi ed Esperienze' portfolio that bundles vacation bookings, honeymoon and wedding travel (including Snowedding and Lista Nozze), Golf Tours (with FITGOLF wellness and pro-coach partnerships), Sport Travel (Padel, Tennis, Bike), and Ski & Mountain packages centered on Valmalenco.

The underlying technology stack is conventional for a traditional travel agency: a Sabre Global Distribution System (GDS) integration for flight and hotel reservations, an in-house Online Booking platform available 24/365 with real-time availability and price search, and partnership integrations with Civitatis (tours and activities), Trenitalia (rail ticketing), MyParking (airport parking at Linate, Bergamo, Malpensa), and golf-specific platforms (GES Golf, GF365, Clubs to Hire). Schooner joined an international travel agency network in 2000 to combine private-company agility with global correspondent reach for real-time traveler support. No proprietary technology, patents, AI/ML features, or app are disclosed; the public-facing digital presence is a WordPress-based website.

The revenue model is commission-based: Schooner earns transaction fees on booked flights, hotels, tours, car rentals, insurance, rail, and parking; professional services fees on managed business travel and MICE; and affiliate/referral commissions from Civitatis and similar partners. Pricing is per-request and not publicly disclosed. Customer segments span corporate managed travel (primary), honeymoon and wedding couples, golf enthusiasts, sports travelers, and general leisure/vacation travelers, served primarily through walk-in branch traffic and inbound website inquiries — making Schooner a high-touch, owner-operated regional agency rather than a scalable digital platform.

Name

Schooner Viaggi

Legal name

SCHOONER VIAGGI SRL

Website

https://schoonerviaggi.com

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Schooner Viaggi is a privately held Italian travel agency, founded 1982, operating five owner-managed branches in Italy and Switzerland that provide managed corporate travel alongside curated leisure, golf, sport, wedding, and ski packages via Sabre GDS and partner integrations.

Ownership category

akta.pro rank

Product category

Travel Agency Services

NAICS

Tour Operators (561520), Tour Operators (56152)

akta.pro primary industry

Multi-Country/Regional Circuit Tour Operators (THAKADAK)

Keywords

• Corporate travel management
• Leisure travel booking
• Business travel agency
• Golf tour packages
• MICE event planning

Headquarters

HQ city

Casatenovo

HQ country

Italy

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Travel Agency Commissions: As a traditional travel agency, Schooner Viaggi earns commissions on bookings of flights, hotels, tours, car rentals, and travel insurance. The company acts as an intermediary between clients and travel service providers (airlines, hotels, tour operators).
2. Business Travel Management Services: Dedicated Business Travel division provides corporate travel management including fare optimization, travel policy management, passenger profiling, authorization, and reporting/budget monitoring services to corporate clients.
3. Rail and Ground Transportation Ticketing: The agency sells railway tickets (Trenitalia/Frecce) and airport parking services as a distributor, earning commissions on each transaction.
4. Third-Party Tour and Activity Bookings: Through partnership with Civitatis, the agency resells tours, activities, and excursions worldwide, earning referral/affiliate commissions.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Schooner Viaggi is a traditional Italian travel agency providing customized corporate and leisure travel services through five owner-managed branch offices in Italy and Switzerland. It sells and arranges flight, hotel, tour, rail, and ancillary bookings (acting as an intermediary earning commissions) alongside dedicated services for corporate travel management, MICE/incentive events, golf tours, honeymoon and wedding travel, sports travel, and ski/mountain vacations, supported by a 24/7 Online Booking tool and Sabre GDS integration.

Product overview

Schooner Viaggi is a travel agency founded in 1982 offering a portfolio of travel services organized into two main divisions: leisure travel under 'Viaggi ed Esperienze' and corporate travel under 'Business Travel'. The leisure portfolio includes Vacation Bookings (Prenota la tua Vacanza), Wedding Travel (Sposi) with dedicated honeymoon packages and winter wedding services (Snowedding), Golf Tours with FIT-Golf wellness and professional coaching experiences, Sport Travel for Padel, Tennis, and Bike, and Ski & Mountain travel. The Business Travel division provides managed corporate travel with Online Booking tools, Reporting systems, and MICE services (Meetings, Incentives, Conferences, Events). All services are delivered through five physical agency locations in Italy and Switzerland, supported by a global network of correspondents.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Travel Corporate travel management service with dedicated Business Travel departments staffed by professionals with at least 10 years of experience. Provides savings on airfares and hotel bookings worldwide, 24/7 emergency support, and corporate travel technology tools (Online Booking, Reporting) for managed corporate travel programs.
• Viaggi ed Esperienze Customized leisure travel and experience planning covering vacation bookings, honeymoon travel, golf tours, sports travel (Padel, Tennis, Bike), and ski/mountain vacations. Tailored itineraries designed around customer preferences rather than pre-packaged tours.
• Sposi (Wedding Travel) Specialized wedding and honeymoon travel services including destination wedding planning, wedding gift lists (Lista Nozze), snow wedding events (Snowedding), and curated honeymoon packages to destinations such as Mexico, Oman/Zanzibar, Japan/Thailand, Polynesia, Abu Dhabi/Seychelles, Maldives, Australia, New York/Antigua, South Africa/Mauritius, and USA.
• Golf Tours Organized golf travel across global destinations including Scotland, Spain, South Africa, Thailand, Bulgaria, Portugal, Estonia, France, UAE, Italy, Kenya, Morocco, and Slovenia. Includes group travel, tournament organization, FIT-Golf wellness programs, and professional coaching experiences. Member of IAGTO.
• Sport Travel Sports-focused travel packages including Padel (with professional coaching, local tournaments, and city experiences), Tennis (training camps with certified instructors and exclusive venues), and Bike tours.
• Sci & Montagna (Ski & Mountain) Mountain and ski travel experiences including trips to Chiesa Valmalenco with accommodation at 2 Cuori in Pista suite and visits to ValmalencoAlpina, featuring summer and winter activities.
• Prenota la tua Vacanza Vacation booking service integrating Civitatis for tours/activities/excursions, Trenitalia for rail bookings, and MyParking for train station and airport parking at Linate, Bergamo, and Malpensa.
• MICE (Meetings, Incentives, Conferences, Events) Meetings, incentive travel, conferences, and events planning services for corporate clients, handled by the dedicated Incentive division. Provides creativity and full event organization for corporate events.
• Lista Nozze (Wedding Gift List) Wedding gift registry service allowing friends and family to gift travel experiences through dedicated platforms: Schooner Viaggi Lista Nozze (Italy) and Schooner Suisse Lista Nozze (Switzerland).

Quantifiable outcome

• 24/7 emergency support with dedicated team for travelers in any part of the world
• +1 more outcomes

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered minor.

• IAGTO (International Association of Golf Tour Operators)minorStrategic or Co-development PartnerSchooner Viaggi's golf division is a member of IAGTO, the global association for golf tourism operators. Membership provides access to a network of golf tourism suppliers and credibility within the golf travel sector.
• Maestro Héctor Machorro Guerrero (FITGOLF)minorOthersExclusive partnership with Héctor Machorro Guerrero, FITGOLF (pre-golf gymnastics) and pilates expert, to offer postural training and golf preparation as part of golf travel packages.
• Giovanni Siani (Golf Experience)minorOthersPartnership with Giovanni Siani, international professional golfer (born 2001), who provides golf coaching as part of golf travel experiences, using GCQuad and TrackMan tools.
• Clubs to HireminorChannel Partner/ Reseller/ DistributorGolf equipment rental partner providing clubs at destination airports without queuing, offered as part of golf travel packages.
• CivitatisminorChannel Partner/ Reseller/ DistributorGlobal leader for booking tours, activities, and excursions. Schooner Viaggi recommends and books Civitatis services to enrich client itineraries worldwide.
• Trenitalia / Le FrecceminorChannel Partner/ Reseller/ DistributorAuthorized sales channel for Trenitalia/Frecce high-speed rail tickets in Italy.
• MyParking (Airport Parking)minorChannel Partner/ Reseller/ DistributorPartner for airport parking reservations at Linate, Bergamo, and Malpensa T1/T2 airports, offered as an add-on service to air travelers.

Scale indicators2 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Alidays: Italian luxury and honeymoon travel specialist with curated long-haul packages. Directly comparable to Schooner Viaggi's honeymoon/wedding vertical and bespoke leisure packaging for affluent Italian clients.
• Veratour: Italian tour operator offering package tours and resort stays. Comparable in packaged leisure tour offerings to Italian consumers, though with proprietary resort inventory rather than Schooner's agency model.
• Gattinoni Travel: Major Italian multi-brand travel group with leisure, corporate and MICE divisions. Highly comparable as a domestically rooted Italian agency with physical branches, a corporate travel focus, and similar product breadth (weddings, groups, leisure).
• Blueberry Travel: Italian online travel agency offering leisure and corporate travel with strong digital presence. Comparable as an Italian travel intermediary; less focused on specialty niches like golf and honeymoons than Schooner.
• Viaggi del Ventaglio / I Grandi Viaggi: Italian tour operator with packaged leisure and group tours. Comparable multi-country packaged tour offering and Italian customer base, though larger and more resort-focused than Schooner.

Broad incumbents

• American Express Global Business Travel: Global TMC serving large corporate accounts with managed business travel, reporting, and policy tools. Comparable to Schooner's Business Travel division but at vastly greater scale and with proprietary technology.
• CWT (Carlson Wagonlit Travel): Global TMC offering corporate travel management, meetings, and expense services. Comparable to Schooner's Business Travel and MICE services but at enterprise scale with full global coverage.
• Booking.com: Global OTA dominating accommodation and increasingly flights inventory. Competes directly with Schooner's leisure booking layer on price and inventory breadth, though without the personal advisory and niche packaging Schooner offers.

Emerging players

• TravelPerk: Modern, digitally native corporate travel platform expanding across Europe with self-serve booking and inventory integrations. Comparable in serving mid-market corporate travel but competes on technology rather than personal service.

Regional players

• FTI Touristik: German tour operator with packaged leisure tours across Europe. Comparable in packaged tour offerings but primarily serving German-speaking markets rather than Italian.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/schoonerviaggi

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Schooner Viaggi