Media Sourcery

What Media Sourcery does

Media Sourcery, Inc. is a privately held workflow automation company headquartered in Austin, Texas, that has operated for more than a decade with a focus on healthcare and, more recently, supply chain, IoT, and sustainability verticals. Its platform is modular, centered on a Workflow Automation engine that defines and tracks tasks and sub-tasks with bottleneck detection and hierarchical aggregation views, supported by the ETA (Events-Triggers-Actions) rules engine that triggers notifications and actions from IoT sensors and healthcare device readings based on configurable and compound rules, an Auth Service for identity and access management bridging enterprise directories (Active Directory, email domains) with blockchain-based identity systems (Blockstack, Consensys uPort), a Secure Messaging platform for workflow notifications, and the XChain family of blockchain-based transparency solutions (Cold XChain, Cannabis XChain, Recycling XChain) built on partner ledgers such as Topl and Helium. The company monetizes through subscription-based 'Workflow Automation As A Service' plus custom implementation and integration professional services, sold via an enterprise field sales motion with 'Request a demo' CTAs and an API-first integration model that allows partners and customers to embed ETA, Auth Service, and XChain into their own systems.

The customer base is enterprise-led and includes healthcare and medical device names such as CCS, Medtronic, Senseonics, Vetaccell, ACM, and Everpoint, alongside supply chain and cannabis customers including Liberty Distribution, Nature's Key, Purelabs, and SilverLeaf Senior Cannabis. The company holds US Patent 8,082,446 covering cryptographic non-repudiation, operates a wholly-owned subsidiary called AuthentiLine for cannabis blockchain tracking, and has built technology and channel partnerships with Topl, Helium, Blockstack, Salesforce, Change Healthcare, Varcode, and Rombit. The leadership team is small and founder-led, consisting of CEO Larry Ketchersid, CTO Christopher Carroll (appointed August 2021), and distributed team members covering Dev Ops and Security, Back-End Development, and Data Science and QA. Media Sourcery has not disclosed external funding, revenue, or pricing, and operates with a lean cost structure that constrains its ability to scale direct enterprise sales.

Name

Media Sourcery

Legal name

Media Sourcery, Inc.

Website

https://mediasourcery.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Media Sourcery, Inc. is a privately held Austin-based workflow automation company serving healthcare, supply chain, IoT, and medical cannabis customers with a modular platform combining a rules engine, identity bridge, secure messaging, and blockchain-based XChain asset tracking delivered via enterprise SaaS and custom integrations.

Ownership category

akta.pro rank

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Workflow Automation As A Service: Subscription-based workflow automation software-as-a-service. Customers pay for access to workflow automation, IoT integration, messaging, authorization, and XChain blockchain tracking solutions.
2. Custom Implementation and Integration: Professional services for customizing and integrating workflow automation solutions into customer environments, including healthcare, supply chain, and IoT deployments.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Media Sourcery provides workflow automation software-as-a-service combining a configurable workflow engine, an events-triggers-actions rules engine, secure messaging, identity/access management, and blockchain-based supply chain traceability. Customers use the platform to automate healthcare, supply chain, IoT, and sustainability processes, tracking assets including temperature-sensitive items (COVID-19 test kits, vaccines, medical cannabis, food) on a distributed public ledger.

Product overview

Media Sourcery is a workflow automation company offering a modular platform with core products: Workflow Automation (the central platform for defining and managing process tasks), ETA (Events-Triggers-Actions) rules engine for event-driven automation, Auth Service for identity and access management bridging enterprise directories with blockchain identities, Secure Messaging for notifications, and XChain for blockchain-powered supply chain transparency. XChain includes specialized variants: Cold XChain for temperature-sensitive assets, Recycling XChain for circular economy tracking, and Cannabis XChain (via subsidiary AuthentiLine) for medical cannabis quality verification. The products are designed to work together, with ETA triggering actions, Auth Service securing access, Messaging distributing notifications, and XChain providing blockchain traceability for tracked assets.

Differentiator

Problem solved

Functional benefit

Brands

• XChain: Blockchain-powered transparency and traceability solution for supply chain workflows, including Cold XChain, Cannabis XChain, and Recycling XChain variants.
• Auth Service
• ETA
• Messaging
• Workflow Automation

Products and services

• Workflow Automation A workflow automation platform offered as software-as-a-service that enables businesses to define, monitor, and optimize processes made up of tasks and sub-tasks. Supports manual tasks, automated system responses, smart contracts, bottleneck detection, and integrates with Auth Service for secure authorization of different users inside and outside the enterprise.
• ETA (Events-Triggers-Actions) Rules Engine A rules engine that automates specific events from health and safety devices and dozens of IoT sensors based on customer-configured rules, triggering customer-configured actions. Supports simple, complex, and compound rules enabling automated notifications, workflow steps, escalations, and clinical protocol actions.
• Auth Service An identity and access management bridge that segments application usage by identifiable user groupings. Supports X.500 hierarchies (including Microsoft Active Directory), email domains for partner access, and blockchain identity and access management systems.
• Secure Messaging A secure messaging construction and distribution system for workflow notifications. Supports reusable templates, field substitution for personalization, interactive text/voice messaging, and programmatic inbound/outbound interfaces via Twilio and other channels.
• XChain A blockchain-powered transparency and traceability solution for supply chain workflows. Uses distributed public ledger technology to track any asset (real or digital) including temperature-sensitive assets, providing end-to-end provenance and immutable audit trails.
• Cold XChain Temperature-sensitive asset tracking solution using blockchain-based distributed ledger technology. Monitors storage and transport temperature for COVID-19 test kits, vaccines, food products, and other perishables, providing immutable provenance records.
• Cannabis XChain Blockchain-based platform by subsidiary AuthentiLine providing proof of quality and authenticity for medical cannabis and CBD products. Tracks packages, ties lab reports to products, and provides QR-code-scannable visibility on an immutable distributed public ledger.
• Recycling XChain Blockchain solution for tracking recycled materials and assets including recycled wind turbine blades, providing transparency and proof of recycling for circular economy applications.
• Proof of Authenticity A solution using distributed ledger technology (DLT) to verify authenticity of products by providing tamper-evident records of product provenance and handling throughout the supply chain.

Quantifiable outcome

• Reduced order-to-shipment workflow time by 6 days (from 30-day average to 24-day average) for healthcare manufacturing company
• +2 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability1 record

Feature5 records

Partnerships

Five partnerships are on record, tiered core.

• HeliumcoreTechnology or Integration · 1 February 2022Partnership with Helium's People's Network (decentralized wireless network) to integrate IoT devices with XChain and ETA rules engine. Enables vegetation management, regenerative agriculture monitoring, proof of recycling, and proof of delivery solutions using inexpensive Helium data transport with blockchain transparency.
• ToplcoreTechnology or Integration · 20 October 2020Partnership with impact-focused blockchain technology company Topl to develop blockchain-powered platforms. First project: tracking COVID-19 test kits with blockchain provenance. Topl's distributed ledger technology used in XChain solution for supply chain transparency. Collaboration includes joint development and co-marketing.
• VarcodecoreTechnology or IntegrationPartnership using Varcode's chemically constructed barcodes to verify temperature compliance throughout cold chain lifecycle. Barcodes confirm prescribed temperatures were not exceeded at any point during asset transport and storage.
• Nature's KeycoreOthersCustomer of Media Sourcery subsidiary AuthentiLine's Cannabis XChain solution. Medical cannabis manufacturer implementing blockchain tracking and lab report association for transparency of quality and authenticity.
• BlockstackcoreTechnology or IntegrationFirst blockchain identity system integrated with Auth Service V3. Blockstack's blockchain identity (now Stacks) enables enterprise users to authenticate via decentralized identity alongside traditional Active Directory and email domain authentication.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Camunda: Camunda is a workflow and decision automation platform focused on business process orchestration, with a rules engine and developer-friendly BPMN/DMN tooling. It directly parallels Media Sourcery's Workflow Automation and ETA rules engine products, both targeting process-driven automation with configurable logic and external system integrations.
• Redox: Redox is a healthcare API integration platform that connects EHRs, payers, and digital health applications. It is comparable to Media Sourcery's healthcare-vertical workflow automation, Auth Service, and 5M+ insurance eligibility check volume — both serve as middleware plumbing between healthcare data sources and downstream applications.
• Chronicled: Chronicled builds blockchain-based supply chain solutions for pharmaceuticals and regulated industries, including chain-of-custody and provenance verification. It is one of the closest functional peers to Media Sourcery's XChain, Cold XChain, and Proof of Authenticity offerings.
• ProcessMaker: ProcessMaker is a low-code business process management and workflow automation platform with rule-based decisioning, comparable in product architecture to Media Sourcery's Workflow Automation and ETA rules engine, and similar in targeting mid-market and enterprise process automation buyers.
• Modum: Modum provides blockchain-based temperature and condition monitoring for pharmaceutical supply chains, directly comparable to Media Sourcery's Cold XChain for vaccines, COVID-19 test kits, and other temperature-sensitive pharmaceutical assets.
• Rfxcel: Rfxcel provides track-and-trace and serialization solutions for pharmaceutical and consumer goods supply chains, including DSCSA compliance. It is directly comparable to Media Sourcery's XChain and Proof of Authenticity solutions for regulated product provenance and chain-of-custody.
• Appian: Appian is a low-code workflow automation and process management platform with strong vertical depth in healthcare, life sciences, and regulated industries. It is comparable to Media Sourcery's workflow automation core but with significantly broader enterprise footprint and a unified suite that subsumes many of the same use cases.

Broad incumbents

• Zapier: Zapier is a widely adopted workflow automation and integration platform connecting SaaS applications through event-trigger rules. While it targets a very different buyer (SMB and prosumer) than Media Sourcery's enterprise focus, it represents the broader competitive set for event-driven workflow automation.
• ServiceNow: ServiceNow is the dominant enterprise workflow and digital process automation platform, with deep healthcare and supply chain offerings through its industry workflows. It competes with Media Sourcery for the same enterprise process automation budgets but at vastly larger scale and breadth.
• VeChain: VeChain is an enterprise blockchain platform specializing in supply chain traceability, product authentication, and IoT data integration across luxury goods, food, pharma, and logistics. It is comparable to Media Sourcery's XChain suite but operates at a much broader enterprise scale and offers its own public blockchain.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/watch?v=-phIriQAFBI

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Media Sourcery