CURA

What CURA does

CURA, Inc. (legal name: Comunidad Unida Para la Rehabilitación de Adictos) is a private non-profit substance abuse and addiction rehabilitation organization founded in 1973 and headquartered at 47 Lincoln Park, Newark, New Jersey, with a secondary site in Secaucus, NJ. The organization employs 51-100 staff and operates long-term and short-term residential treatment programs, bilingual (English/Spanish) counseling, family dynamics therapy, behavioral health services for co-occurring disorders, community outreach, and youth prevention programs including the Los Gigantes baseball team and summer soccer. It is fully PREA (Prison Rape Elimination Act) compliant with published annual audits from 2016 through 2023, and maintains recovery court, NJ Department of Corrections, and federal probation referral channels.

CURA's business model is government-grant and Medicaid-funded rather than commercial: revenue is drawn from six New Jersey counties (Essex, Union, Morris, Mercer, Camden, Atlantic via opioid settlement), state agencies including the NJ Department of Human Services Division of Mental Health and Addiction Services, the NJ Department of Corrections Office of Community Programs, the NJ Department of State's Center for Hispanic Policy, Research and Development, the US District Court Probation Office, and Medicaid, supplemented by individual and corporate donations. The go-to-market motion is community-led: direct admissions via phone/email, county and recovery court referrals, and an ecosystem of 20+ community and healthcare partners (RWJBH hospitals, Carewell Health, Integrity House, La Casa de Don Pedro, Salvation Army, NJCRI) plus TikTok, Instagram, and YouTube presence for top-of-funnel awareness. The underlying technology stack is minimal: a Wix-hosted website with an enhanced 2025 resource library of 100+ articles and 50+ videos, email newsletter, and standard social channels, with no proprietary platform, API, or mobile application.

Name

CURA

Legal name

Comunidad Unida Para la Rehabilitación de Adictos (CURA, Inc.)

Website

https://curainc.org

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

CURA, Inc. is a 1973-founded non-profit in Newark, NJ providing bilingual substance abuse residential treatment, counseling, and prevention programs primarily to the Hispanic community across six New Jersey counties, funded by government grants, Medicaid, and donations.

Ownership category

akta.pro rank

Product category

Substance Abuse Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Outpatient Mental Health and Substance Abuse Centers (621420), Residential Intellectual and Developmental Disability, Mental Health, and Substance Abuse Facilities (6232)

SIC

Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Residential Substance Use Rehabilitation (Inpatient Rehab) (HLAFACAE)

akta.pro secondary industries

Substance Use Recovery & Harm Reduction Support Services (BPAGAEAO), Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

Keywords

• Substance abuse treatment
• Residential rehabilitation programs
• Bilingual counseling services
• Behavioral health services
• Community outreach programs

Headquarters

HQ city

Newark

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. Government Funded Programs: CURA operates as a nonprofit organization funded primarily through federal, state, and county government grants and contracts. Revenue comes from Department of Corrections, Department of Human Services, Department of State, and county-level funding for substance abuse treatment services.
2. Insurance/Medicaid: CURA accepts Medicaid and various insurance plans for residential treatment programs.
3. Donations and Fundraising: Individual and corporate donations support recovery support activities including sports programs, outreach efforts, and general operations.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

CURA, Inc. (Comunidad Unida Para la Rehabilitación de Adictos) operates as a substance abuse and addiction rehabilitation center providing holistic treatment services since 1973. The organization offers long-term and short-term residential treatment programs, bilingual counseling in English and Spanish, family dynamics therapy, behavioral health services for co-occurring disorders, and community outreach/prevention programs. CURA operates two physical locations in Newark and Secaucus, New Jersey, primarily serving the Hispanic community.

Product overview

CURA, Inc. (Comunidad Unida Para la Rehabilitación de Adictos) operates as a substance abuse and addiction rehabilitation center providing holistic treatment services. Founded in 1973, the organization offers a unified portfolio of residential treatment programs, bilingual counseling, behavioral health services, and community outreach. The core services include long-term and short-term residential programs, family dynamics therapy, and prevention programs. CURA operates two locations in New Jersey (Newark and Secaucus) and emphasizes culturally competent care for the Hispanic community, with services available in both English and Spanish.

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Treatment Programs Long-term and short-term residential programs tailored to each individual's needs, providing comprehensive addiction treatment in a supportive in-person environment at CURA's Newark and Secaucus, NJ locations.
• Bilingual Counseling and Support Culturally competent counseling services provided in both English and Spanish, specifically designed to serve the Hispanic community's unique cultural and linguistic needs.
• Family Dynamics Therapy Therapeutic services focused on strengthening family relationships and addressing underlying family dynamics that contribute to addiction and recovery.
• Behavioral Health Services Mental health services addressing co-occurring disorders alongside substance abuse treatment for clients with dual diagnoses.
• Community Outreach and Prevention Programs

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

23 partnerships are on record, tiered core and minor.

• Carewell HealthcoreStrategic or Co-development PartnerHealthcare partner organization collaborating with CURA to extend reach and provide greater access to vital programs for individuals and families in need.
• Integrity HousecoreStrategic or Co-development PartnerSubstance abuse treatment partner organization working collaboratively to address addiction challenges with innovative solutions.
• Focus 411coreStrategic or Co-development PartnerCommunity partner providing resources and support for individuals seeking recovery and community services.
• La Casa de Don PedrocoreStrategic or Co-development PartnerHispanic community organization serving as a vital partner in extending CURA's reach to Latino individuals and families.
• HyacinthminorStrategic or Co-development PartnerCommunity partner organization providing additional support services for CURA's clientele.
• Isaiah HouseminorStrategic or Co-development PartnerCommunity partner offering complementary services to support recovery efforts.
• Positive HealthcareminorStrategic or Co-development PartnerHealthcare partner providing medical support services for individuals in recovery.
• Broadway HouseminorStrategic or Co-development PartnerHealthcare facility partner collaborating on patient care and treatment programs.
• NJCRI (New Jersey Cancer Research Institute)minorStrategic or Co-development PartnerResearch partner supporting CURA's treatment programs with evidence-based approaches.
• RWJBH - Newark Beth Israel Medical CentercoreStrategic or Co-development PartnerMajor healthcare system partner providing comprehensive medical services and referrals to CURA's treatment programs.
• RWJBH - Clara Maass Medical CentercoreStrategic or Co-development PartnerHealthcare partner providing medical support and referral services for patients requiring substance abuse treatment.
• RWJBH - Trinitas Regional Medical CentercoreStrategic or Co-development PartnerRegional medical center partner offering healthcare services and collaborative treatment programs.
• Mt. Carmel GuildminorStrategic or Co-development PartnerCommunity service organization partner supporting CURA's outreach efforts.
• HEALNHCminorStrategic or Co-development PartnerHealthcare partner organization providing additional resources for recovery programs.
• PROCEEDminorStrategic or Co-development PartnerCommunity development partner supporting CURA's service delivery.
• Eastern Holistic CenterminorStrategic or Co-development PartnerHolistic wellness partner offering complementary therapies for recovery programs.
• The Apostles HouseminorStrategic or Co-development PartnerCommunity partner providing support services for individuals in recovery.
• CCSWW (Catholic Charities Social Services)minorStrategic or Co-development PartnerSocial services partner supporting CURA's mission with additional community resources.
• Essex Substance Abuse Treatment CentercoreStrategic or Co-development PartnerRegional treatment partner collaborating on substance abuse services in Essex County.
• Salvation Army USAminorStrategic or Co-development PartnerNational social services organization partner providing additional support resources.
• United States District Court - Probation Office/Pretrial Services Agency - District Of New JerseycoreChannel Partner/ Reseller/ DistributorFederal court partner providing referrals for individuals requiring substance abuse treatment as part of pretrial services or probation programs.
• NJ Department of Corrections - Office of Community ProgramscoreChannel Partner/ Reseller/ DistributorState correctional partner referring individuals to CURA's community-based treatment programs as an alternative to incarceration.
• NJ Department of Human Services - Division of Mental Health and Addiction ServicescoreChannel Partner/ Reseller/ DistributorState government funder and partner providing funding and referrals for mental health and addiction services.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Integrity House: Newark-based nonprofit providing residential and outpatient substance abuse treatment, including programs for special populations. Most directly comparable NJ peer with overlapping mission and partnership with CURA.
• Essex Substance Abuse Treatment Center: County-operated residential and outpatient substance abuse treatment provider in Essex County. Directly overlapping in service area, county funder base, and target population.
• Straight and Narrow: Paterson, NJ-based nonprofit operating residential substance abuse treatment programs for adults, including Hispanic clients. Closely comparable regional nonprofit residential treatment operator.
• Daytop Village of New Jersey: New Jersey-based nonprofit operating residential substance abuse treatment and adolescent programs. Directly comparable operating model, NJ footprint, and county/state funder base.

Regional players

• Odyssey House: NYC-based nonprofit providing residential substance use treatment with bilingual and culturally tailored programs. Highly comparable operating model with Hispanic-serving focus, though geographically concentrated in NYC.

Broad incumbents

• Caron Treatment Centers: Large, well-established regional (PA-based) nonprofit addiction treatment provider offering residential, outpatient, and recovery support across the Northeast. Broader incumbent with overlapping service lines and geographic reach into NJ.
• Samaritan Daytop Village: Large nonprofit operating residential substance abuse treatment and behavioral health services across NY and NJ. Established incumbent serving similar populations with broader service portfolio.
• Catholic Charities of the Archdiocese of Newark: Regional nonprofit providing a broad portfolio of behavioral health and social services including substance abuse treatment across northern NJ. Overlapping funder base and catchment geography.

Emerging players

• Hyacinth AIDS Foundation: New Jersey-wide nonprofit focused on HIV/AIDS and broader health services, with significant reach into the Hispanic community. Overlapping cultural competency niche and CURA community partner.
• La Casa de Don Pedro: Newark-based Hispanic community services nonprofit offering social services, education, and family support. Adjacent peer with shared Hispanic-serving mission and CURA referral partnership.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@curaincrehab?si=BQVngaljTBPi1Rad
• Instagraminstagram.com/curaincrehab
• TikToktiktok.com/@cura.inc?is_from_webapp=1&sender_device=pc
• Xx.com/curainc
• LinkedInlinkedin.com/company/cura-inc-ec-nj

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CURA