WiFiGuys
WiFiGuys is a Bath-based specialist WiFi installation and IT networking services provider serving homeowners, SMBs, and hospitality venues across Bristol, Bath, and surrounding Somerset and Wiltshire towns with Ubiquiti UniFi hardware and CAT6 structured cabling.
- Company typePrivate
- Founded-
- HeadquartersBath, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What WiFiGuys does
WiFiGuys is a Bath-based specialist WiFi installation and IT networking services provider operating under the partnership of David Mitchell and Carolyn Johnson. The company designs, surveys, and installs wireless networks for residential customers, small and medium businesses, and hospitality venues across Bristol, Bath, and surrounding towns in Somerset and Wiltshire. Its core proposition is replacing consumer-grade routers, boosters, and extenders with enterprise-grade wireless access points and structured cabling, addressing coverage gaps, dead zones, and capacity issues that ISPs and general trades are not equipped to resolve.
The technical stack is built around Ubiquiti Networks' UniFi ecosystem, including UniFi wireless access points and UniFi Protect IP CCTV hardware, paired with CAT6 ethernet cabling, patch panels, switches, and data cabinets for wired backhaul. Service lines extend across Business WiFi, Home WiFi, WiFi Surveys, Network Cabling, Network CCTV, External WiFi, Point-to-Point WiFi, and vertical-specific packages for hotels, bars, cafes, and venues. Installations are supported by educational content on the company website covering topics such as slow internet diagnosis, signal interference, and comparison of boosters, mesh, range extenders, and access points.
WiFiGuys operates a sales-led, project-based revenue model in which each engagement begins with a complimentary WiFi survey in the service area, followed by a tailored quote and on-site professional installation. Revenue is generated primarily through professional installation fees, with hardware sales embedded in the project price for both residential and commercial customers. There are no recurring subscriptions, software platforms, or SaaS components; video footage on installed CCTV systems is stored on customer-owned local hardware. The company markets through its own website and blog, an active social presence across Facebook, Twitter, LinkedIn, and YouTube, and word-of-mouth referrals within its Southwest England service area.
WiFiGuys firmographics
Firmographics- Name
- WiFiGuys
- Legal name
- David Mitchell & Carolyn Johnson t/a WiFiGuys
- Website
- https://wifiguys.co.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WiFiGuys is a Bath-based specialist WiFi installation and IT networking services provider serving homeowners, SMBs, and hospitality venues across Bristol, Bath, and surrounding Somerset and Wiltshire towns with Ubiquiti UniFi hardware and CAT6 structured cabling.
- Ownership category
- akta.pro rank
WiFiGuys industry classification
Industry- Product category
- Network Installation Services
- NAICS
- Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Communications Services, Nec (4899), Water, Sewer, Pipeline, Comm & Power Line Construction (1623)
- akta.pro primary industry
- Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH) (HDAFACAI)
- akta.pro secondary industries
- Wi‑Fi Backhaul & Point‑to‑Point/Point‑to‑Multipoint (Unlicensed/Microwave) (HDAFACAJ), Communication Towers, Poles, Conduit & Outside Plant (OSP) Infrastructure (EUADAIAL)
Keywords
Where WiFiGuys is headquartered
LocationHeadquarters
- HQ city
- Bath
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
WiFiGuys business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Professional WiFi Installation Services: WiFiGuys generates revenue through professional installation of WiFi systems, network cabling, and related infrastructure. Services include WiFi surveys (offered free as lead generation), wireless network design, installation, and configuration. The primary revenue stream comes from project-based installation fees for both residential and commercial clients.
- CCTV and Security System Installation: Installation of IP CCTV camera systems using Ubiquiti UniFi Protect hardware. Revenue is generated through equipment supply and professional installation services. No ongoing subscription costs as video footage is stored on customer's own secure local hardware.
- Network Cabling Services: Ethernet cabling installation services including CAT6 cable runs, network point installation, patch panel setup, and network equipment configuration. Project-based pricing for residential and commercial properties.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Free WiFi Survey |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
WiFiGuys product offering
Product offeringCore offering
WiFiGuys is a specialist WiFi installation and IT networking service provider delivering professional wireless network design, site surveys, and on-site installations of enterprise-grade WiFi access points, CAT6 ethernet cabling, and Ubiquiti UniFi-based IP CCTV systems for residential and commercial customers across the Bristol and Bath region. The company converts customer WiFi problems (dead zones, buffering, poor coverage) into reliable wired and wireless network infrastructure through tailored design and professional installation.
Product overview
WiFiGuys is a professional WiFi installation and IT networking service company offering a comprehensive suite of wireless solutions for business, home, and home office environments. The company's core offerings include Business WiFi and Home WiFi installation services, complemented by supporting services such as WiFi Surveys (for site assessment), Network Cabling (using CAT6 ethernet cable infrastructure), Network CCTV (using Ubiquiti UniFi Protect hardware), External WiFi (outdoor coverage), and Point-to-Point WiFi (wireless bridge connectivity for remote buildings). Additional specialized services cover Bar and Cafe WiFi, Hotel WiFi, Small Business WiFi, and Venue WiFi. The company operates in the Bristol and Bath area of the UK, serving both residential and commercial customers with over 25 years of IT networking experience.
Differentiator
Problem solved
Functional benefit
Products and services
- Home WiFi Professional residential WiFi installation service designed to eliminate dead zones and buffering in homes, supporting smart home devices and home office connectivity through tailored wireless network design and enterprise-grade access point deployment.
- Business WiFi Professional WiFi installation for small and medium businesses including offices, hospitality venues (hotels, B&Bs, bars, cafes), and event venues, delivering improved security, customer experience, coverage, and capacity for multiple simultaneous device connections.
- Network Cabling Professional ethernet cabling installation using CAT6 cable for wired network infrastructure, including network points, patch panels, switches, and data cabinets for residential and commercial properties.
- Network CCTV
Quantifiable outcome
- Elimination of WiFi dead zones and signal dropouts
- +2 more outcomes
Companies that use WiFiGuys
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
WiFiGuys technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
WiFiGuys partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Ubiquiti NetworkscoreWiFiGuys uses Ubiquiti Networks' UniFi Protect platform as their preferred IP CCTV hardware solution and UniFi ecosystem products for WiFi installations. Ubiquiti is a leading manufacturer of enterprise wireless networking equipment. WiFiGuys positions this partnership as providing market-leading IP CCTV hardware with Full HD or 4K image quality, wide camera range options, and free online controller software.
Scale indicators2 records
Recent moves1 record
Expansion highlights4 records
WiFiGuys competitors and assessment
Company assessmentDirect peers
- Purple WiFi: UK-headquartered guest WiFi and analytics platform serving hospitality venues, retail, and SMBs — comparable to WiFiGuys in targeting the same venue/hospitality WiFi segment, though Purple is more software/analytics-led and WiFiGuys is installation-led.
- Air-Fi: UK-based WiFi solutions provider specializing in hospitality, events, and venue WiFi installations — directly comparable to WiFiGuys' hospitality WiFi services including bar, cafe, hotel, and venue offerings in the same British market.
- Connectus: UK-based IT support and networking services firm offering WiFi installations, cabling, and managed IT to SMBs — directly comparable to WiFiGuys in service mix, geography (UK), and target customer base, though operating at a larger multi-region scale.
Broad incumbents
- Cisco Meraki: Cloud-managed WiFi infrastructure portfolio from Cisco serving enterprise and SMB deployments globally — comparable as the underlying enterprise WiFi technology category that WiFiGuys deploys, and a competitor when customers self-procure.
- TP-Link Omada: SMB and prosumer WiFi networking equipment line from TP-Link — comparable to WiFiGuys' enterprise WiFi deployment category, often chosen by customers as a self-install alternative to professional installation services.
- Netgear (Orbi Pro / Insight): Consumer and small-business WiFi mesh and access point vendor — competes at the equipment layer with consumer-grade and SMB-grade mesh products that increasingly substitute for professional WiFi installations in residential settings.
Emerging players
- Plume: Cloud-managed smart-home and SMB WiFi services platform delivered via ISP and property partner channels — an emerging alternative model that combines consumer-friendly hardware with managed cloud services, contrasting with WiFiGuys' on-site installation approach.
Others
- Ubiquiti Networks: Manufacturer of the UniFi access points, UniFi Protect CCTV, and broader enterprise networking equipment that WiFiGuys installs as its preferred hardware ecosystem — a Core technology partner rather than competitor, but its direct-to-consumer ubiquiti.com channel competes at the equipment layer.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
WiFiGuys social profiles
Digital presenceWiFiGuys compliance and trust
Trust signalCompliance1 record
WiFiGuys financial estimates
Financial estimateRevenue estimate
Valuation estimate
WiFiGuys leadership team
Management profileNumber of profiles
Profiles2 records
WiFiGuys funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WiFiGuys M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WiFiGuys
What does WiFiGuys do?
WiFiGuys is a specialist WiFi installation and IT networking service provider delivering professional wireless network design, site surveys, and on-site installations of enterprise-grade WiFi access points, CAT6 ethernet cabling, and Ubiquiti UniFi-based IP CCTV systems for residential and commercial customers across the Bristol and Bath region. The company converts customer WiFi problems (dead zones, buffering, poor coverage) into reliable wired and wireless network infrastructure through tailored design and professional installation.
Is WiFiGuys a public or private company?
WiFiGuys is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WiFiGuys founded?
WiFiGuys was founded in -1. It employs 1 to 10 people.
Where is WiFiGuys based?
WiFiGuys is headquartered in Bath, United Kingdom, in the Europe region.
How does WiFiGuys make money?
Three revenue lines are on record. Professional WiFi Installation Services are the primary driver. The others are CCTV and Security System Installation and network Cabling Services.
Who are WiFiGuys's main competitors?
Direct peers on record are Purple WiFi, Air-Fi and Connectus. Broad incumbents are Cisco Meraki, TP-Link Omada and Netgear (Orbi Pro / Insight). Plume is listed as an emerging player. Ubiquiti Networks is listed as an others.
Does WiFiGuys have an API?
No public API is recorded for WiFiGuys.
What industry is WiFiGuys in?
WiFiGuys's product category is Network Installation Services. Its primary akta.pro industry code is HDAFACAI, Carrier & Public Venue Wi‑Fi (Hotspot/Passpoint/NGH), with a secondary code of HDAFACAJ, Wi‑Fi Backhaul & Point‑to‑Point/Point‑to‑Multipoint (Unlicensed/Microwave). Its NAICS code is 5171 and its SIC code is 4899.