Soul Dental

Name

Soul Dental

Legal name

Soul Dental

Website

https://souldentalnyc.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dental Services

NAICS

Offices of Dentists (62121)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

General Dentistry Group Practices (HLABAKAB)

akta.pro secondary industries

Membership/Subscription & Direct-Pay General Dentistry Practices (HLABAAAI), Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ), Prosthodontic & Restorative Group Practices (HLABAKAH)

Keywords

• General dentistry services
• Cosmetic dental procedures
• Orthodontic treatment
• Multi-specialty dental practice
• Preventive oral healthcare

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Fee-for-Service Dental Care: Direct payment for dental procedures including exams, cleanings, restorative work, cosmetic procedures, oral surgery, and orthodontics. Revenue generated from one-time service fees.
2. Membership Plans: Annual subscription-based membership plans (Silver $485/year, Gold $625/year, Platinum $799/year) offering exams, cleanings, discounts on services, and whitening kits. Recurring annual revenue from membership fees.
3. Insurance Reimbursement: Accepts all major PPO insurance plans. Revenue received as reimbursement for covered procedures performed on insured patients.
4. Cherry Financing: Buy now, pay later financing option through Cherry, allowing patients to make monthly payments for treatments. The practice receives full payment while patients pay over time.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Soul Dental is a women-owned multi-specialty dental practice operating three Manhattan locations (Chelsea, Hell's Kitchen/West, and Upper West Side/Amsterdam). The practice delivers a full range of dental services under one roof, including preventive exams and cleanings, cosmetic dentistry, Invisalign orthodontics, restorative and implant dentistry, oral surgery, periodontics, endodontics, pediatric dentistry, and sedation options. Revenue is generated through fee-for-service dental care, in-practice membership plans for uninsured patients, PPO insurance reimbursement, and Cherry financing payment plans.

Product overview

Soul Dental is a women-owned multi-specialty dental practice offering comprehensive oral healthcare services across three Manhattan locations (Chelsea, West/Hell's Kitchen, and Amsterdam/Upper West Side). The practice provides a unified suite of dental services including preventive care (exams, cleanings), cosmetic dentistry (porcelain veneers, teeth whitening, Botox), orthodontics (Invisalign, braces, VPro5), restorative dentistry (crowns, bridges, fillings), oral surgery, periodontics, endodontics, and pediatric dentistry. The practice also offers membership plans (Silver, Gold, Platinum) for uninsured patients and provides sedation options for anxious patients. Key specialized offerings include the Soul Smile Makeover full-mouth restoration package and advanced periodontal treatments including pinhole surgical technique.

Differentiator

Problem solved

Functional benefit

Brands

• Soul Dental Kids: Pediatric dentistry services for children

Products and services

• Exams & Cleanings Comprehensive dental examinations including oral cancer screening, digital X-rays, and professional dental cleanings with plaque/tartar removal, polishing, and fluoride treatments for general adult patients.
• Cosmetic Dentistry Full range of cosmetic dental procedures including porcelain veneers, teeth whitening, and tooth-colored fillings designed to enhance smile aesthetics for adult patients.
• Porcelain Veneers Wafer-thin custom-made porcelain shells that cover the front surface of teeth to address discoloration, chips, cracks, gaps, and misshapen teeth for adults seeking cosmetic improvement.
• Invisalign Clear aligner orthodontic treatment using iTero intraoral scanner for customized treatment planning; pricing ranges from $4,500 to $8,000 depending on case complexity.
• Teeth Whitening Professional whitening services including Philips Zoom in-office treatment (up to 8 shades in 45 minutes), KöR system for tetracycline staining (up to 16 shades), and at-home DayWhite/NiteWhite gels.
• Botox / Cosmetic Injectables Botulinum toxin injections for cosmetic enhancement (wrinkle reduction, gummy smile correction) and therapeutic purposes (TMJ treatment, bruxism relief); pricing ranges from $500 to $1,000.
• Emergency Dentistry Same-day emergency dental care for toothaches, oral infections, chipped or broken teeth, knocked-out teeth, and other urgent dental issues across the practice's Manhattan locations.
• Gum Health – Periodontics Periodontal care including treatment for gingivitis and periodontitis, scaling and root planing, antibiotic therapy, and pinhole surgical technique for minimally invasive gum recession repair.
• Orthodontics Orthodontic services including Invisalign, metal braces, ceramic braces, and VPro5 accelerated orthodontics device for faster tooth movement with daily 5-minute use.
• Tooth Restoration Restorative procedures including tooth-colored fillings, dental bonding, ceramic onlays, all-ceramic dental crowns, and full-mouth restoration for adults with damaged or decayed teeth.
• Tooth Replacement Comprehensive teeth replacement options including dental implants, All-on-4 and All-on-X full-arch restorations, and partial/full dentures for patients missing teeth.
• Oral Surgery Oral and maxillofacial surgical services including tooth extractions, wisdom teeth removal, dental implants, sinus lift surgery, bone grafts, and oral pathology/biopsy.
• Extractions Simple and surgical tooth extraction procedures including wisdom teeth extraction, performed by Dr. Avraham Shanin and Dr. Maxim Podolsky.
• Root Canals Endodontic treatment for infected or inflamed tooth pulp, performed by Drs. Scott Park, Patrick Burke, Tiffany Wang, Andrew Inagaki, Michael Chen, and Dalton Pham.
• Sedation Dentistry Pain and anxiety management options including oral medication, IV sedation, nitrous oxide (laughing gas), and local anesthesia (Lidocaine) for anxious or phobic patients.
• Soul Dental Kids Pediatric dentistry services for children, led by Dr. Lisa Van Eyndhoven, offered under the Soul Dental Kids sub-brand.
• Membership Plans In-practice annual dental membership plans for uninsured patients: Silver ($485/year), Gold ($625/year), and Platinum ($799/year), each including exams, cleanings, varying discounts on services and treatments, and whitening benefits.
• Soul Smile Makeover Full-mouth restoration package using All-on-4 or All-on-X implant-supported dentures, featuring teeth-in-a-day service with initial consultation, surgery, prototype phase, and permanent placement.

Quantifiable outcome

• Teeth whitening up to 8 shades in 45 minutes with Philips Zoom
• +1 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature3 records

Scale indicators2 records

Recent moves6 records

Direct peers

• ClearChoice Dental Implant Centers: ClearChoice operates a national network of dental implant centers focused on full-arch restoration, including All-on-4 procedures that overlap with Soul Dental's Soul Smile Makeover offering. It is a direct peer in the high-ticket implant specialty category.
• Tend: Tend is a tech-enabled, premium-positioned dental group practice founded in NYC with multiple Manhattan studios, offering general, cosmetic, and orthodontic services with a focus on elevated patient experience. It is the closest comparable peer to Soul Dental in terms of urban market, brand-led positioning, and multi-specialty offering.
• Affordable Dentures & Implants: Affordable Dentures & Implants operates a national network of dental practices focused on dentures, extractions, and implants. It is a direct peer in the high-ticket implant and full-arch restoration category that Soul Dental addresses through its Soul Smile Makeover.

Broad incumbents

• MB2 Dental: MB2 Dental is one of the largest dental support organizations in the U.S., partnering with affiliated practices on non-clinical operations. It is comparable to Soul Dental as a multi-specialty group model, though it operates at much greater scale and across many states.
• Comfort Dental: Comfort Dental is one of the largest dental franchise networks in the U.S., offering general dentistry across hundreds of offices. Comparable to Soul Dental as a multi-location dental group, though it competes more on accessibility and value than Soul's premium experience positioning.
• Great Expressions Dental Centers: Great Expressions is a multi-location dental group practice with offices across the eastern U.S. offering general, specialty, and orthodontic care under one brand. Comparable to Soul Dental as a multi-specialty group, but with a much larger geographic footprint.
• Heartland Dental: Heartland Dental is the largest dental support organization in the U.S., supporting thousands of doctors across general and specialty practices. Comparable as a multi-specialty dental group platform, though dramatically larger and with a different geographic footprint than Soul Dental's NYC-only base.
• Aspen Dental: Aspen Dental is a large national DSO with hundreds of affiliated offices offering general, cosmetic, and specialty dental services. It is comparable to Soul Dental as a multi-specialty dental group but operates at vastly greater scale and with a more value-oriented brand.

Emerging players

• Archy Dental: Archy Dental is an emerging dental practice platform building multi-specialty offices with modern branding and operational technology. Comparable to Soul Dental as a multi-site, experience-focused dental group, though still in earlier scaling stages.

Regional players

• ProHealth Dental: ProHealth Dental is a multi-specialty dental group practice serving the New York metro area with general, cosmetic, orthodontic, and specialty services. It is a regional peer overlapping Soul Dental's NYC market and similar positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/souldentalnyc
• Instagraminstagram.com/soul_dental
• Xx.com/soul_dental_nyc
• LinkedInlinkedin.com/company/soul-dental-chelsea

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Dental