VIATERRA

What VIATERRA does

ViaTerra Gear is an India-based designer, manufacturer, and retailer of motorcycle riding gear, founded in 2010 and headquartered in Nashik. The company sells protective apparel (jackets, pants, base layers), gloves (full gauntlet, short cuff, off-road variants), luggage systems (LFA adventure series plus universal tank/tail bags), hard parts (model-specific racks and mounts for KTM Adventure/Enduro and Royal Enfield Himalayan 450), and body armor (SAS-TEC and PowerTector). Products integrate premium third-party safety components — CE Level 2 certified SAS-TEC armor, Knox SPS scaphoid protection, YKK zippers, Cordura, SuperFabric overlays, and 3M reflectives — alongside proprietary elements such as the FocusFit adjustment system and tailor-made custom color/size programs.

The business operates a dual-channel go-to-market: a direct-to-consumer e-commerce storefront (viaterragear.com) shipping internationally to customers in 76+ countries, supplemented by an authorized dealer network across India. Revenue is generated through one-time unit sales priced in Indian Rupees, ranging from ₹399 for replacement armor to ₹19,999 for premium touring jackets and ₹16,499 for tailor-made suits. Custom-built programs (Corbett, Munro) and EMI financing on suits capture higher-AOV bespoke demand. Customer segments span daily urban commuters, touring and adventure riders, off-road/enduro users, track/sport riders, and women riders, with content marketing via the #Gearmatters community and Gear Guide supporting acquisition. The company has 11–50 employees, is privately held, and discloses no funding events or revenue figures.

Name

VIATERRA

Legal name

ViaTerra Gear

Website

https://viaterragear.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

ViaTerra Gear is an India-based, D2C motorcycle riding gear manufacturer founded in 2010, selling CE-certified apparel, gloves, luggage, and model-specific hard parts to riders across 76+ countries via e-commerce and an authorized Indian dealer network.

Ownership category

akta.pro rank

Product category

Motorcycle Riding Gear & Accessories

NAICS

Automotive Parts and Accessories Retailers (44133), Motorcycle, Bicycle, and Parts Manufacturing (336991)

SIC

Motor Vehicle Parts & Accessories (3714)

akta.pro primary industry

Motorcycle Riding Gear & Apparel Retail (CRAMANAA)

akta.pro secondary industries

Riding Jackets, Pants & Suits Retail (Leather/Textile) (CRAMANAF), Riding Gloves & Hand Protection Retail (CRAMANAE), Protective Armor & Impact Protection Retail (Body/Back/Chest) (CRAMANAC), Off-Road & MX Gear Retail (Dirt Bike/Motocross/Enduro) (CRAMANAG)

Keywords

• Motorcycle riding gear
• Motorcycle apparel
• Riding gloves
• Motorcycle luggage
• Protective gear

Headquarters

HQ city

Nasik

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Direct Product Sales: Viaterra generates revenue through direct-to-consumer sales of motorcycle riding gear including apparel (jackets, pants), gloves, footwear, luggage, and hard parts. Products are sold at fixed price points in Indian Rupees through their e-commerce platform and dealer network.
2. Custom Built Gear: Custom motorcycle riding gear sold at premium price points with color and size customization options.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

VIATERRA designs, manufactures, and sells motorcycle riding gear and accessories including protective apparel (jackets, pants, gloves, boots, base layers, body armor), motorcycle luggage systems (saddle bags, tank bags, tail bags), and hard parts (luggage racks, mobile mounts, fork sleeves). Products are distributed direct-to-consumer through the company's e-commerce platform and via an authorized dealer network across India, with international shipping to 76+ countries.

Product overview

ViaTerra is a motorcycle riding gear and accessories company offering a comprehensive product portfolio centered on protective riding apparel, luggage systems, and hard parts. The core product lines include: Apparel division featuring jackets (Kruger Pro/Air, Miller, Spencer, COOPER, FENDER, WAYNE, Ellis, Corbett), pants, and custom tailor-made options (Munro, Corbett Off-Road Suit); Gloves category spanning full gauntlet (GRID MK3, TUNDRA V3, KRUGER V2), short cuff (Holeshot Pro, Miller, ROOST V2, FUEL, FENDER, SHIFTER), and off-road variants; Luggage systems including the premium LFA Series (Enduro/XC Saddle Bags, Tank Bags, Tailbag), and universal options (Oxus Magnetic, Element, Fly Universal); and Hard Parts including model-specific racks and mounts for KTM and Royal Enfield motorcycles. The company operates a custom-built gear program and sells body protectors from SAS-TEC and PowerTector. Products are distributed through authorized dealers across India and ship to over 76 countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Kruger Pro Touring Jacket Premium touring motorcycle jacket designed for long-distance riding, featuring Cordura reinforcement, SAS-TEC body armor system, strategic stretch panels, and 180-degree pant connector.
• Kruger Air Touring Jacket Air-mesh touring jacket featuring Invista Cordura and 600D Oxford fabric with CE Level 2 protection, built-in lumbar belt, and FocusFit adjustment system.
• COOPER Urban Bomber Mesh Riding Jacket Urban mesh riding jacket featuring CE Level 2 certified protection pads, YKK zippers, and customizable patch options for city riding.
• FENDER Urban Mesh Riding Jacket Urban mesh riding jacket with included base layer, designed for comfortable city commuting with ventilation and protection features.
• Miller Street Mesh Riding Jacket Street mesh riding jacket with removable liners, CE Level 2 protection including chest armor, and heavy-duty 600D polyester on impact zones.
• Spencer Street Mesh Riding Jacket Street-oriented mesh motorcycle jacket designed for urban riding with ventilation and protective features.
• Corbett Off-Road Trail Riding Jacket Off-road trail riding jacket available in custom colors, featuring YKK zippers, neoprene collar and wrists, and mesh cargo pocket.
• Munro Tailor Made Street Mesh Riding Jacket Customizable tailor-made street mesh motorcycle jacket with SAS-TEC armours, YKK zippers, and multiple adjustment features for perfect fit.
• Munro Tailor Made Street Mesh Riding Pants Custom tailor-made street mesh riding pants featuring 4-way stretch panels, SAS-TEC armours, and FocusFit adjustment system.
• Corbett Off-Road Suit Customizable off-road motorcycle suit available in multiple color combinations, designed for trail and enduro riding.
• BRONSON Retro Motorcycle Riding Boots Handcrafted retro-style motorcycle boots made from top grain leather with SAS-TEC ankle protection, YKK zipper, and steel shank for torsional strength.
• GRID MK3 Full Gauntlet Riding Gloves CE-certified full gauntlet touring gloves featuring Knox Micro lock armour, SPS 404 protection, goatskin leather, and 3M reflectives.
• TUNDRA V3 Waterproof Winter Riding Gloves 100% waterproof winter motorcycle gloves designed for touring and cold weather riding with enhanced silicone grip and rain/wind protection.
• KRUGER V2 Full Gauntlet Touring Gloves Long-distance touring gloves featuring SuperFabric protection, heavy-duty 3D mesh, and comprehensive knuckle and finger protection.
• Holeshot Pro Semi-Gauntlet Motorcycle Riding Gloves Semi-gauntlet riding gloves featuring Knox scaphoid protection, TPR protectors with memory foam, and goatskin leather construction.
• Holeshot Short Motorcycle Riding Gloves Short cuff motorcycle riding gloves with Knox Scaphoid Protection System, touch screen compatibility, and reflective piping.
• ROOST V2 Off-Road Enduro Gloves Off-road enduro gloves for trail and ADV riding featuring Level 2 knuckle protector, SuperFabric, and silicone grip.
• LFA Enduro Saddle Bag Rackless adventure motorcycle saddle bag featuring X-Pac and Cordura construction with waterproof roll-top system and triangular 3-point mount.
• LFA XC Saddle Bag Cross-country adventure saddle bag with multi-point compression system, MOLLE utility loops, and YKK zippers.
• LFA Enduro Tank Bag Adventure motorcycle tank bag featuring quick-release buckles, structured storage lid, and X-Pac pocket panels.
• Oxus Magnetic Tank Bag Magnetic-based motorcycle tank bag featuring powerful magnets for secure mounting on metal tanks.
• Element Universal Tailbag Universal motorcycle tail bag designed to fit various motorcycle models with secure mounting options.
• SAS-TEC Body Protectors Premium body protection products including hip, knee, elbow, shoulder, and back armour sets at CE Level 2 certification.
• Front Fork Sleeves Front fork protective sleeves for motorcycle suspension protection.
• RE HIMALAYAN 450 TRAILPACK LITE Model-specific adventure luggage rack system designed for Royal Enfield Himalayan 450 motorcycle.
• KTM Adventure Mobile Mounts Motorcycle handlebar phone mounts designed for KTM Adventure series motorcycles with secure fitting.
• QUICK MOUNT REAR RACKS Quick-mount rear racks for KTM Adventure and Enduro motorcycles enabling easy luggage attachment.

Quantifiable outcome

• Trusted by customers in over 76 countries
• +1 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Spidi: Italian motorcycle apparel maker with touring and sport jackets, gloves, and technical textiles. Overlaps with ViaTerra's touring jacket category and CE-rated protection positioning.
• Held: German manufacturer of motorcycle gloves, jackets, and suits known for premium leather and textile construction. Comparable on glove and touring apparel categories where ViaTerra sells Grid MK3, Kruger, and Tundra lines.
• Knox: UK-based hand protection and body armor specialist whose SPS scaphoid system is integrated into ViaTerra's gloves. Comparable as a technology supplier/peer in the protection sub-category.
• Rev'It!: Dutch motorcycle apparel brand with strong adventure/touring focus, CE-rated jackets, gloves, and suits. Closely comparable on the adventure/touring sub-segment and CE Level 2 protection positioning.
• Alpinestars: Global premium motorcycle protection brand with deep racing pedigree across jackets, gloves, boots, and suits. Comparable on the CE-certified protection and touring/adventure categories where ViaTerra competes, but at much larger scale and global brand recognition.
• Furygan: French motorcycle apparel brand covering jackets, gloves, and suits with CE-certified protection. Comparable in the urban and touring segments where ViaTerra's Cooper, Spencer, and Munro products compete.
• Dainese: Italian heritage brand producing motorcycle jackets, suits, gloves, and armor with proprietary protection systems. Competes in the same premium safety tier as ViaTerra's Kruger Pro and custom lines.

Direct peers

• Rynox Gear: India-based motorcycle riding gear and luggage brand offering jackets, gloves, saddlebags, and tank bags; the closest like-for-like domestic competitor to ViaTerra with overlapping product categories, D2C + dealer model, and India manufacturing base.
• Solace Racing: Indian motorcycle apparel and accessories brand selling riding jackets, gloves, and boots through D2C and dealer channels. Directly comparable on product mix, India origin, and price-segment positioning.

Others

• SAS-TEC: German body armor manufacturer whose CE Level 2 protectors are integrated into ViaTerra apparel. Comparable as an enabling component supplier in the same protection category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ViaTerraGear
• Facebookfacebook.com/ViaTerraGear
• LinkedInlinkedin.com/company/viaterragear

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIATERRA