Nuova Fiera del Levante

What Nuova Fiera del Levante does

Nuova Fiera del Levante S.r.l. operates the historic Fiera del Levante exhibition and congress complex in Bari, Italy, under a public concession granted by Ente Autonomo Fiera del Levante on November 7, 2017, that concluded a tender initiated in 2014 under Puglia regional law. The company is a privately held S.r.l. majority-owned (85%) by Camera di Commercio di Bari and minority-owned (15%) by Bologna Fiere Spa. Its core business is venue rental and event organization centered on the flagship annual Campionaria Internazionale (89th edition scheduled September 2026), supported by a diversified portfolio of specialized trade fairs (LevanteFor pop culture, Smart Building Levante / MIBA Levante, Accadueo water industry, Evolio Expo olive oil, Enoliexpo, BTM tourism, Esteticamente, Vintage Market Bari, Levante Prof career fair, LUV, Promessi Sposi), professional congress hosting (including Jehovah's Witnesses multi-week congresses and medical/architecture associations), and an outdoor Arena del Levante concert and entertainment programming produced in partnership with Radio Norba and Teatro Petruzzelli.

The underlying technology and infrastructure is fundamentally physical: indoor pavilions, outdoor exhibition grounds, conference rooms, and event venues on the Lungomare Starita waterfront site. Digital infrastructure is limited to a Vivaticket integration for ticketing, standard cookie-based analytics (Google Analytics, Facebook pixel, YouTube embeds, Google Maps), and a corporate website with social media presence (Facebook, Twitter, LinkedIn) and email newsletters. Ticketing for events (e.g., Levante general admission priced at €15, reduced at €12) is conducted online via Vivaticket. There is no disclosed proprietary software, AI, or platform technology beyond these standard integrations.

The revenue model is event-driven, spanning three streams: trade fair and exhibition services (space rental to exhibitors and event organization fees), congress and conference services (venue rental and event management at the Centro Congressi), and entertainment events (ticket sales and sponsorships for concerts, shows, and cultural events). Customer segmentation is horizontal: enterprise exhibitors across multiple sectors, professional associations and congress organizers, the general public consuming entertainment and cultural programming, and select nonprofit partnerships (notably UNICEF Italia under a three-year collaboration signed July 2025). GTM relies on event-driven promotion through the official website, Vivaticket ticketing, social media, direct sales of exhibition space, partnerships with media outlets such as Radio Norba, and institutional collaborations with Regione Puglia and national trade-promotion agencies (ICE, SACE, SIMEST, CDP) via the SEF Sud Export Forum.

Name

Nuova Fiera del Levante

Legal name

Nuova Fiera del Levante S.r.l.

Website

https://fieradellevante.it

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Nuova Fiera del Levante operates the historic exhibition and congress center in Bari, Italy, hosting the flagship annual Campionaria Internazionale plus a portfolio of specialized trade fairs, congresses, and concerts. It serves exhibitors, professional associations, and the general public across the Mediterranean region under a public concession from Ente Autonomo Fiera del Levante.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (561920), Convention and Trade Show Organizers (56192), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Convention & Exhibition Centers (Public Convention Centers, Civic Centers) (THAHAAAA)

akta.pro secondary industries

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL), Conferences & Conventions Operations Services (Registration, AV, Logistics) (MPAGAGAM)

Keywords

• Trade fair exhibitions
• Congress and conference hosting
• Exhibition space rental
• Event management services
• B2B trade fair venue

Headquarters

HQ city

Bari

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Trade Fair and Exhibition Services: Revenue generated from hosting trade fairs and exhibitions at the fairground, including space rental to exhibitors, event organization fees, and related services for the Campionaria Internazionale and specialized sector fairs.
2. Congress and Conference Services: Revenue from hosting congresses, conferences, and corporate events at the Centro Congressi facility, including venue rental and event management services.
3. Entertainment Events: Revenue from concerts, shows, and entertainment events held at the fairgrounds or in partnership with Teatro Petruzzelli, including ticket sales and sponsorships.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Nuova Fiera del Levante operates an exhibition and congress center in Bari, Italy, providing venue rental and event organization services. Its core offering is the annual flagship Campionaria Internazionale trade fair together with a portfolio of sector-specific fairs (Evolio Expo, Smart Building Levante, Accadueo, Enoliexpo, BTM, LevanteFor, Esteticamente in Fiera). It also hosts professional congresses and conferences at its Centro Congressi and operates the Arena del Levante open-air venue for concerts and entertainment events, supported by ticket sales via Vivaticket.

Product overview

Nuova Fiera del Levante operates as an exhibition and event management company providing venue rental and event organization services from its Bari facility. The core offering consists of organizing and hosting the Campionaria Internazionale, Italy's major annual trade fair, along with a diverse portfolio of specialized sub-brand events including LevanteFor (pop culture/comics/gaming), Evolio Expo (olive oil), Smart Building Levante (construction technology), Accadueo (water industry), BTM (tourism), and various other sector-specific fairs. The company also provides professional congress and conference hosting services with dedicated facilities, ticket sales through Vivaticket integration, and manages outdoor venue spaces like the Arena del Levante for concerts and performances. The company is 85% owned by the Bari Chamber of Commerce and 15% by Bologna Fiere Spa.

Differentiator

Problem solved

Functional benefit

Products and services

• Campionaria Internazionale The flagship annual international trade fair at the Bari exhibition center, featuring exhibitions from various industries, commerce, and cultural events. The 87th edition closed with 240,000 entries.
• Congressi e Conferenze Professional congress and conference hosting services with dedicated facilities including multiple conference rooms and modern audio-visual technology at the Nuova Fiera del Levante convention center.
• Spazi Fieristici e Padiglioni Exhibition spaces and pavilions available for rent, including newly renovated halls for hosting trade shows, exhibitions, concerts, and various events at the Bari fairgrounds.
• Vendita Biglietti Online and offline ticket sales services for fairs, events, concerts, and congresses through the Vivaticket platform integrated with the fair's website.
• LevanteFor Annual pop culture convention dedicated to comics, cosplay, games, and entertainment culture held at the fairgrounds. The 2026 edition is scheduled for May 30-31.
• Evolio Expo International B2B trade fair dedicated to extra virgin olive oil (EVO) producers from the Mediterranean region, held at the Nuova Fiera del Levante exhibition center.
• Smart Building Levante Expo-forum dedicated to building automation, plant engineering, and construction 4.0 technologies. The 2026 edition (MIBA Levante) is scheduled for November 2026.
• Accadueo International exhibition dedicated to the water industry and sector, held at the Fiera del Levante exhibition center.
• Vintage Market Bari Vintage market event featuring antiques, second-hand items, design pieces, illustrations, modernariato, creative crafts, records, books, comics, toys, and collections from exhibitors across Italy.
• Levante Prof Career guidance and orientation fair designed for students, families, and educators to explore educational and professional opportunities.
• BTM (Buy Tourism Market) Tourism business-to-business marketplace and event connecting tourism professionals, travel operators, and industry stakeholders.
• Enoliexpo Trade exhibition dedicated to wine industry equipment, machinery, and services for winemakers and viticulture professionals.
• Esteticamente in Fiera Beauty and aesthetics trade fair showcasing products, services, and trends in the beauty and wellness industry.
• Arena del Levante Open-air arena venue within the fairgrounds hosting concerts, live performances, and entertainment events. The 2026 season includes various musical performances.
• LevanteFor Ticketing Ticketed public admission for the LevanteFor pop culture convention, with general admission priced at €15 and reduced admission at €12.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

14 partnerships are on record, tiered regional, flagship, core and supporting.

• Basilica Pontificia di San NicolaregionalStrategic or Co-development Partner · 1 September 2025Collaboration for religious and cultural events honoring San Nicola, the patron saint of Bari. The partnership includes hosting the statue of San Nicola at the fairground during the Campionaria and organizing joint celebrations with Padre Giovanni Distante as representative.
• UNICEF ItaliaflagshipStrategic or Co-development Partner · 1 July 2025Three-year collaboration agreement signed in July 2025 to promote Children's Rights and support UNICEF programs. The partnership includes charity events such as the Capodanno concert with proceeds donated to UNICEF, with €50,000 raised from the 2025 New Year's event and €25,000 from the 88th Campionaria.
• Teatro PetruzzellicoreStrategic or Co-development Partner · 1 July 2025Collaboration for hosting charity concerts and cultural events. The Teatro Petruzzelli serves as the venue for the annual Capodanno solidale event organized by Nuova Fiera del Levante, with the theater's management (Sovrintendente Nazareno Carusi) participating in joint initiatives.
• BdM BancasupportingGTM or Marketing Partner · 1 January 2025Financial supporter of the Capodanno charity concert at Teatro Petruzzelli, contributing to the event's success and UNICEF fundraising efforts.
• Fondazione MegamarksupportingGTM or Marketing Partner · 1 January 2025Sponsor of the Capodanno charity event, joining BdM Banca in supporting the Mogol concert for UNICEF fundraising at Teatro Petruzzelli.
• Senegal EmbassyregionalStrategic or Co-development Partner · 1 October 2024Participation in the Galleria delle Nazioni concept at the Campionaria, representing international trade and diplomatic presence. President Gaetano Frulli met with the Senegal Ambassador to explore future economic collaborations.
• ICE (Italian Trade Agency)supportingStrategic or Co-development Partner · 1 October 2024International trade promotion agency participating in SEF Sud Export Forum project, supporting Italian companies in accessing international markets through the fair's platform.
• SACEsupportingStrategic or Co-development Partner · 1 October 2024Italian export credit agency and insurance company participating in SEF Sud Export Forum, providing support for internationalization of Italian companies through the fair's trade facilitation initiatives.
• SIMESTsupportingStrategic or Co-development Partner · 1 October 2024Italian financial company supporting internationalization participating in SEF Sud Export Forum, providing financing solutions for companies looking to expand internationally through the fair's trade platform.
• Ordine degli ArchitettiregionalStrategic or Co-development Partner · 1 October 2024Protocol of understanding signed for collaboration in hosting professional events, conferences, and exhibitions related to architecture and design at the fair.
• Radio NorbacoreGTM or Marketing Partner · 1 September 2024Media partner for the Arena del Levante concert programming, providing radio broadcast coverage and promotion for events at the fairground. The partnership attracted 60,000 visitors to the Radio Norba Arena events.
• Forum Italiano dell'ExportflagshipStrategic or Co-development Partner · 1 September 2023Partnership for the SEF (Sud Export Forum) project, creating a hub to facilitate trade relations between Southern Italian companies and Southern Europe/Balkans markets. The Forum represents 2,067 companies with approximately €200 billion in turnover.
• Regione PugliacoreStrategic or Co-development Partner · 1 September 2023Regional government partner in multiple initiatives including the SEF project, Sud Export Forum, and various economic development programs. Co-signatory of the protocol of understanding for export promotion.
• CREATIVE@HUBs (Western Greece and Apulia)regionalStrategic or Co-development Partner · 1 September 2023European project partnership with Western Greece for the Rural Creativity Fair held during the Campionaria, promoting creative industries, rural tourism, and agri-food products through cross-border collaboration.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Regional players

• Fiera di Parma: Parma-based exhibition operator hosting Cibus, Cibus Tec, and other food/tech sector fairs. Comparable venue-based Italian trade fair model focused on B2B sector events, though operating in a different Italian region.
• Fiera di Genova: Ligurian exhibition venue hosting Salone Nautico and other consumer/B2B events. Comparable in operating a historic Italian coastal fairground with multi-sector exhibitions and congress facilities, though in a different region.
• Fiera di Padova: Padua-based exhibition centre hosting sector fairs including Flormart, Vicenzaoro-style jewellery shows, and consumer events. Comparable venue-based Italian trade fair operator in a different regional market.

Direct peers

• Veronafiere: Verona-based exhibition operator hosting Vinitaly, Marmomac, and Fieracavalli. Direct peer in operating a single major Italian fairground running multiple sector-specific B2B trade fairs, with similar revenue model (space rental, exhibitor fees, congress services).
• Fiera Roma: Rome-based exhibition and congress centre hosting trade fairs, consumer events, and corporate conventions. Closely comparable venue-based operating model in central-southern Italy, with similar event mix (trade fairs, congresses, consumer/entertainment events).
• Bologna Fiere: Major Italian exhibition operator and 15% shareholder of Nuova Fiera del Levante. Runs BolognaFiere including major events such as Cersaie, Cosmoprof, and SAIE. Closely comparable in venue-based trade fair operations, geographic focus on Italy, and event portfolio breadth.

Broad incumbents

• NürnbergMesse: Major German exhibition organiser running Nürnberg Messe and a portfolio of international B2B trade fairs (BIOFACH, Spielwarenmesse, BrauBeviale). Comparable venue-based multi-sector trade fair operator, though at significantly larger scale and global footprint.
• Italian Exhibition Group (Rimini Fiera): Public-listed Italian exhibition group operating Rimini Fiera and Vicenza Fiera, hosting major events such as Sigep, TTG, and Vicenzaoro. Comparable in operating venue-based trade fairs and congresses across multiple sectors, though with a broader national and international footprint.
• Messe Frankfurt: One of the world's largest exhibition organisers, running Frankfurt Messe and a global network of trade fairs (Ambiente, Heimtextil, Light+Building). Comparable in operating venue-based B2B trade fairs across multiple sectors, with materially larger international footprint.
• Fiera Milano: Italy's largest exhibition and congress operator, running Rho Fiera Milano and hosting major international trade fairs across multiple industries. Directly comparable in business model (venue-based trade fairs, congresses, events) but at materially larger scale and national/international footprint than Nuova Fiera del Levante.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/FieraDelLevante
• Facebookfacebook.com/fieradellevante
• LinkedInlinkedin.com/company/nuova-fiera-del-levante

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nuova Fiera del Levante