3 Italia

What 3 Italia does

Wind Tre S.p.A., operating under the unified WINDTRE brand, is an Italian converged telecommunications operator formed in 2016 through the 50-50 joint venture between CK Hutchison Holdings and VEON Ltd., consolidating their former Italian subsidiaries 3 Italia and Wind Telecomunicazioni. The company is headquartered in Milan (Via Monte Rosa, 91) and serves residential consumers and business professionals (Partita IVA) across Italy through four product divisions: mobile and fixed-line connectivity, energy (via wholly-owned subsidiary Wind Tre Luce e Gas s.r.l.), insurance (WINDTRE Assicurazioni), and protection services, distributed via a nationwide WINDTRE Store retail network, an e-commerce site (ac.windtre.it), a dedicated business portal (windtrebusiness.it), and telephone support (159).

The underlying technology stack is anchored by a 5G mobile network supporting speeds up to 2 Gbps on compatible devices, complemented by fiber-to-the-home up to 2.5 Gbps and 5G FWA (Fixed Wireless Access) for under-served areas (Super Internet Casa FWA 5G, up to 300 Mbps). The product suite spans entry-level mobile plans (from €6.99/month with unlimited minutes and 5G GIGA), converged fiber+mobile bundles (€9.99/month), device installment offers across Samsung, Apple, Motorola, Honor, and ZTE flagships, eSIM and Wi-Fi Calling, domotics/Smart Security, and value-added insurance products underwritten through partnerships with NET Insurance, Inter Partner Assistance, TU Europa, and IMA Italia Assistance. The company holds IVASS RUI intermediary registration (A000732828, 07/07/2023) enabling in-house insurance distribution.

The business model is primarily subscription-based recurring revenue across mobile, fixed, energy, and insurance verticals, supplemented by smartphone hardware revenue through device installment plans attached to service contracts. WINDTRE pursues a single-brand utility super-app positioning — connections, energy, and insurance under one provider — using competitive pricing, online-exclusive offers, multi-product bundles, and a WINDAY loyalty program as primary acquisition and retention levers. The company's strategic intent is to grow ARPU and reduce churn by cross-selling adjacent utility services into its existing telco subscriber base rather than competing solely on mobile connectivity tariffs.

Name

3 Italia

Legal name

Wind Tre S.p.A.

Website

https://tre.it

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Wind Tre S.p.A. (WINDTRE) is an Italian converged telecom operator formed in 2016 as a 50-50 JV between CK Hutchison and VEON, offering mobile, fiber/FWA 5G, energy, and insurance services to Italian residential consumers and business professionals (Partita IVA) via a nationwide store and online network.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications Services

NAICS

Wired and Wireless Telecommunications Carriers (except Satellite) (51711), Wireless Telecommunications Carriers (except Satellite) (517112), Wired Telecommunications Carriers (517111)

SIC

Radiotelephone Communications (4812), Telephone Communications (No Radiotelephone) (4813), Communications Services, Nec (4899)

akta.pro primary industry

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE)

Keywords

• Mobile telecommunications services
• Fixed broadband internet
• 5G mobile network
• Energy supply services
• Consumer insurance products

Headquarters

HQ city

Trezzano Sul Naviglio

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Supply Chain, Operations

Revenue model

1. Mobile Telecommunications Services: Monthly subscription revenue from mobile plans including voice, data, and SMS services. Plans offered with unlimited minutes/data options and 5G capability. Revenue generated through recurring monthly subscriptions with various tiers.
2. Fixed-Line Internet Services: Home internet services via fiber (up to 2.5 Gbps) and FWA (Fixed Wireless Access) technology with bundled voice services
3. Device/Smartphone Sales: Revenue from bundled smartphone offers including Samsung Galaxy, iPhone, Motorola, Honor, ZTE devices with monthly payment options attached to service plans
4. Energy Services (WINDTRE LUCE&GAS): Electricity and gas supply services for both residential and business customers under the free market, offered by Wind Tre Luce e Gas s.r.l.
5. Insurance Products: Insurance offerings including home/property, health/sports, travel, pet, and device protection insurance products distributed through WINDTRE stores and agents
6. International Roaming and Tourist Services: Roaming services for travel abroad and special offers for tourists visiting Italy

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

WINDTRE (formerly 3 Italia) is a converged Italian telecommunications operator providing mobile voice and data services over a 5G network, fixed-line broadband (fiber up to 2.5 Gbps and FWA 5G), bundled smartphone offers, energy supply (electricity and gas) via its subsidiary Wind Tre Luce e Gas s.r.l., and a range of insurance products (home, pet, travel, health, device) distributed through WINDTRE Stores and digital channels. The company serves both residential consumers (Privati) and business professionals (Partita IVA) across Italy under a single brand.

Product overview

WINDTRE is a unified telecommunications platform offering mobile services (with 4G/5G data, voice, and eSIM options), fixed internet (fiber up to 2.5 Gbps and FWA 5G), energy services (electricity and gas), and insurance products. The core offering centers on mobile and fixed connectivity, with supplementary services including smartphone bundles, home automation/security, portable Wi-Fi devices, and loyalty programs. The product portfolio spans four main divisions: Connections (mobile and fixed), Energy, Insurance, and Protection services. Products are primarily targeted at individual consumers and families, with dedicated offerings for businesses (Partita IVA) and tourists. The architecture is platform-based with individual services that can be bundled together (e.g., fixed internet + mobile SIM at €9.99/month).

Differentiator

Problem solved

Functional benefit

Products and services

• WINDTRE Mobile Plans (GIGA e Minuti) Mobile phone plans offering voice minutes and data (GIGA) with 5G connectivity, eSIM support, and unlimited options. Plans start from €6.99/month with free activation and target individual consumers and professionals.
• Fixed-Line Internet (Fisso) Home fixed broadband internet delivered via fiber optic (up to 2.5 Gbps) or FWA 5G (up to 300 Mega), with bundled unlimited calls. Tariffed at €24.99/month for the first year.
• Fisso + Mobile Bundle Converged bundle combining fiber internet up to 2.5 Gbps with a mobile SIM offering unlimited GIGA and minutes, priced at €9.99/month.
• Smartphone Offers Smartphone bundles from Samsung (Galaxy Z Fold8, Galaxy A37 5G), Apple (iPhone 17), Motorola (Edge 70 Fusion), Honor (Magic V6 5G), and ZTE (nubia Neo 5 GT 5G) attached to unlimited mobile plans with monthly installments.
• WINDTRE Luce e Gas (Energy Supply) Electricity and gas supply services for residential and business customers in the Italian free market, operated by wholly-owned subsidiary Wind Tre Luce e Gas s.r.l.
• WINDTRE Assicurazioni (Insurance Products) Insurance products covering home, pets (cats and dogs), travel, health, sports, and electronics, distributed through WINDTRE Stores and agents in partnership with NET Insurance, Inter Partner Assistance, TU Europa (HDI Embedded), and IMA Italia Assistance.
• Domotica / Smart Security Home automation SIM service providing remote device control and SMS notifications for home security, priced at €24.90/year with a €4.99 activation fee.
• International Roaming and Calls (Estero e Roaming) International calling and roaming services for Italian customers traveling abroad and dedicated offers for tourists visiting Italy.
• WINDAY Loyalty Program Customer loyalty and rewards program offering benefits and promotions to WINDTRE subscribers.
• Protezione Casa e Negozi (Home and Shop Alarm System) Alarm and protection system for homes and businesses, including monitoring services, offered as part of WINDTRE's protection portfolio.
• Tourist SIM Offers (Offerte per Turisti in Italia) Special mobile plans targeted at tourists visiting Italy, available to users of Iliad, CoopVoce, and PosteMobile networks.
• Super Internet Casa FWA 5G Fixed Wireless Access home internet service using an outdoor 5G antenna for areas without fiber coverage, providing up to 300 Mbps at €19.99/month for the first year.
• Portable Wi-Fi (Wi-Fi Portatile) Portable Wi-Fi hotspot devices including the Greenpacket FWA H5 with 250 GIGA data allowance for mobile and home connectivity.
• eSIM Digital Activation Electronic SIM card service allowing customers to activate WINDTRE mobile plans digitally without a physical SIM card.

Quantifiable outcome

• 5G speeds up to 2 Gbps on compatible devices and in 5G coverage areas
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Nine partnerships are on record, tiered minor, core and secondary.

• NET Insurance S.p.A.minorOthersInsurance product provider for WINDTRE Assicurazioni home and family insurance policies (Casa e Famiglia, Sport). Products distributed through WINDTRE with annual polizza and 12-month installment payment option.
• Inter Partner Assistance S.A.minorOthersInsurance product provider for WINDTRE Assicurazioni travel and vacation insurance policies (Viaggi e Vacanze). Products distributed through WINDTRE with annual coverage and monthly installments.
• TU Europa S.A. (HDI Embedded)minorOthersInsurance product provider for WINDTRE Assicurazioni pet insurance (Micio e Fido - cats and dogs) and home appliance insurance (Elettrodomestici) products. Part of HDI Global Group.
• IMA Italia Assistance S.p.A.minorOthersInsurance product provider for WINDTRE Assicurazioni premium travel insurance products (Viaggio Mondo and Viaggio Mondo Famiglia) with customizable duration and single premium payment.
• SamsungcoreTechnology or IntegrationStrategic smartphone partnership offering Samsung Galaxy devices (Z Fold8, Z Flip8, A37, A57, etc.) bundled with WINDTRE mobile plans. Devices available with monthly installment payments added to service plans.
• ApplecoreTechnology or IntegrationSmartphone partnership offering iPhone devices (iPhone 17) bundled with WINDTRE unlimited mobile plans. Devices available with monthly installment payments.
• MotorolasecondaryTechnology or IntegrationSmartphone partnership offering Motorola Edge 70 Fusion devices bundled with WINDTRE unlimited plans, including Moto Watch accessory.
• HonorsecondaryTechnology or IntegrationSmartphone partnership offering Honor Magic V6 5G devices with unlimited mobile plans.
• ZTE (nubia)secondaryTechnology or IntegrationPartnership for ZTE nubia Neo 5 GT 5G devices bundled with WINDTRE mobile plans.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Swisscom: Swiss incumbent that acquired Vodafone Italy and is merging it with Fastweb; relevant broad incumbent comparable given overlapping European footprint, similar mobile + fixed + TV + SMB portfolio, and post-merger positioning versus WINDTRE in Italy.
• Orange: European incumbent with mobile, fixed, and energy-adjacent offerings; comparable to WINDTRE on converged connectivity and on being a top-tier European mobile group with multi-product consumer platforms.
• Deutsche Telekom (T-Mobile): European incumbent and parent of T-Mobile; comparable to WINDTRE on the mobile-carrier core, FWA-as-broadband strategy, and on combining consumer connectivity with adjacent services at scale.

Emerging players

• Sky Italia (Sky Wifi): Pay-TV operator that expanded into Italian fixed broadband via Sky Wifi, competing with WINDTRE for converged entertainment + connectivity households; relevant as a fixed and bundled-services peer though not a mobile operator.
• PosteMobile (PostePay): Italian MVNO tied to Poste Italiane, offering low-cost mobile and increasingly fixed/fiber plans; competes with WINDTRE at the budget end of the Italian consumer market and as an alternative provider inside the same retail distribution footprint.

Direct peers

• Fastweb: Italian fixed broadband operator with growing mobile MVNO/MNO footprint, now merging with Vodafone Italy under Swisscom; competes with WINDTRE's Super Fibra and FWA 5G home internet offerings and increasingly on converged bundles.
• TIM (Telecom Italia): Italian incumbent fixed and mobile operator offering consumer and business connectivity plus adjacent services; competes head-to-head with WINDTRE for mobile, fiber, and converged household share in the same Italian market.
• Iliad Italia: French-origin disruptive MNO that entered Italy as the fourth mobile operator and has been the primary price-disruption force against WINDTRE, TIM, and Vodafone Italy on unlimited 5G plans.
• Vodafone Italy (Fastweb + Vodafone Italy, Swisscom Group): Italian mobile and fixed operator (now part of the Swisscom-led combination with Fastweb) directly competing with WINDTRE in 5G mobile, fiber, and converged bundles for Italian consumers and businesses.

Others

• CK Hutchison (3 Group): One of WINDTRE's two 50% parents and the historical owner of 3 Italia; relevant peer not as a direct retail competitor in Italy but as a global telecom group whose European strategy directly shapes WINDTRE's roadmap and capital allocation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Tre_It
• YouTubeyoutube.com/@windtreofficial
• Facebookfacebook.com/3Italia
• Instagraminstagram.com/windtre
• TikToktiktok.com/@windtre_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3 Italia