Look & Find
Look & Find is the first real estate franchise network in Spain, operating a franchise-based intermediation platform that serves property buyers, sellers, renters, and investors through approximately 700 franchised offices and 6,600+ professionals, and is now expanding internationally from its Madrid base.
- Company typePrivate
- Founded1987
- HeadquartersMadrid, Spain
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Look & Find does
Look & Find, legally L&F PRIMERA RED INMOBILIARIA S.A., is the first real estate franchise network in Spain, founded in 1987 and headquartered in Madrid. The company operates a franchise-based intermediation model in which independent franchisees run local real estate agencies under the Look & Find brand, supported by a central organization that provides brand recognition, training, technology, marketing, and operational frameworks. As of 2024, the network comprises approximately 700 offices and more than 6,600 real estate professionals across Spain, and the company has begun international expansion, with Mexico inaugurated as its first foreign market in May 2024 within a stated plan to reach nine countries.
The company's core product set covers residential and commercial property buying, selling, and rental intermediation, supplemented by a dedicated real estate investment vertical (launched July 2023), the LFCloud franchise management platform, the Escuela de Expertos Inmobiliarios professional training school, and the Vivienda Solidaria CSR program. Underlying technology includes the LFCloud franchise portal and a recently added big data and AI capability for property valuation and market analytics delivered through a 2024 partnership with Turkish proptech firm Endeksa. The company is a founding member of MLS (Multiple Listing Service) and AEFI, giving its franchisees access to a cooperative property exchange network and shared industry representation. It has held ISO 9001:2015 certification (TÜV International) since 2005, the first such certification awarded to a Spanish real estate franchise.
Look & Find earns revenue primarily through commissions and franchise fees tied to property transactions intermediated across its franchise network. The 250M EUR figure reported on the company website represents aggregate franchise system billing rather than the franchisor's own revenue, which is not publicly disclosed. The company's go-to-market is a two-sided franchise and consumer motion: attracting franchise entrepreneurs to expand the network, while serving property buyers, sellers, renters, and investors through the branded office network, the corporate website, and the MLS cooperative. Following a 2023 change of control led by co-founder Jesús Laguna, the company has shifted strategic emphasis toward international expansion, technology partnerships, and a dedicated investment business area.
Look & Find firmographics
Firmographics- Name
- Look & Find
- Legal name
- L&F PRIMERA RED INMOBILIARIA S.A.
- Website
- https://lookandfind.es
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Look & Find is the first real estate franchise network in Spain, operating a franchise-based intermediation platform that serves property buyers, sellers, renters, and investors through approximately 700 franchised offices and 6,600+ professionals, and is now expanding internationally from its Madrid base.
- Ownership category
- akta.pro rank
Look & Find industry classification
Industry- Product category
- Real Estate Brokerage Services
- NAICS
- Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)
- SIC
- Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)
- akta.pro primary industry
- Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)
- akta.pro secondary industry
- Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)
Keywords
Where Look & Find is headquartered
LocationHeadquarters
- HQ city
- Madrid
- HQ country
- Spain
- HQ region
- Europe
Offices1 record
Markets served
Look & Find business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Intermediation Commissions: Look & Find earns commissions from property sales and rentals intermediated through its network of franchised offices. The company operates as a real estate brokerage network where franchisees conduct property transactions and share revenue with the franchisor.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Look & Find product offering
Product offeringCore offering
Look & Find operates the first real estate franchise network in Spain, delivering property buying, selling, and rental intermediation services to consumers through approximately 700 franchised offices nationwide. The company supplies franchisees with brand licensing, training, the LFCloud operations platform, and operational frameworks, and earns commissions on transactions intermediated across the network. Additional lines include the 2023-launched Real Estate Investment Area for property investors and the Escuela de Expertos Inmobiliarios training school.
Product overview
Look & Find is a real estate franchise network — the first and oldest in Spain, founded in 1987 — operating as a unified brand platform with franchisees running independent local agencies. The portfolio consists of core intermediation services (buying, selling, and renting residential and commercial properties), supported by internal tools (LFCloud franchise portal), a professional training school (Escuela de Expertos Inmobiliarios), a dedicated real estate investment area, and a CSR program (Vivienda Solidaria). The network is anchored by ISO 9001 quality certification and participates in the MLS (Multiple Listing Service) common real estate exchange. In 2023–2024 the company added big data/AI capabilities via a partnership with Endeksa and launched its first international operations in Mexico as part of a broader international expansion plan.
Differentiator
Problem solved
Functional benefit
Brands
- LFCloud: Internal franchise management and operations platform for Look & Find franchise network.
- Escuela de Expertos Inmobiliarios
- Vivienda Solidaria
Products and services
- Property Buying & Selling Services
Quantifiable outcome
- 3,593 satisfied customers
- +3 more outcomes
Companies that use Look & Find
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles3 records
Look & Find technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature2 records
Look & Find partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core, strategic and minor.
- AEFI (Asociación de Empresas Franquiciadoras de España)coreLook & Find is a founding member of AEFI, the Association of Real Estate Franchising Companies. AEFI represents seven of the main real estate franchise networks in Spain with approximately 700 offices and over 6,600 professionals. The association focuses on promoting professionalization, training, and consumer protection in the real estate sector.
- EndeksastrategicLook & Find signed an agreement with Endeksa, a Turkish proptech company and leader in big data and AI solutions for real estate. The partnership brings international technology to Spain, providing Look & Find offices with advanced property valuation and market analytics tools based on artificial intelligence.
- Cuatrecasas PIstrategicCuatrecasas, one of the largest and most important law firms in Spain and Europe with over 1,800 professionals and 27 offices worldwide, represents and supports Look & Find in its growth and internationalization process.
- KeedecminorLook & Find partnered with Keedec, a company specializing in furniture and home decoration services, to launch an online store offering furniture and decoration services to Look & Find clients buying, selling, or renting properties.
- MLS (Multiple Listing Service)coreLook & Find is a founding member of MLS, the Spanish common real estate exchange system (Bolsa Inmobiliaria Común) that enables cooperation among real estate professionals. MLS currently comprises over 700 offices and thousands of real estate professionals across Spain, holding a significant market share in property intermediation.
- Air Homes ClubminorLook & Find signed an agreement with developers Aster and Neinor to market Air Homes Club properties, a new residential development in Los Ángeles de San Rafael, municipality of El Espinar in Segovia.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Look & Find competitors and assessment
Company assessmentBroad incumbents
Direct peers
- Engel & Völkers España: Engel & Völkers is an international real estate franchise with active Spanish operations; competes in residential brokerage and shares franchise-driven distribution and training-oriented value propositions with Look & Find.
- Don Piso: Don Piso is a Spanish real estate franchise network focused on residential sales and rentals; directly comparable to Look & Find in franchise model, customer segments, and Spanish geographic focus.
- Century 21 España: Century 21 operates a global real estate franchise network with a substantial Spanish presence; competes directly with Look & Find for franchisee recruitment and residential brokerage market share in Spain.
- Coldwell Banker España: Coldwell Banker operates a franchised real estate brokerage network in Spain with similar agent-support and brand-recognition dynamics; directly comparable franchise competitor for Look & Find.
- Tecnocasa: Tecnocasa is one of Spain's largest real estate franchise networks with extensive office coverage; competes in the same domestic market and serves a similar buy/sell/rent intermediation use case.
- RE/MAX España: RE/MAX is one of the largest real estate franchise networks globally and a direct competitor in Spain; both companies operate franchise-based brokerage with similar agent-recruitment and consumer-facing models.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Look & Find social profiles
Digital presenceLook & Find compliance and trust
Trust signalCompliance1 record
Look & Find financial estimates
Financial estimateRevenue estimate
Valuation estimate
Look & Find leadership team
Management profileNumber of profiles
Profiles2 records
Look & Find funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Look & Find M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Look & Find
What does Look & Find do?
Look & Find operates the first real estate franchise network in Spain, delivering property buying, selling, and rental intermediation services to consumers through approximately 700 franchised offices nationwide. The company supplies franchisees with brand licensing, training, the LFCloud operations platform, and operational frameworks, and earns commissions on transactions intermediated across the network. Additional lines include the 2023-launched Real Estate Investment Area for property investors and the Escuela de Expertos Inmobiliarios training school.
Is Look & Find a public or private company?
Look & Find is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Look & Find founded?
Look & Find was founded in 1987. It employs 501 to 1,000 people.
Where is Look & Find based?
Look & Find is headquartered in Madrid, Spain, in the Europe region.
How does Look & Find make money?
One revenue line is on record: real Estate Intermediation Commissions.
Who are Look & Find's main competitors?
Idealista is listed as a broad incumbent. Direct peers are Engel & Völkers España, Don Piso, Century 21 España, Coldwell Banker España, Tecnocasa and RE/MAX España.
Does Look & Find have an API?
No public API is recorded for Look & Find.
What industry is Look & Find in?
Look & Find's product category is Real Estate Brokerage Services. Its primary akta.pro industry code is BPAJAAAA, Traditional Residential Brokerage (Existing Homes), with a secondary code of FSAEAJAA, Residential Real Estate Brokerage (Buy/Sell). Its NAICS code is 5312 and its SIC code is 6531.