The Arts Group
The Arts Group is a Nairobi-based marketing communications agency founded in 2010 that provides integrated marketing strategies, creative design, digital marketing, event management, PR, and branded merchandise services to enterprise, NGO, financial, and SMB clients, supported by its proprietary Sajili delegate management platform.
- Company typePrivate
- Founded2010
- HeadquartersNairobi, Kenya
- Headcount1–10
- GTM typeB2B
- OfferingServices
What The Arts Group does
The Arts Group (TAG) is a Nairobi-based marketing communications agency founded in 2010 that delivers integrated marketing services to enterprise, financial, NGO, and SMB clients across East Africa and globally. The firm operates with a 14-person team spanning creative design, digital strategy, event management, production, public relations, and software engineering, organized around a managing director and functional leads for operations, creative/digital/production, client service, and growth. Its service portfolio covers hybrid and virtual events, live event management, creative and graphic design, digital lead and content generation, film and photography production, publications and branded merchandise, and public relations.
The firm's principal technology asset is Sajili, a proprietary delegate management platform offering event registration, email and SMS communication, polling, breakout and session tracking, and automated ticketing and invoicing. Sajili has been used across 40+ corporate events and supports communication volumes exceeding 10,000 SMS messages and 8,000 emails. The agency complements Sajili with digitized event communication services including social media strategy, website and app development, and digital storytelling. Revenue is generated through project-based professional services fees and retainers across both local Kenyan brands and international clients including Microsoft, CGIAR, African Development Bank, NCBA, KMRC, Mercy Corps/AgriFin, and others. Distribution is direct via project-based client engagement, supported by a portfolio-based marketing approach showcasing quantified campaign outcomes.
The Arts Group firmographics
Firmographics- Name
- The Arts Group
- Legal name
- The Arts Group Ltd
- Website
- https://theartsgroupkenya.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Arts Group is a Nairobi-based marketing communications agency founded in 2010 that provides integrated marketing strategies, creative design, digital marketing, event management, PR, and branded merchandise services to enterprise, NGO, financial, and SMB clients, supported by its proprietary Sajili delegate management platform.
- Ownership category
- akta.pro rank
The Arts Group industry classification
Industry- Product category
- Marketing Communications Services
- NAICS
- Arts, Entertainment, and Recreation (71)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Publicity, PR & Media Relations (Artists) (MPAIAGAG)
- akta.pro secondary industry
- Tour & Artist Management Services (HSACAHAN)
Keywords
Where The Arts Group is headquartered
LocationHeadquarters
- HQ city
- Nairobi
- HQ country
- Kenya
- HQ region
- Africa
Offices1 record
Markets served
The Arts Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Marketing & Communications Services: Project-based fees for marketing strategies, creative design, digital marketing, event management, branded merchandise, and public relations services. Revenue generated through client engagements ranging from single projects to ongoing retainer relationships with local and international brands.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels6 records
The Arts Group product offering
Product offeringCore offering
The Arts Group is a marketing communications agency that conceptualizes and delivers integrated marketing services including brand strategy, creative design, digital marketing, live/hybrid/virtual event management, public relations, and branded merchandise. Its service offering is anchored by Sajili, a proprietary delegate management platform that handles event registration, communication (email and SMS), polling, breakout/session tracking, and automated ticketing with invoicing for corporate events. The agency serves local and international brands, NGOs, and financial institutions across East Africa.
Product overview
The Arts Group is an award-winning marketing communications agency based in Nairobi, Kenya, operating since 2010. The company offers a comprehensive suite of integrated marketing services organized around a core technology product—Sajili, a delegate management platform that provides event registration, ticketing, attendee management, polling, and communication tools. Supporting the Sajili platform are service offerings including hybrid and virtual event management, live event management, creative and graphic design, digital lead generation and content creation, film and photography production, publications and branded merchandise, and public relations. The agency's value proposition centers on end-to-end event and communications solutions combining strategic planning, creative design, digital marketing, and technology-enabled event management.
Differentiator
Problem solved
Functional benefit
Brands
- Sajili: Delegate management platform offering streamlined registration, synced communication (email & text), polling, instant feedback service, breakout & session tracker, and automated ticketing plus invoicing.
Products and services
- Sajili - Delegate Management Platform
- Digitized Event Communication Solutions
- Hybrid & Virtual Events
- Creative & Graphic Design
- Digital: Lead & Content Generation
- Live Events: Event Management
- Production: Film & Photography
- Publications & Branded Merchandise
- Public Relations
Quantifiable outcome
- 13,600+ registered delegates at single event (CGIAR Science Week 2025)
- +4 more outcomes
Companies that use The Arts Group
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles4 records
The Arts Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
The Arts Group partnerships and signals
Strategic signalScale indicators8 records
Recent moves5 records
Expansion highlights4 records
The Arts Group competitors and assessment
Company assessmentBroad incumbents
- WPP plc: Global marketing services holding company operating Ogilvy, VMLY&R, and other agency networks. Comparable as the parent of multiple agencies that compete with The Arts Group's full-service integrated offering at larger scale.
- GES Events: Global events and experiential marketing company serving large enterprise clients. Comparable to The Arts Group's live events management service line at much larger scale.
- Publicis Groupe Africa: Global advertising and communications network with operations across Africa. Comparable as a broad incumbent offering overlapping capabilities across creative, digital, PR, and event services.
Direct peers
- Scanad: East African marketing and advertising agency with regional footprint. Directly comparable to The Arts Group in serving enterprise clients across East Africa with integrated marketing communications.
- SO&U: Leading African creative and advertising agency with multi-country presence. Comparable to The Arts Group as a regional full-service agency serving enterprise brands across creative, digital, and brand strategy.
- Ogilvy Africa: Global advertising network with deep Africa presence, including Nairobi operations. Directly comparable as a full-service marketing communications agency serving enterprise clients across creative, digital, PR, and event management.
- DDB Kenya: Kenyan affiliate of global advertising network DDB Worldwide. Comparable as a full-service creative and advertising agency operating in the same Nairobi market for enterprise clients.
- FCB Africa: African arm of FCB Global, providing integrated marketing communications across the continent. Comparable in delivering full-service creative, digital, and PR campaigns to enterprise clients in East Africa.
Emerging players
- Cvent: Enterprise event management platform offering registration, attendee management, and event marketing technology. Comparable to The Arts Group's Sajili platform in the event-tech domain and represents competitive threat to productized event management.
- Bizzabo: Event experience platform providing registration, attendee engagement, and analytics for in-person, virtual, and hybrid events. Comparable to Sajili in event management technology and potential competitor if productized.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights5 records
Customer concentration
The Arts Group social profiles
Digital presenceThe Arts Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Arts Group leadership team
Management profileNumber of profiles
Profiles13 records
The Arts Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Arts Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Arts Group
What does The Arts Group do?
The Arts Group is a marketing communications agency that conceptualizes and delivers integrated marketing services including brand strategy, creative design, digital marketing, live/hybrid/virtual event management, public relations, and branded merchandise. Its service offering is anchored by Sajili, a proprietary delegate management platform that handles event registration, communication (email and SMS), polling, breakout/session tracking, and automated ticketing with invoicing for corporate events. The agency serves local and international brands, NGOs, and financial institutions across East Africa.
Is The Arts Group a public or private company?
The Arts Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Arts Group founded?
The Arts Group was founded in 2010. It employs 1 to 10 people.
Where is The Arts Group based?
The Arts Group is headquartered in Nairobi, Kenya, in the Africa region.
How does The Arts Group make money?
One revenue line is on record: marketing & Communications Services.
Who are The Arts Group's main competitors?
Broad incumbents on record are WPP plc, GES Events and Publicis Groupe Africa. Direct peers are Scanad, SO&U, Ogilvy Africa, DDB Kenya and FCB Africa. Emerging players are Cvent and Bizzabo.
Does The Arts Group have an API?
No public API is recorded for The Arts Group.
What industry is The Arts Group in?
The Arts Group's product category is Marketing Communications Services. Its primary akta.pro industry code is MPAIAGAG, Publicity, PR & Media Relations (Artists), with a secondary code of HSACAHAN, Tour & Artist Management Services. Its NAICS code is 71 and its SIC code is 7311.