RockyThemes

What RockyThemes does

Rockledge Software, Inc., founded in 2003 and headquartered in Longmont, Colorado, develops SalesPoint, a web-enabled mapping and advertising sales automation platform built specifically for newspaper and media companies. The platform enables advertising sales teams to create targeted proposals using proprietary map technology that supports selling units unique to media (truck routes, split ZIP Codes, preprint zones, block groups) and integrates demographic and circulation data. Core products include SalesPoint Map for proposal generation and SalesPoint Insertion Order for converting approved proposals into orders, with add-on modules covering media scheduling (SalesPoint Schedule), email program planning (SalesPoint Email Programs), and customized maps for national accounts.

The company's underlying technology is its proprietary mapping engine, which redraws maps dynamically as users zoom and supports custom selling workflows that third-party map providers cannot accommodate. SalesPoint Insertion Order extends the platform into operational workflows with manager approval, credit checks, template-based ordering, and electronic transfer into customers' accounting and packaging systems — replacing manual keypunch processes. Enterprise deployments span all properties of major US newspaper groups including McClatchy, Hearst Newspapers, Advance Publications, the Milwaukee Journal Sentinel, the Dallas Morning News, and The Washington Post.

Rockledge operates a sales-led go-to-market with direct sales engagement, demo-based selling, and quote-based enterprise pricing. Revenue is generated through subscription or license agreements with media-company advertising sales organizations. The company is privately held and founder-led, with Allyn Hallisey serving as president; no external funding rounds, acquisitions, or ownership changes are disclosed in the available data. The customer base is concentrated in the US newspaper publishing vertical, and the company employs between 101 and 250 people.

Name

RockyThemes

Legal name

Rockledge Software, Inc.

Website

https://rockledgesoftware.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

101–250 employees

Short description

Rockledge Software develops SalesPoint, a proprietary mapping and advertising sales automation platform used by US newspaper publishers to build targeted proposals, manage insertion orders, and integrate with billing systems. The privately held, founder-led firm sells enterprise subscriptions to media-company advertising sales teams.

Ownership category

akta.pro rank

Product category

Media Advertising Sales Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Mapping & Basemap Platforms (Tiles/SDKs) (BPAMANAB)

Keywords

• Media advertising software
• Newspaper sales automation
• Advertising mapping software
• Insertion order management
• Media sales platform

Headquarters

HQ city

Longmont

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SalesPoint Software Licenses/Subscriptions: Rockledge Software generates revenue through licensing their SalesPoint software platform to media companies. Given the enterprise nature of the product (requiring demos, integration with billing systems), this appears to be a subscription or license-based model targeting media advertising sales teams.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Rockledge Software develops and licenses SalesPoint, a web-enabled mapping and advertising sales automation platform built specifically for media companies. SalesPoint combines proprietary custom mapping (ZIP Code, sub-zip, zone, and block-group-level selling) with insertion order automation that electronically integrates with customer billing and packaging systems. The platform helps newspaper sales teams create proposals faster, sell more preprint, print, and digital products, and reduce production costs.

Product overview

Rockledge Software offers SalesPoint, a unified software platform for media companies consisting of core products (SalesPoint Map and SalesPoint Insertion Order) and add-on modules (SalesPoint Schedule, SalesPoint Email Programs, and Customized Maps). SalesPoint Map provides targeted mapping and presentation tools for advertising sales teams, while SalesPoint Insertion Order automates the conversion of proposals into orders with integration to billing and distribution systems. Additional modules extend functionality for media scheduling and email marketing programs.

Differentiator

Problem solved

Functional benefit

Brands

• SalesPoint: Industry-leading mapping software for advertising sales and automation for media companies, including SalesPoint Map, SalesPoint Insertion Order, SalesPoint Schedule, and SalesPoint Email Programs.

Products and services

• SalesPoint Map Web-enabled mapping software for media advertising sales teams at newspapers. Lets sales reps create presentations, proposals, and distribution maps by ZIP Code, sub-zip, zones, truck routes, block groups, and other custom selling units; integrates demographic data and outputs proposals as print, Adobe PDF, or JPEG. Targets enterprise newspaper publishers and their ad-sales teams.
• SalesPoint Insertion Order Order management module that converts approved SalesPoint Map proposals into insertion orders with map data pre-filled. Supports template creation, drag-and-drop area editing, manager-approval and credit-check workflow routing, and electronic transfer of orders into customer accounting or packaging systems. Includes reporting on sales performance by area, product, and day. Targets advertising sales and operations teams at newspaper publishers.
• SalesPoint Schedule Media scheduling module that provides detailed media calendars for digital, ROP (Run of Press), mail, and other media mix schedules. Displays CPM, quantities, investment figures, and multiple buys on monthly calendars with PDF output. Supports media mix planning and investment planning for advertisers.
• SalesPoint Email Programs Email marketing support module that demonstrates targeted email campaign capabilities to advertisers through visual geographic and demographic segmentation, helping sales reps propose email marketing programs tied to distribution and demographic data.
• Customized Maps Customized interactive mapping service for national accounts that zooms to street level and overlays store locations, competitor locations, current media buys, recommended media buys, demographics, and distribution data. Designed for major accounts such as grocery chains, drug stores, and large retailers sold by national sales teams at media companies.

Quantifiable outcome

• Increased P&D (Preprints & Distribution) sales
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Others

• WideMedial Workhorse: Workhorse Software (formerly SCS) provides ad operations and order management for newspaper and media companies. It is thematically adjacent and competes for the same enterprise-ad-ops budget at newspapers.
• Sonobi: Sonobi is a programmatic advertising technology provider working with publishers on digital audience targeting. While operating in a different layer (programmatic vs. direct sales), it intersects with media-company ad-tech stacks and represents the broader digital ad-tech ecosystem from which newspapers are migrating.

Direct peers

• Wide Orbit: Wide Orbit provides advertising sales, traffic, and media operations software for broadcast (radio/TV) and media companies. It is the most analogous vertical SaaS platform to SalesPoint, addressing the same media advertising sales workflow but in broadcast rather than print.
• Mediaocean: Mediaocean offers an advertising operations platform spanning linear TV, digital, and programmatic, focused on media order management, billing, and finance. It competes in the same workflow as SalesPoint (proposal through insertion order) but at a broader, agency/buyer-oriented scale.
• Naviga (formerly Press Association): Naviga delivers content, advertising, and audience platforms for news media companies, including ad-ops and order management. It directly overlaps with SalesPoint's core ad-sales automation and insertion-order functionality.
• Newscycle Solutions: Newscycle (now part of Naviga) provides content management, audience, and advertising software specifically to newspaper and media organizations. Like SalesPoint, it is a vertical SaaS suite anchored in newspaper publishing operations.

Emerging players

• Marin Software: Marin Software provides a digital advertising management platform for cross-channel media buying and performance. It overlaps with SalesPoint's email-program and digital ad-automation modules but is focused on digital buying rather than print-insertion orders.

Broad incumbents

• HubSpot: HubSpot offers marketing, sales, and CRM software used by many media companies for proposal and pipeline management. As a broad incumbent, it competes for the same advertising-sales workflow budget but lacks Rockledge's print-specific mapping and insertion-order capabilities.
• Salesforce Advertising Sales Cloud: Salesforce provides a horizontal CRM and sales platform that media companies have historically used; its broad industry-agnostic tooling could substitute for some of SalesPoint's sales-presentation and proposal-management capabilities, though it lacks media-specific mapping.
• Google Ad Manager: Google Ad Manager is a digital ad server used by publishers for programmatic and direct digital ad sales. While it addresses digital-rather-than-print workflows, it competes for the same enterprise publisher ad-tech budget that funds SalesPoint expansions.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/rockledge-software-inc.

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RockyThemes