IMST
IMST Corp is a US-based professional services firm that delivers single-site evaluations and three-year fuel and convenience store sales forecasts for c-store chains, fuel distributors, restaurants, supermarkets, and independent operators. Founded in 1994 and acquired by Kalibrate in 2024, it has completed thousands of site studies over 30+ years.
- Company typePrivate
- Founded1994
- HeadquartersHouston, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What IMST does
IMST Corp is a US-based, private professional services firm founded in 1994 and headquartered in Houston, Texas, specializing in single-site evaluations for convenience stores and fuel stations. Its core product, the IMST Retail Site Analysis (RSA), delivers custom, presentation-quality reports that include site-specific traffic data, competition audits, development cases, trade area information, and demographics, paired with three-year projections of fuel volume and store sales potential. The evaluation process is full-service, with IMST project managers conducting on-site visits and primary data collection, supported by predictive modeling and data science capabilities refined over 30+ years and thousands of completed evaluations.
IMST generates revenue through professional services engagements on a quote-based, multi-year contract basis rather than publicly disclosed pricing. Its go-to-market is sales-led and direct, targeting enterprise convenience store chains, fuel distributors, fast food operators, supermarkets, and independent operators across the US fuel and convenience retail vertical. In 2024, IMST was acquired by UK-based Kalibrate Technologies Ltd and now operates as part of Kalibrate Global, where its single-site expertise is bundled with Kalibrate's broader location intelligence, fuel pricing, fuel planning, EV charger pricing, and competitive insights platform to offer an end-to-end forecasting and network planning stack for fuel and convenience retailers.
IMST firmographics
Firmographics- Name
- IMST
- Legal name
- IMST Corp
- Website
- https://imstcorp.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- IMST Corp is a US-based professional services firm that delivers single-site evaluations and three-year fuel and convenience store sales forecasts for c-store chains, fuel distributors, restaurants, supermarkets, and independent operators. Founded in 1994 and acquired by Kalibrate in 2024, it has completed thousands of site studies over 30+ years.
- Ownership category
- akta.pro rank
IMST industry classification
Industry- Product category
- Retail Site Selection and Market Research Services
- NAICS
- Other Scientific and Technical Consulting Services (54169)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Enterprise Application Reporting, BI & Analytics Enablement (BPAEAGAK)
Keywords
Where IMST is headquartered
LocationHeadquarters
- HQ city
- Houston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
IMST business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales
Revenue model
- Retail Site Analysis (RSA) Services: Custom analytical reports for convenience stores and fuel stations. Reports are presentation-quality documents intended to direct due diligence, negotiate fuel contracts, and integrate within financing packages. Revenue is generated through professional analytical services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing based on site evaluation scope |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
IMST product offering
Product offeringCore offering
IMST Corp. provides custom analytical site evaluation reports for convenience stores and fuel stations through its IMST Retail Site Analysis (RSA) service. The full-service offering includes on-site visits and primary data collection conducted by IMST project managers, producing presentation-quality reports with three-year projections of fuel volume and store sales potential. Reports include site-specific traffic data, competition audits, development cases, trade area information, and demographics, and are designed to direct due diligence, negotiate fuel contracts, and integrate within financing packages.
Product overview
IMST (acquired by Kalibrate in 2024) operates as a multi-product platform for fuel and convenience retail intelligence. The core offering is the IMST Retail Site Analysis (RSA), which provides comprehensive site evaluation and three-year sales forecasting for convenience stores and fuel stations. This integrates with Kalibrate's broader platform suite including Kalibrate Location Intelligence (centralized analytics platform), Kalibrate Fuel Pricing (pricing optimization), Kalibrate Fuel Planning (network visibility), Kalibrate EV Charger Pricing (EV infrastructure strategy), and Competitive Insights (foot traffic intelligence). The products work together to provide a complete picture for convenience store chains, fuel distributors, fast food restaurants, and other operators.
Differentiator
Problem solved
Functional benefit
Brands
- IMST Retail Site Analysis (RSA): Comprehensive convenience store site evaluation focused on three-year projection of fuel volume and store sales potential, including site-specific traffic data, competition audits, development cases, trade area information, and demographics.
Products and services
- IMST Retail Site Analysis (RSA) Comprehensive convenience store site evaluation focused on a three-year projection of fuel volume and store sales potential, covering new-to-industry convenience store development, store remodels, and store rebuilds. The single-site process is full service with on-site visit and primary data collection conducted by an IMST project manager. Reports are custom and include site-specific traffic data, competition audits, development cases, trade area information, and demographics. The deliverable is a presentation-quality report intended to direct due diligence, negotiate fuel contracts, and integrate within a financing package, and supports decisions on fast food, car wash, diesel, dispenser count, store size, and complimentary site development.
Companies that use IMST
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
IMST technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature1 record
IMST partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- KalibratecoreIn 2024, Kalibrate acquired IMST Corp to strengthen its offer to clients in the fuel sector. IMST Corp is now part of Kalibrate Global, combining IMST's expertise in single site studies for convenience stores and fuel stations with Kalibrate's broader location intelligence platform. The acquisition enables a complete picture for convenience store chains, fuel distributors, fast food restaurants, supermarkets, and independent operators.
Scale indicators2 records
Recent moves3 records
Expansion highlights4 records
IMST competitors and assessment
Company assessmentDirect peers
- Urban Science: Urban Science provides retail network planning, site selection, and sales forecasting services with a strong presence in automotive retail. The firm addresses similar due-diligence-style site evaluation needs as IMST, particularly for franchise networks.
- GeoMarketing: GeoMarketing is a consulting and analytics firm specializing in retail site selection, GIS-based trade area analysis, and predictive modeling. Its service model and customer profiles closely align with IMST's customer base of fuel and convenience retailers.
- Chain Store Guide: Chain Store Guide compiles retail intelligence and proprietary datasets used for site research and competitive analysis across retail verticals. Its data-centric model is comparable to IMST's content library and underwriting inputs.
- Buxton: Buxton is a customer analytics and site selection firm serving retail, healthcare, and restaurant operators with predictive modeling and trade area analytics. It competes directly with IMST for retail site evaluation and forecasting engagements.
- SiteZeus: SiteZeus is a location intelligence platform that uses AI-driven predictive modeling to help retail and restaurant brands evaluate sites and forecast unit performance. Its predictive, data-driven approach directly mirrors the IMST RSA model.
Broad incumbents
- Kalibrate: Kalibrate is the parent platform and broader location intelligence suite (fuel pricing, planning, EV strategy, competitive insights) into which IMST was integrated in 2024. It represents IMST's expanded operating context and the closest product-strategy peer.
Emerging players
- Rep Data: Rep Data offers retail-focused competitive intelligence, trade area analytics, and site research services used by retailers and real estate teams. It overlaps with IMST's competition audit and demographics inputs.
- Placer.ai: Placer.ai provides foot-traffic analytics, demographic insights, and competitive intelligence for retail real estate decisions. While more software-first, it overlaps with IMST on the trade-area, competition-audit, and demand-forecasting components of site evaluation.
Others
- Mapbox: Mapbox provides geospatial data, mapping APIs, and location intelligence services that increasingly power modern retail site selection workflows. It is an enabling infrastructure player competing with IMST-adjacent tools.
- Esri: Esri is a leading GIS and spatial analytics platform provider whose technology underpins much of the trade area and demographic analysis used by site selection consultancies. It is an enabling infrastructure peer rather than a direct competitor.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
IMST social profiles
Digital presenceIMST financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMST leadership team
Management profileNumber of profiles
IMST funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMST M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMST
What does IMST do?
IMST Corp. provides custom analytical site evaluation reports for convenience stores and fuel stations through its IMST Retail Site Analysis (RSA) service. The full-service offering includes on-site visits and primary data collection conducted by IMST project managers, producing presentation-quality reports with three-year projections of fuel volume and store sales potential. Reports include site-specific traffic data, competition audits, development cases, trade area information, and demographics, and are designed to direct due diligence, negotiate fuel contracts, and integrate within financing packages.
Is IMST a public or private company?
IMST is a private company. It is classified as corporate owned and is currently operating.
When was IMST founded?
IMST was founded in 1994. It employs 1 to 10 people.
Where is IMST based?
IMST is headquartered in Houston, United States, in the North America region.
How does IMST make money?
One revenue line is on record: retail Site Analysis (RSA) Services.
Who are IMST's main competitors?
Direct peers on record are Urban Science, GeoMarketing, Chain Store Guide, Buxton and SiteZeus. Kalibrate is listed as a broad incumbent. Emerging players are Rep Data and Placer.ai. Others are Mapbox and Esri.
Does IMST have an API?
No public API is recorded for IMST.
What industry is IMST in?
IMST's product category is Retail Site Selection and Market Research Services. Its primary akta.pro industry code is BPAEAGAK, Enterprise Application Reporting, BI & Analytics Enablement. Its NAICS code is 54169 and its SIC code is 7370.