NEOREL
NEOREL is a French wholesale distributor of industrial, electrical, and electronic components, serving industrial, tertiary, and EV charging customers across France via field sales, a Gennevilliers counter, and e-commerce, distributing 200,000+ SKUs from 30+ brands.
- Company typePrivate
- Founded1950
- HeadquartersGennevillers, France
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NEOREL does
NEOREL is a French wholesale distributor of industrial, electrical, and electronic components, headquartered in Gennevilliers and operating as a SAS (Société par Actions Simplifiée) with a social capital of 600,000 euros. The company traces its origins to Radio Relais, founded as a small Parisian counter in the 1950s, and rebranded to NEOREL on September 30, 2022, to reflect an expanded scope beyond its relay-focused heritage. It distributes over 200,000 product references sourced from 30+ recognized brands including SOCOMEC (where it holds official French importer status), EATON, Omron, Panasonic Industry, TE Connectivity, Finder, Phoenix Contact, and Crouzet, covering 16 core product categories such as energy meters, source inverters, disconnect switches, relays and contactors, EV charging stations, PLCs, circuit breakers, UPS systems, transformers, and industrial fans.
The business operates a multi-channel distribution model combining field sales representatives (technico-commerciaux) covering all of France, a physical counter at Gennevilliers open 7h-17h45 for walk-in pickups, an e-commerce platform, and quote-based sales supported by a CRM customized for distribution workflows. Revenue is generated primarily through product margins on sales to industrial customers (manufacturers, machine builders, production facilities), tertiary-sector buyers (commercial buildings and infrastructure), and a growing EV charging segment. Pricing is quote-based and not publicly disclosed, with a minimum order threshold of 50 EUR HT below which a 50 EUR processing fee applies.
NEOREL stocks over 10,000 customer-specific references tailored to individual buyer specifications and offers 24-hour delivery on stocked items, reflecting a service-led distribution proposition built on technical expertise and logistics responsiveness. The team of 11-50 employees is led by Frédéric Reisz (Directeur Général). In January 2025, NEOREL acquired Lafond, a specialist in industrial mechanics, marking its first disclosed M&A move and signaling an intent to broaden its portfolio beyond electrical components into adjacent industrial categories.
NEOREL firmographics
Firmographics- Name
- NEOREL
- Legal name
- NEOREL
- Website
- https://neorel.eu
- Company type
- Private
- Founded year
- 1950
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NEOREL is a French wholesale distributor of industrial, electrical, and electronic components, serving industrial, tertiary, and EV charging customers across France via field sales, a Gennevilliers counter, and e-commerce, distributing 200,000+ SKUs from 30+ brands.
- Ownership category
- akta.pro rank
Where NEOREL is headquartered
LocationHeadquarters
- HQ city
- Gennevillers
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
NEOREL business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales - Electrical Equipment Distribution: Neorel generates revenue through the distribution and sale of electrical equipment including relays, contactors, circuit breakers, automation systems, power supplies, battery chargers, inverters, speed drives, terminal blocks, connectors, fans, safety barriers, and charging stations. The company acts as an authorized distributor for major brands including SOCOMEC, OMRON, EATON, Panasonic Industry, and 26 other recognized brands. Revenue is generated through product margins on sales to industrial, tertiary, and residential customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard B2B pricing with minimum order threshold |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
NEOREL product offering
Product offeringCore offering
NEOREL is a wholesale distributor of industrial, electrical, and electronic components serving industrial, tertiary, and mobility sectors in France. The company sources products from 30+ leading brands (including SOCOMEC, EATON, OMRON, Schneider Electric, Panasonic Industry, ABB, Phoenix Contact, and Siemens) and resells them through field sales, a physical counter in Gennevilliers, and an e-commerce platform, offering 200,000+ references with 24-hour delivery across France. NEOREL acts as the exclusive French importer of SOCOMEC products and is positioned as a relay specialist.
Product overview
NEOREL is a French distributor and trader of electrical equipment, commutation components, and automation products, operating as a single unified distribution platform. Its portfolio spans 16 core product categories covering the entire electrical installation: energy meters and measurement centers (SOCOMEC, Finder), source inverters and disconnect switches (SOCOMEC), relays/contactors/timers, EV charging stations, security lighting, transformers (Myrra), PLCs/industrial automata (Omron, Panasonic, Crouzet), circuit breakers, power supplies and batteries, UPS systems (EATON), industrial fans (ebmpapst), buttons/switches/indicators, limit switches/detectors/safety barriers, terminal blocks and connectors (Phoenix Contact, Jaeger), variable frequency drives (EATON), and safety lighting (EATON). The company distributes over 30 brand lines including SOCOMEC (as an official importer), EATON, Omron, Panasonic Industry, TE Connectivity, Finder, Phoenix Contact, Crouzet, RAFI, Crydom/Sensata, ebmpapst, Carlo Gavazzi, Hengstler, Hongfa, Meanwell, GS Yuasa, Zettler Electronics, Telergon, Lettel, Myrra, Celduc, TEC Automatismes, Jaeger Connectors, Legrand IMESYS, and Gewiss. NEOREL stocks over 10,000 customer-specific references and 200,000 total product references, with 24-hour delivery times. In January 2025, Neorel acquired Lafond, a specialist in industrial mechanics, further broadening its industrial portfolio.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Meters and Measurement Centers
- Source Inverters (ATyS)
- Disconnect Switches
- Relays, Contactors and Timers
- EV Charging Stations
- Security Lighting Solutions
- Transformers
- PLCs and Industrial Automata
- Circuit Breakers
- Power Supplies and Batteries
- Uninterruptible Power Supplies (UPS)
- Buttons, Switches, Indicators and Commutators
- Industrial Fans
- Limit Switches, Detectors and Immaterial Safety Barriers
- Terminal Blocks, Blocks, Clamping Units and Connectors
- Variable Frequency Drives (VFDs)
Quantifiable outcome
- 24-hour delivery timeframes for stocked items
- +1 more outcomes
Companies that use NEOREL
Customer profileSegments3 records
Ideal customer profiles3 records
NEOREL technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NEOREL partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core, major and minor.
- LafondcoreNeorel acquired Lafond in January 2025, marking a strategic turn combining the expertise of two complementary actors. Lafond is recognized for its expertise in industrial mechanics. The acquisition aims to broaden Neorel's offer and strengthen its market position with optimized and expanded services for customers and partners.
- SOCOMECcoreNeorel is an authorized importer and distributor of SOCOMEC products including circuit breakers, fuse disconnectors, source inverters, energy meters, and electrical measurement centers. This specialization began approximately one year before the Radio Relais to Neorel rebranding in September 2022.
- EATONcoreOfficial EATON distributor offering a comprehensive range of electrical equipment including UPS systems, surge protectors, circuit breakers, automation equipment, speed drives, buttons/switches/indicators/commutators, and signaling products. EATON is a global leader in power management with presence in over 175 countries.
- OMRONcoreAuthorized OMRON distributor offering industrial automation components including control components, switching components, and robotics. OMRON is a global leader in automation since 1933 with 37 automation centers worldwide and a catalog of 200,000+ products.
- Panasonic Industry EuropemajorNeorel distributes Panasonic Industry's relay and sensor product ranges as part of the Panasonic Industrial Solutions division. Panasonic is a global technology group serving industrial, residential, and mobility sectors.
- TE ConnectivitymajorAuthorized distributor of TE Connectivity products including sophisticated connectivity and sensing solutions used in electric vehicles, aircraft, digital factories, and smart homes. TE Connectivity has over 100 years of history.
- FindermajorDistributor of Finder products, the European specialist in electromechanical component construction since 1954. Finder offers 14,500+ references of electronic and electromechanical products manufactured in Europe for industrial, tertiary, and residential sectors worldwide.
- Phoenix ContactmajorAuthorized distributor of Phoenix Contact products, the global market leader in electrification, networking, and automation. Phoenix Contact offers the widest range of products for electricians, automation, and communication solutions for industry worldwide.
- MyrramajorDistributor of Myrra transformers and inductors for industrial use since 1949. Myrra also offers PCB-standard products including power supplies, inductors, and transformers with production sites in Europe and China.
- CelducmajorAuthorized distributor of Celduc products, a French expert in solid-state relays and magnetic sensors since 1964. Headquartered in Sorbiers, Celduc has subsidiaries and distributors worldwide serving industrial automation, magnetic detection, and power transformers markets. All products are manufactured in France.
- HONGFAmajorAuthorized distributor of HONGFA products, the global leader in relay industry since 1984. HONGFA's activities span medium and low voltage electrical equipment, complete high and low voltage equipment, connectors, capacitors, precision parts, and automation equipment.
- ebm-papstmajorDistributor of ebm-papst fans and drive motors serving domestic appliances, heating, cooling, ventilation, air conditioning, telecommunications, drive technology, automotive, and railway sectors for over 60 years.
- CrouzetmajorAuthorized distributor of Crouzet products, an independent manufacturer since 1921 making mechatronic components including switches, sensors, motors, and relays for aerospace, transport, energy, building, and machinery sectors.
- Zettler ElectronicsmajorDistributor of Zettler products with over 100 years of history developing automated production lines for electromechanical relays, LCD/TFT displays, transformers, commutators, and thermostats for various industries.
- HengstlermajorAuthorized distributor of Hengstler products founded in 1846, a leader in manufacturing components for counting and control applications including meters, relays, rotary encoders, and industrial and temperature regulators.
- TelergonmajorDistributor of Telergon switching solutions for energy management. Telergon is a major international player in manufacturing switching solutions including disconnect switches and transfer solutions for industrial, tertiary, and renewable energy sectors.
- Carlo GavazzimajorAuthorized distributor of Carlo Gavazzi products, an international group designing, manufacturing, and commercializing electrical and electronic equipment including sensors, monitoring relays, energy management systems for industrial automation and building markets.
- RAFImajorDistributor of RAFI products, an international actor with over 100 years of history developing and producing electromechanical components, keyboards, electronic components, and human-machine communication systems for EMS companies.
- MeanwellmajorDistributor of Meanwell products, a specialized manufacturer since 1982 of power supplies, converters, and inverters serving medical, automotive, transport, public applications, military, and aerospace markets.
- GS YuasamajorAuthorized distributor of GS Yuasa batteries, one of the world's largest manufacturers of batteries for automobiles and other applications. The group includes 65 subsidiaries and 33 affiliated companies worldwide.
- Legrand ImesysminorDistributor of Legrand Imesys products, a recognized brand for innovative solutions in energy measurement and control. Offers a complete range of reliable and performing products for industrial, tertiary, and residential sectors.
- LettelminorDistributor of Lettel products, a company specializing in connectivity and electrical distribution solutions serving industrial, tertiary, and residential sectors with innovative and quality products.
- Jaeger ConnecteursminorDistributor of Jaeger Connecteurs products, developing and manufacturing connector systems for over 90 years for various industrial sectors including light vehicles and utility vehicles.
- GEWISSminorDistributor of GEWISS products, an international group established in 1997 offering innovative and evolving solutions for buildings, industries, and infrastructure.
- TEC AutomatismesminorDistributor of TEC Automatismes products since 1962, developing solutions in electromechanics, electronics, electricity, automation, and mechanics. TEC is the first manufacturer of industrial relays for electricity production (nuclear, hydraulic, and thermal).
- Crydom (Sensata)minorDistributor of Crydom products through Sensata, the global leader in Solid State Switching technology for over 45 years, offering the most complete range of standard and customized solid state relays and contactors for all load control applications.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
NEOREL competitors and assessment
Company assessmentRegional players
- Frans Bonhomme: Frans Bonhomme is a major French distributor specializing in construction materials, pipes, and infrastructure products serving building/tertiary markets, comparable in French B2B distribution model and branch network, though focused on construction inputs rather than electrical components.
- CEF (City Electrical Factors): CEF is a UK-focused electrical wholesale distributor serving contractors and industrial customers with multi-brand electrical products, comparable in product mix and B2B model but operating exclusively in the UK market rather than France.
- Chauvin Arnoux: Chauvin Arnoux is a French manufacturer and supplier of electrical test, measurement, and energy management equipment, comparable in product overlap (energy meters, measurement) and French industrial customer base, though operating as a manufacturer rather than a pure distributor.
- Catena AB: Catena is a Swedish-listed electrical distribution and installation services group serving Nordic and European markets, comparable in electrical product distribution model and B2B customer base, but operating in Northern Europe rather than France.
Direct peers
- Rexel: Rexel is a French-headquartered global leader in electrical, lighting, security, and energy-management distribution, serving industrial, commercial, and residential markets with multi-brand product portfolios—directly comparable to NEOREL's core business, but at vastly greater scale across multiple countries.
- Sonepar: Sonepar is a French-founded, family-owned B2B electrical distribution leader operating the world's largest independent electrical distributor network, offering a comparable multi-brand portfolio of products and value-added services to professional customers worldwide.
- Yesss Électrique: Yesss Électrique is a French independent electrical equipment distributor with a network of branches serving professional electricians and industrial customers, comparable in product range, customer base, and France-only footprint though operating a branch-network model rather than field-sales.
- Distrame: Distrame is a French specialty distributor of test, measurement, and electrical equipment, also based near Paris, with a similar focus on technical expertise, multi-brand portfolios, and field sales to industrial clients—making it a direct small-scale comparable.
Others
- HellermannTyton: HellermannTyton is a global manufacturer of cable management, connectivity, and identification products, directly overlapping with several of NEOREL's distributed product categories (connectors, terminal blocks) and potentially serving as both a brand partner and an adjacent channel competitor.
Broad incumbents
- Manutan: Manutan is a large French B2B distributor serving industrial, commercial, and public-sector customers with a broad equipment-and-supplies portfolio, comparable in B2B distribution model and French market focus, but at much greater scale and broader category breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NEOREL social profiles
Digital presenceNEOREL financial estimates
Financial estimateRevenue estimate
Valuation estimate
NEOREL leadership team
Management profileNumber of profiles
Profiles3 records
NEOREL subsidiaries and ownership
Company hierarchySubsidiaries1 record
NEOREL funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NEOREL M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NEOREL
What does NEOREL do?
NEOREL is a wholesale distributor of industrial, electrical, and electronic components serving industrial, tertiary, and mobility sectors in France. The company sources products from 30+ leading brands (including SOCOMEC, EATON, OMRON, Schneider Electric, Panasonic Industry, ABB, Phoenix Contact, and Siemens) and resells them through field sales, a physical counter in Gennevilliers, and an e-commerce platform, offering 200,000+ references with 24-hour delivery across France. NEOREL acts as the exclusive French importer of SOCOMEC products and is positioned as a relay specialist.
Is NEOREL a public or private company?
NEOREL is a private company. It is classified as unknown and is currently operating.
When was NEOREL founded?
NEOREL was founded in 1950. It employs 11 to 50 people.
Where is NEOREL based?
NEOREL is headquartered in Gennevillers, France, in the Europe region.
How does NEOREL make money?
One revenue line is on record: product Sales - Electrical Equipment Distribution.
Who are NEOREL's main competitors?
Regional players on record are Frans Bonhomme, CEF (City Electrical Factors), Chauvin Arnoux and Catena AB. Direct peers are Rexel, Sonepar, Yesss Électrique and Distrame. HellermannTyton is listed as an others. Manutan is listed as a broad incumbent.
Does NEOREL have an API?
No public API is recorded for NEOREL.