What Distrame does

Distrame SAS is a privately held French distributor and value-added reseller of professional test and measurement equipment, operating from Sainte-Savine near Troyes, France, with a 45+ year history dating to 1978. The company distributes electrical, electronic, physical, and mechanical measurement instruments from tier-1 international brands including Fluke, Rohde & Schwarz, Keysight, Tektronix, Hioki, Chauvin Arnoux, HIKMICRO, Testo, CREAFORM, and netAlly, alongside its own proprietary brands PRO Française d'Instrumentation (electrical test equipment), Sensing Labs (LoRaWAN/Wavenis IoT sensors for energy efficiency and building management), and Campus IP (pedagogical engineering systems for technical training). The product catalog spans 20+ categories covering power supplies, multimeters, oscilloscopes, signal generators, clamp meters, energy analyzers, low-voltage and medium/high-voltage installation testers, RF/EMC analysis, calibration/metrology, thermal imaging, telecommunications/network testing, and non-destructive testing.

The business model combines transactional hardware resale with an integrated services layer that produces recurring revenue and customer stickiness: laboratory and on-site metrology calibration, repair, equipment rental, technical training, and equipment fleet management software. Go-to-market is primarily through the company's own Magento-based B2B e-commerce storefront (distrame.fr), supplemented by digital catalogs, promotional campaigns, and manufacturer co-marketing with channel partners. Pricing is positioned as one-time/perpetual license with periodic promotional discounts (entry-level products from approximately €70, high-end analytical equipment up to €15,000+), with volume discounts available; all prices exclude VAT. The company is ISO 9001:2015 certified and serves four horizontal customer segments — Industrial/Manufacturing (electrical safety, PV, EV charging), Telecommunications, Education/Training, and Energy Efficiency/Building Management — primarily within France and the broader European market.

Name

Distrame

Legal name

Distrame SAS

Website

https://distrame.fr

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

51–100 employees

Short description

Distrame is a French B2B distributor and value-added reseller of professional test and measurement equipment, distributing tier-1 international brands and its own PRO, Sensing Labs, and Campus IP brands across industrial, telecom, education, and energy efficiency customers in France and Europe.

Ownership category

akta.pro rank

Product category

Test and Measurement Equipment Distribution

NAICS

Instrument Manufacturing for Measuring and Testing Electricity and Electrical Signals (334515), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Electronic and Precision Equipment Repair and Maintenance (811210)

SIC

Instruments For Meas & Testing Of Electricity & Elec Signals (3825), Industrial Instruments For Measurement, Display, And Control (3823), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)

Keywords

• Test measurement equipment
• Metrology calibration services
• Industrial measurement instruments
• IoT energy monitoring sensors
• Educational laboratory equipment

Headquarters

HQ city

Troyes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Equipment Sales: Sale of test and measurement equipment from branded partners (Fluke, Keysight, Tektronix, etc.) and proprietary PRO brand. One-time transaction model for hardware purchases ranging from basic multimeters to advanced analytical instruments.
2. Integrated Services: Metrology services (laboratory and on-site calibration), repair services, equipment rental, and technical training. These services complement equipment sales and provide recurring revenue opportunities.
3. Equipment Rental: Rental of test and measurement equipment across categories including power supplies, oscilloscopes, energy analyzers, thermal cameras, and telecom testers.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Distrame is a French B2B distributor of professional test and measurement instruments, supplying electrical, electronic, telecommunications, photovoltaic, and energy management equipment from leading global brands (Fluke, Rohde & Schwarz, Keysight, Tektronix, Hioki, Chauvin Arnoux, JBC, GW Instek, Sonel, Metrix) alongside its own PRO Française d'Instrumentation brand and Sensing Labs IoT sensor solutions. The company complements hardware distribution with integrated services including ISO 9001:2015-certified metrology/calibration, repair, equipment rental, technical training, and educational laboratory systems through Campus IP.

Product overview

Distrame is a French distributor of electrical, electronic, physical, and mechanical measurement instruments, operating for over 45 years. The company offers a comprehensive portfolio organized into three main divisions: Tests & Mesures (test and measurement equipment including power supplies, multimeters, oscilloscopes, RF/analyzers, thermal cameras, and network testers), Efficacité Energétique / IoT (energy efficiency solutions with LoRa and Wavenis IoT technologies, collectors, and sensors), and Systèmes pédagogiques (educational systems for engineering and technical training). Distrame also provides integrated services including metrology, repair, rental, and training. The company distributes major international brands (Fluke, Rohde & Schwarz, Keysight, Tektronix, Hioki, Chauvin Arnoux) alongside its own PRO Française d'Instrumentation brand.

Differentiator

Problem solved

Functional benefit

Brands

• Française Instrumentation (FI): French brand of professional instrumentation equipment including multimeters, clamp meters, differential testers, PV testers, and accessories
• Sensing Labs
• Campus IP

Products and services

• PRO Française d'Instrumentation (own-brand instruments) Distrame's proprietary own-brand range of professional portable measurement instruments (multimeters, clamp meters, voltage detectors, testers) designed and branded for French electrical professionals as a value-priced alternative to distributed international brands.
• Sensing Labs IoT Sensor Solutions Proprietary IoT sensor and platform solutions based on LoRaWAN and Wavenis wireless protocols for continuous energy efficiency monitoring, environmental measurement (temperature, humidity, CO2), and building management deployments targeting ESCOs, facility managers, and smart-building integrators.
• Campus IP Educational Systems Pedagogical engineering solutions that bundle educational measurement instruments, soldering equipment, lab power supplies, and curriculum-aligned training systems for engineering schools, BTS/CFA programs, and technical universities in France.
• Metrology and Calibration Services ISO 9001:2015-certified metrology, calibration, and verification services for test and measurement instruments, supporting regulatory traceability requirements (NF C15-100, APSAD D19) and providing accredited calibration certificates for industrial, electrical, and telecom customers.
• Test Equipment Rental Services Short- and long-term rental service for the full portfolio of distributed test and measurement instruments, enabling customers to handle project peaks, temporary capacity needs, or evaluation of new equipment without capital purchase.
• Technical Training Services Vendor-certified and in-house technical training programs covering the use of distributed test and measurement instruments (fiber-optic certification, photovoltaic installation, EV charging station testing, soldering) to support customer competency development and instrument adoption.
• Fluke SMFT-1000 Photovoltaic Tester Fluke SMFT-1000 multifunction photovoltaic tester used by solar PV installers and commissioning engineers to verify the safety, performance, and compliance of PV installations to IEC standards.
• FEV300 / FEV350 / FEV500 EV Charging Station Testers Fluke FEV-series EV charging station test adapters (FEV300, FEV350, FEV500) used by EV infrastructure installers, operators, and inspectors to functionally test and verify AC EV charging stations during commissioning and maintenance.
• Tektronix MSO2 Series Oscilloscopes Tektronix MSO2-series mixed-signal oscilloscopes distributed by Distrame for electronics engineers, R&D labs, and educational institutions requiring compact bench-top oscilloscope performance.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Partnerships

14 partnerships are on record, tiered core and minor.

• FlukecoreChannel Partner/ Reseller/ DistributorMajor brand partnership for distribution of Fluke test and measurement equipment including multimeters, thermal cameras, oscilloscopes, power quality analyzers, and EV charging station testers.
• Rohde & SchwarzcoreChannel Partner/ Reseller/ DistributorDistribution partnership for Rohde & Schwarz spectrum analyzers, oscilloscopes, power supplies, and power analyzers.
• KeysightcoreChannel Partner/ Reseller/ DistributorDistribution of Keysight power supplies, signal generators, and DC electronic loads including the RP5900 regenerative series.
• TektronixcoreChannel Partner/ Reseller/ DistributorDistribution of Tektronix oscilloscopes including the MSO2 Series with touch screen and mixed signal capabilities.
• TeledyneminorChannel Partner/ Reseller/ DistributorDistribution partnership for Teledyne LeCroy oscilloscopes and test equipment.
• Chauvin ArnouxcoreChannel Partner/ Reseller/ DistributorDistribution of Chauvin Arnoux measurement equipment including power quality analyzers and electrical testing instruments.
• MetrixminorChannel Partner/ Reseller/ DistributorDistribution partnership for Metrix brand oscilloscopes and measurement instruments.
• HiokicoreChannel Partner/ Reseller/ DistributorDistribution of Hioki data loggers, battery testers, insulation testers, and the LR8450 wireless data logger system with up to 330 channels.
• HIKMICROcoreChannel Partner/ Reseller/ DistributorDistribution of HIKMICRO thermal cameras including the Eco-V, M-series, G-series, and SP-series lines for electrical inspection and predictive maintenance.
• PRO Française d'InstrumentationcoreOEM/ Whitelabel/ Licensing PartnerDistrame's proprietary brand offering competitive French-made test and measurement equipment including multimeters, clamp meters, and differential testers.
• Sensing LabscoreOEM/ Whitelabel/ Licensing PartnerDistrame's proprietary IoT brand offering LoRaWAN and Wavenis-based sensors for energy efficiency, building management, and environmental monitoring.
• netAllyminorChannel Partner/ Reseller/ DistributorDistribution of netAlly network testers and cybersecurity analyzers including the CyberScope portable network security tool.
• TestominorChannel Partner/ Reseller/ DistributorDistribution of Testo thermal cameras including the Testo 883 series for building diagnostics and electrical inspection.
• CREAFORMminorChannel Partner/ Reseller/ DistributorDistribution of CREAFORM HandySCAN 3D portable metrology-grade 3D scanners for quality control and reverse engineering applications.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Distrelec: European specialist distributor of electronics, automation, and test and measurement equipment; one of Distrame's closest head-to-head competitors in France for industrial T&M purchasing.
• RS (formerly RS Components): Global broadline distributor of test and measurement, electrical, and industrial supplies with strong French presence; directly overlaps Distrame's catalog across Fluke, Tektronix, Keysight, Hioki and own-brand T&M.
• Conrad Electronic: European multi-channel distributor of T&M, electrical, and electronic equipment; competes in France and across Europe with overlapping Fluke/Rohde & Schwarz/Tektronix assortments.
• Farnell / element14: Pan-European (and global) distributor of electronic components and test and measurement equipment; competes with Distrame for the same OEM principals and industrial/education customers.

Others

• Elesa + Elettrotec (LTF Group distributors): European industrial measurement and instrumentation brand/distributor; adjacent comparison for Distrame's own PRO Française d'Instrumentation brand in industrial measurement.
• Chauvin Arnoux: French manufacturer of T&M instruments and a key Distrame principal; comparable as a France-based test and measurement specialist with a parallel direct + distributor GTM.

Direct peers

• Radwell International: Industrial distributor focused on new, surplus, and repaired T&M and control equipment; comparable specialist T&M distribution with strong repair/services revenue mix.
• TestEquity: Specialist US T&M distributor offering new, used, and rental T&M equipment from Fluke, Tektronix, Keysight and others with metrology/repair services — a directly comparable specialist distribution-plus-services model.
• Transcat: US-based distributor and provider of calibration and T&M services; same hybrid distribution + metrology services model as Distrame's integrated services offering.

Regional players

• Beijer Tech (formerly Addtech Components): Northern European industrial T&M and components distributor; comparable specialist distribution model but primarily serves the Nordics rather than France.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Distrame