What Travmark does

Travmark (TravMark.com, Inc., d/b/a TravMark.com, Insurance Agency, Inc.) is a privately held insurance agency founded in 2000 and headquartered in Ho-Ho-Kus, New Jersey. The company distributes specialized travel and program insurance products, anchored by Activity Insurance, Activity Insurance Plus, and Camp Insurance, with coverages tailored for youth educational tours, sports programs, summer camps, and conferences. Its policies include program cancellation and interruption, program delay, accident and sickness medical expense, baggage, waiver of pre-existing conditions, and Cancel For Any Reason — featuring program-specific language (e.g., homesickness, recreational sports, epidemics/pandemics) that Travmark positions as gaps left by traditional travel insurance.

The company's distribution is built around partner-led channels: a TravMark API for quoting, enrollment, payment processing, and post-purchase edits; white-label programs that let partners brand insurance within their own booking flows; retail portals with i-frame and click-through capabilities; and an affiliate partner program targeting travel organizations, camps, sports organizations, and registration platforms. Industry association memberships with UStiA, USTOA, SYTA, and the American Camp Association provide sector credibility. Beyond travel/camp, Travmark also places liability, property, cyber, workers compensation, D&O, and other business insurance, employee benefits/PEO coverage, and personal lines.

Revenue is generated through insurance premiums on traveler and program-participant policies, commercial insurance placements, and affiliate referral arrangements. Pricing is quote-based and not publicly disclosed, and the company holds a California insurance license (#OI96377). Travmark reports 1–10 employees, has no disclosed funding, parent company, or M&A activity, and operates as an independent private agency in a regulated distribution channel.

Name

Travmark

Legal name

TravMark.com, Inc.

Website

https://travmark.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

Travmark is a privately held insurance agency distributing specialized travel, camp, and program insurance — plus commercial and personal lines — through partner channels including API, white-label, and affiliate programs targeting travel operators, camps, and sports organizations.

Ownership category

akta.pro rank

Product category

Travel and Program Insurance

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)

SIC

Insurance Agents, Brokers & Service (6411), Accident & Health Insurance (6321)

akta.pro primary industry

Travel Ancillary & Add-on Booking Platforms (Insurance/Baggage/Seat/Upgrades) (BPAMAIAN)

akta.pro secondary industries

Travel Supplier Protection & Liability (Airline/Hotel/Tour Operator) Platforms (THALALAJ), Travel Medical & Health Insurance Platforms (THALALAC)

Keywords

• Travel insurance
• Program cancellation insurance
• Camp insurance
• Business liability insurance
• Insurance distribution platform

Headquarters

HQ city

Saddle River

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Travel and Program Insurance Premiums: Revenue generated from insurance policy premiums covering program cancellation, interruption, delays, and medical expenses for travelers and program participants
2. Business and Liability Insurance: Commercial insurance products including property, general liability, professional liability, cyberliability, workers compensation, commercial auto, and excess liability coverage for travel companies, camps, and conferences
3. Affiliate Partner Revenue: Partners generate revenue by referring customers to Travmark insurance products through API integrations, customized links, and rostering capabilities

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Travmark is a US insurance agency that underwrites and distributes specialty travel and program insurance products covering cancellations, interruptions, delays, medical expenses, and baggage, alongside business, liability, employee benefits and personal insurance lines. Its core distribution is B2B, delivered through API integrations, white-label programs, affiliate partnerships, and retail portals that let travel operators, camps, tour companies and registration platforms embed insurance enrollment within their own booking flows.

Product overview

Travmark is an insurance agency offering a portfolio of insurance products focused on travel, summer camps, conferences, educational programs, and sports. The core products include Activity Insurance and Activity Insurance Plus for program participants covering cancellation, interruption, delays, medical expenses, and baggage, alongside Camp Insurance for summer programs. The platform provides White Label programs for partners to customize offerings, a Retail Portals platform with i-frame and click-through capabilities, and a TravMark API for partner integrations enabling quoting, enrollment, and payment processing. Additional offerings include liability insurance for travel organizations and camps/conferences, plus broader business insurance (property, liability, cyber, workers comp, D&O) and employee benefits/PEO services, and personal insurance lines.

Differentiator

Problem solved

Functional benefit

Brands

• Activity Insurance: Core plan including comprehensive package of non-insurance services plus insurance benefits including Program Cancellation and Interruption, Program Delay, Accident & Sickness Medical Expense, Baggage and Baggage Delay, and Waiver of Pre-Existing Conditions.
• Activity Insurance Plus
• Camp Insurance

Products and services

• Activity Insurance Core insurance plan providing program cancellation and interruption, program delay, accident and sickness medical expense, baggage and baggage delay coverage, and waiver of pre-existing conditions for participants in youth educational tours, sports and camp programs.
• Camp Insurance Summer program insurance covering program cancellation and interruption with program-specific policy language, including coverage for psychological conditions (homesickness), recreational sports, epidemics/pandemics, and pre-existing conditions with extended waiver periods.
• Liability Insurance for Travel Organizations Liability coverage for travel and tour companies including travel/tour liability, office coverage, workers compensation, and other business insurance needs tailored to travel organizations.
• Liability Insurance for Camp and Conference Camp accident and liability insurance coverage for camp operators, including essential liability coverages for working with youth participants, available with online quotation.
• Business Insurance Comprehensive business insurance including property (buildings, office contents, equipment), general liability, professional liability (errors and omissions), office packages, cyberliability, workers compensation, commercial auto, excess liability up to $5,000,000, employment practices liability, bonds, directors and officers insurance, premium financing, and M&A consultation services.
• Employee Benefits and PEO Employee benefit solutions including PEO services, health insurance (PPO or HMO), dental insurance, vision insurance, life insurance, key man insurance, group travel accident insurance, and disability insurance (long-term and short-term).
• Personal Insurance Personal insurance products including boat and marine, condominium, earthquake, flood, homeowners, investment property, motorcycle, personal umbrella, personal watercraft, pet, renters, valuable items, wedding, and auto insurance.
• White Label Insurance Program Customized white-label insurance programs for travel, summer education, sports programs, camps and niche program operators, allowing partners to deliver tailored products through their own booking processes under their own brand.
• TravMark API Application Programming Interface enabling partners to integrate quoting of plans, enrollment, payment processing, and post-purchase edits into their own systems, with sandbox environments for development and testing.
• Retail Portals Customizable partner platform providing click-through links and i-frame capabilities for customer insurance enrollment without leaving the partner's website, with enrollment capabilities for reservation systems or agent centers.

Named customers1 record

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• US Travel Insurance Association (UStiA)coreOthersIndustry association membership providing credibility and industry presence in the travel insurance sector. Represents the company within the broader travel insurance community.
• U.S. Tour Operator Association (USTOA)coreOthersIndustry association membership connecting Travmark with tour operators and travel industry professionals.
• Student Youth Travel Association (SYTA)coreOthersIndustry association membership focused on student and youth travel sector, aligning with Travmark's camp and educational program insurance offerings.
• American Camp Association (ACA)coreOthersIndustry association membership specifically supporting Travmark's camp insurance vertical and connecting with camp operators.
• ActivityInsurance.comminorChannel Partner/ Reseller/ DistributorFeatured partner brand offering all-in-one activity insurance through the Activity Insurance plan.
• UHCSafeTripminorChannel Partner/ Reseller/ DistributorFeatured partner brand offering abroad insurance coverage through uhcsafetrip.com/partner/TM.
• Registration PlatformscoreTechnology or IntegrationPartners integrating via API, customized links, i-frames and rostering capabilities. Sales platforms include API integrations enabling seamless insurance enrollment within existing registration systems.

Scale indicators2 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Seven Corners: Specialty travel and international medical insurance carrier with strong B2B integrations for tour operators and student/youth programs, overlapping with Travmark's camp and travel medical niches.
• World Nomads: Travel insurance brand focused on adventure, youth, and gap-year travelers sold through partner content and affiliate channels. Compares to Travmark's youth/sports verticals and partner-led GTM.
• Travelex Insurance Services: US-based travel insurance agency distributing through travel agents, tour operators, and online partners. Comparable in embedding coverage into third-party booking flows.
• Generali Global Assistance (now Aon Trip Protector / Generali): Global travel assistance and insurance provider distributing through travel suppliers, OTAs, and group programs. Comparable API/embedded distribution and travel medical plus cancellation product set.
• Travel Insured International: US travel insurance agency offering group and individual trip cancellation, medical, and baggage coverage through partner integrations and direct-to-consumer channels. Mirrors Travmark's B2B distribution and specialty coverage focus.
• Trawick International: Specialty travel and international insurance provider including trip cancellation, travel medical, and program-related coverages with B2B partner programs targeting schools and tour operators.
• USI Affinity: Affinity and association insurance programs serving niche verticals with embedded insurance products. Operates white-label-like offerings for member-based organizations much like Travmark's program insurance vertical.

Broad incumbents

• Allianz Travel Insurance: Dominant US/global travel insurance brand distributing directly and through supplier partnerships. Considered an incumbent rather than a niche specialist, but competes for the same embedded travel-supplier contracts.
• AIG Travel: Major US travel insurance carrier with broad distribution including airline and tour-operator partnerships. Larger incumbent competitor in the same program-supply channels as Travmark.
• Berkshire Hathaway Travel Protection: Direct and partner-distributed travel insurance brand under Berkshire Hathaway. Established incumbent whose scale and direct-to-consumer marketing pressure smaller intermediaries.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Travmark