FAAREN
- Company typePrivate
- Founded2018
- HeadquartersWürzburg, Germany
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
FAAREN firmographics
Firmographics- Name
- FAAREN
- Legal name
- FAAREN GmbH
- Website
- https://faaren.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
FAAREN industry classification
Industry- Product category
- Auto Subscription Marketplace
- NAICS
- Travel Agencies (561510)
- SIC
- Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility) (THALAFAE)
- akta.pro secondary industry
- Online Booking & Reservation Platforms (B2B/B2C) (THALAMAA)
Keywords
Where FAAREN is headquartered
LocationHeadquarters
- HQ city
- Würzburg
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
FAAREN business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Car Subscription Revenue: FAAREN acts as a marketplace platform, connecting customers with mobility partners. The company earns subscription revenue through service fees charged to partners. Customers pay monthly subscription fees that include insurance, maintenance, taxes, and registration.
- Service Fee: One-time service fee of €79 (gross) per completed booking for platform technology, technical and organizational processing, administration, payment process, and customer service
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Entry-level vehicles starting at €199/month |
| Subscription | Monthly | Volvo leasing offers from €511/month |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
FAAREN product offering
Product offeringCore offering
FAAREN operates a digital marketplace platform that connects individual consumers and businesses with a network of 100+ mobility partners across Germany to offer flexible car subscriptions. The platform enables customers to browse, configure, and book vehicle subscriptions online in under five minutes, with all-inclusive monthly pricing covering insurance, maintenance, taxes, and registration. The company also provides a dedicated B2B fleet portal with company car policy management and role-based access for businesses.
Product overview
FAAREN operates a digital auto subscription marketplace (Auto-Abo) that aggregates vehicle offerings from hundreds of mobility partners (car dealerships and rental companies) across Germany. The core platform enables customers to browse, compare, and subscribe to vehicles online with all-inclusive monthly pricing. The portfolio includes the core consumer auto subscription marketplace, a specialized B2B fleet subscription module (Gewerbe-Auto-Abo) with fleet management and company car policy tools, and Volvo leasing partnerships. FAAREN also publishes the Auto Abo Report, an annual industry research publication. The company functions as a marketplace aggregator and technology platform, not a vehicle lessor itself.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Booking process completed in under 5 minutes
- +2 more outcomes
Companies that use FAAREN
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
FAAREN technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability2 records
Feature3 records
FAAREN partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core, major and minor.
- Auto Abo ReportcoreAnnual industry report publication providing market insights, developments, and trends in the auto subscription industry. FAAREN publishes this report to establish thought leadership and provide transparency in the market.
- STARCAR EUROPA SERVICE GROUP AGmajorStrategic cooperation to actively advance auto subscription activities of the mobility service provider. STARCAR's subscription operations are managed through FAAREN's platform.
- BDK (Autobank)majorCooperation to enable trading partners of Autobank an easy entry into vehicle marketing via auto subscriptions and digital platform.
- TECHNO - DIE AUTOHAUS-KOOPERATIONmajorStrategic partnership between TECHNO auto dealership cooperation and FAAREN Group software company to expand auto subscription offerings.
- Motul Deutschland GmbHminorPartnership to establish motorcycle subscriptions. Motul and FAAREN's business model provides motorcycle dealers with a new digital marketing channel for their two-wheelers.
- Volvo Car GermanymajorFAAREN is an official sales partner of Volvo Car Germany. Volvo vehicles are offered through FAAREN marketplace with dedicated Volvo brand page. Anfragen are processed by official Volvo dealers.
- 100+ Mobility PartnerscoreNetwork of 100+ mobility providers including auto dealerships, car rental companies, and fleet operators across Germany offering vehicles through the FAAREN marketplace. Full list includes Auto Ritter, STARCAR, drivio, and many others.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
FAAREN competitors and assessment
Company assessmentBroad incumbents
- Ayvens: Global leader in sustainable mobility formed by merger of ALD Automotive and LeasePlan. Offers full-service leasing, fleet management, and increasingly subscription-style flexible mobility across Europe, competing for both consumer and B2B fleet customers.
- Athlon: Dutch-based global fleet management and vehicle leasing company (Mercedes-Benz Mobility subsidiary). Provides fleet leasing and increasingly flexible subscription-style offerings to corporate customers, comparable to FAAREN's enterprise/B2B motion.
- Sixt SE: Major European car rental and mobility company that has expanded into subscription products (Sixt Auto Abo). A broad incumbent whose subscription offering directly competes with FAAREN's consumer-facing marketplace.
- BMW Auto-Abo: BMW's direct monthly vehicle subscription offering in Germany and broader European markets. A captive-OEM subscription service that competes with FAAREN's marketplace through brand-direct pricing and financing leverage.
Direct peers
- Like2Drive: German auto subscription brand operated by Volkswagen Financial Services, offering flexible all-inclusive vehicle subscriptions. Like FAAREN, it focuses on digitally enabled monthly subscriptions, though it leverages VW Group captive fleet supply.
- FINN.auto: German auto subscription company (formerly Cluno) offering fixed monthly all-inclusive vehicle subscriptions with a digital-first booking experience. Competes head-on with FAAREN's marketplace by offering consumer subscriptions with similar flexibility terms.
- Fleetpool GmbH: One of Germany's pioneering auto subscription providers offering flexible monthly car subscriptions across multiple brands. FAAREN's own investor (Gert Schaub) founded Fleetpool, making it the most directly comparable peer in the German auto subscription space.
Others
- Volvo Car Germany (Care by Volvo): Operates direct subscription service "Care by Volvo" and is a strategic partner of FAAREN. Represents OEM-direct subscription competition where FAAREN acts as a Volvo sales partner, illustrating both the partner relationship and the threat of manufacturer disintermediation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
FAAREN social profiles
Digital presenceFAAREN financial estimates
Financial estimateRevenue estimate
Valuation estimate
FAAREN leadership team
Management profileNumber of profiles
Profiles8 records
FAAREN funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FAAREN M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FAAREN
What does FAAREN do?
FAAREN operates a digital marketplace platform that connects individual consumers and businesses with a network of 100+ mobility partners across Germany to offer flexible car subscriptions. The platform enables customers to browse, configure, and book vehicle subscriptions online in under five minutes, with all-inclusive monthly pricing covering insurance, maintenance, taxes, and registration. The company also provides a dedicated B2B fleet portal with company car policy management and role-based access for businesses.
Is FAAREN a public or private company?
FAAREN is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was FAAREN founded?
FAAREN was founded in 2018. It employs 11 to 50 people.
Where is FAAREN based?
FAAREN is headquartered in Würzburg, Germany, in the Europe region.
How does FAAREN make money?
Two revenue lines are on record. Car Subscription Revenue is the primary driver. The others are service Fee.
Who are FAAREN's main competitors?
Broad incumbents on record are Ayvens, Athlon, Sixt SE and BMW Auto-Abo. Direct peers are Like2Drive, FINN.auto and Fleetpool GmbH. Volvo Car Germany (Care by Volvo) is listed as an others.
Does FAAREN have an API?
No public API is recorded for FAAREN.
What industry is FAAREN in?
FAAREN's product category is Auto Subscription Marketplace. Its primary akta.pro industry code is THALAFAE, Car Rental & Mobility Booking Platforms (Carshare/Rideshare/Micromobility), with a secondary code of THALAMAA, Online Booking & Reservation Platforms (B2B/B2C). Its NAICS code is 561510 and its SIC code is 7510.