What Innovative Electric does

Innovative Electrical Contracting Inc. (dba Innovative Electric) is a family-owned, full-service electrical contractor founded in 2002 in Chester, New Jersey and headquartered in Flanders, NJ since 2015. The company sells, installs, services, and remotely monitors standby generators as an authorized dealer for Generac, Kohler, and Cummins across residential, commercial, industrial, and municipal customer segments. It has installed 2,000+ generators locally and supports the installed base through its proprietary InnoCare preventive maintenance plans and InnoAlert cellular remote monitoring subscription.

Beyond generators, the company delivers a full suite of electrical services including residential and commercial wiring, LED retrofit lighting, EV charger installation (Level 1-3), security camera systems, audio/video, and Control4 home automation, complemented by a solar, battery storage (SimpliPhi), and hybrid inverter (Sol-Ark) offering branded as the 'Energy Ecosystem.' Field operations are supported by 12 service trucks and a stocked local warehouse, serving 10 New Jersey counties (Morris, Somerset, Middlesex, Hunterdon, Warren, Sussex, Passaic, Essex, Bergen, Union) plus Eastern Pennsylvania.

The business model is hybrid: one-time hardware sales and installation revenue (generators, solar, batteries, EV chargers) combined with recurring subscription revenue from monitoring/maintenance plans and project-based professional services revenue from electrical contracting work. Go-to-market is sales-led and field-driven, leveraging free on-site assessments, municipal bidding, authorized-dealer brand credibility, and Hearth-issued customer financing. The company is privately held, owner-operated, and has no disclosed institutional investors, parent entity, or funding rounds.

Name

Innovative Electric

Legal name

Innovative Electrical Contracting Inc

Website

https://innovativeelectricinc.net

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Innovative Electric is a family-owned Northern New Jersey electrical contractor founded in 2002, specializing in standby generator installation and remote monitoring, plus full electrical, solar, battery, EV charger, and Control4 home automation services for residential, commercial, and municipal customers across New Jersey and Eastern Pennsylvania.

Ownership category

akta.pro rank

Product category

Electrical Contracting & Generator Installation Services

NAICS

Electrical Equipment Manufacturing (3353), Electrical Equipment, Appliance, and Component Manufacturing (335)

SIC

Electrical Work (1731)

akta.pro primary industry

Electrical Contracting & Wiring (IMAFALAA)

Keywords

• Electrical contracting
• Standby generator installation
• Solar panel installation
• Battery storage systems
• EV charger installation

Headquarters

HQ city

Flanders

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Generator Sales and Installation: Revenue from selling and installing standby generators from major brands (Generac, Kohler, Cummins, etc.) for residential, commercial, industrial and municipal customers. Includes partial home generators, whole house generators, and commercial three-phase generators.
2. Electrical Services: Revenue from electrical wiring installation, service upgrades, repairs, and installations including LED lighting, EV chargers, security cameras, and home automation.
3. Generator Maintenance and Monitoring: Recurring revenue from InnoCare maintenance plans and InnoAlert remote monitoring services for installed generators.
4. Solar and Battery Installation: Revenue from solar panel installation, battery storage systems (SimpliPhi), and hybrid inverter installations (Sol-Ark).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Innovative Electric is a Northern New Jersey electrical contractor that sells, installs, services, and monitors standby generators (as an authorized dealer for Generac, Kohler, and Cummins) and provides residential, commercial, and industrial electrical services including wiring, lighting, solar panel installation, battery storage (SimpliPhi), EV charger installation, Control4 home automation, LED retrofit lighting, and security camera systems. The company also performs municipal generator installations and offers recurring maintenance and remote monitoring through its InnoCare and InnoAlert programs.

Product overview

Innovative Electric is a Northern New Jersey electrical contractor offering a comprehensive suite of power and electrical services organized around an 'Energy Ecosystem' concept. The core offering centers on standby generator installation, maintenance, and monitoring (as an authorized dealer for Generac, Kohler, Cummins, Briggs & Stratton, GE, Eaton, Honeywell, Siemens, and Centurion brands). This is complemented by electrical services (residential, commercial, and industrial wiring, repairs, and upgrades), clean energy solutions (solar installation, battery storage with SimpliPhi and Sol-Ark inverters), EV charger installation, Control4 home automation, LED retrofit lighting, and security camera systems. The company also offers specialized municipal generator installation for government facilities. Services are delivered through various plans including their InnoCare preventive maintenance and monitoring program with remote cellular capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Standby Generator Installation, Service, Maintenance & Monitoring

Named customers6 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GeneraccoreChannel Partner/ Reseller/ DistributorAuthorized Generac Generator Dealer. Innovative Electric sells, installs, and services Generac standby generators including residential whole house generators and commercial units. Provides warranty repairs and maintenance for Generac products.
• KohlercoreChannel Partner/ Reseller/ DistributorExclusive authorized Kohler Generator Dealer. Offers Kohler whole house generators fueled by natural gas or liquid propane. Provides installation, service, and warranty support for Kohler standby generators.
• CumminscoreChannel Partner/ Reseller/ DistributorAuthorized Cummins Generator Dealer. Sells and installs Cummins residential, commercial, and industrial generators. Provides service and warranty repairs for Cummins products.
• Control4coreChannel Partner/ Reseller/ DistributorAuthorized Control4 Dealer of New Jersey. Provides smart home technology and home automation services including integration of lighting, security, entertainment, and energy management systems.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Cummins Power Generation: Global manufacturer of commercial and industrial generator sets with an authorized dealer network serving municipal and industrial customers. Comparable as a broad incumbent relevant to Innovative Electric's commercial and municipal revenue lines.
• Kohler Power Systems: Major manufacturer of residential, commercial, and industrial standby generators with a national authorized dealer program. Comparable as a broad incumbent whose brand economics and warranty structure Innovative Electric depends on.
• Generac Power Systems: Leading U.S. manufacturer of standby generators and energy storage systems, with a national authorized dealer network that includes Innovative Electric. Comparable as a broad incumbent whose dealer program and direct initiatives shape the competitive landscape for regional installers.
• Mister Sparky Electric: National franchised electrical services brand also under Neighborly, providing residential and commercial electrical work including panel upgrades, wiring, and standby generator installations. Comparable as a national multi-trade electrical services competitor operating in NJ.
• Mr. Electric: National franchised electrical services brand owned by Neighborly, offering residential and commercial electrical installation, repair, and generator-related services across the U.S., including New Jersey. Comparable as a scaled competitor offering overlapping electrical contracting and standby power services.

Direct peers

• Generator Supercenter: Specialized retailer and installer of standby generators for residential and commercial customers, offering sales, installation, and maintenance across multiple U.S. regions. Comparable as a direct generator-focused peer with similar authorized-dealer economics and recurring service model.
• Reliance Power Systems: Regional standby generator dealer and service provider for residential and commercial customers, offering sales, installation, and maintenance of major generator brands. Comparable as a regional authorized-dealer-style peer with similar revenue mix and customer profile.

Others

• HomeServe USA: National home services platform offering home warranty plans and a contractor network for electrical, plumbing, and HVAC repairs. Comparable as an ecosystem participant that could either source work to or compete with regional contractors like Innovative Electric.

Regional players

• Woodco Electric: Northern New Jersey electrical contractor offering residential and commercial electrical services, generator installations, and related work. Comparable as a local NJ competitor with overlapping service lines and customer base.
• T.E. Spall & Son Electric: Long-standing New Jersey-based electrical contractor serving residential, commercial, and industrial customers. Comparable as a long-tenured regional multi-trade electrical contractor competing for the same local service work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Innovative_Elec

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innovative Electric