Billy Brown Insurance Services
Billy Brown Insurance Services is a privately held, founder-owned independent insurance agency in Delafield, Wisconsin, distributing personal and commercial policies from 15+ carriers to individuals and small/mid businesses across 15 U.S. states.
- Company typePrivate
- Founded1999
- HeadquartersDelafield, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Billy Brown Insurance Services does
Billy Brown Insurance Services (legal entity William Brown Insurance Services, Inc.) is a privately held, founder-owned independent insurance agency headquartered at 715 Milwaukee St., Delafield, Wisconsin. Founded circa 1999 and independently operated for over 25 years, the agency distributes personal and commercial insurance products on behalf of 15+ carriers including Progressive, Liberty Mutual, Acuity, Auto-Owners, West Bend, Hagerty, Badger Mutual, Germantown Mutual, Dairyland, and Donegal. It holds a 4.8-star Google rating across 74 reviews and is licensed to serve customers in 15 U.S. states, with Wisconsin as the primary market.
The product portfolio spans 12 personal lines (auto, home, condominium, renters, boat, motorcycle, ATV/UTV, snowmobile, flood, health, life, umbrella) and 8 commercial lines (business owners policy, contractors, habitational, restaurant/tavern, auto body repair, auto repair, machine shop, lessors risk), plus specialty coverages in cyber liability, D&O, and identity theft. The underlying technology is conventional independent-agency operations with no proprietary platform, API, or developer-facing systems; distribution is conducted through licensed agents via phone, email, in-person consultations, an online quote request form, and content/blog marketing.
Revenue is generated on a commission basis from carriers for policies placed and renewed, consistent with the standard independent agency model. Customer segments are individuals (personal lines) and small-to-mid-sized businesses (commercial lines), with relationship-based, sales-led go-to-market emphasizing long-term retention (multiple customer relationships spanning 15+ years) and a Refer-a-Friend program. There is no disclosed funding, institutional ownership, M&A activity, or leadership succession beyond the founder, Billy Brown, who serves as Owner.
Billy Brown Insurance Services firmographics
Firmographics- Name
- Billy Brown Insurance Services
- Legal name
- William Brown Insurance Services, Inc.
- Website
- https://billybrowninsurance.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Billy Brown Insurance Services is a privately held, founder-owned independent insurance agency in Delafield, Wisconsin, distributing personal and commercial policies from 15+ carriers to individuals and small/mid businesses across 15 U.S. states.
- Ownership category
- akta.pro rank
Billy Brown Insurance Services industry classification
Industry- Product category
- Insurance Brokerage Services
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Small Business BOP (Main Street) (FSAJAFAA)
- akta.pro secondary industry
- Nonprofit / Social Services BOP (FSAJAFAM)
Keywords
Where Billy Brown Insurance Services is headquartered
LocationHeadquarters
- HQ city
- Delafield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Billy Brown Insurance Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Insurance Commissions: As an independent insurance agency, Billy Brown Insurance earns revenue through commissions paid by insurance carriers for policies placed and renewed. They represent multiple insurance companies, allowing them to match customers with appropriate coverage from their carrier network.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Personal Insurance Products (Auto, Home, Life, etc.) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels7 records
Billy Brown Insurance Services product offering
Product offeringCore offering
Billy Brown Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through a network of multiple insurance carriers. The agency offers coverage across auto, home, life, health, specialty vehicles, and business lines, earning commissions from carriers for policies placed and renewed. It serves individual consumers and small-to-mid-size businesses across 15 U.S. states, with Wisconsin as the primary market.
Product overview
Billy Brown Insurance Services is an independent insurance agency offering a comprehensive portfolio of personal and commercial insurance products. The agency provides 12 personal insurance products (car, home, condominium, renters, boat, motorcycle, ATV/UTV, snowmobile, flood, health, life, and umbrella insurance) and 8 commercial insurance products (business, contractors, habitational, restaurant/tavern, auto body repair shop, auto repair shop, machine shop, and lessors risk insurance). Additionally, the agency offers specialty coverage options including identity theft insurance, D&O insurance, and cyber security insurance. As an independent agency operating for over 25 years, they represent multiple insurance carriers including Acuity, Auto-Owners, Badger Mutual, Continental Western Group, Dairyland, Donegal, Foremost, Germantown Mutual, Grange Life, Integrity Insurance, Progressive, West Bend, Hagerty, Grundy Insurance, and Liberty Mutual. The agency services clients across 14 states including Wisconsin (primary), Florida, Minnesota, California, New Mexico, Arizona, Ohio, Arkansas, Colorado, Indiana, Missouri, Illinois, South Carolina, Texas, Pennsylvania, and Nevada.
Differentiator
Problem solved
Functional benefit
Products and services
- Car Insurance Vehicle coverage protecting drivers against financial loss from accidents, property damage, injuries, and lawsuits. Required in Wisconsin and serves individual drivers and households.
- Home Insurance Coverage protecting Wisconsin homeowners against hazards and financial loss to their home and belongings, for individual homeowners.
- Condominium Insurance Coverage for condominium owners protecting their individual unit and personal property.
- Renters Insurance Coverage for personal property and liability protection for tenants renting apartments or homes, including temporary relocation costs.
- Boat Insurance Coverage for personal watercraft and boats protecting against damage and liability for recreational boat owners.
- Motorcycle Insurance Coverage for motorcyclists including liability, collision, comprehensive, and custom parts protection.
- ATV & UTV Insurance Coverage for all-terrain vehicles and utility task vehicles for recreational owners.
- Snowmobile Insurance Coverage for snowmobiles during operation and storage for recreational owners.
- Flood Insurance Separate flood coverage protecting against water damage from flooding events for homeowners and property owners.
- Health Insurance Coverage for medical expenses including individual, family, group plans, and Medicare Supplement options for individuals and families.
- Life Insurance Coverage providing financial protection for families including term, whole, and universal life options.
- Umbrella Insurance Additional liability coverage providing extra protection beyond standard policy limits for individuals and households.
- Business Insurance Business owners policy (BOP) providing straightforward coverage solutions for business assets and operations of small and mid-sized businesses.
- Contractors Insurance Specialized coverage for contractors protecting against industry-specific risks such as property damage, liability, and equipment exposure.
- Habitational Insurance Coverage for residential properties including rental housing and multi-family dwellings for landlords and property owners.
- Restaurant & Tavern Insurance Comprehensive coverage for restaurants and taverns addressing food service industry risks including liability, property, and liquor exposure.
- Auto Body Repair Shop Insurance Coverage for auto body repair facilities including liability and property protection for shop owners.
- Auto Repair Shop Insurance Coverage for automotive repair shops protecting against shop-specific risks including garage liability and property exposure.
- Machine Shop Insurance Specialized coverage for machine shop operations and equipment, addressing manufacturing-related risks.
- Lessors Risk Insurance Coverage for property owners who lease their buildings to others, addressing landlord-specific liability and property risks.
- Identity Theft Insurance Coverage helping pay for costs associated with clearing credit profiles and fixing identity theft situations or data breaches for individuals and families.
- D&O Insurance (Directors & Officers) Directors' and officers' liability insurance protecting board members and their personal assets against legal action for alleged wrongdoings during execution of duties at small and mid-sized businesses and non-profits.
- Cyber Security Insurance Coverage protecting businesses against computer-related crimes, malware, phishing attacks, ransomware demands, and costs to notify affected parties and provide credit monitoring.
- Insurance Quote Request Service Online quote request service allowing prospective customers to request no-obligation insurance quotes for auto, home, business, life, and health insurance with detailed coverage forms.
- Refer a Friend Program Referral program allowing existing clients to refer friends and family for free, no-obligation insurance quotes.
Companies that use Billy Brown Insurance Services
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Billy Brown Insurance Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Billy Brown Insurance Services partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- AcuitycoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Auto-Owners InsurancecoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Badger Mutual Insurance CompanycoreWisconsin-based insurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Collector Car Program – Continental Western GroupcoreInsurance carrier partner specializing in collector car coverage, representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Dairyland AutocoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Donegal Mutual InsurancecoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Foremost (Farmers)coreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Germantown Mutual Insurance CompanycoreWisconsin-based insurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Grange LifecoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Integrity InsurancecoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- ProgressivecoreMajor insurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- West BendcoreWisconsin-based insurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- HagertycoreInsurance carrier partner specializing in classic car and collector vehicle coverage, representing one of the insurance companies Billy Brown Insurance works with.
- Grundy InsurancecoreInsurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Liberty MutualcoreMajor national insurance carrier partner representing one of the insurance companies Billy Brown Insurance works with to provide coverage options to customers.
- Professional Independent Insurance Agents of Wisconsin (PIAW)coreIndustry association membership providing professional development, networking, and advocacy for independent insurance agents in Wisconsin.
- Couri Insurance AssociatesminorPartnership with Couri Insurance Associates, shown as a proud member affiliation on the company website.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
Billy Brown Insurance Services competitors and assessment
Company assessmentBroad incumbents
- Country Financial: Mid-sized insurer and agency force primarily serving the Midwest with personal and commercial lines. Comparable customer base (Midwest families/SMBs) and multi-line offering, though Country Financial is also a carrier, not purely an independent agency.
- Acuity Insurance: Wisconsin-headquartered carrier partner of Billy Brown; mid-sized mutual insurer selling personal and commercial lines primarily through independent agents in the Midwest — same distribution model and geography.
- Auto-Owners Insurance: One of Billy Brown's carrier partners and a major mutual insurer distributing through independent agents. Comparable multi-line personal/commercial product portfolio and reliance on independent agency distribution channels.
- West Bend Mutual Insurance: Wisconsin-based carrier partner of Billy Brown; mutual insurer distributed through independent agents across the Midwest with personal and commercial lines, overlapping the agency's primary market and product mix.
- Liberty Mutual: Major national carrier partner of Billy Brown; offers personal and commercial lines through independent agents and direct channels, overlapping much of Billy Brown's product set at much larger scale.
Others
- Hagerty: Carrier partner of Billy Brown specializing in collector car and classic vehicle insurance, addressing a specialty niche Billy Brown also serves via its Hagerty partnership. Comparable niche specialization on the specialty-vehicle side of the book.
Direct peers
- Brightway Insurance: Franchise-based independent insurance agency offering personal and commercial lines across multiple carriers, with a strong relationship-driven sales model analogous to Billy Brown but operating through a franchise network across many states.
- Goosehead Insurance: Publicly-traded independent insurance agency franchisor/model that places personal and commercial lines across multiple carriers. Highly comparable business model as an independent agency leveraging carrier relationships, though Goosehead operates at significantly larger scale with a franchise distribution model.
- Couri Insurance Associates: Named partner/affiliate of Billy Brown per the source data; an independent insurance agency serving Wisconsin with a comparable multi-carrier, multi-line personal and commercial book of business.
Regional players
- Integrity Insurance: Regional Midwest carrier partner of Billy Brown selling through independent agents; overlapping customer base and product portfolio though operating as a carrier rather than agency.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Billy Brown Insurance Services social profiles
Digital presenceBilly Brown Insurance Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
Billy Brown Insurance Services leadership team
Management profileNumber of profiles
Profiles1 record
Billy Brown Insurance Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Billy Brown Insurance Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Billy Brown Insurance Services
What does Billy Brown Insurance Services do?
Billy Brown Insurance Services is an independent insurance agency that places personal and commercial insurance policies on behalf of clients through a network of multiple insurance carriers. The agency offers coverage across auto, home, life, health, specialty vehicles, and business lines, earning commissions from carriers for policies placed and renewed. It serves individual consumers and small-to-mid-size businesses across 15 U.S. states, with Wisconsin as the primary market.
Is Billy Brown Insurance Services a public or private company?
Billy Brown Insurance Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Billy Brown Insurance Services founded?
Billy Brown Insurance Services was founded in 1999. It employs 11 to 50 people.
Where is Billy Brown Insurance Services based?
Billy Brown Insurance Services is headquartered in Delafield, United States, in the North America region.
How does Billy Brown Insurance Services make money?
One revenue line is on record: insurance Commissions.
Who are Billy Brown Insurance Services's main competitors?
Broad incumbents on record are Country Financial, Acuity Insurance, Auto-Owners Insurance, West Bend Mutual Insurance and Liberty Mutual. Hagerty is listed as an others. Direct peers are Brightway Insurance, Goosehead Insurance and Couri Insurance Associates. Integrity Insurance is listed as a regional player.
Does Billy Brown Insurance Services have an API?
No public API is recorded for Billy Brown Insurance Services.
What industry is Billy Brown Insurance Services in?
Billy Brown Insurance Services's product category is Insurance Brokerage Services. Its primary akta.pro industry code is FSAJAFAA, Small Business BOP (Main Street), with a secondary code of FSAJAFAM, Nonprofit / Social Services BOP. Its NAICS code is 5242 and its SIC code is 6411.