Highway

What Highway does

Highway Limited, trading as Highway AV / HighwayAV, is a UK-based e-commerce retailer (highwayav.com) of professional audio, video, lighting, and live production equipment, headquartered at Expressway Studios, 1 Dock Road, London. Operating under UK company registration 3436800 since the late 1990s and citing over 20 years of continuous activity, the company distributes products from a broad set of industry OEMs across nine tracked brand partners, with core relationships with Blackmagic Design, NewTek/Vizrt, and Sony, and additional distribution from Allen & Heath, Hedbox, Datavideo, AJA, Atomos, and Manfrotto.

The product portfolio spans audio (amplifiers, mixers, microphones, headphones, cables), video (cameras including PTZ, POV, and block cameras, lenses, recorders, capture devices, monitors, racks), live production (instant replay systems, production switchers and controllers, prompters, talkback, routing/processing/distribution), lighting (chroma key, dimmers, LED panels), storage (card readers, memory cards, shared storage), batteries and power (notably Hedbox), and used/refurbished equipment. Featured active SKUs include the Vizrt TriCaster TC Mini 4K, Blackmagic ATEM Television Studio HD8, Blackmagic Studio Camera 6K Pro, and the HyperDeck Studio recorder family. Distribution is exclusively via the company's own online storefront with free UK shipping on orders over £250 (ex VAT) and a 14-day money-back guarantee; no physical retail presence is disclosed.

The business model is straightforward e-commerce unit sales at retail GBP pricing with VAT, targeting five customer segments — TV broadcasting, corporate, house of worship, sports production, and education — under a vertical-segmentation approach. No subscription, software, or service revenue is disclosed; no APIs, apps, or proprietary technology are referenced; the revenue stream is one-time product resale with manufacturer-side warranty and Highway handling fulfillment and basic sales/support. Marketing is limited to a content blog, an email newsletter, and an organic social presence across Twitter, Facebook, Pinterest, and YouTube, with website e-commerce as the primary bottom-of-funnel channel.

Name

Highway

Legal name

Highway Limited

Website

https://highwayav.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Highway Limited (HighwayAV) is a UK-based e-commerce retailer of professional audio, video, lighting, and live production equipment, distributing brands such as Blackmagic Design, NewTek, and Sony to TV, corporate, house of worship, sports, and education buyers via its online store.

Ownership category

akta.pro rank

Product category

Professional Audio Video Equipment Retail

NAICS

Audio and Video Equipment Manufacturing (334310)

SIC

Household Audio & Video Equipment (3651)

akta.pro primary industry

Home Theater Installation, Calibration & Custom AV Services Retail (CRACAEAK)

akta.pro secondary industries

AV Receivers, Amplifiers & Hi‑Fi Components Retail (CRACAEAE), Audio-Visual (AV) Systems & Rentals (Audio, Video, Projection, LED Walls) (THAHAEAA), Home Theater Systems & AV Packages Retail (CRACAEAD)

Keywords

• Professional audio video equipment
• Broadcast equipment supply
• Live production solutions
• Professional AV retail
• Video production hardware

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (E-commerce): Revenue generated through direct online sales of professional AV equipment including audio, video, live production, lighting, storage, bags, cases, batteries and power products. Products are sold at listed retail prices with VAT applied.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Highway AV is an online retailer that distributes professional audio, video, and lighting (AV) equipment for live production, broadcast, integrated systems, and post-production use. The company sells products from over 50 manufacturer brands including Blackmagic Design, NewTek (Vizrt), Sony, Allen & Heath, AJA, Atomos, Datavideo, Manfrotto, and Hedbox, organized into categories such as audio, video, live production, lighting, storage, batteries/power, and used equipment, with online ordering, free UK shipping on orders over £250 ex VAT, and a 14-day money-back guarantee.

Product overview

Highway AV is a professional audio video and lighting solutions provider operating as an online store for live production equipment. They supply broadcast, integrated systems, and post-production equipment for TV, corporate, house of worship, sports, and education sectors. The company has been in business for over 20 years. Their portfolio spans multiple product categories including audio equipment (amplifiers, mixers, microphones), video equipment (cameras, lenses, recorders), live production systems (switchers, instant replay, prompters), lighting solutions (LED panels, dimmers), and storage solutions. Featured products include the Vizrt TriCaster TC Mini 4K, Blackmagic Design ATEM switchers, Blackmagic Studio cameras, and HyperDeck recorders. They also offer used equipment and power solutions from brands like Hedbox.

Differentiator

Problem solved

Functional benefit

Products and services

• Audio Equipment Range of professional audio equipment including amplifiers, cables and connectors, converters and adapters, mixers, monitors, headphones, microphones and accessories, and audio switchers for broadcast, live production, and professional AV applications.
• Video Equipment Comprehensive video equipment including cameras and camcorders, PTZ cameras, POV and block cameras, camera control units, lenses and accessories, editing keyboards, racks, video software, cables and connectors, converters and adapters, recorders, capture devices, monitors, and camera support (tripods, stabilisers, gimbal, grips, rigs, viewfinders).
• Live Production Equipment Live production solutions including instant replay systems, production switchers and controllers, prompters, talkback and communication systems, and routing/processing/distribution equipment (streaming solutions, amplifiers, encoders/decoders/extenders, Ethernet controls, switchers) for broadcast, sports, and corporate event production.
• Lighting Solutions Professional lighting equipment including chromakey systems, dimmers and controllers, LED panels, and complete lighting kits for studio and live production use.
• Storage Solutions Storage products including card readers, memory cards, and shared storage solutions for professional video production workflows.
• Batteries and Power Solutions Professional power solutions including batteries, chargers, and power distribution equipment from manufacturers such as Hedbox (PROBANK series, RPC series, PB-D series batteries).
• Used Equipment Pre-owned audio, video, camera, and production equipment available at reduced prices for budget-conscious productions.
• Vizrt TriCaster TC Mini 4K Professional live production system enabling multi-camera video mixing, streaming, and recording for broadcast and corporate productions, distributed through Highway AV as a featured NewTek product.
• Blackmagic Design ATEM Television Studio HD8 Professional all-in-one live production switcher with integrated control panel for broadcast and live event production, distributed by Highway AV as a featured Blackmagic Design product.
• Blackmagic Design Studio Camera 6K Pro Professional 6K cinema camera with built-in streaming and studio features for live production environments, distributed by Highway AV as a featured Blackmagic Design camera.
• Blackmagic HyperDeck Studio Broadcast-quality video recorder supporting H.264, ProRes, and DNx files onto SD cards, SSD media, and external USB disks with deck-style transport controls, distributed by Highway AV as a featured Blackmagic Design recorder.

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• Blackmagic DesigncoreChannel Partner/ Reseller/ DistributorBlackmagic Design is one of the primary brands featured prominently on the HighwayAV website, with extensive product listings including cameras, switchers, recorders, converters, and production tools. Products featured include ATEM Television Studio models, HyperDeck Studio recorders, Blackmagic Studio Cameras, Ultimatte chroma keyers, and converters.
• NewTekcoreChannel Partner/ Reseller/ DistributorNewTek is featured as a major brand partner, supplying TriCaster production systems and NDI PTZ cameras. The website features TriCaster TC Mini 4K and other NewTek products prominently on the homepage and in live production categories.
• SonycoreChannel Partner/ Reseller/ DistributorSony products are distributed through HighwayAV including Sony MCX-500 production switchers and Sony cameras. Sony is featured in the production switchers category.
• Allen & HeathminorChannel Partner/ Reseller/ DistributorAllen & Heath audio mixers and related products are distributed through HighwayAV. Featured as part of the audio equipment category.
• HedboxminorChannel Partner/ Reseller/ DistributorHedbox batteries and power solutions are sold through HighwayAV. The company has a dedicated product page featuring 33+ Hedbox items including PROBANK series, RPC series, and PB-D series batteries.
• DatavideominorChannel Partner/ Reseller/ DistributorDatavideo products including switchers and production equipment are distributed through HighwayAV. Featured in live production category with 20+ items listed.
• AJAminorChannel Partner/ Reseller/ DistributorAJA video converters and signal processing equipment are distributed through HighwayAV as part of the video equipment category.
• AtomosminorChannel Partner/ Reseller/ DistributorAtomos monitor-recorders and related equipment are sold through HighwayAV as part of the video and on-camera monitor product categories.
• ManfrottominorChannel Partner/ Reseller/ DistributorManfrotto tripods and camera support equipment are distributed through HighwayAV as part of the video accessories category.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Adorama: US-based broad-line electronics and pro AV retailer. Comparable across camera, video, audio, and lighting categories, serving similar professional and prosumer customers, though its catalog extends well beyond broadcast/production.
• B&H Photo Video: The dominant US-based pro audio, video, and lighting retailer with a deeply established catalog and international shipping. Highly comparable product range and customer base, but operates at significantly larger scale and broader geographic reach.
• Scan Computers International: UK-based computer and electronics retailer with a professional AV/content-creation segment. Comparable as a UK e-commerce specialist serving creator and professional buyers, though broader than pure broadcast AV.

Direct peers

• Markertek: US specialty retailer focused on broadcast, professional audio/video production, and live event equipment. Closely comparable product mix (switchers, converters, live production) and enterprise/professional customer base.
• Full Compass Systems: US-based retailer specializing in professional audio, video, lighting, and musical instruments equipment. Comparable in product depth across the same major brands (Sony, Blackmagic-adjacent) and professional integrator customer base.
• Wex Photo Video: UK-focused photography and video equipment retailer with strong e-commerce presence. Overlaps with Highway AV across cameras, lenses, lighting, and video production gear, serving both consumer and professional segments.
• CVP (Creative Video & Photography): UK-based specialist retailer of professional video, broadcast, and production equipment. Directly comparable to Highway AV in catalog breadth, customer base (broadcast/corporate), and online distribution model within the same UK geography.
• JP Distribution: UK distributor/retailer of professional AV, broadcast, and lighting brands. Directly comparable in geographic market, supplier relationships, and pro AV customer focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/Highwayavng
• YouTubeyoutube.com/user/highwayav
• Facebookfacebook.com/highwayaudiovisual
• Pinterestpinterest.co.uk/highwaylimited/pins
• LinkedInlinkedin.com/company/highway-audio-visual

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Highway