Applied Genomics

What Applied Genomics does

Applied Genomics Ltd. is a UK-based environmental DNA (eDNA) services company founded in 2014 and registered in Hoveton, Norfolk. The company provides DNA-based biodiversity monitoring across marine, freshwater and terrestrial environments, combining a portfolio of proprietary sampling kits (inDepth automated high-volume water sampler, ezDNA portable pump, ecoTYPE and reGEN for soils, GCN eDNA for great crested newt, beeDNA, WhoPOOd, floraDNA, water quality kits) with laboratory analysis services including targeted species detection (qPCR/Sanger), whole-community DNA metabarcoding, and population genetics. Its core technical differentiation is large-volume, habitat-scale sampling designed to maximise eDNA capture in heterogeneous and deep environments, supported by a multi-marker bioinformatics pipeline and a detection credibility scoring framework intended to add transparency over conventional black-box eDNA reporting.

The customer base spans environmental consultancies, offshore energy operators, aquaculture firms, UK government agencies (Natural England, JNCC, CEFAS, IFCAs), port operators, academic institutions and large engineering consultancies. Applied Genomics earns revenue through per-sample analysis fees (GCN tiers at £150-£225 ex VAT, multi-species in ~2 weeks, large-scale POA), physical sampling-kit sales (£25 ex VAT per kit), and project-based advisory work for ESG and biodiversity disclosure alignment with SFDR, CSRD, UK SDR, TNFD and UN PRI frameworks. Distribution is primarily consultation-driven via a website scheduling tool, supplemented by partial self-serve kit ordering and a Natural England-accredited statutory-survey pathway. Notable institutional research collaborations include a 12-year fish-biodiversity time-series with Plymouth Marine Laboratory and a Red Sea marine vertebrate assessment with KAUST Beacon Development in 2024.

The business operates with a small core team (1-10 employees) supplemented by eight academic scientific advisors and a Knowledge Transfer Partnership data scientist with the University of Essex. Applied Genomics holds ISO 9001:2015 certification and is registered as a private limited company with no disclosed external funding rounds.

Name

Applied Genomics

Legal name

Applied Genomics Ltd.

Website

https://appliedgenomics.co.uk

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

Applied Genomics is a UK-based environmental DNA (eDNA) services company that provides sampling kits and laboratory analysis for biodiversity monitoring, serving environmental consultancies, government agencies, offshore energy firms, aquaculture operators and academic institutions with proprietary large-volume sampling and detection credibility scoring.

Ownership category

akta.pro rank

Product category

Environmental DNA Analysis Services

NAICS

Environmental Consulting Services (541620), Environmental Consulting Services (54162), Animal Production and Aquaculture (112)

SIC

Services-Commercial Physical & Biological Research (8731), Services-Testing Laboratories (8734), Laboratory Analytical Instruments (3826)

akta.pro primary industry

Environmental DNA (eDNA) & Advanced Biodiversity Methods (Bioacoustics, Camera Traps) (EUAHAHAM)

akta.pro secondary industries

Biodiversity Baseline Studies & Long-Term Monitoring Programs (EUAHAHAE), Genomic Testing & Genetic Evaluation Services (AFAEAJAC), Molecular Biology & Genomics Instruments (PCR/qPCR, Sequencing, Microarrays) (HLAGAIAF)

Keywords

• Environmental DNA analysis
• Biodiversity monitoring services
• EDNA sampling kits
• Species detection services
• Ecological assessment

Headquarters

HQ city

Hopton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Supply Chain, Marketing or Sales

Revenue model

1. eDNA Analysis Services: DNA-based analysis services for detection, monitoring and management of biological diversity. Includes single-species detection (qPCR/Sanger), whole-community biodiversity monitoring (DNA metabarcoding), population genetics, and custom multi-analytical approaches. Billed per sample with turnaround times from 2 business days (single species) to 2 weeks (multi-species). Large-scale analysis priced at POA.
2. eDNA Sampling Kits: Sale of standardised sampling kits for various applications: GCN eDNA kits (£25/sample), ezDNA (aquatic), ecoTYPE (soil/sediment), reGEN (site-scale soil), inDepth (high-volume marine), beeDNA, WhoPood (faecal), floraDNA (pollinator). GCN kits include free UK delivery on orders of 4+. Kit sales are one-time per sample collected.
3. Advisory and Consulting Services: Advisory services on voluntary biodiversity reporting frameworks (TNFD, UN PRI, EU SFDR Article 6), ESG reporting support (SFDR, CSRD, UK SDR), biodiversity net gain strategy, and data integration/analysis. Billed as project-based professional services.
4. ESG and Sustainability Disclosure Support: Support for Environmental, Social, and Governance disclosures including data collection, analysis, and reporting for regulatory compliance (EU SFDR Articles 8 & 9, CSRD, UK SDR).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Applied Genomics provides environmental DNA (eDNA) analysis services and proprietary sampling kits for biodiversity monitoring across marine, freshwater, and terrestrial environments. The company conducts single-species detection via qPCR/Sanger sequencing, whole-community biodiversity monitoring via DNA metabarcoding, and population genetics analyses, complemented by bespoke sampling hardware (e.g., inDepth automated water sampler, ezDNA manual pump) and advisory services for ESG and biodiversity net gain reporting.

Product overview

Applied Genomics is a service-based company offering a portfolio of environmental DNA (eDNA) sampling kits and laboratory analysis services for biodiversity monitoring. The portfolio consists of: sampling hardware (inDepth automated sampler, ezDNA portable pump) and sampling kits (ecoTYPE for soil, reGEN for high-resolution soil, GCN for Great Crested Newt, Water Quality Assessment, floraDNA for pollinators, WhoPOOd for faeces, beeDNA for honey); laboratory analysis services (Biodiversity Monitoring via metabarcoding, Targeted Species Detection via qPCR, Population Genetics, Biodiversity Screening); and advisory services (Biodiversity Net Gain Assessments, ESG Reporting Support, Data Integration and Analysis, TNFD/PRI Advisory). The company's workflow follows a Design-Sample-Analyse-Insights methodology, providing end-to-end biodiversity intelligence from field sampling through to data-driven insights.

Differentiator

Problem solved

Functional benefit

Brands

• inDepth: A programmable high-volume water filtration device for automated eDNA sample collection in large rivers, tidal estuaries, open coastlines or the deep sea, with proven applications including biosecurity surveillance, fish population monitoring, offshore energy biodiversity assessment, and deep-sea exploration up to 4,000 metres.
• ecoTYPE
• ezDNA
• reGEN
• GCN eDNA
• beeDNA
• WhoPOOD
• floraDNA

Products and services

• GCN eDNA Sampling Kit

Quantifiable outcome

• 99.9% sample-to-result success rate across 7,500+ samples analysed
• +6 more outcomes

Named customers27 records

Segments6 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• KAUST (King Abdullah University of Science and Technology) — Beacon DevelopmentcoreStrategic or Co-development Partner · 1 January 2024Collaboration on Red Sea marine vertebrate detection project (winter and summer 2024). Applied Genomics used its inDepth Water Sampler to assess fish and vertebrate biodiversity across 13-15 locations in the Red Sea, identifying 369 unique species including four endangered species (Honeycomb Stingray, Napoleon Wrasse, Spotted Eagle Ray, Green Sea Turtle). Demonstrates capability for large-scale international marine biodiversity assessment.
• Plymouth Marine LaboratorycoreStrategic or Co-development PartnerLong-term research collaboration producing the world's longest eDNA fish biodiversity time-series. Joint analysis of 460 eDNA samples collected weekly over 12 years demonstrated superior species detection vs conventional methods and predictive capability for fish community decline. Multiple published case studies and joint thought leadership emerging from this partnership.
• Marine Biological Association (Plymouth)coreStrategic or Co-development PartnerSupporting the 12-year marine eDNA time-series through scientific collaboration. Dr Willie Wilson (Director, MBA) and Dr Rowena Stern (Molecular Ecology Research Scientist) serve as scientific advisors to Applied Genomics. Research outcomes co-authored with Applied Genomics team.
• University of East Anglia (Norwich Medical School)minorStrategic or Co-development PartnerDr Justin O'Grady (Senior Lecturer in Medical Microbiology) serves as scientific advisor to Applied Genomics, contributing expertise in pathogen ecology and HTS & PCR technique development.
• National University of Ireland, GalwayminorStrategic or Co-development PartnerDr Alexandre de Menezes (Lecturer in Soil Microbiology) serves as scientific advisor, contributing expertise in environmental metagenomics and soil microbial ecology to support Applied Genomics' terrestrial and soil biodiversity services.
• University College London (Department of Statistical Science)minorStrategic or Co-development PartnerDr Ricardo Silva (Senior Lecturer in Statistics) serves as scientific advisor providing expertise in mathematical modelling, Bayesian statistics and inference to support Applied Genomics' biostatistics capabilities and detection credibility scoring framework.
• Plymouth University (Peninsula Medical School)minorStrategic or Co-development PartnerDr Garry Farnham (Research Fellow in Genomics) serves as scientific advisor, providing expertise in genomics techniques and plant pathology.
• University of EssexminorStrategic or Co-development PartnerKnowledge Transfer Partnership (KTP) with University of Essex involving Kai Yan Lo (Data Scientist) — formal KTP programme bringing academic data science capabilities into Applied Genomics for machine learning and biodiversity analytics development.
• Fisheries Conservation AuthoritiesminorStrategic or Co-development PartnerCollaboration sought for Great British inDepth Biomonitoring Network — joint initiative to establish unified UK-wide marine biodiversity monitoring data platform with fisheries authorities as primary data contributors and end-users.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Jonah Ventures: US-based eDNA laboratory providing metabarcoding, qPCR, and biodiversity survey services to ecological consultants, government agencies, and researchers. Comparable as a North American peer with a similar target customer mix (consultancies, agencies, infrastructure) and similar assay portfolio.
• NatureMetrics: UK-based eDNA biodiversity monitoring specialist offering targeted species detection, metabarcoding, and ecological survey services to corporates, consultancies, and government. Directly comparable because it competes head-to-head for the same enterprise, government, and offshore energy eDNA contracts as Applied Genomics.
• EnviroDNA: Australia-based eDNA service provider delivering species detection, metabarcoding, and biomonitoring for environmental, biosecurity, and aquaculture customers. Comparable as a regional competitor with a similar service-plus-kit model and similar end markets (government, infrastructure, conservation).
• Wilderlab: New Zealand-based eDNA laboratory offering biodiversity and freshwater biomonitoring services. Comparable because it provides commercial eDNA analysis using metabarcoding for environmental assessment, biosecurity, and ecological consulting clients across multiple ecosystems.
• Spygen: France-based specialist in environmental DNA analysis for aquatic biodiversity, including the standard 'eDNA protocol for fish' referenced in French and European regulation. Comparable as a science-led eDNA services competitor with established regulatory credentials and global project delivery.
• Sinsoma: Slovenia-based eDNA service provider focused on aquatic biodiversity monitoring using qPCR and metabarcoding. Comparable as a European-headquartered competitor delivering single-species and community-level eDNA analysis to environmental consultancies and regulators.

Broad incumbents

• Bureau Veritas: International testing, inspection, and certification (TIC) group with growing environmental and ESG service lines. Comparable as a large incumbent that could bundle biodiversity and ESG testing services into broader corporate compliance offerings, leveraging scale Applied Genomics cannot match.
• Eurofins Environment Testing: Global environmental testing services group with extensive water, soil, and biodiversity laboratory capabilities across Europe. Comparable as a broad incumbent expanding into molecular and eDNA-based assays for regulatory and ESG applications, competing for the same large enterprise and government accounts.

Emerging players

• AquaBiota: Sweden-based environmental consulting and research firm with a dedicated eDNA/biomonitoring practice for aquatic ecosystems. Comparable as a niche specialist addressing water bodies and biodiversity surveys, overlapping with Applied Genomics' freshwater and marine use cases.
• APEM: UK-based environmental and marine survey consultancy conducting ecological and water quality monitoring for infrastructure, water, and energy clients. Comparable as a downstream customer/partner using eDNA to deliver ecological services, and a potential channel or competitor for ecological monitoring contracts in the UK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/applied-genomics-ltd

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applied Genomics