Avante Security

What Avante Security does

Avante Security Inc. is a Toronto-based private security services company founded in 1996 and operating as a subsidiary of Avantecorp Inc. (TSXV:XX). The company serves high-net-worth residential clients, high-profile individuals and executives, and commercial properties in the Greater Toronto Area and Muskoka region, with a defined set of Toronto postal code service zones. Its core offering combines 24/7 alarm monitoring through the Avante Control Centre, rapid on-ground response (an industry-cited 6-minute average and sub-1-minute Dedicated Street Response), and a suite of AI-driven capabilities delivered through proprietary platforms including AVA (AI client care and operations), HALO AI (computer vision for facial recognition, license plate recognition, weapon detection, and self-learning anomaly detection), and MAST (mobile AI surveillance towers).

The business operates on a subscription/recurring revenue model spanning residential monitoring, commercial security integrations, executive protection (Avante Black), luxury secure transport, cottage security in Muskoka, the Homeworxx home management concierge (with publicly disclosed tiers at $360/month Basic and $4,000/month HALO Premium plus $150/hour overages), and rental/deployment of MAST towers to construction and industrial sites. Argus and Argus Live mobile apps distribute personal safety services globally through app stores, while a reseller partner program extends the channel beyond direct sales. The company sells primarily through direct sales with security consultants, a business development team, and a client care function, and is positioned in the premium tier against traditional alarm companies on the basis of response time, technology, and elite personnel including executive security veterans.

Name

Avante Security

Legal name

Avante Security Inc.

Website

https://avantesecurity.com

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

101–250 employees

Short description

Avante Security Inc. is a Toronto-based private security firm (founded 1996, subsidiary of Avantecorp Inc., TSXV:XX) that provides AI-enabled monitoring, rapid response, and executive protection services to high-net-worth residential clients, commercial properties, and high-profile individuals in the Greater Toronto Area and Muskoka.

Ownership category

akta.pro rank

Product category

Private Security Services

NAICS

Security Systems Services (56162), Security Guards and Patrol Services (561612), Investigation, Guard, and Armored Car Services (56161)

SIC

Services-Detective, Guard & Armored Car Services (7381)

akta.pro primary industry

Security Systems Monitoring & Dispatch (SOC/Remote Guarding) (IMAIAEAF)

akta.pro secondary industries

Smart Home Security Automation & Integration (Monitored) (HSAHAAAF), Alarm Response & Dispatch/Guard Response Services (HSAHAAAC), Executive Protection Intelligence & Threat Management (Protective Intelligence) (BPAKABAI), Video Doorbell & Intercom Monitoring Services (HSAHAAAH)

Keywords

• Residential security services
• Commercial security systems
• Executive protection services
• Alarm monitoring response
• Mobile surveillance towers

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Security Monitoring & Response Services: Core recurring revenue from 24/7 alarm monitoring, rapid response services (6-minute response time), and ongoing security monitoring for residential and commercial clients. Includes integration with existing alarm systems.
2. Executive Security Services: Premium protection services for high-profile individuals and executives, including dedicated street response, executive protection operatives, and crisis management.
3. Commercial Security Solutions: Integrated security solutions for commercial properties including access control, CCTV, communications, and video monitoring for offices, high-rise residential, industrial, and institutional clients.
4. Residential Security Systems: Tailored security solutions for homes including alarm systems, cameras, environmental sensors, and 24/7 monitoring with advanced technology for interior and exterior protection.
5. Homeworxx Home Management: Premium concierge home management services providing maintenance, repairs, seasonal care, and property management through membership tiers.
6. MAST Mobile Surveillance: Rental/deployment of AI-powered mobile surveillance towers for construction sites, industrial facilities, and temporary security needs.
7. Argus Mobile Safety Apps: Personal safety companion applications providing location monitoring, emergency assistance, and global medical coordination through mobile platforms.
8. Luxury Secure Transport: Private secure transportation services using unmarked black luxury vehicles with executive security operatives as drivers.
9. Avante Black Elite Services: Elite executive security and risk mitigation services including investigations, safe houses, technical surveillance countermeasures, and physical infiltration testing.
10. Muskoka Cottage Security: Specialized security services for seasonal properties in the Muskoka Lakes region including Lake Rosseau, Lake Joseph, and Lake Muskoka.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels9 records

Core offering

Avante Security provides premium security monitoring, rapid alarm response, and protective services for high-net-worth residences, commercial properties, and high-profile individuals across the Greater Toronto Area and Muskoka region. The company combines proprietary AI-powered platforms (AVA, HALO AI, MAST) with a 24/7 in-house control center and dedicated field response teams offering 6-minute average response times. Service offerings include residential and commercial security systems, executive protection, mobile surveillance, personal safety mobile apps, and concierge home management.

Product overview

Avante Security offers a comprehensive security platform with multiple integrated products and services for residential, commercial, and executive clients. The core offering centers on AI-powered monitoring through the Avante Control Centre (ACC) combined with rapid response services (6-minute Rapid Response and sub-1-minute Dedicated Street Response). The technology portfolio includes AVA (AI platform for client care and operations), MAST (mobile AI surveillance towers), HALO AI (advanced threat detection), and Video Analytics (self-learning surveillance). Personal safety is addressed through the Argus and Argus Live mobile apps. Executive clients are served by Avante Black (elite security and crisis management), while Homeworxx provides premium home management services. The company operates in the Greater Toronto Area including Toronto, Muskoka, Etobicoke, and Oakville.

Differentiator

Problem solved

Functional benefit

Brands

• Argus: Personal safety companion app providing track and dispatch assistance, one-button contact to Avante Crisis Centre, and medical services globally.
• Argus Live
• AVA
• Avante Black
• MAST
• Rapid Response
• Homeworxx

Products and services

• Rapid Response Industry-leading 6-minute alarm response service with strategically positioned response teams across the Greater Toronto Area, providing swift intervention when alarms are triggered. Designed for residential and commercial clients requiring rapid, verified on-ground response.
• Dedicated Street Response Premium on-demand security response with sub-1-minute response time featuring proprietary trespasser detection technology and coordinated community support fleet; serves defined GTA postal code zones for executive and high-net-worth residential clients.
• Commercial Security Integrated commercial security solutions providing access control, CCTV surveillance, communications, video monitoring, and AI analytics for offices, high-rise residential buildings, industrial facilities, and institutional properties in the GTA.
• Residential Security Tailored residential security solutions providing comprehensive interior and exterior protection through integrated alarm systems, cameras, environmental sensors, smart home integration, and 24/7 monitoring with rapid response for high-net-worth homes.
• Executive Security Services Highest level of protection for executive and high-profile clients including 24/7 patrol fleet with 6-minute response times, executive security operatives, and bespoke security solutions tailored to high-end clients.
• Avante Black Elite executive security and risk mitigation service featuring veteran security professionals, investigations, safe houses, technical surveillance countermeasures (TSCM), physical infiltration testing, and comprehensive crisis management for high-net-worth and high-profile clients.
• Luxury Secure Transport Secure and luxurious transportation service featuring unmarked black luxury sedans and SUVs with professional executive security operatives as private drivers throughout the Greater Toronto Area.
• Cottage Security (Muskoka) Premier security services for cottages and seasonal residences in the Muskoka Lakes region (Lake Rosseau, Lake Joseph, Lake Muskoka) including integrated alarm systems, video monitoring, off-season monitoring, and guard response.
• MAST Mobile Surveillance Towers Next-generation AI-powered mobile surveillance tower combining advanced analytics with human-in-the-loop oversight. Detects people, vehicles, license plates, weapons, and fire in real time, deployable within hours without heavy civil works for remote and challenging locations such as construction sites and industrial facilities.
• Avante Argus Personal safety mobile app providing one-button emergency contact, location monitoring, and access to Avante Security's team of skilled professionals for assistance worldwide. Available on Google Play and Apple App Store.
• Argus Live Real-time personal safety companion app featuring live operator connection via secure video, GPS tracking, encrypted communications, and global medical coordination including evacuation and repatriation services.
• Homeworxx Home Management Premium home management and concierge membership service offering one-stop-shop home services including vetted trades, contractor management, seasonal maintenance, landscaping, cleaning, home fortification, and insurance discount benefits. Tiered membership plans include Basic ($360/month, 3 hours) and HALO Premium ($4,000/month, 40 hours).
• Avante Control Centre (ACC) Canada's premier 24/7 security operations center featuring cutting-edge surveillance technologies, self-learning video analytics, and certified operators providing continuous proactive monitoring of client sites for alarms, threats, and emergency events.
• AVA AI Platform Avante's AI-powered platform connecting client care, security operations, and automation. Supports routine service interactions, improves internal workflows, and delivers intelligent video analytics with faster decision-making. Integrates with telephony and backend systems for instant access to information.
• HALO AI Video Analytics & Weapon Detection Advanced AI-powered monitoring and threat detection platform combining self-learning video analytics, facial recognition, license plate recognition, weapon detection, and target-follow capabilities for proactive security monitoring across residential, commercial, and educational facilities.

Quantifiable outcome

• 6-minute average alarm response time
• +4 more outcomes

Named customers5 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature9 records

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Others

• Alarm.com: Platform provider of cloud-based video analytics, access control, and AI monitoring that Avante itself integrates with; comparable as the underlying technology enabler for managed monitoring services and a potential ecosystem partner or competitor.

Direct peers

• Paladin Security Group: Major Canadian security services provider with manned guarding, electronic security, and integrated monitoring offerings; closely comparable as a regional/full-service competitor serving similar commercial and residential accounts in Canada.
• Brink's Canada: Provides secure transportation and cash-in-transit services across Canada; comparable to Avante's Luxury Secure Transport and Avante Black executive protection services in the secure mobility niche.
• AS Solution North America: Executive protection and risk management firm serving high-profile individuals and corporate clients; comparable to Avante Black's elite executive security, investigations, and protective intelligence offerings.

Broad incumbents

• ADT Canada: Legacy national monitored security provider offering intrusion, video, and home automation across Canada; directly comparable monitoring subscription model though Avante serves the premium end while ADT targets mass market.
• Securitas Canada: Global security services firm providing guarding, monitoring, and technology solutions with major Canadian presence; relevant incumbent comparable for enterprise guarding, monitoring, and integrated security deployments.
• TELUS SmartHome Security: TELUS-branded home security and professional monitoring service built on Alarm.com; comparable residential monitoring offering in the same Canadian market, competing on bundled telco convenience rather than HNW concierge service.
• GardaWorld: Largest Canadian private security firm offering uniformed guards, cash-in-transit, and residential monitoring; comparable as a domestic incumbent with overlapping physical security and monitoring capabilities, though broader and less HNW-focused than Avante.

Emerging players

• Deep Sentinel: AI-powered live video monitoring service combining computer vision with human guard intervention; comparable emerging tech-forward monitoring model competing for the same AI-enabled live guarding future Avante is building.
• Global Rescue: Provides medical and security evacuation, advisory, and travel risk services globally; overlaps with Avante's Argus and Argus Live personal safety app value proposition in global medical coordination and crisis response.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/AvanteSecurity
• YouTubeyoutube.com/channel/UC9eZAKXKhS1Uar_q0KQx3pQ
• Facebookfacebook.com/AvanteSecure
• LinkedInlinkedin.com/company/avante-security-inc
• Instagraminstagram.com/avantesecurity

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avante Security