What Anglers For Conservation does

Anglers for Conservation, Inc. (AFC) is a 501(c)(3) nonprofit founded in 2005 and headquartered in Satellite Beach, Florida, whose mission is to build the next generation of marine stewards through hands-on angling and conservation education. Its flagship offering is Hook Kids on Fishing (HKOF), a multi-station outreach program launched in 2004 that delivers free, parent-accompanied instruction in rod handling, tackle, casting, knot tying, hooks and rigging, bait, boating safety and conservation to children ages 6-16 across Florida communities, with the first 80 registrants at each event receiving a free rod and reel supplied via Fish Florida. The portfolio has expanded upward in age and topic: the Advanced Teen Angler Camp (ATAC) targets 12-17-year-olds with an eight-station, two-day curriculum; the Angler Awareness program extends into classroom and field education for youth and adults; Fishing with the Girls (launched 2024) targets female youth via mentorship; and veterans are served through partnerships with Heroes on the Water and AMVETS. Education is reinforced by a library of web modules (Safety & Rod Handling, Fishing Tackle, Knot Tying, Know the Fish, Casting, Monofilament Recycling, Boating Safety, Conservation) and a publication, The Conservation Angler, edited by Paul MacInnis.

AFC's core "technology" is its multi-station educational delivery model and a curated curriculum (notably the Path of the Enlightened Angler booklet, printed 4,000+ times by Mud Hole Custom Tackle with art by mr.e), not software. The digital stack is a HubSpot CMS website with Eventbrite-powered registration, augmented by Facebook and Instagram for outreach and Facebook Fundraisers for donor acquisition. Geographic reach is concentrated along Florida's Indian River Lagoon and statewide to 16+ cities (Melbourne, Palm Bay, Merritt Island, Orlando, Titusville, Sebastian, Palm Bay, Apopka, Fort Pierce, Hobe Sound, Jacksonville, St. Marks, Tarpon Springs, Punta Gorda, Key West). The organization reports 47,205 cumulative child participants and 550 children served in 2024.

AFC's revenue model is donation- and sponsorship-driven rather than fee-driven: tax-deductible individual donations, title and corporate sponsorships (CCA Florida is title sponsor; Fishbites, HUK, Mud Hole, Daiichi, Berkley, Okuma, Stream2Sea, Riggs Outpost, and others provide cash or in-kind support), grants (Fish Florida via specialty license plate proceeds), and a small layer of event revenue from low-cost registration ($5 per family for HKOF), tournaments (Space Coast International Surf Fishing Tournament, ORB Festival paddle adventures, chowder cook-offs at $20-$40 entry), and corporate sponsorship packages. Office space is provided in-kind by the Marine Resources Council at the Ted Moorehead Lagoon House, materially lowering overhead. Day-to-day management is led by Executive Director Carla Perscky (U.S. Navy veteran and marine engineer), under a board chaired by President Frank Schrader.

Name

Anglers For Conservation

Legal name

Anglers for Conservation, Inc.

Website

https://anglersforconservation.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Anglers for Conservation is a Florida-based 501(c)(3) nonprofit that runs free multi-station Hook Kids on Fishing events and related programs (ATAC, Fishing with the Girls) to teach youth and families marine stewardship, fishing, and conservation across 16+ Florida cities.

Ownership category

akta.pro rank

Product category

Conservation Education Services

NAICS

Nature Parks and Other Similar Institutions (71219)

SIC

Services-Amusement & Recreation Services (7900), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Guided Diving & Snorkeling Excursions (boat/shore trips) (THAAAIAB)

akta.pro secondary industry

Education & Community Programs (Junior Ranger, Citizen Science, School Programs) (THAAAGAK)

Keywords

• Conservation education
• Marine stewardship
• Youth fishing programs
• Outdoor recreation
• Habitat restoration

Headquarters

HQ city

Satellite Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Tax-deductible donations: Online and mail donations to support education programs including Hook Kids on Fishing, Advanced Teen Angler Camp (ATAC), and Angler Awareness.
2. Sponsorships (individual and corporate): Title, product, and corporate sponsorships from organizations such as CCA Florida (title sponsor), Fishbites, HUK, and others including in-kind donations of rods, reels, bait, shirts, and printing.
3. Event registration fees: Low-cost event registration (e.g., Hook Kids on Fishing at $5 per family; chowder cook-off entry fees of $40 for pros and $20 for amateurs).
4. Fundraising events and tournaments: Fundraising via tournaments (e.g., Space Coast International Surf Fishing Tournament), cook-offs, and paddle adventures with proceeds supporting programs.
5. Grants: Grant funding leveraged to broaden reach and support program operations (e.g., Fish Florida grant-funded rods and tackle).

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Anglers for Conservation is a 501(c)(3) nonprofit that delivers free, hands-on multi-station fishing and marine conservation education events to children, teens, families, and veterans across Florida, anchored by its flagship Hook Kids on Fishing (HKOF) program. The organization distributes free rods and tackle (via Fish Florida) to participants, runs advanced teen camps, girls-only workshops, veterans outings, and habitat restoration projects. Revenue is generated primarily through tax-deductible donations, corporate sponsorships, grants, and modest event registration fees.

Product overview

Anglers for Conservation (AFC) is a 501(c)(3) non-profit marine conservation education organization, not a technology vendor. Its offering is a portfolio of educational programs and community events organized around its flagship Hook Kids on Fishing (HKOF) initiative, complemented by sub-programs such as Fishing with the Girls and Advanced Teen Angler Camp (ATAC), education modules covering Safety & Rod Handling, Fishing Tackle, Knot Tying, Know the Fish, Casting, Monofilament Line Recycling, Boating Safety, and Conservation, and a publication called The Conservation Angler. The portfolio is delivered through an outreach infrastructure (Volunteer Program, Sponsorship and Donation Program) and specific events like the Space Coast International Surf Fishing Tournament (SCISFT). The website is hosted on HubSpot's CMS using the Atlas theme, with Eventbrite powering program registration.

Differentiator

Problem solved

Functional benefit

Brands

• Hook Kids on Fishing: Signature multi-station youth angling and conservation education program started by Anglers for Conservation.
• Advanced Teen Angler Camp (ATAC)
• Angler Awareness
• The Conservation Angler
• Fish Earth Day

Products and services

• Hook Kids on Fishing (HKOF) AFC's flagship free multi-station youth and family fishing education program that teaches children and parents conservation-minded fishing through stations covering rod handling, tackle, casting, safety, knot tying, hooks and rigging, bait and tackle, boating safety, and conservation. Each registered child receives a free rod and reel courtesy of Fish Florida; taught by professional anglers, boaters, and guides across Florida counties.
• Advanced Teen Angler Camp (ATAC) Two-day advanced camp for teens ages 12-17 that fine-tunes angling skills and teaches conservation. Eight stations over two days cover fly, spinning, and baitcaster casting, fish handling, safety, species identification, conservation, boating etiquette, and kayaking; attendees receive lunch, a certificate, and a goodie bag.
• Angler Awareness Program AFC educational initiative providing extended short- and long-term classroom and in-the-field fishing, boating, and marine conservation education and training to youth and adults.
• Fishing with the Girls Workshop Girls-only workshop designed to build confidence on and off the water by combining outdoor education with mentorship and providing increased access to boating and fishing.
• The Conservation Angler Publication AFC's conservation-focused publication, edited by award-winning writer and angler Paul MacInnis, covering fishing, conservation, and outdoor recreation topics.
• Space Coast International Surf Fishing Tournament (SCISFT) Annual surf and paddle fishing tournament held along Brevard County's Indian River Lagoon coast, with a portion of proceeds benefiting AFC's Hook Kids on Fishing programs.

Quantifiable outcome

• 550 children participated in Hook Kids on Fishing events in 2024
• +4 more outcomes

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

51 partnerships are on record, tiered flagship title sponsor, core sponsor, core sponsor (fishing shirt sponsor), flagship program partner since founding, foundational media partner, core operational partner, core community partner, core venue and registration partner, regional sponsor, core sponsor and program material partner, core creative partner, recurring program supplier, industry partner, sponsor, operations supplier, conservation partner, government partner, program partner, recurring event partner and co-beneficiary partner.

• Coastal Conservation Association (CCA) Floridaflagship title sponsorStrategic or Co-development PartnerTitle sponsor of Anglers for Conservation. CCA Florida is a nonprofit dedicated to the conservation and sustainable management of Florida's marine resources, supporting habitat restoration, advocacy, and educational initiatives.
• Fishbitescore sponsorGTM or Marketing PartnerProvides innovative, biodegradable, non-toxic bait products and donates high-quality bait to support AFC programs, enabling sustainable hands-on fishing experiences for young anglers and families.
• HUKcore sponsor (fishing shirt sponsor)GTM or Marketing PartnerProvides fishing t-shirts for all participants featuring UPF 50 sun protection, stain-resistant, anti-microbial treatments, and breathability.
• Fish Floridaflagship program partner since foundingStrategic or Co-development PartnerProvides rods, reels, and tackle boxes for Hook Kids on Fishing programs, funded via the Fish Florida specialty license plate program; foundational partner since the 501(c)(3) was formalized.
• Coastal Angler Magazinefoundational media partnerGTM or Marketing PartnerOriginal co-founders Karen and Rodney Smith leveraged the magazine's advertising reach to launch AFC; the magazine continues to provide advertising and event promotion for Hook Kids on Fishing.
• Marine Resources Councilcore operational partnerStrategic or Co-development PartnerProvides AFC with office space at the Ted Moorehead Lagoon House along the Indian River Lagoon; co-hosts Ecoscape Day volunteer events and mangrove restoration activities.
• Save Their Lagooncore community partnerStrategic or Co-development PartnerCollaboration on Indian River Lagoon restoration projects including mangrove plantings, shoreline cleanups, and educational outreach.
• Restore Our Shorescore community partnerStrategic or Co-development PartnerPartners on oyster reef restoration and coastal habitat preservation in Brevard County; volunteers support oyster mat building, reef monitoring, and shoreline cleanups.
• Marine Discovery Centercore community partnerStrategic or Co-development PartnerPromotes coastal conservation through education and exploration; supports eco-tours, citizen science projects, and habitat restoration initiatives in New Smyrna Beach.
• City of Satellite Beach Recreation Departmentcore venue and registration partnerChannel Partner/ Reseller/ DistributorPartnership offers volunteer opportunities including beach cleanups, Samsons Island workdays, and Hook Kids on Fishing events; supports seasonal camps and community beautification.
• City of Melbourne Florida Parks & Recreationregional sponsorChannel Partner/ Reseller/ DistributorMunicipal partner that supports AFC programs and outreach events in Brevard County.
• Mud Hole Custom Tacklecore sponsor and program material partnerStrategic or Co-development PartnerPrinted 4,000+ copies of the Path of the Enlightened Angler booklet distributed to HKOF participants; has been a multi-year program sponsor.
• Mike Esler (mr.e)core creative partnerStrategic or Co-development PartnerArtist who wrote and illustrated the Path of the Enlightened Angler booklet and has provided ongoing graphic design services for AFC.
• Aylesworth's Fish & Baitrecurring program supplierStrategic or Co-development PartnerSupplies bait used during Hook Kids on Fishing events across Florida.
• Daiichi Hooksrecurring program supplierStrategic or Co-development PartnerDonates hooks (red hooks) used at Hook Kids on Fishing events.
• Sportfishing Conservancyindustry partnerStrategic or Co-development PartnerSupports AFC programs including the Sanctuary Classic contest; co-organizes recreational fishing and conservation initiatives.
• Florida Outdoor Writers Association (FOWA)industry partnerGTM or Marketing PartnerLong-time supporter providing PR coverage, advertising, and articles about AFC programs throughout Florida.
• Stream2SeasponsorGTM or Marketing PartnerSponsor listed on the AFC home page sponsor wall.
• Lines in the LagoonsponsorGTM or Marketing PartnerSponsor listed on the AFC home page sponsor wall.
• JJ's Screen Printingoperations supplierStrategic or Co-development PartnerProvides screen printing services in support of AFC programs.
• Save the Manateeconservation partnerStrategic or Co-development PartnerConservation partner listed on the AFC home page sponsor wall.
• ClaritysponsorGTM or Marketing PartnerSponsor listed on the AFC home page sponsor wall.
• Riggs OutpostsponsorGTM or Marketing PartnerSponsor listed on the AFC home page sponsor wall.
• Florida Fish and Wildlife Conservation Commission (FWC)government partnerStrategic or Co-development PartnerFWC listed on the AFC home page sponsor wall under Sport Fish Restoration program.
• Paddling ParadisesponsorGTM or Marketing PartnerSponsor listed on the AFC home page sponsor wall.
• Hobe Sound Nature Centerprogram partnerStrategic or Co-development PartnerListed on AFC sponsor wall; co-hosts Hook Kids on Fishing events at the Hobe Sound National Wildlife Refuge and Nature Center.
• City of Palm Bay Parks & Recreationrecurring event partnerChannel Partner/ Reseller/ DistributorHosts Hook Kids on Fishing events at the Lagoon House in Palm Bay and supports registration.
• City of Sebastian Recreation Departmentrecurring event partnerChannel Partner/ Reseller/ DistributorCo-hosts Hook Kids on Fishing events at Sebastian Riverview Park and manages registrations.
• Mote Marine Laboratoryprogram partnerStrategic or Co-development PartnerListed as a partner supporting Hook Kids on Fishing events across Florida.
• Everest Universityprogram partnerStrategic or Co-development PartnerSupplies people power and hosts Hook Kids on Fishing events at the Melbourne campus.
• City of Casselberryrecurring event partnerChannel Partner/ Reseller/ DistributorMunicipal partner that hosts Hook Kids on Fishing events.
• City of Fort Piercerecurring event partnerChannel Partner/ Reseller/ DistributorMunicipal partner that hosts Hook Kids on Fishing events.
• City of St. Marksrecurring event partnerChannel Partner/ Reseller/ DistributorMunicipal partner that hosts Hook Kids on Fishing events.
• City of Tarpon Springs Recreation Divisionrecurring event partnerChannel Partner/ Reseller/ DistributorMunicipal partner that hosts Hook Kids on Fishing events at Craig Park Spring Bayou.
• Merritt Island National Wildlife Refugerecurring event partnerStrategic or Co-development PartnerHosts Hook Kids on Fishing events at the freshwater pond site.
• Florida Keys Eco-Discovery Centerrecurring event partnerStrategic or Co-development PartnerHosts Hook Kids on Fishing events during the Florida Keys Ocean Festival in Key West.
• King Fisher Fleetrecurring event partnerChannel Partner/ Reseller/ DistributorHosts Hook Kids on Fishing events in Punta Gorda.
• Conrad Academyrecurring event partnerChannel Partner/ Reseller/ DistributorHosts Hook Kids on Fishing events in Orlando.
• Fishermen's Villagerecurring event partnerStrategic or Co-development PartnerHosts Hook Kids on Fishing events in Punta Gorda.
• JB Fish Camprecurring event partnerStrategic or Co-development PartnerListed as a Hook Kids on Fishing partner.
• Mosquito Creek Outdoorsrecurring event partnerStrategic or Co-development PartnerHosts Hook Kids on Fishing events in Apopka.
• Resurrection Churchrecurring event partnerStrategic or Co-development PartnerListed as a Hook Kids on Fishing partner.
• Florida Keys Ocean Festivalrecurring event partnerStrategic or Co-development PartnerCo-hosts Hook Kids on Fishing events in Key West.
• Avet ProjectsponsorStrategic or Co-development PartnerListed as a sponsor supporting the Veterans Go Fishing event.
• Boaters ExchangesponsorStrategic or Co-development PartnerCo-sponsor of the Boating Expo and Veterans Go Fishing event.
• Heroes on the Waterprogram partnerStrategic or Co-development PartnerNE FL Chapter volunteers help teach the six stations and assist with fishing at Jacksonville HKOF events.
• AMVETSprogram partnerStrategic or Co-development PartnerPartners to share angling tips with veterans and their families during AFC programming.
• Berkley TacklesponsorStrategic or Co-development PartnerListed as a local sponsor supporting AFC's Hook Kids on Fishing events.
• Okuma FishingsponsorStrategic or Co-development PartnerListed as a local sponsor supporting AFC's Hook Kids on Fishing events.
• Surfrider Foundationco-beneficiary partnerStrategic or Co-development PartnerCo-beneficiary of funds raised at the Ocean-Beach-Reef (ORB) Festival; co-organizer of surf fishing and coastal stewardship initiatives.
• Real Estate DirectsponsorStrategic or Co-development PartnerListed as a tournament sponsor; also the employer of board president Frank Schrader and program director Schuyler Schrader.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Trout Unlimited: National coldwater-focused conservation nonprofit with established youth-education (Trout in the Classroom) and volunteer-based chapter programs. Provides a relevant benchmark for how a regionally rooted conservation-education nonprofit scales nationally.
• Bonefish & Tarpon Trust: Larger, established marine conservation nonprofit focused on flats-fishing habitats; combines science, advocacy, and angler education. Comparable to AFC in conservation + angler-education framing, with significantly broader scope and resources.
• Recreational Boating & Fishing Foundation (RBFF): National nonprofit funded by the Sport Fish Restoration and Boating Trust Fund to grow recreational boating and fishing participation; directly relevant to AFC's youth-recruitment mission and a likely channel for future grant partnerships.

Direct peers

• Marine Discovery Center: New Smyrna Beach-based nonprofit that co-hosts AFC events and runs its own eco-tours, citizen-science, and youth education programs. Most operationally similar peer in terms of program delivery model and Florida coastal focus.
• Marine Resources Council: Florida Indian River Lagoon-focused conservation nonprofit that provides AFC's office space at Ted Moorehead Lagoon House and co-hosts habitat restoration events. Comparable in mission and operating geography to AFC.
• Coastal Conservation Association (CCA) Florida: Title sponsor and direct mission-aligned peer of AFC; both are Florida-based 501(c)(3) nonprofits focused on marine conservation and recreational fishing education. CCA Florida operates youth programs and habitat restoration at a larger scale and shares overlapping sponsor and volunteer networks with AFC.
• Sportfishing Conservancy: National 501(c)(3) industry partner of AFC; co-organizes initiatives such as Sanctuary Classic and supports recreational fishing conservation education. Directly comparable in mission and donor base.
• Fish Florida: AFC's foundational program partner since 2005, supplying rods, reels, and tackle via Florida specialty license-plate funding. Fish Florida funds youth fishing programs statewide and represents the closest comparable operating model to AFC's HKOF.

Regional players

• Surfrider Foundation: National coastal-stewardship nonprofit that is a co-beneficiary of AFC's ORB Festival funds and shares coastal-conservation and youth-engagement objectives. Comparable in mission and target audience, though focused on surfing and beach access rather than angling.
• Save the Manatee: Florida-based aquatic-species conservation nonprofit listed on AFC's sponsor wall. Comparable in Florida geography, 501(c)(3) status, and conservation-education positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/anglersforconservation
• Instagraminstagram.com/anglersforconservation
• Xx.com/afckids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Anglers For Conservation