Real Estate Direct
Real Estate Direct, Inc. (REDI) is a Tucson, Arizona-based residential property management firm founded in 1992 that provides full-service management — marketing, tenant screening, rent collection, maintenance, financial reporting, and evictions — to individual landlords across 11 Tucson-metro communities, monetizing via a percentage-of-rent recurring fee model.
- Company typePrivate
- Founded1992
- HeadquartersTucson, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Real Estate Direct does
Real Estate Direct, Inc. (also branded as REDI) is a privately held, full-service residential property management company founded in 1992 and headquartered at 4640 E Sunrise Dr, Suite 217, Tucson, Arizona. The firm serves individual and small-scale landlords and their tenants across the Tucson metropolitan area and 10 surrounding communities (Oro Valley, Sahuarita, Benson, Marana, Catalina, Catalina Foothills, Rancho Vistoso, Continental Ranch, Dove Mountain, Tucson Estates, and The Highlands). It is a small operation of approximately five staff — owner and Designated Broker Theresa Mulvey, plus licensed realtors/property managers Chad Stapley, Ryan Vignery, and Kyle Feilmeier, with accounting support — operating without institutional capital.
The company's core offering is a Full Spectrum Property Management Program covering marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and eviction handling for single-family and small multi-unit residential rentals. Tenant placement and real estate sales (buyer/seller representation) are offered as adjacent services, with discounted fees for existing management clients. Underlying technology is a third-party SaaS platform, ManageBuilding, which powers the owner portal (statements, account access) and tenant portal (online rent payment, maintenance requests). Maintenance is delivered via an in-house subsidiary, REDI Maintenance LLC, supporting 24/7 repair response and quality control.
Real Estate Direct monetizes primarily through recurring management fees of 9% of monthly rent for single-family homes and 8% for multi-unit properties (5+ units), plus a one-time $200 start-up fee per property and no fee while a unit is vacant. Go-to-market is direct-to-consumer: landlords are acquired through the company website, organic/paid digital presence, and local referrals, while rental listings are distributed across Zillow, Rent.com, Zumper, Craigslist, Apartments.com, and MLS. Long-tenured client relationships (4–10+ years documented in testimonials), 20-year NARPM membership, and BBB accreditation are the principal trust signals supporting customer retention in a hyper-local, relationship-driven market.
Real Estate Direct firmographics
Firmographics- Name
- Real Estate Direct
- Legal name
- Real Estate Direct, Inc.
- Website
- https://realestatedirectinc.com
- Company type
- Private
- Founded year
- 1992
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Real Estate Direct, Inc. (REDI) is a Tucson, Arizona-based residential property management firm founded in 1992 that provides full-service management — marketing, tenant screening, rent collection, maintenance, financial reporting, and evictions — to individual landlords across 11 Tucson-metro communities, monetizing via a percentage-of-rent recurring fee model.
- Ownership category
- akta.pro rank
Real Estate Direct industry classification
Industry- Product category
- Residential Property Management
- NAICS
- Residential Property Managers (531311), Real Estate Property Managers (53131), Offices of Real Estate Agents and Brokers (5312)
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Multifamily Apartment Property Management (BPAJAFAA)
Keywords
Where Real Estate Direct is headquartered
LocationHeadquarters
- HQ city
- Tucson
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Real Estate Direct business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Property Management Fees - Single Family: 9% of monthly rent collected. One-time $200 start-up fee. No fee collected while property is vacant.
- Property Management Fees - Multi-Unit (5+ units): 8% of monthly rent collected. No fee collected while property is vacant.
- Tenant Placement Services: Advertising, showings, tenant screening, and lease signing for properties owner manages themselves. Pricing quoted upon request.
- Real Estate Sales Services: Market analysis, professional photography, marketing, seller/buyer representation. Discounted fees offered to existing property management clients.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single Family Property Management |
| Subscription | Monthly | Multi-Unit Property Management (5+ units) |
| Professional services/ project-based | One time/ perpetual license | Tenant Placement Only |
| One time/ perpetual license | One time/ perpetual license | Real Estate Sales Services |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels9 records
Real Estate Direct product offering
Product offeringCore offering
Real Estate Direct, Inc. provides full-service residential property management for single-family and multi-unit rentals in the Tucson, Arizona metro area, covering marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and evictions. The firm also offers standalone tenant placement for self-managing landlords and buyer/seller real estate representation, supported by Owner and Tenant online portals (ManageBuilding platform) and an in-house maintenance subsidiary (REDI Maintenance LLC).
Product overview
Real Estate Direct operates a full-spectrum property management platform for residential rental properties in the Tucson, Arizona metropolitan area. The core offering is the Full Spectrum Property Management Program, which encompasses marketing, tenant screening, rent collection, maintenance coordination (via in-house contractor REDI Maintenance LLC), financial reporting, and eviction services. The company provides two complementary online platforms—the Owner Portal and Tenant Portal—for account access, rent payment, and maintenance requests. Additional services include Tenant Placement for self-managing landlords, Market Analysis for investment decisions, and Real Estate Sales Services. Pricing is tiered: 9% of monthly rent for single-family homes and 8% for multi-unit properties (5+ units).
Differentiator
Problem solved
Functional benefit
Products and services
- Full Spectrum Property Management Program Comprehensive residential property management service covering tenant screening, rent collection, maintenance coordination, financial reporting, marketing, inspections, and eviction handling for single-family homes, condos, duplexes, triplexes, multi-plex units, manufactured homes, and apartments in the Tucson metro area.
- Tenant Placement Service Advertising, in-person showings, extensive tenant screening (criminal, eviction, employment/income, credit, and landlord-judgement checks), and lease signing for property owners who then manage the property themselves. Pricing is quoted on request.
- Real Estate Sales Services Buyer and seller representation for residential and investment properties in Tucson, including a free market analysis, professional photography, marketing, and seller representation. Discounted fees are offered to existing property management clients.
- REDI Maintenance LLC In-house maintenance contractor providing prompt repair and maintenance services for properties managed by Real Estate Direct, supporting the company's 24/7 maintenance request handling.
- Market Analysis Data-informed rental market analysis providing rate estimates and market information to help landlords make investment and pricing decisions on their rental properties. Offered free to prospective management clients.
Companies that use Real Estate Direct
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Real Estate Direct technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Real Estate Direct partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- NARPM (National Association of Residential Property Managers)coreActive membership for over 20 years. Association provides industry resources, continuing education, and best practices for residential property management professionals.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Real Estate Direct competitors and assessment
Company assessmentBroad incumbents
- Buildium: Widely used SaaS platform for residential property managers; comparable as the operational backbone many small PM firms run on and the alternative self-service path landlords can adopt directly.
- AppFolio Property Manager: Leading property management software platform serving small and mid-sized residential managers; competes indirectly on the technology layer powering owner/tenant portals (a feature Real Estate Direct relies on).
- Real Property Management (RPM): National franchise system providing residential property management in Tucson and other Southwest metros, offering a benchmark on franchise-backed scale and similar SFR-focused service delivery.
- Long Realty (now Berkshire Hathaway HomeServices Arizona Properties): Large Tucson-area real estate brokerage with adjacent property management offerings; over-laps with Real Estate Direct's real estate sales and buyer/seller representation services in the same metro.
Regional players
- Desert Sun Property Management: A Tucson-area single-family and small multifamily property manager targeting the same landlord segment with comparable percentage-of-rent pricing models.
- Tucson Realty & Management Services: Local Tucson competitor combining residential property management with real estate sales and tenant placement, mirroring Real Estate Direct's full-spectrum model.
- Catalina Property Management: Tucson-area residential property management firm serving a similar customer base of small landlords and SFR/condo owners in the same metro, competing head-to-head on local knowledge and fee structures.
- Foothills Property Management: Tucson-based residential property management company with overlapping service areas (Catalina Foothills, Oro Valley) and nearly identical SFR-focused offering.
Emerging players
- TurboTenant: Digital-first landlord platform offering tenant screening, listings, and rent collection; an emerging low-cost alternative that competes for the same DIY-to-outsourced landlord conversion.
- Hemlane: Tech-enabled residential property management service that combines software with local agents for leasing and tenant placement, appealing to small landlords who might otherwise hire a local manager like Real Estate Direct.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Real Estate Direct social profiles
Digital presenceReal Estate Direct compliance and trust
Trust signalCompliance2 records
Real Estate Direct financial estimates
Financial estimateRevenue estimate
Valuation estimate
Real Estate Direct leadership team
Management profileNumber of profiles
Profiles4 records
Real Estate Direct funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Real Estate Direct M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Real Estate Direct
What does Real Estate Direct do?
Real Estate Direct, Inc. provides full-service residential property management for single-family and multi-unit rentals in the Tucson, Arizona metro area, covering marketing, tenant screening, rent collection, maintenance coordination, financial reporting, and evictions. The firm also offers standalone tenant placement for self-managing landlords and buyer/seller real estate representation, supported by Owner and Tenant online portals (ManageBuilding platform) and an in-house maintenance subsidiary (REDI Maintenance LLC).
Is Real Estate Direct a public or private company?
Real Estate Direct is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Real Estate Direct founded?
Real Estate Direct was founded in 1992. It employs 1 to 10 people.
Where is Real Estate Direct based?
Real Estate Direct is headquartered in Tucson, United States, in the North America region.
How does Real Estate Direct make money?
Four revenue lines are on record. Property Management Fees - Single Family is the primary driver. The others are property Management Fees - Multi-Unit (5+ units), tenant Placement Services and real Estate Sales Services.
Who are Real Estate Direct's main competitors?
Broad incumbents on record are Buildium, AppFolio Property Manager, Real Property Management (RPM) and Long Realty (now Berkshire Hathaway HomeServices Arizona Properties). Regional players are Desert Sun Property Management, Tucson Realty & Management Services, Catalina Property Management and Foothills Property Management. Emerging players are TurboTenant and Hemlane.
Does Real Estate Direct have an API?
No public API is recorded for Real Estate Direct.
What industry is Real Estate Direct in?
Real Estate Direct's product category is Residential Property Management. Its primary akta.pro industry code is BPAJAFAA, Multifamily Apartment Property Management. Its NAICS code is 531311 and its SIC code is 6531.