ID_BR - Instituto Identidades do Brasil
ID_BR is a Brazilian non-profit founded in 2016 that operates Brazil's leading racial-equality platform through the Selo certification program, the Prêmio diversity award, the Fórum professional event, and DEB AI, serving corporate enterprises, Black and Indigenous professionals, and government.
- Company typePrivate
- Founded2016
- HeadquartersRio de Janeiro, Brazil
- Headcount51–100
- GTM typeB2B
- OfferingServices
What ID_BR - Instituto Identidades do Brasil does
ID_BR – Instituto Identidades do Brasil is a Brazilian non-profit founded in 2016 by Luana Genot, headquartered in Rio de Janeiro (Botafogo), with 77 employees. The organization operates Brazil's principal reference platform for racial equality across three pillars—Employability, Engagement, and Education—serving corporate enterprises, Black and Indigenous professionals, and the public sector.
Its product portfolio includes the Selo Sim à Igualdade Racial, a three-stage corporate certification journey (Compromisso, Engajamento, Influência) with an organizational-profile diagnostic; the Prêmio Sim à Igualdade Racial, an annual award described as the world's largest diversity and inclusion recognition event, broadcast on TV Globo after Fantástico and on YouTube; the Fórum Sim à Igualdade Racial, a professional forum connecting companies with Black and Indigenous talent; and education programs (TECER, Mentoria, Bolsas de Estudo, PDLNI, AGIR). In 2024, ID_BR launched DEB, described as the world's first AI virtual assistant dedicated to ethnic-racial and DEI topics, free to users and LGPD-compliant, funded by Fundação Itaú and Fundação José Luiz Egydio Setubal.
The business model is a hybrid non-profit mix: recurring Selo certification and customized corporate consulting/training (professional services and subscription-like fees), annual event sponsorships from flagship corporate partners (Ambev, Assaí, Itaú, Unilever, Disney, Carrefour, Mondelez, Nissan, PepsiCo, Spotify, Sephora, Vale, Microsoft, Coca-Cola, LATAM, Globo, among others), and individual and corporate donations supporting Black and Indigenous leadership programs. Go-to-market is sales-led, supplemented by mass-reach events, a digital donation platform, and a freemium DEB AI channel.
ID_BR - Instituto Identidades do Brasil firmographics
Firmographics- Name
- ID_BR - Instituto Identidades do Brasil
- Legal name
- Instituto Identidades do Brasil
- Website
- https://simaigualdaderacial.com.br
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- ID_BR is a Brazilian non-profit founded in 2016 that operates Brazil's leading racial-equality platform through the Selo certification program, the Prêmio diversity award, the Fórum professional event, and DEB AI, serving corporate enterprises, Black and Indigenous professionals, and government.
- Ownership category
- akta.pro rank
ID_BR - Instituto Identidades do Brasil industry classification
Industry- Product category
- Diversity, Equity & Inclusion (DEI) Consulting and Certification
- NAICS
- Educational Services (611), Educational Support Services (611710), Business Associations (813910)
- SIC
- Services-Educational Services (8200), Services-Membership Organizations (8600), Services-Management Services (8741)
- akta.pro primary industry
- DEI, Inclusive Leadership & Cultural Intelligence Coaching (EDABANAJ)
- akta.pro secondary industries
- Immigrant & Refugee Workforce Integration Programs (EDAAAOAJ), Bias, Fairness & Non-Discrimination Testing (HDAAAMAC), Responsible AI, AI Governance & Compliance Services (BPAEAHAJ)
Keywords
Where ID_BR - Instituto Identidades do Brasil is headquartered
LocationHeadquarters
- HQ city
- Rio de Janeiro
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
ID_BR - Instituto Identidades do Brasil business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure, Others
Revenue model
- Corporate Consulting & Training: Customized consulting services for companies including training programs on anti-racism, leadership development, marketing and HR consulting, census analysis, and customized activities for diversity and inclusion.
- Selo Certification Program: The Selo Sim à Igualdade Racial is a certification journey with 3 stages (Compromisso, Engajamento, Influência) that companies pursue to demonstrate their commitment to racial equality. Companies pay for access to the certification program and associated consulting.
- Event Sponsorships: The Prêmio Sim à Igualdade Racial and other events generate sponsorship revenue from major corporations including Ambev, Assaí, Itaú, Unilever, Pepsico, Disney, Carrefour, Mondelez, Nissan, Spotify, Sephora, Vale, and others.
- Individual and Corporate Donations: Donations from individuals (Pessoa Física) and corporations (Pessoa Jurídica) to support Black and Indigenous leadership programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free AI assistant |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
ID_BR - Instituto Identidades do Brasil product offering
Product offeringCore offering
ID_BR - Instituto Identidades do Brasil is a Brazilian nonprofit that delivers racial equality programs through three pillars: Employability (customized corporate consulting, training programs, and the Selo Sim à Igualdade Racial three-stage certification), Engagement (the Prêmio Sim à Igualdade Racial award and the Fórum Sim à Igualdade Racial), and Education (TECER, Mentoria, Bolsas de Estudo, PDLNI, and AGIR programs). It also operates DEB, the world's first AI virtual assistant dedicated to ethnic-racial and DEI issues. The organization sells its services primarily to corporate clients and accepts donations from individuals and corporations to support Black and Indigenous leadership programs.
Product overview
ID_BR - Instituto Identidades do Brasil is a non-profit organization that serves as Brazil's primary reference for racial equality. The organization operates through three core pillars (Empregabilidade/Employability, Engajamento/Engagement, and Educação/Education) supported by the main products: the Selo Sim à Igualdade Racial certification program, the Prêmio Sim à Igualdade Racial annual award, the Fórum Sim à Igualdade Racial professional forum, and Deb, the world's first AI dedicated to ethnic-racial and DEI issues. The Education pillar offers programs including TECER, Mentoria, Bolsas de Estudo, PDLNI, and AGIR. The Employability pillar provides customized consulting, training programs (racial literacy, inclusive communication, diversity structuring, crisis prevention), and discussion circles. The Engagement pillar organizes events including the award ceremony, forum, Rock in Rio activations, and the annual race. Together, these products form a comprehensive ecosystem for promoting racial equality in companies, government, and society.
Differentiator
Problem solved
Functional benefit
Products and services
- Selo Sim à Igualdade Racial A three-stage certification journey (Compromisso, Engajamento, Influência) that helps companies strengthen practices for racial equality, develop anti-racist culture, and become references in the racial agenda. Includes a diagnostic organizational profile test that maps companies across five types: Aprendiz, Filantrópica, Básica, Midiática, and Engajada.
- Prêmio Sim à Igualdade Racial The world's largest diversity and inclusion award, recognizing and celebrating people, initiatives, and organizations promoting racial equality nationally and globally. Broadcast on open TV (TV Globo after Fantástico) and YouTube. Features 10 categories across Culture, Education, and Employability pillars. Generates sponsorship revenue from major corporations.
- Fórum Sim à Igualdade Racial Brazil's principal event connecting Black and Indigenous professionals with companies committed to racial equality, featuring debate panels, mentorship sessions, and job opportunities including the 'Trampa Comigo' job board. The 2023 edition reached 25.9 million people through press coverage and registered 2,570 attendees.
- Deb - AI Virtual Assistant World's first AI dedicated to ethnic-racial issues, Diversity, Equity & Inclusion. Free virtual assistant always available to chat about racial equality topics. Also functions as a virtual influencer promoting racial equality in companies, governments, and society. Conversations occur in a secure, encrypted environment aligned with LGPD.
- Consultoria Customizada de Empregabilidade Customized consulting services including speeches, courses, training, census, research, and personalized activities for company D&I development in leadership, marketing, and HR. Includes specialized training programs covering racial literacy, inclusive communication, diversity structuring, and crisis prevention.
- Programas de Educação (TECER, Mentoria, Bolsas de Estudo, PDLNI, AGIR) Comprehensive education pillar with five programs: TECER (trains anti-racist educators), Mentoria (connects leaders with mentees for career support), Bolsas de Estudo (scholarships for Black and Indigenous people), PDLNI (leadership development for Black and Indigenous leaders), and AGIR (anti-racist public administration training). Designed to transform journeys of Black and Indigenous people across educational and professional contexts.
Quantifiable outcome
- +5% productivity for every 10% increase in gender diversity
- +6 more outcomes
Companies that use ID_BR - Instituto Identidades do Brasil
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
ID_BR - Instituto Identidades do Brasil technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature1 record
ID_BR - Instituto Identidades do Brasil partnerships and signals
Strategic signalPartnerships
25 partnerships are on record, tiered flagship, core and minor.
- AmbevflagshipMajor sponsor of Prêmio Sim à Igualdade Racial 2024. Ambassador of racial equality initiatives in corporate sector.
- Assaí AtacadistaflagshipSponsor of Prêmio Sim à Igualdade Racial 2024. Major retail partner in the initiative.
- UnileverflagshipCorporate sponsor of Prêmio Sim à Igualdade Racial 2024, supporting diversity initiatives.
- DisneyflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- SephoraflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- ValeflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- CarrefourflagshipCorporate sponsor of Prêmio Sim à Igualdade Racial 2024.
- MondelezflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- NissanflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- PepsiCoflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- SpotifyflagshipSponsor of Prêmio Sim à Igualdade Racial 2024.
- Magazine LuizacoreSupport sponsor of Prêmio Sim à Igualdade Racial 2024.
- L'Oréal PariscoreSupport sponsor of Prêmio Sim à Igualdade Racial 2024.
- GloboflagshipMedia partner broadcasting Prêmio Sim à Igualdade Racial 2024 on TV Globo after Fantástico program. Also institutional partner.
- Oreo (Mondelez)coreSponsor of Prêmio Sim à Igualdade Racial 2024.
- MOVERcoreSponsor of Prêmio Sim à Igualdade Racial 2024.
- DoritoscoreSupport sponsor of Prêmio Sim à Igualdade Racial 2024.
- LATAM AirlinescorePartner of Prêmio Sim à Igualdade Racial 2024.
- MicrosoftcorePartner of Prêmio Sim à Igualdade Racial 2024.
- AfricanizecoreMedia partner of Prêmio Sim à Igualdade Racial 2024.
- Coca-ColacoreSupport sponsor of Prêmio Sim à Igualdade Racial 2024.
- Instituto AegeacoreSupport sponsor of Prêmio Sim à Igualdade Racial 2024.
- THEIminorPartner of Prêmio Sim à Igualdade Racial 2024.
- Prefeitura de CulturacoreInstitutional partner of Prêmio Sim à Igualdade Racial 2024.
- Promenade HotéiscoreOfficial hotel partner of Prêmio Sim à Igualdade Racial 2024.
Scale indicators6 records
Recent moves1 record
Expansion highlights5 records
ID_BR - Instituto Identidades do Brasil competitors and assessment
Company assessmentDirect peers
- PolicyLink: National racial equity research and action institute advancing policy and practice change for communities of color. Comparable as a US racial-equity nonprofit delivering research, consulting, and convenings for corporate and government partners.
- Instituto Ethos: Brazilian nonprofit promoting responsible business and ESG/sustainability practices among large corporates. Comparable as a Brazil-based civil society organization that convenes companies, sets standards, and offers training and recognition programs.
- The Winters Group: DEI consulting firm providing strategic advisory, assessments, training, and certification-style support to corporations. Directly comparable to ID_BR's corporate training and Selo-style certification work.
- Catalyst: Global nonprofit focused on advancing women and underrepresented groups in the workplace through research, consulting, and corporate partnerships. Directly comparable to ID_BR as a mission-driven DEI organization offering corporate advisory, certification-style recognition, and events.
- Race Forward: US-based racial justice nonprofit operating programs that advance racial equity through research, narrative, and capacity-building for organizations. Comparable in mission and nonprofit structure, focused on racial-equity outcomes rather than generic DEI.
- Paradigm Strategy: DEI strategy and consulting firm helping companies build inclusive cultures through diagnostics, training, and strategic advisory. Closely comparable to ID_BR's Selo journey and corporate consulting/training offerings.
Broad incumbents
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
ID_BR - Instituto Identidades do Brasil social profiles
Digital presenceID_BR - Instituto Identidades do Brasil financial estimates
Financial estimateRevenue estimate
Valuation estimate
ID_BR - Instituto Identidades do Brasil leadership team
Management profileNumber of profiles
Profiles2 records
ID_BR - Instituto Identidades do Brasil funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ID_BR - Instituto Identidades do Brasil M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ID_BR - Instituto Identidades do Brasil
What does ID_BR - Instituto Identidades do Brasil do?
ID_BR - Instituto Identidades do Brasil is a Brazilian nonprofit that delivers racial equality programs through three pillars: Employability (customized corporate consulting, training programs, and the Selo Sim à Igualdade Racial three-stage certification), Engagement (the Prêmio Sim à Igualdade Racial award and the Fórum Sim à Igualdade Racial), and Education (TECER, Mentoria, Bolsas de Estudo, PDLNI, and AGIR programs). It also operates DEB, the world's first AI virtual assistant dedicated to ethnic-racial and DEI issues. The organization sells its services primarily to corporate clients and accepts donations from individuals and corporations to support Black and Indigenous leadership programs.
Is ID_BR - Instituto Identidades do Brasil a public or private company?
ID_BR - Instituto Identidades do Brasil is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was ID_BR - Instituto Identidades do Brasil founded?
ID_BR - Instituto Identidades do Brasil was founded in 2016. It employs 51 to 100 people.
Where is ID_BR - Instituto Identidades do Brasil based?
ID_BR - Instituto Identidades do Brasil is headquartered in Rio de Janeiro, Brazil, in the Latin America region.
How does ID_BR - Instituto Identidades do Brasil make money?
Four revenue lines are on record. Corporate Consulting & Training is the primary driver. The others are selo Certification Program, event Sponsorships and individual and Corporate Donations.
Who are ID_BR - Instituto Identidades do Brasil's main competitors?
Direct peers on record are PolicyLink, Instituto Ethos, The Winters Group, Catalyst, Race Forward and Paradigm Strategy. Deloitte DEI Practice is listed as a broad incumbent.
Does ID_BR - Instituto Identidades do Brasil have an API?
No public API is recorded for ID_BR - Instituto Identidades do Brasil.
What industry is ID_BR - Instituto Identidades do Brasil in?
ID_BR - Instituto Identidades do Brasil's product category is Diversity, Equity & Inclusion (DEI) Consulting and Certification. Its primary akta.pro industry code is EDABANAJ, DEI, Inclusive Leadership & Cultural Intelligence Coaching, with a secondary code of EDAAAOAJ, Immigrant & Refugee Workforce Integration Programs. Its NAICS code is 611 and its SIC code is 8200.