Nicolock

What Nicolock does

Nicolock is a 50+ year family-owned U.S. manufacturer of concrete paving stones, retaining and landscape wall systems, and complementary outdoor living products, headquartered in Lindenhurst, New York. The company's core technology stack centers on proprietary concrete formulations and finishing processes, most notably Paver-Shield™ (fade-resistant, durable concrete pavers), Vertical Panel Technology (reinforced concrete panels used to build outdoor kitchens and fireplaces faster than traditional masonry), Cool Touch Technology™ (applied to the Nicostone line for cooler surface temperatures), and an advanced color blending technique that produces 28 color blends. All products are manufactured in owned U.S. facilities, and the company supports its installed base with a transferable lifetime warranty.

The product portfolio spans core hardscape (pavers, wall systems, steps, environmental/permeable pavers, inlays and circle kits, natural stone veneers) and a growing outdoor living category (Nantucket Kitchen Island, Kalea Bay Fireplace, LUME and SG fire pits, vinyl pergolas, Summerset and other third-party grills, refrigeration, sinks, segmental kitchen systems, and WeatherStrong cabinetry). The company also offers digital design tools (Paver Calculator, Color Visualizer, AR Experience) and pre-designed bundled packages for turnkey outdoor living projects.

Nicolock's business model is a hybrid channel-led hardware sale combined with a modest design-services layer. Approximately quote-based pricing is set at the dealer level; the company sells primarily through a regional authorized dealer network serving the U.S. East Coast, supplemented by a Hardscape Pro Network of certified contractors for installation, company-owned design studios in seven states (NY, CT, MA, MD, DE, VA) for direct customer engagement, and a direct e-commerce portal for accessories. The primary end customer segments are residential homeowners (both DIY and contractor-assisted), professional hardscape contractors, and authorized dealers/distributors. Revenue is not publicly disclosed; the most recent material capital event is an April 2024 $25 million investment to fund expansion into North Carolina.

Name

Nicolock

Legal name

Nicolock Paving Stones

Website

https://nicolock.com

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

51–100 employees

Short description

Nicolock is a 50+ year family-owned U.S. manufacturer of concrete pavers, wall systems, and outdoor living products (kitchens, fire features, pergolas), selling primarily through an authorized East Coast dealer network and company-owned design centers serving homeowners, contractors, and distributors.

Ownership category

akta.pro rank

Headquarters

HQ city

Lindenhurst

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Paving Stones and Hardscape Products: Core revenue from manufacturing and selling concrete paving stones, retaining walls, steps, and other hardscape materials through dealer network.
2. Outdoor Kitchen Components: Sales of outdoor kitchen islands, grills, refrigeration units, and related outdoor dining products.
3. Outdoor Structures: Sales of pergolas and other outdoor living structures.
4. Design Services: Revenue from design centers providing consultation and project planning services for outdoor living spaces.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Nicolock manufactures and sells concrete paving stones, wall systems, and outdoor living products including outdoor kitchens, fireplaces, pergolas, and grills. The company sells primarily through an authorized dealer network and company-owned design centers across the U.S. East Coast. Its portfolio centers on proprietary technologies such as Paver-Shield™ for fade resistance, Cool Touch Technology™, and Vertical Panel Technology for modular outdoor structures.

Product overview

Nicolock is a 50+ year family-owned paving stones and outdoor living products company that manufactures 100% in U.S. facilities. The product portfolio centers on Paver-Shield™ Pavers (concrete pavers with proprietary fade-resistant technology), Natural Stone Veneers, Wall Systems (landscape, retaining, garden walls), Nicostone (with Cool Touch Technology™), Steps, Environmental Pavers, and Inlays/Borders/Circle Kits. The company has expanded into outdoor living with the Nantucket Kitchen Island and Kalea Bay Fireplace (both using Vertical Panel Technology), LUME smokeless fire pits, Pergolas, and a comprehensive Outdoor Dining category featuring third-party outdoor kitchen appliances (Summerset, Estate, Sizzler Pro, TrueFlame, SunFire, Quest, Alturi grills; outdoor ovens; side burners; power burners; sinks; refrigerators; kegerators) plus WeatherStrong Cabinetry and Segmental Kitchen Systems. Supporting digital tools include a Paver Calculator, Color Visualizer Tool, and AR Experience. The company offers Pre-Designed Packages for turnkey outdoor living spaces and operates Design Studios in seven states.

Differentiator

Problem solved

Functional benefit

Brands

• Paver-Shield™: Proprietary technology for fade-resistant pavers
• Nicostone
• Hardscape Pro Network
• Design Studio

Products and services

• Paver-Shield™ Pavers Concrete paving stones featuring proprietary Paver-Shield™ technology for fade resistance and lasting durability, available in 28 color blends for patios, driveways, and walkways.
• Natural Stone Veneers Lightweight stone veneers designed to look like real stone, offering instant curb appeal for exterior applications.
• Wall Systems Segmental wall products including landscape walls, retaining walls, and garden walls for outdoor vertical construction applications.
• Nicostone Concrete stone product featuring Cool Touch Technology™ that provides the look and feel of real stone with a safe, cooler surface temperature.
• Steps Paver steps and dimensional steps for adding style, curb appeal, and functionality to outdoor spaces.
• Environmental Pavers Permeable pavers designed to help return storm water back to the soil and improve drainage around homes or businesses.
• Inlays, Borders, and Circle Kits Decorative paving stone accessories including inlays, borders, and circle kits for adding visual interest to paver installations.
• Nantucket Kitchen Island Modular outdoor kitchen island engineered with paving stone panels using Vertical Panel Technology, customizable with built-in appliances and cookware, buildable in less than a day.
• Kalea Bay Fireplace Outdoor fireplace using Vertical Panel Technology with reinforced concrete panels, available in single-sided or see-through configurations, lightweight and easy to install.
• LUME Multi Sided – Non Sear Fire Pit Commercial-grade stainless steel smokeless wood fire pit designed to burn more efficiently with less smoke, freestanding or built-in installation.
• SG Linear Fire Pit Sleek linear fire pit with granite tabletop, available in 13 Nicolock colors, measuring 52¼" x 30" x 18".
• Pergolas Vinyl pergolas with lifetime warranty, customizable, available in standard sizes 13' x 16' or 15' x 15', or custom sizes.
• Outdoor Dining Components Full line of outdoor kitchen components including built-in grills (Summerset, Estate, Sizzler, TrueFlame, SunFire, Quest, Alturi series), outdoor ovens, side burners, power burners, sinks, refrigerators, kegerators, and ice chests.
• WeatherStrong Cabinetry Marine-grade outdoor cabinetry made from 3/4" All-Weatherboard composite material, modular design, installs on existing patios without masonry work.
• Segmental Kitchen Systems Modular cabinet systems (Sierra, Lexington, Ultimate configurations) for creating customized grill islands, kitchens, and bar spaces.
• Pre-Designed Packages All-in-one outdoor living space kits including dimensions, material lists, contractor drawings, and furniture recommendations in various design themes.
• Design Studios / Mobile Design Center Indoor design centers in multiple locations (NY, CT, DE, VA, MA, MD) plus mobile design center for on-site consultation and design assistance.

Quantifiable outcome

• 28 color blend options available for maximum customization
• +1 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• WeatherStrong Outdoor CabinetrycoreChannel Partner/ Reseller/ DistributorNicolock partners with WeatherStrong Outdoor Cabinetry to offer marine-grade, all-weather outdoor cabinetry solutions. WeatherStrong manufactures composite material cabinets while Nicolock distributes and sells them as part of complete outdoor kitchen solutions. The partnership enables Nicolock to offer weather-resistant cabinetry that withstands harsh elements including rain, heat, and cold winters.

Scale indicators5 records

Recent moves7 records

Expansion highlights7 records

Direct peers

• Unilock: One of North America's largest manufacturers of concrete pavers and segmental retaining walls, with a comparable dealer network and proprietary surface technologies (e.g., EnduraColor, EasyClean). Direct head-to-head competitor to Nicolock in the Northeast hardscape market.
• Tremron Group: Southeast-based manufacturer of concrete pavers, retaining walls, and outdoor living products, comparable in product mix and dealer-led GTM. Represents both a regional peer and a relevant comparable for Nicolock's planned NC expansion.
• EP Henry: Mid-Atlantic concrete paver and wall manufacturer with a 100+ year history, similar family-owned roots, and a dealer/contractor network that overlaps with Nicolock's footprint in the Northeast.
• Techo-Bloc: Manufacturer of concrete pavers, slabs, and retaining walls distributed through a dealer network across the U.S. and Canada, with proprietary color/texture technologies and a comparable premium hardscape positioning.
• Cambridge Pavers: Northeast-based manufacturer of concrete pavers and wall systems with a dealer-driven model, Armortech pavers, and a comparable product mix targeting homeowners and contractors in the same regional footprint as Nicolock.
• Keystone Hardscapes: Manufacturer of concrete retaining wall blocks and pavers serving the Eastern U.S. through a dealer network; comparable in segmental wall and paver product categories and overlapping contractor customer base.
• Genest Concrete Works: Northeast-based manufacturer of concrete pavers and segmental retaining walls distributed through dealers; comparable regional focus and product range for hardscape contractors and homeowners.
• Anchor Block Company: Concrete paver and segmental retaining wall manufacturer serving the Upper Midwest and Northeast, with overlapping dealer channels and a comparable residential hardscape value proposition.

Broad incumbents

• Belgard (Oldcastle APG): National hardscape brand owned by CRH/Oldcastle, offering concrete pavers, walls, and outdoor living products across the U.S. Significantly larger scale and broader geographic reach than Nicolock, with overlapping dealer and contractor channels.
• Pavestone (Quikrete): National concrete paver and hardscape brand owned by Quikrete, with broad product assortment and extensive distribution; competes with Nicolock through scale, brand, and shelf-share advantages rather than regional specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/NicolockNews?app=desktop
• Facebookfacebook.com/Nicolock
• LinkedInlinkedin.com/company/nicolock-paving-stones-retaining-walls
• Instagraminstagram.com/nicolockpaving
• Pinterestpinterest.com/nicolockpavers

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nicolock