Collaborative Healthcare Urgency Group

What Collaborative Healthcare Urgency Group does

Collaborative Healthcare Urgency Group (CHUG) is a privately held, membership-based emergency preparedness organization founded in 2005 and headquartered in Mount Prospect, Illinois. It serves mid-market healthcare facilities — primarily skilled nursing facilities, assisted living communities, senior living communities, and hospice providers — with training, consulting, and mutual aid services that help them prepare for, respond to, and recover from emergencies, disasters, and regulatory events. The core product set includes crisis-related workshops, tabletop/functional/full-scale training exercises, custom consulting, and the CHUGCHECK compliance assessment designed to align members with CMS Emergency Preparedness Regulations. Underlying delivery relies on human instructors, established emergency-management curricula, and standard third-party platforms (Squarespace for the website, GoToWebinar for virtual workshops, Firebase/Flurry for analytics, and Google/Facebook for remarketing); no proprietary technology platform is identified.

CHUG generates revenue through recurring membership dues paid by healthcare facilities plus project-based consulting fees. Members gain access to a mutual aid network that coordinates evacuation oversight, transportation, relocation, and sheltering-in-place assistance, and to a restoration services partnership with ACR (formed in February 2020) covering water, fire, mold, and wind damage recovery. Additional offerings include free emergency preparedness tip sheets, cybersecurity awareness training, and HIPAA-aware crisis guidance. The organization is founder-controlled, with CEO Connie Polke having led the company for over 20 years; there is no disclosed venture capital or private equity involvement, and no publicly disclosed pricing. The operating footprint is concentrated in Illinois and the broader Midwest United States.

Name

Collaborative Healthcare Urgency Group

Legal name

Collaborative Healthcare Urgency Group

Website

https://chugteam.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Short description

Collaborative Healthcare Urgency Group (CHUG) is a founder-led, membership-based emergency preparedness organization serving mid-market U.S. healthcare facilities — primarily nursing homes, assisted living, and senior living communities — with training, consulting, mutual aid, and CMS compliance services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mount Prospect

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Membership Fees: CHUG generates revenue through membership fees paid by healthcare facilities. Membership provides access to mutual aid assistance, workshops, training exercises, consulting services, and restoration services at discounted pricing.
2. Consulting Services: Custom consulting services provided to enhance every level of preparedness, specifically prepared for each organization's needs.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

CHUG is a membership-based organization that helps healthcare facilities prepare for, respond to, and recover from emergencies and disasters. It delivers workshops, customized training exercises, compliance consulting, and a peer mutual aid network, with the CHUGCHECK assessment supporting CMS emergency preparedness compliance.

Product overview

Collaborative Healthcare Urgency Group (CHUG) is a membership-based emergency preparedness organization offering a comprehensive suite of services for healthcare facilities. The core offerings include crisis-related workshops, hands-on training exercises (tabletop, functional, and full-scale), and custom consulting services. CHUG provides compliance assessments via CHUGCHECK, mutual aid assistance for evacuations and relocations, and restoration services through its ACR partnership. The organization focuses on helping healthcare facilities prepare for, respond to, and recover from emergencies, disasters, and urgent events while ensuring CMS regulatory compliance.

Differentiator

Problem solved

Functional benefit

Named customers5 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

One partnership is on record.

• ACR (Property Restoration)coreStrategic or Co-development Partner · 28 January 2020CHUG and ACR partnered to create a for-profit organization dedicated to the final phase of emergency management: response and recovery services. Through this partnership, CHUG members gain access to premier restoration services for both natural and manmade disasters. ACR is a leading residential and commercial property restoration company with 30+ years of experience dedicated to restoration of properties damaged by water, wind, fire, and other disasters.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• IEM (Innovative Emergency Management): Large emergency management and homeland security consulting firm providing preparedness planning, training, and exercises to government and critical infrastructure - comparable in services offered but operating at much larger scale and broader scope.
• Simplify Compliance (HCPro): Long-established publisher and training provider of healthcare compliance, coding, and regulatory content including for long-term care - a much broader incumbent serving similar content/training needs.

Direct peers

• Pathway Health: Consulting and training firm serving post-acute and long-term care providers on regulatory compliance, operations, and clinical quality - directly comparable to CHUG's SNF/assisted living focus, with overlapping offerings in compliance education and mock surveys.
• Hagerty Consulting: Emergency management consulting firm providing preparedness, response, and recovery services to government and critical infrastructure - directly comparable in emergency preparedness consulting model, though serving a different vertical mix.
• BHM Healthcare Solutions: Healthcare consulting firm providing compliance, quality, and operational support to behavioral health, post-acute, and senior care providers - directly comparable consulting model to CHUG within overlapping healthcare segments.
• LeaderStat: Healthcare management consulting and staffing firm specializing in skilled nursing, assisted living, and senior living - comparable in target customer base and consulting/advisory delivery model to CHUG.
• First Healthcare Compliance: Compliance training and policy management provider for long-term care and healthcare facilities - directly overlaps CHUG's compliance training and policy/plan support offerings.

Emerging players

• MedTrainer: Cloud-based compliance and training platform for healthcare, including long-term care - competing with CHUG's compliance and training services but via a technology platform rather than in-person consulting.
• Healthicity: Healthcare compliance, auditing, and education platform serving providers and payers - adjacent competitor in the compliance training and risk management space CHUG addresses.
• Polaris Group (emergency management consulting): Consulting firm providing emergency preparedness, continuity planning, and exercise design services to public and private sector clients - overlaps CHUG's training exercises and consulting offerings in adjacent verticals.

Market position

Strengths5 records

Weaknesses6 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/chug-team

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Collaborative Healthcare Urgency Group