Performance Personal Training

What Performance Personal Training does

Performance Personal Training (PPT) is a privately held, single-location fitness studio operating from Gregory Hills, New South Wales, Australia, founded circa 2013. The company delivers in-person training services through three subscription tiers: Personal Training (one-on-one coaching), Team Training (small-group sessions), and Squad Training (larger community group classes), all billed monthly on a quote-based pricing model. It targets busy professionals, families, women seeking strength training, and select athletes — including UFC Middleweight Robert Whittaker — through a community-led, direct-to-consumer go-to-market motion.

The underlying technology stack is minimal and human-delivered: core value is produced by a small team of specialized coaches (Strength Training, Pain Management, Fat Loss, Rehab, Pre/Post Natal, Sports Nutrition, Combat Sports S&C) with 8-20+ years of experience. The one notable digital product is the PPT Training Load Calculator, launched December 2025, which applies the Brzycki formula to estimate 1RM and 3RM targets from logged weight and reps. Distribution is exclusively through the physical Gregory Hills facility, with marketing driven by a blog, email newsletter, podcast, organic social, and a library of named video testimonials.

The business model is recurring subscription revenue with no publicly disclosed pricing, no app, no API, and no external investors. PPT has reportedly served over 1,000 lifetime clients and is founder-led by Sean O'Shea, with Mary Elasi and Head Coach Josh on the leadership team. The company has not raised institutional funding, has no disclosed parent or subsidiaries, and operates exclusively in the Australian domestic market.

Name

Performance Personal Training

Legal name

Performance Personal Training

Website

https://performance-pt.com.au

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Performance Personal Training is a privately held, single-location fitness studio in Gregory Hills, NSW, Australia, offering subscription-based Personal, Team, and Squad training to busy professionals, families, and select athletes. It has served over 1,000 clients since founding circa 2013.

Ownership category

akta.pro rank

Product category

Personal Training Services

NAICS

Sports and Recreation Instruction (61162), Sports and Recreation Instruction (611620)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Educational Services (8200)

akta.pro primary industry

General Personal Training (In-Person & Virtual) (HSADAAAA)

akta.pro secondary industries

Strength & Conditioning Personal Training (HSADAAAB), Small-Group Personal Training (Semi-Private) (HSADAAAN), Functional Fitness & Mobility Training (HSADAAAD)

Keywords

• Personal training services
• Small group fitness
• Strength and conditioning
• Fitness coaching
• Boutique fitness studio

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Personal Training Sessions: One-on-one coaching sessions with personalized training programs, expert guidance, and dedicated support from a personal coach.
2. Team Training: Small-group training sessions offering personalized attention with flexible scheduling options for busy lifestyles.
3. Squad Training: Group fitness classes providing community atmosphere with high-energy sessions at various times throughout the week.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Performance Personal Training is a single-location fitness studio in Gregory Hills, NSW, delivering in-person Personal Training (1-on-1 coaching), Team Training (small-group sessions), and Squad Training (community group fitness classes) on a recurring subscription basis. Each format is built around personalized programming, expert coaching across specialties such as strength, fat loss, rehab, pre/post-natal, and combat sports strength and conditioning, and a community-driven culture aimed at busy professionals and families. The business also offers a complimentary web-based PPT Training Load Calculator that estimates 1RM and 3RM targets.

Product overview

Performance Personal Training (PPT) offers three core training services: Personal Training (1-on-1 coaching), Team Training (small-group sessions), and Squad Training (community-based group classes). The company also provides a Training Load Calculator tool. PPT positions itself as a results-driven fitness partner focused on personalized, expert-led programs that fit busy lifestyles, emphasizing community support and sustainable fitness outcomes over quick fixes.

Differentiator

Problem solved

Functional benefit

Products and services

• Personal Training One-on-one coaching with expert trainers delivering tailored workout programs designed to maximize time and achieve fitness goals faster, including strength building, fat loss, and injury prevention. Sold on a recurring monthly subscription basis to individuals in the Gregory Hills / Sydney area.
• Team Training Small-group training sessions combining personalized programming with the motivation of training alongside like-minded individuals, offering flexible scheduling options for busy lifestyles. Sold on a recurring monthly subscription basis at the Gregory Hills gym.
• Squad Training High-energy group fitness sessions led by expert coaches, emphasizing community support, flexible booking, and progressive training in a supportive gym family environment. Sold on a recurring monthly subscription basis at the Gregory Hills gym.
• PPT Training Load Calculator A free web-based calculator tool that estimates 1RM (one-rep max) and 3RM (three-rep max) targets based on weight lifted and reps performed, using the Brzycki formula to help users choose appropriate training loads safely. Made available to the public via a dedicated product page on the PPT website.

Quantifiable outcome

• Over 1,000 clients helped achieve their fitness goals
• +1 more outcomes

Named customers9 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Body Fit Training (BFT): Australian-founded group fitness franchise using progressive 50-minute strength and conditioning sessions. Comparable in targeting busy professionals and in its emphasis on community-driven group training, but operates at much larger franchise scale.
• Vision Personal Training: Australian personal training studio chain offering 1-on-1 and small-group PT with personalized programs. Highly comparable in service mix, target customer (time-poor adults), and recurring subscription model, with the advantage of multi-site scale PPT lacks.
• F45 Training: Australian-founded global functional training franchise with standardized 45-minute group workouts. Closest peer in terms of community-led, results-driven positioning aimed at busy professionals; PPT's Squad Training competes head-to-head with F45's group format.

Regional players

• KX Pilates: Australian boutique group fitness studio franchise. Comparable in targeting time-poor adults through scheduled small-group classes with a community feel, though focused on reformer Pilates rather than strength training.
• Plus Fitness: Australian 24/7 gym franchise competing for the same Western Sydney demographic. Different format (low-cost self-service gym vs coached PT) but directly competes for budget-conscious members in the Gregory Hills catchment.
• Fitstop: Australian functional group training franchise combining strength and conditioning programming. Closely comparable to PPT's Squad and Team Training in class structure and target member.

Broad incumbents

• Orange Theory Fitness: Global boutique fitness brand with heart-rate-monitored group training. Competes for the same results-oriented busy-professional customer as PPT, but at a significantly larger scale and with stronger brand recognition.
• Fernwood Fitness: Australian women-focused fitness chain with group classes and personal training. Directly comparable in its explicit focus on the female strength-training and wellness segment that PPT targets through its women-and-weights content.
• Goodlife Health Clubs: Large Australian fitness chain offering group classes, PT, and 24/7 access. Overlaps with PPT on personal training services and busy-professional demographics, but operates full-service multi-deck facilities rather than a single specialist studio.
• Anytime Fitness: Large global 24/7 gym franchise with strong Australian footprint. Competes for the same busy-professional segment on convenience and price, but offers no coached programming; relevant as the 'do nothing' alternative for PPT's prospects.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Personal Training