Crvena Jabuka

What Crvena Jabuka does

Crvena Jabuka d.o.o. is a Belgrade-based, privately held Serbian custom furniture manufacturer operating as a d.o.o. (private limited liability company) for more than 30 years. The company designs, manufactures, and sells made-to-order residential furniture — including custom kitchens, living rooms, children's rooms, bedrooms, walk-in and standard wardrobes, bathroom furniture, and commercial/office furnishings — directly to individual homeowners through a single physical showroom in Belgrade. Production uses sheet materials from established European suppliers (Kaindl, Egger, Falco, Kronospan, Kronoswiss, StilLes) and incorporates in-house cutting and edge-banding (sečenje i kantovanje) capabilities that are also offered to other carpenters as a B2B service.

Commercially, the company runs a direct-to-consumer, quote-based pricing model: customers visit the Belgrade showroom to review material samples and worktop collections, submit room measurements and specifications, and receive a custom quote. Revenue is generated from one-off custom furniture sales plus retail sales of hardware (okov), sinks (sudopere), and branded worktop materials. Marketing is conducted primarily through the company's .co.rs website (including a blog for SEO), and organic Facebook and Instagram channels — no paid digital advertising, sales intermediaries, or distributor network is documented. The company also distributes Kerrock solid-surface club tables, making it the only documented brand-to-Crvena-Jabuka relationship flowing in the outward direction.

Operationally, Crvena Jabuka is a single-location, domestically focused micro-manufacturer with no disclosed headcount, no external funding, no parent company, and no documented digital infrastructure beyond a standard website. No APIs, SDKs, mobile apps, or AI/ML capabilities are mentioned. Geographic reach is explicitly limited to Belgrade/Serbia, and there are no announced partnerships, acquisitions, leadership changes, or expansion plans in the source data.

Name

Crvena Jabuka

Legal name

Crvena Jabuka d.o.o.

Website

https://cjabuka.rs

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Crvena Jabuka is a Belgrade-based, privately held Serbian custom furniture manufacturer with 30+ years of experience, selling made-to-order kitchens, wardrobes, and home furnishings directly to residential customers through a single physical showroom.

Ownership category

akta.pro rank

Product category

Custom Furniture Manufacturing

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371), Household and Institutional Furniture Manufacturing (33712), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Household Furniture (2510), Retail-Furniture Stores (5712)

akta.pro primary industry

Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

akta.pro secondary industries

Kitchen & Bath Design-Build & Remodeling Showrooms (CRAIAFAG), Kitchen & Bath Countertops (Stone/Quartz/Solid Surface) Showrooms (CRAIAFAF), Commercial/Builder Kitchen & Bath Showrooms (Trade-Focused) (CRAIAFAK)

Keywords

• Custom furniture manufacturing
• Bespoke kitchen design
• Wardrobe manufacturing
• Furniture retail showroom
• Cutting edge banding

Headquarters

HQ city

Belgrade

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Custom Furniture Manufacturing: Bespoke furniture production for residential customers including kitchens, wardrobes (American and standard), living rooms, children's rooms, bathrooms, and office spaces. Customers provide measurements and specifications for made-to-order products.
2. Retail Hardware Sales: Sale of hardware components and accessories including fittings (okov), sinks (sudopere), and worktops from brands such as Kaindl, Egger, Falco, Kronospan, and StilLes.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Crvena Jabuka is a Belgrade-based custom furniture manufacturer that designs and produces made-to-order furniture for residential and commercial customers, including kitchens, wardrobes, living rooms, bedrooms, children's rooms, bathrooms, office spaces, dining tables, and Kerrock club tables. The company also operates a retail showroom selling hardware components, sinks, and worktop surfaces from European brands (Kaindl, Egger, Falco, Kronospan, StilLes), and provides cutting and edge banding services to other carpenters and woodworkers. Customers specify dimensions and materials at the showroom or via the company website, with pricing determined per project.

Product overview

Crvena Jabuka is a Belgrade-based custom furniture manufacturer with over 30 years of experience. The company operates as a single unified offering rather than a modular platform — it provides bespoke furniture manufacturing and retail services. The core product portfolio includes ten categories of custom furniture: Custom Kitchens (Kuhinje po meri), Living Rooms (Dnevne sobe), Children's Rooms (Dečije sobe), American Walk-in Wardrobes (Američki plakari), Standard Wardrobes (Standardni plakari), Bedrooms (Spavaće sobe), Bathroom Furniture (Kupatilski nameštaj), Business/Office Space furniture (Poslovni prostor), Dining Tables (Trpezarijski stolovi), and Kerrock Club Tables. The company also offers supplementary services including Cutting and Edge Banding (Sečenje i kantovanje) and a Carpenter Corner (Kutak za stolare). Retail operations include hardware (Okov) and sinks (Sudopere), along with various worktop and decor material brands from Kaindl, Egger, Falco, Kronospan, StilLes, and Kronoswiss.

Differentiator

Problem solved

Functional benefit

Products and services

• Kuhinje po meri (Custom Kitchens) Custom kitchen furniture designed and manufactured to client's specific measurements, layout, and design preferences for residential homes in Belgrade and Serbia.
• Dnevne sobe (Living Rooms) Custom-made living room furniture designed and manufactured to client specifications for residential customers.
• Spavace sobe (Bedrooms) Complete custom bedroom furniture sets including beds, nightstands, and storage solutions tailored to client measurements.
• Decije sobe (Children's Rooms) Custom children's room furniture designed for functionality and child-friendly use, built to client specifications.
• Americki plakari (American/Walk-in Wardrobes) Walk-in wardrobe systems with customizable internal configurations designed and manufactured for residential clients.
• Standardni plakari (Standard Wardrobes) Traditional wardrobe furniture with standard configurations for bedroom storage in residential homes.
• Kupatilski namestaj (Bathroom Furniture) Moisture-resistant bathroom furniture designed and manufactured for wet environments in residential bathrooms.
• Poslovni prostor (Business/Office Space Furniture) Custom office and commercial space furniture solutions designed and manufactured for businesses and commercial clients.
• Trpezarijski stolovi (Dining Tables) Custom dining tables available in various designs and materials, manufactured to client specifications.
• Kerrock klub stolovi (Kerrock Club Tables) Club tables made with Kerrock solid surface material, a durable composite offered as a custom product line.
• Secenje i kantovanje (Cutting and Edge Banding Services) Professional cutting and edge banding services for sheet materials, offered to carpenters and woodworkers.
• Okov (Furniture Hardware) Retail sale of furniture hardware including hinges, handles, drawer systems, and accessories for carpenters and DIY customers.
• Sudopere (Sinks) Retail sale of kitchen and bathroom sinks for residential and project customers.
• Radne ploce i drvo dekor (Branded Worktops and Wood Decor Surfaces) Worktops, countertops, and decorative wood surfaces sourced from European brands including Kaindl, Egger, Falco, Kronospan, Kronoswiss, and StilLes, sold at the Belgrade showroom and used in custom furniture manufacturing.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core.

• KaindlcoreTechnology or IntegrationMaterial supplier for worktops (radne ploce) and wood decor finishes. Kaindl products are showcased and sold through Crvena Jabuka's showroom as part of their custom furniture offerings.
• EggercoreTechnology or IntegrationMaterial supplier providing worktops and wood decor surfaces. Egger products are featured in Crvena Jabuka's product catalog and showroom displays.
• KronospancoreTechnology or IntegrationMaterial supplier for worktops and wood decor surfaces. Kronospan products are integrated into Crvena Jabuka's custom furniture solutions.
• KerrockcoreTechnology or IntegrationManufacturer of Kerrock club tables (Kerrock klub stolovi) - a product line offered by Crvena Jabuka. Kerrock is a brand of solid surface material used for table production.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Emerging players

• Nolte Küchen: German kitchen manufacturer with strong brand recognition in custom kitchen design. Comparable through its premium kitchen cabinet offerings and partnership model with regional showrooms.

Broad incumbents

• XXXLutz Serbia: Austrian furniture retailer with locations in Serbia. Offers broad assortment including kitchens, bedrooms, and office furniture, competing for both retail and small commercial customers.
• IKEA Serbia: Global furniture retailer that opened in Belgrade in 2017. Competes indirectly by offering ready-to-assemble furniture at lower price points, drawing some budget-conscious customers away from custom furniture makers like Crvena Jabuka.
• JYSK Serbia: Danish-founded home furnishings retailer with multiple stores in Serbia. Offers affordable, standardized furniture and competes for the same residential customers who might otherwise choose custom-made pieces.

Direct peers

• Forma Ideale: Serbian furniture retailer and manufacturer with a strong presence in Belgrade and across Serbia. Directly competes with Crvena Jabuka in residential furniture (kitchens, bedrooms, living rooms) but operates at a larger retail scale with multiple showrooms.
• SMART/NAM Namestaj: Serbian-based custom furniture maker offering made-to-measure kitchens, wardrobes, and interior furniture for the Belgrade market. Directly comparable in business model, scale, and target customer segment.

Others

• Kerrock (Kolpa): Slovenian manufacturer of solid surface materials (Kerrock) and finished furniture products. Connected to Crvena Jabuka as a supplier for Kerrock club tables but comparable in custom furniture capabilities.

Regional players

• Meblo Trade: Croatian custom furniture manufacturer focused on kitchens, wardrobes, and bedroom furniture. Similar SME-scale operation with custom manufacturing, showroom sales, and use of European panels/materials.
• Hanak Nábytek: Czech custom furniture manufacturer offering kitchens, wardrobes, and interior furniture. Comparable through its made-to-measure manufacturing and showroom-based distribution model.
• Lesnina Lplus: Croatian-origin furniture retailer with regional Balkan presence. Comparable in offering complete home furnishing solutions (kitchens, bedrooms, living rooms) at mid-market price points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/namestajcrvenajabuka
• Instagraminstagram.com/namestajcrvenajabuka
• LinkedInlinkedin.com/company/crvena-jabuka

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Crvena Jabuka