Kerrock Countertops

What Kerrock Countertops does

Kerrock Countertops, Inc. is a family-owned stone fabrication and installation company headquartered at 1450 Dell Avenue in Campbell, California, founded in 1972 by Bill Lisac and currently co-led by his sons George and Marko Lisac. The business sells and installs custom countertops, ancillary stone surfaces, and adjacent remodeling services — including bathroom remodels, custom metalwork, and post-installation stone care and restoration — to homeowners, interior designers and architects, builders, contractors, and a tiered Trade Partner Program. It operates from a single Bay Area facility combining a customer-facing showroom (with 12+ towers of engineered-stone samples and several additional material brands on display) and an in-house production floor.

The company's core offering is end-to-end custom countertop fabrication and installation across four material categories — natural stone, engineered stone, solid surface, and porcelain — sourced via distributor relationships with brands such as Caesarstone, Cambria, Corian, Silestone, Dekton, Neolith, HI-MACS, and others. The technical stack is build-and-install oriented: digital templating and CAD for measurement, CNC machining and precision waterjet cutting for fabrication, and multi-grit hand-finishing and polishing for final quality. Kerrock keeps consultation, templating, demo and disposal, fabrication, and installation in-house under California contractor license #280993, citing quality control and a smoother customer experience as the rationale for vertical integration.

Commercially, Kerrock generates revenue primarily through project-based custom quotes (priced on layout variables such as material, edge profile, sink/cooktop configuration, and backsplash transitions rather than per-square-foot estimates) and secondarily through stone-care/repair, custom metalwork, and bathroom remodel jobs. Its go-to-market combines a physical showroom (with weekday hours plus appointment-only weekends), an online catalog at kerrock.com with an estimate-request CTA, and a tiered Trade Partner Program (Select, Preferred, Premier) offering 3%–7% commission to designers, builders, and contractors. Marketing relies on Instagram, Pinterest, and an email newsletter. The company is privately held with no outside funding, parent entity, or public ticker, and serves the greater Bay Area market.

Name

Kerrock Countertops

Legal name

Kerrock Countertops, Inc.

Website

https://kerrock.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

11–50 employees

Short description

Kerrock Countertops, Inc. is a family-owned Bay Area stone fabricator and installer serving homeowners, designers, builders, and trade partners since 1972. It provides in-house consultation, digital templating, CNC/waterjet fabrication, and installation across natural, engineered, solid surface, and porcelain countertops.

Ownership category

akta.pro rank

Product category

Stone Countertop Fabrication and Installation

NAICS

Cut Stone and Stone Product Manufacturing (327991)

SIC

Cut Stone & Stone Products (3281)

akta.pro primary industry

Countertop Fabrication & Installation (Stone/Quartz/Solid Surface) (HSAPAIAE)

akta.pro secondary industries

Countertop & Vanity Stone Care (Cleaning/Polishing/Sealing) (HSAEAOAL), Tile & Stone Surface Restoration (Polishing, Honing, Refinishing) (HSAGAGAG)

Keywords

• Stone countertop fabrication
• Countertop installation services
• Engineered quartz surfaces
• Natural stone surfaces
• Kitchen bathroom remodeling

Headquarters

HQ city

Campbell

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Custom Countertop Fabrication and Installation: Kerrock provides end-to-end stone countertop services including consultation, templating, fabrication, and expert installation. Revenue is generated through custom project-based pricing based on material selection, layout complexity, edge profiles, sink type, cooktop specifications, and backsplash transitions.
2. Stone Care and Repair Services: Post-installation care services including repair and restoration for chips, scratches, burn marks, and surface dulling across granite, quartz, Corian, and other materials.
3. Metal Work and Custom Fabrication: In-house metalwork team produces custom pieces including BBQ frames, gates, landscape panels, and decorative screens.
4. Bathroom Remodel Services: Full bathroom remodeling services including layout planning, material selection, plumbing, tile, vanities, and finishing details.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kerrock Countertops supplies, fabricates, and installs custom stone countertops across four material categories — Natural Stone (Granite, Marble, Quartzite, Limestone, Soapstone), Engineered Stone (Caesarstone, Cambria, Corian Quartz, Silestone, and others), Solid Surface (Corian, HI-MACS, LivingStone), and Porcelain (Dekton, Neolith, Magnifica, Sapien Stone) — for Bay Area residential kitchen and bathroom projects. The company provides the full project lifecycle in-house, including design consultation, digital templating, CNC and waterjet fabrication, demo and disposal of old surfaces, expert installation, and post-installation stone care and restoration.

Product overview

Kerrock Countertops is a family-owned stone fabrication and installation company serving the Bay Area since 1972. The company operates as a single unified service offering rather than a platform architecture, providing end-to-end countertop solutions including consultation, templating, fabrication, and installation. Their product portfolio spans four main material categories: Natural Stone (Granite, Limestone, Marble, Quartzite, Soapstone), Engineered Stone (Caesarstone, Cambria, Corian Quartz, Daltile One Quartz, Eurostone, Pental Quartz, Q Quartz, Santa Margherita, Silestone, Vadara, Vietera), Solid Surface (Corian, HI-MACS, LivingStone), and Porcelain (Dekton, Magnifica, Neolith, Sapien Stone). Services include in-house design consultation, digital templating with CAD, precision fabrication using CNC and waterjet technology, demo and disposal, professional installation, stone care and restoration, custom metal work, and bathroom remodeling. The company also offers a Trade Partner Program with tiered commission structures for designers, builders, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Natural Stone Collection Natural stone surfaces including Granite, Limestone, Marble, Quartzite, and Soapstone. Each slab is unique with organic veining and timeless texture, sourced for Bay Area residential kitchen and bathroom projects.
• Engineered Stone Collection Non-porous engineered quartz surfaces with consistent patterns and durability, featuring brands such as Caesarstone, Cambria, Corian Quartz, Daltile One Quartz, Eurostone, Pental Quartz, Q Quartz, Santa Margherita, Silestone, Vadara, and Vietera.
• Solid Surface Collection Seamless, repairable, and hygienic solid surface materials including Corian, HI-MACS, and LivingStone, ideal for integrated sinks and sleek functional spaces.
• Porcelain Collection Ultra-durable and low-maintenance porcelain surfaces for both indoor and outdoor use, featuring Dekton, Magnifica, Neolith, and Sapien Stone.
• Consultation & Design Services In-house design team helps homeowners and trade clients translate ideas into functional, beautiful plans by selecting materials, finishes, and edge profiles.
• Digital Templating Services Digital templating using modern CAD technology to capture precise measurements of the project site prior to fabrication.
• Countertop Fabrication Services CNC machining, precision waterjet cutting, and expert hand-finishing using up to seven grits for long-lasting shine, including stainless-rod reinforcement where required.
• Demo & Disposal Services Safe removal and disposal of existing countertops, including granite, quartz, marble, laminate, tile, and solid surface, with debris hauling.
• Countertop Installation Services In-house installation team completes every install with care from transportation to final polish, including sink mounting and seam caulking for near-invisible seams.
• Stone Care & Restoration Services Post-installation repair and restoration services for chips, scratches, burn marks, and surface dulling across granite, quartz, Corian, and other materials.
• Metal Work Services Custom metal fabrication by an in-house metalwork team producing BBQ frames, gates, landscape panels, and decorative screens using modern fabrication equipment.
• Bathroom Remodel Services Full bathroom transformation services including layout planning, material selection, plumbing, tile, vanities, and finishing details.
• Trade Partner Program Professional courtesy program for builders, designers, and contractors with tiered benefits (Select, Preferred, Premier) including commission rates of 3%–7%, marketing resources, early access to new finishes, samples, and dedicated account support.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Emser Tile: Emser Tile is a national designer and distributor of tile, natural stone, and hardscape products with showrooms across the West Coast. It overlaps Kerrock on builder/contractor relationships and on multi-surface specification projects.
• Dal-Tile: Dal-Tile is the largest U.S. manufacturer and distributor of ceramic tile, porcelain, and quartz surfaces, including the Daltile One Quartz line carried by Kerrock. It competes with Kerrock on commercial-scale and builder-driven projects nationwide.
• Cosentino: Cosentino manufactures Silestone, Dekton, and other surfaces that Kerrock sells, while also operating its own Cosentino Centers that include fabrication and installation. It is simultaneously a key supplier and a direct competitor for premium countertop projects.
• M S International (MSI): MSI is one of the largest U.S. distributors of countertops, flooring, and wall tile, with its own nationwide fabrication network. It competes with Kerrock on commercial-scale projects and on builder/contractor accounts across multiple regions.
• Arizona Tile: Arizona Tile is a large U.S. distributor of natural stone, quartz, and porcelain slabs with in-house fabrication services. It competes with Kerrock for builder and remodeler accounts across multiple Western markets.

Direct peers

• Marble & Granite, Inc. Marble & Granite, Inc. operates fabrication facilities and showrooms focused on natural stone, quartz, and engineered surfaces for residential and commercial projects. It is a regional fabricator comparable to Kerrock in business model and customer mix.
• Bedrosians Tile & Stone: Bedrosians is a West-Coast-rooted tile and stone distributor with showrooms and fabrication capabilities serving designers, builders, and homeowners. It overlaps Kerrock directly in stone fabrication/installation and in multi-brand material offerings across California.

Others

• Caesarstone: Caesarstone is a global engineered quartz manufacturer whose products Kerrock prominently distributes. It is a critical supplier but also a potential competitive threat as Caesarstone expands its own retail and fabrication presence.
• Cambria: Cambria is an American-made quartz manufacturer sold through exclusive showroom partners. As a premium Kerrock supplier and a brand competing for high-end remodel specifications, it sits at the supplier-competitor boundary.

Emerging players

• Granite Transformations: Granite Transformations is a franchise-based countertop and surface renovation brand offering templated overlay and replacement solutions. Its franchise model competes with Kerrock in the residential remodel segment using a national brand footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kerrock-Countertops-Inc-1539137972974050

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerrock Countertops