Erwin Hymer Centre

What Erwin Hymer Centre does

Erwin Hymer Centre Travelworld (legally Travel Cruiser Concessionaires Ltd) is a single-site private UK dealership founded in 1977 and based at Creswell Park, M6 Junction 14, Stafford. The company operates as the UK channel partner for the Erwin Hymer Group, holding authorised dealer status for six premium European brands: Niesmann+Bischoff, HYMER, Laika, Dethleffs, Carado, and Elevation X. Its product range spans motorhomes, camper vans, and 4x4 adventure vehicles at price points from approximately £69,995 to £225,995, with both new and used inventory (61 vehicles currently listed) and Hire Purchase financing facilitated through FCA-authorised credit intermediation.

The business model integrates four revenue streams: one-time vehicle sales (new and used), recurring servicing and repairs (delivered through a 1,000m² workshop with 20 bays and an MOT station), parts and accessories sales, and finance commission income. The workshop holds FIAT Professional Approved Dealer and NCC Approved Service Centre certifications, with manufacturer-trained technicians using genuine MOPAR parts and factory diagnostic software. This combination of exclusive brand access, full-service aftersales capability, and certified technical infrastructure creates a one-stop-shop operating model.

The go-to-market approach is sales-led via a physical showroom at M6 Junction 14, supplemented by an e-commerce-enabled website for online browsing and HP monthly payment calculations, event-driven sales (Big Hymer Group Sales Event, Mad Madness Weekender, Experience 4x4 Event), and a multi-channel digital presence across TikTok, Facebook, YouTube, Instagram, and LinkedIn. Customer segments are predominantly individual B2C buyers across adventure/touring enthusiasts, family buyers, and prestige/luxury consumers, with a Refer a Friend loyalty programme offering £1,000 accessory vouchers. The company employs 51-100 staff and is privately held with no public revenue disclosures.

Name

Erwin Hymer Centre

Legal name

Travel Cruiser Concessionaires Ltd

Website

https://motorhomes.co.uk

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

51–100 employees

Short description

Erwin Hymer Centre Travelworld is a Stafford-based UK prestige motorhome and camper van dealership, holding authorised status for six Erwin Hymer Group brands (Niesmann+Bischoff, HYMER, Laika, Dethleffs, Carado, Elevation X) and serving individual B2C buyers with integrated sales, servicing, parts, and finance.

Ownership category

akta.pro rank

Headquarters

HQ city

Stafford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Vehicle Sales (New and Used): The primary revenue stream comes from selling new and pre-owned motorhomes and camper vans from brands including HYMER, Niesmann+Bischoff, Laika, Dethleffs, Carado, and Elevation X. Both new and used vehicles are sold with financing options available.
2. Servicing and Repairs: The company operates a 1,000m² workshop with 20 bays and an MOT station, providing servicing, repairs, and maintenance for motorhomes. This generates recurring revenue from existing customers.
3. Parts and Accessories: Sale of original parts and accessories for motorhomes.
4. Finance Intermediation: As an FCA-authorized credit intermediary, the company introduces customers to lenders for vehicle financing and receives commission for these introductions.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Erwin Hymer Centre Travelworld is a UK prestige motorhome and camper van dealership selling new and pre-owned vehicles from six Erwin Hymer Group brands (HYMER, Niesmann+Bischoff, Laika, Dethleffs, Carado, Elevation X). The company provides a full one-stop dealership operation including vehicle sales, NCC-approved servicing and MOT, original parts and accessories, windscreen replacement, and FCA-authorised vehicle finance intermediation.

Product overview

Erwin Hymer Centre Travelworld is the UK's leading prestige motorhome and camper van dealership, operating as part of the Erwin Hymer Group. The company offers a comprehensive portfolio of motorhome brands including Niesmann+Bischoff (premium German luxury), HYMER (60+ years of German innovation), Laika (Italian style and craftsmanship founded 1964), Dethleffs (family-friendly with 90+ years heritage), Carado, and Elevation X. Their product range spans motorhomes, camper vans, and 4x4 adventure vehicles across various price points from entry-level to ultra-premium segments. The company provides full-service dealership operations including new and used vehicle sales, servicing (NCC Approved Workshop with 1,000m² facility, 20 bays, MOT station), parts and accessories, windscreen replacement, and vehicle financing. Fiat Professional Approved Dealer status ensures manufacturer-standard servicing with genuine MOPAR parts and factory software access.

Differentiator

Problem solved

Functional benefit

Products and services

• New Motorhomes
• Used Motorhomes and Camper Vans
• New Camper Vans
• 4x4 Motorhomes and Camper Vans
• Servicing and Aftercare
• Original Parts and Accessories
• Windscreen Replacement
• Vehicle Finance (Hire Purchase)
• Sell Your Motorhome (Trade-In)

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core.

• Niesmann+BischoffcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Niesmann+Bischoff premium German motorhomes including iSmove, Arto, and Flair models. The dealership provides exclusive UK access to this high-end brand.
• HYMERcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for HYMER motorhomes and camper vans including B-Class ModernComfort, ML-T, Venture S, T-Class S, Exsis, and GT-S models. One of the flagship brands represented.
• LaikacoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Laika Italian motorhomes and camper vans including Kosmo, Ecovip, and Kreos models. Part of Hymer Group since 2023.
• DethleffscoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Dethleffs motorhomes including Trend, Globebus, Alpa, XL Family, and Globetrotter models. German manufacturer with 90+ years of heritage.
• CaradocoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Carado motorhomes.
• Elevation XcoreChannel Partner/ Reseller/ DistributorAuthorised dealer for Elevation X motorhomes, a brand in the Erwin Hymer Group portfolio.
• FIAT ProfessionalcoreTechnology or IntegrationFIAT Professional Approved Dealer with factory-trained technicians who complete all work to manufacturer standards using genuine MOPAR parts. Access to factory software, ongoing Fiat UK support, and regular training for expert servicing, diagnostics, and warranty work.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Auto-Trail: Major UK motorhome manufacturer with extensive dealer network across the country. Competes for the same touring customer with British-built alternatives to the German/Italian premium brands sold by Erwin Hymer Centre.
• Swift Group: UK's largest leisure vehicle manufacturer producing motorhomes, caravans, and holiday homes. While primarily a manufacturer rather than retailer, it competes for the same end customer and has its own dealer network.

Direct peers

• Brownhills Motorhomes: Established UK motorhome dealership representing multiple premium European brands. Direct competitor targeting the same prestige touring customer segment with new and used sales plus servicing.
• Chelston Motorhomes: Southwest England motorhome dealership representing premium European brands. Direct competitor with similar single-site, full-service model targeting adventure and family touring segments.
• Marquis Motorhomes: The UK's largest motorhome dealer chain with 11 branches, representing multiple premium brands. Direct competitor for the same prestige customer, though operating at much larger scale across multiple geographies.
• Tyne Valley Motorhomes: Independent UK motorhome dealer representing premium brands. Comparable dealership model with sales, servicing, and parts operations focused on the prestige segment.
• BC Motorhomes: UK motorhome dealership in Halifax representing premium European brands including some Erwin Hymer Group marques. Comparable single-site retailer with workshop facilities.
• Lowdhams Motorhomes: Long-established UK motorhome and caravan dealership based in Nottinghamshire. Comparable single-site premium dealer with similar brand portfolio approach and aftersales focus.
• Don Amott Motorhomes: Midlands-based motorhome dealer group with multiple showrooms. Represents premium European brands and competes for similar prestige touring customers in overlapping geographies.

Emerging players

• Motorhome Depot: Online marketplace connecting private sellers and dealers with motorhome buyers across the UK. Represents an emerging digital distribution channel that could disintermediate traditional dealers over time.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UC6A067lPdiGmtYHg3hCivUw/videos
• Facebookfacebook.com/MotorhomesGB/?ref=hl#
• LinkedInlinkedin.com/company/travelworld-motorhomes
• Instagraminstagram.com/travelworldmotorhomes
• TikToktiktok.com/@travelworldmotorhomes
• Xx.com/motorhomesgb

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Erwin Hymer Centre