Kultour

What Kultour does

Kultour GmbH is a German manufacturer of mobile stages and mobile LED screens, headquartered and producing at a single facility in Münster, Germany. Founded in 1994 and family-owned (von Burkersroda family), the company operates a small specialist team of fitters, locksmiths, and mechatronics engineers and is positioned among the top five mobile-stage producers globally. Revenue is generated primarily through one-time hardware sales of mobile stages (smartStage series, 27–180+ m²) and mobile LED trailers (smartScreen series, 15–25 m², plus the smartScreen Guide digital signage unit), with a secondary stream from after-sales service, TÜV preparation, repairs, and used-equipment resale.

The company's technology platform centers on self-developed hydraulic deployment systems operated via radio remote control (smartControl), modular accessory architecture (smartWing, smartOutrigger, smartTruss, smartPortal, smartStorage, smartDrop, smartRelease), and structural engineering validated by a long-standing partnership with Expo Engineering. Products are manufactured and assembled in-house in Münster, with LED modules sourced from LEDitgo GmbH and Screen Experts GmbH. The smartStage 180+ is described as the largest trailer stage in Europe, with up to 32,000 kg roof load and 200+ rigging points.

Kultour sells directly to event organizers, event production companies, equipment rental firms, municipalities, and entertainment operators via a quote-based, ex-works pricing model. Four purchase pathways — Just Arrived (in-stock), Second Hand (used), Coming Soon (pre-order), and Order (custom build) — accommodate different lead-time and configuration needs. The go-to-market relies on a trilingual website (German, English, Spanish), phone/email direct sales, and an annual customer community event (smartStage Community Treffen) in Münster. Notable deployments include Tour de France protocol podiums and Helene Fischer concert productions.

Name

Kultour

Legal name

Kultour GmbH

Website

https://kultour.com

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Kultour GmbH is a Münster-based German manufacturer of mobile stages (smartStage, 27–180+ m²) and mobile LED screens (smartScreen), serving event organizers, equipment rental companies, municipalities, and entertainment operators worldwide through direct B2B sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Munster

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Mobile Stage Sales: One-time purchase of mobile stages ranging from 27 m² to 180+ m² stage area. Products manufactured to order (just-in-time) or from limited in-stock inventory. Prices ex-works Germany plus transport costs.
2. Mobile LED Screen Sales: One-time purchase of mobile LED screen trailers (smartScreen series) including smartScreen 15, 17, 23, 25, and smartScreen Guide. Equipped with LED modules from LEDitgo or Screen Experts.
3. After-Sales Service & Maintenance: Security checks (TÜV preparation), repairs (roof, hydraulics, brakes), overhaul/restoration services, and spare parts supply for owned stages.
4. Used Stage Sales: Second-hand mobile stages acquired through trade-ins and repurchases, offered with discounts.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kultour GmbH designs, manufactures, and sells mobile stages (smartStage family) and mobile LED screen trailers (smartScreen family) from its Münster facility. The products are trailer-mounted, hydraulically deployable event infrastructure used at concerts, festivals, public viewings, sports events, and city celebrations. The company also provides after-sales inspection, repair, overhaul, and spare parts service (smartService) for its installed base.

Product overview

Kultour GmbH is a German manufacturer of mobile stages and LED screens based in Münster. The product portfolio centers on two core product lines: smartStage (trailer-mounted mobile stages in seven size variants ranging from 27 to 180+ square meters with hydraulic operation) and smartScreen (trailer-mounted mobile LED walls available in four sizes from 15 to 25 square meters). A third product category, smartScreen Guide, extends the lineup with a compact 4 sqm digital signage system featuring cloud-managed content. All stages share a modular accessory ecosystem including smartWing, smartOutrigger, smartTruss, smartStorage, smartDrop, smartRelease, smartControl, and smartPortal for customization. The portfolio is complemented by smartService offering after-sales support including TÜV inspections, repairs, and spare parts. Products are manufactured in-house in Münster with engineering collaboration from Expo Engineering.

Differentiator

Problem solved

Functional benefit

Brands

• smartStage: Mobile stage product line including models 27, 30, 50, 51, 120, 180, and 180+ with stage areas ranging from 27 to 180+ sqm
• smartScreen
• smartService

Products and services

• smartStage mobile stage Self-developed trailer-mounted mobile stage family with hydraulic roof lift, available in models covering stage areas from 27 m² to 180+ m² (including smartStage 27, 30, 40, 50, 51, 70, 120, 180, and 180+). Designed for rapid deployment (30–90 minute setup) for concerts, festivals, sports events, public viewings, drive-in cinemas, and city festivals. Sold as custom-built or in-stock configurations to event organizers, rental companies, and municipalities.
• smartScreen mobile LED screen trailer Trailer-mounted mobile LED screen product line featuring hydraulic deployment and LED modules from LEDitgo or Screen Experts. Models include smartScreen 15, 17, 23, and 25 with screen areas up to 25 m². Designed for outdoor events, advertising, public viewings, and crowd control where daylight-readable high-brightness displays and quick setup are required.
• smartScreen Guide mobile digital signage Mobile outdoor digital signage and crowd control system with approximately 4 m² LED wall, hydraulic lift mast, cloud-based content management, and plug-and-play operation that does not require specialist personnel. Road traffic approved per EN12966. Sold to event organizers, municipalities, and operators needing transportable digital advertising or information displays.
• smartService after-sales service

Quantifiable outcome

• Setup time reduced from 8 hours (conventional truss) to 90 minutes
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• Expo EngineeringcoreTechnology or IntegrationLeading German engineering firm for temporary structure construction and statics. Provides structural calculations for all smartStage models ensuring compliance with German and European safety standards. Long-standing engineering partnership since company founding.
• LEDitgo GmbHcoreTechnology or IntegrationLED module supplier for smartScreen trailers. Provides specially designed LED modules optimized for outdoor use in adverse weather conditions and intense sunlight. Modules feature high brightness for daylight visibility.
• Screen Experts GmbHcoreTechnology or IntegrationLED technology supplier for smartScreen products. Provides LED modules unless customers prefer to equip trailers with their own materials. Screen Experts adapts screen frame to customer-preferred systems.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Lang AG: German provider of mobile LED screen solutions for events, sports, and public viewing. Direct overlap with Kultour's smartScreen trailer product line within the DACH region, serving a comparable rental and event-organizer customer base.

Broad incumbents

• PRG (Production Resource Group): Global entertainment technology and production services company with mobile staging and event production offerings. Overlaps with Kultour at the stage-infrastructure level but is much broader, providing lighting, video, and rigging across the full event value chain.
• GL events: Major French event industry group offering staging, structures, exhibition services, and venue management. Overlaps with Kultour in mobile and modular stage infrastructure but operates at significantly larger scale across a much broader event-services portfolio.
• Showsec: UK-based event services company providing stage, crowd management, and security for live events. Shares Kultour's event-organizer customer base but operates as a services provider rather than an equipment manufacturer.

Direct peers

• All Access Staging & Productions: US provider of mobile stages, roofing systems, and production services for live events. Competes with Kultour in the mobile stage category with a comparable focus on tour-ready trailer-mounted stage solutions.
• Mountain Productions: US-based manufacturer and provider of mobile stages, roofing systems, and event production services. Closest North American equivalent to Kultour's smartStage product family with comparable trailer-mounted and custom-built mobile stage offerings.
• Stageco: Belgian-headquartered designer and manufacturer of mobile stage structures for concerts, festivals, and sporting events. Closest direct competitor to Kultour's smartStage line, with comparable trailer-mounted hydraulic stages and a similar European customer base of rental companies and event organizers.
• NUSSLI Group: Swiss provider of temporary event infrastructure including mobile stages, grandstands, and grandstand seating. Directly comparable in product scope (stages, tribunes, custom builds) and target customer base (event organizers, municipalities, sports federations).

Emerging players

• Absen: Global LED display manufacturer serving rental, staging, and DOOH applications. Competes with Kultour's smartScreen in supplying LED modules to event production companies, though Kultour specializes in mobile trailer-mounted integration rather than panel production.
• ROE Visual: Manufacturer of LED display panels widely used in live events and touring. Adjacent competitor to Kultour's smartScreen line — both supply LED video solutions to event rental companies, though Kultour integrates screens into trailer-mounted mobile units.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kultour