HUMAN

What HUMAN does

HUMAN (legally We Human Group) is a Los Angeles-based live communications and experiential marketing agency founded in 2011. The firm designs and produces environments, media, and technology for live events, integrating strategy, creative direction, technical production, and broadcast under a single operating team of 1–10 employees. Its service offering spans on-site experiential activations (auto show booths, festival installations, product launches) and remote, low-latency global broadcast that extends those live moments to worldwide audiences in real time.

The company's work centers on enterprise brand clients seeking high-sensory, one-to-one consumer engagement that can be amplified across digital channels. Documented engagements include the Google Fiber launch (community activation and outreach), the Beats by Dr. Dre "4th Dimension" Coachella activation (3D projection, audio-reactive installations, with HP and HTC as technology partners), an ongoing Hyundai North American auto show partnership (with Innocean) since 2011, the TCM Classic Film Festival (with Turner and CPC Intersect), the Scion auto show program, and technical production for Riot Games' League of Legends global tournament broadcasts across 20 languages. Outcomes reported by the firm include 90% Fiberhood registration for Google Fiber, 98% attendee satisfaction at TCM, 3 million+ live consumer touchpoints annually for Scion, and League of Legends viewership growth from 10M to 36M.

HUMAN generates revenue through project-based creative and production services sold via direct enterprise engagement, often co-delivered with client agencies (MKTG/Wildlife, Innocean, Turner/CPC Intersect). No pricing, subscription, or productized software model is disclosed. The company is privately held with no parent company, no disclosed funding rounds, and no public financial filings. Note: a separate source block describes a cybersecurity/threat-intelligence company also named "HUMAN" (Satori Threat Intelligence); that description is inconsistent with the firm's own website positioning and is treated as referencing a distinct entity.

Name

HUMAN

Legal name

We Human Group

Website

https://wehumangroup.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

HUMAN (We Human Group) is a Los Angeles-based live communications and experiential marketing agency, founded in 2011, that designs and produces environments, media, and broadcast technology for live events on behalf of enterprise brands such as Google, Beats, Hyundai, Riot Games, and Turner/TCM.

Ownership category

akta.pro rank

Product category

Experiential Marketing Services

NAICS

Other Performing Arts Companies (71119)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Touring & Production Services (Staging, Lighting, Sound, Video) (MPAIAFAF)

akta.pro secondary industries

Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Experiential marketing services
• Live event production
• Creative strategy direction
• Event broadcast production
• Brand activation services

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels2 records

Core offering

HUMAN (We Human Group) designs and produces environments, media, and technology for the live event space, delivering strategy, creative direction, media production, and technical production services to enterprise brands. The firm creates live experiences and extends them globally through powerful content creation tools and no-latency remote online broadcast, supporting launches, auto shows, festivals, and esports tournaments for clients such as Google, Hyundai, Beats by Dr. Dre, Turner/TCM, Scion, and Riot Games.

Product overview

HUMAN operates as a cybersecurity company with a primary focus on threat intelligence. The company offers threat detection and research capabilities through its Satori Threat Intelligence team, which investigates and uncovers sophisticated digital advertising fraud, scareware campaigns, and malvertising operations. The company's research capabilities span both web-based threats and mobile app-based ad fraud schemes, providing analysis of threat actors, campaign scope, and impacted infrastructure worldwide.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Google Fiber launch resulted in 90% Fiberhood registration, 12K+ showcase visitors in 6 weeks
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerHUMAN executed the Google Fiber launch campaign with strategy, creative direction, and community activation resulting in 90% Fiberhood registration.
• HPminorGTM or Marketing PartnerHP was a key partner in the execution of the Beats Coachella premiere event, providing hardware support for the immersive activation.
• HTCminorGTM or Marketing PartnerHTC was a key partner in the execution of the Beats Coachella premiere event.
• MKTG / WildlifecoreStrategic or Co-development PartnerMKTG/Wildlife were partners on the Google Fiber launch project.
• Turner / CPC IntersectcoreStrategic or Co-development PartnerTurner and CPC Intersect were partners in the TCM Classic Film Festival collaboration.
• InnoceancoreStrategic or Co-development PartnerInnocean is Hyundai's agency with whom HUMAN collaborates on auto shows, dealer meetings, and press events.
• Riot GamescoreStrategic or Co-development PartnerHUMAN provides technical production for League of Legends tournaments, delivering real-time global broadcasts to 36 million fans.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Wasserman: Sports, music, and culture marketing agency delivering brand experiences, events, and media — overlaps HUMAN's Riot Games/LoL and entertainment-style brand activation work.
• Jack Morton Worldwide: Brand experience agency delivering live, digital, and hybrid events and environments for global brands — overlaps HUMAN's end-to-end experiential production model and enterprise client roster.
• MATTE Projects: Live experiences, events, and content production agency working with premium brands on activations, concerts, and immersive environments — closely analogous in production style and client caliber to HUMAN.
• MKG: Experiential marketing and creative agency focused on immersive brand activations, events, and content — directly comparable to HUMAN's integrated creative/technical/event model.
• GES (Global Experience Specialists): Experiences and events company producing exhibitions, conferences, and brand activations at scale — comparable to HUMAN's auto show and live event production work.
• MKG / MAC Presents: Live event and brand experience producer specializing in music/entertainment activations and consumer-facing experiences — directly comparable to HUMAN's Beats Coachella-style work.
• Moment Factory: Multimedia entertainment studio producing immersive environments, projection, and interactive installations for brands and venues — comparable in technical-creative capability to HUMAN's 3D projection and audio-reactive environments.
• Sparks: Large global experiential marketing agency producing brand experiences, events, and environments for enterprise clients — directly comparable in service offering and customer base to HUMAN's live-event activation work.

Broad incumbents

• Endeavor (IMG / WME): Global sports and entertainment conglomerate owning events, representation, and brand-experience businesses — competes for major live-event activations and sports/entertainment sponsorships that HUMAN also serves.
• Havas Experience: Global advertising holding group with a dedicated experiential and events practice — competes with HUMAN for the same enterprise experiential budgets but operates at much larger scale across a broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/HUMANagency
• LinkedInlinkedin.com/company/human-a-live-communications-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HUMAN