The Black Girl's Guide to Healing Emotional Wounds

What The Black Girl's Guide to Healing Emotional Wounds does

The Black Girl's Guide to Healing Emotional Wounds is a US-based virtual wellness platform focused on the emotional healing of Black women and girls. Founded in 2020 by Nijiama Smalls, the company operates a content-rich website, an e-commerce storefront, and Amazon distribution for its core book line, spanning titles such as the flagship guide, a guided journal, a daily devotional, and a Black Family Guide. The platform bundles those publications with wellness gift boxes ($67.99–$109), merchandise, a podcast, a vetted Black therapist directory, and community programming including sister circles and Black Girl Town Hall events. The affiliated nonprofit, The Black Girl Healing Project Inc (501(c)(3), EIN 39-2947052), extends the mission by delivering free or low-cost culturally competent therapy, the "Therapy is a Flex" youth program, and wellness events in mental health desert areas across 15+ US cities.

The underlying technology stack is lightweight: the platform uses an AI-powered text chat for 24/7 crisis intervention and mental health assistance, supplemented by live virtual support from a human wellness coach (Rashida). Premium members ($11.99/month) receive gated access to blogs, exclusive podcasts, workshops, support groups, and direct chat with the wellness coach. Distribution is direct-to-consumer via the proprietary storefront and Amazon marketplace for books, with in-person events serving as a community-build channel in underserved geographies.

The business model is a hybrid of e-commerce (one-time product sales ranging from $11.99 to $109), a recurring premium subscription ($11.99/month), and nonprofit-funded services (donations underwriting free therapy and outreach). The organization reports 1-10 employees, discloses no revenue or outside investment, and operates without venture capital or institutional backing. Primary customers are Black women and girls; secondary segments include Black men and boys, Black families, and organizational buyers such as employers, churches, and community-based organizations.

Name

The Black Girl's Guide to Healing Emotional Wounds

Legal name

The Black Girl's Guide to Healing Emotional Wounds

Website

https://theblackgirlsguidetohealingemotionalwounds.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

A US-based virtual wellness platform and nonprofit ecosystem offering books, journals, wellness products, and AI-powered crisis chat tailored to the emotional healing of Black women and girls. Revenue comes from e-commerce, an $11.99/month premium membership, and donations funding free therapy programs.

Ownership category

akta.pro rank

Product category

Mental Wellness and Emotional Healing Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Individual and Family Services (6241)

SIC

Services-Social Services (8300), Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB)

Keywords

• Emotional wellness resources
• Mental health coaching
• Guided journaling tools
• Wellness subscription platform
• Therapy directory services

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Product Sales (E-commerce): Direct sales of wellness products including journals, wellness boxes, notepads, t-shirts, and gift boxes through the company's e-commerce storefront.
2. Premium Membership Subscription: Recurring subscription at $11.99 providing 24/7 access to blog articles, exclusive podcasts, wellness chat with Rashida, workshops, support groups, and live coaching support.
3. Book Sales: Sales of published books through Amazon including The Black Girl's Guide to Healing Emotional Wounds, The Black Girl's Guide to Healing Emotional Wounds Journal, devotional, and Flex Journal.
4. Nonprofit Programs: Free Therapy for Black Women and Girls Program providing free or low-cost culturally competent therapy. Funded through donations and charitable programs.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

The Black Girl's Guide to Healing Emotional Wounds operates a virtual emotional wellness platform selling books, guided journals, devotionals, wellness gift boxes, apparel, and a $11.99/month Premium Member subscription that unlocks digital content, podcasts, wellness chat with a coach, workshops, and support groups. The offering is anchored by bestselling publications by founder Nijiama Smalls, an AI-powered 24/7 crisis intervention chat, a vetted Black Therapist Directory, and an affiliated 501(c)(3) nonprofit providing free or low-cost culturally competent therapy.

Product overview

The Black Girl's Guide to Healing Emotional Wounds is a virtual wellness platform offering books, journals, wellness products, membership subscriptions, and nonprofit mental health programs. The core product line consists of four books (The Black Girl's Guide to Healing Emotional Wounds, its Journal, its Daily Devotional, and The Black Family's Guide), alongside the Flex Journal and Open Journal. The platform sells three tiers of wellness gift boxes (Wellness Boxes, Standard Wellness Gift Box, Premium Standard Wellness Gift Box) and merchandise. A Premium Member subscription ($11.99/month) provides 24/7 blog access, exclusive podcasts, workshops, support groups, and direct chat with wellness coach Rashida. The affiliated nonprofit The Black Girl Healing Project Inc offers free/low-cost therapy and community programs. The ecosystem also includes a Black Therapist Directory and podcast content.

Differentiator

Problem solved

Functional benefit

Products and services

• The Black Girl's Guide to Healing Emotional Wounds (Book) A bestselling self-help book aimed at helping Black women recognize and address emotional challenges including self-doubt, rejection, and generational trauma, providing a path to personal recovery and spiritual growth.
• The Black Girl's Guide to Healing Emotional Wounds Journal A guided journal with trigger mapping exercises designed to help women process emotions, identify unhealthy patterns, and work through emotional healing.
• The Black Girl's Guide to Healing Emotional Wounds Daily Devotional A day-by-day devotional integrating daily reflections with spiritual insight to encourage self-compassion and emotional healing.
• The Black Family's Guide to Healing Emotional Wounds (Book) A book addressing wounds, pain, and trauma of Black families, including chapters on momma trauma, father wounds, childhood abuse, and generational curses, with questions and prescriptions for healing.
• Premium Member Subscription Mental health and wellness membership providing 24/7 access to blog articles, exclusive podcasts, practical tips and tools, direct chat with wellness coach Rashida, live and pre-recorded workshops, support groups, and coaching support.
• Wellness Boxes Curated wellness gift box containing books, journals, merchandise, a rose gold ballpoint pen, moisturizing shea body butter, and tea sourced from Black woman-owned businesses.
• Standard Wellness Gift Box Gift box containing the main book, body butter or shea butter, guided journal with trigger mapping, 'The Fearless Woman' by Aishah Tatum, rose gold ink pen, and words of affirmation.
• Premium Standard Wellness Gift Box Premium gift box containing the main book, guided journal, flex journal, devotional, t-shirt with 'Black women need to be Respected, Believed, and Protected' message, rose gold ink pen, and 'Healed Girl' pad.
• Flex Journal Flexible journal from the Black Girls Guide product line designed for journaling and self-reflection.
• The Black Girl's Guide to Healing Emotional Wounds Open Journal Flexible, lined, spiral journal designed to help users create intimacy with themselves, with ample space for reflecting on thoughts, anxieties, and dreams.
• Healed and Whole Notepad A notepad for organization and priority tracking designed to help users feel empowered and renewed on a daily basis.
• Black Women Deserve to Be Respected, Believed, Protected T-Shirt Women's t-shirt in comfortable black cotton material promoting the message of respect, belief, and protection for Black women, available in sizes Small to 3XL.
• Emotional Wellness and Healing Journal for Girls 10–17 Guided journal for young girls featuring age-appropriate prompts, affirmations for self-esteem, stress handling skills, trigger mapping exercises, and sections for weekly planning and prayer requests.
• Black Therapist Directory A carefully vetted directory of Black therapists with pertinent information including reviews to help users find suitable mental health matches.
• The Black Girl Healing Project Inc (501(c)(3) Nonprofit Program) Affiliate nonprofit organization providing free or low-cost culturally competent therapy, medication support, the 'Therapy is a Flex' youth program, and sister circles in mental-health underserved communities.
• Podcast Deep and thought-provoking conversations on topics relevant to emotional healing for the Black community including church hurt, work hurts, childhood wounds, and dealing with microaggressions with mental health professionals and wellness experts.

Quantifiable outcome

• Crisis support available 24/7 through AI chat and live virtual assistance
• +2 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Talkspace: Talkspace is a publicly traded telehealth therapy platform providing licensed therapist matching, asynchronous messaging, and live sessions across specialties including behavioral health. It is a broad incumbent comparable on the therapist-directory and virtual-therapy dimensions, though it is not culturally specialized for Black women.
• BetterHelp: BetterHelp is the largest online therapy platform, offering subscription-based access to licensed therapists via chat, phone, and video. It is a broad incumbent competing for the same end-customer wallet share on mental health support, with growing BIPOC-matching initiatives that increasingly overlap with the subject company's audience.

Direct peers

• Liberate Meditation: Liberate is a meditation and mental wellness app built specifically for the Black community, offering guided meditations, talks, and live coaching with culturally relevant content. It is directly comparable because both companies target Black users seeking culturally competent emotional wellness tools delivered via subscription digital platforms.
• Shine (Inkwell): Shine is a daily self-care and mental wellness app offering audio content, coaching, and community focused on BIPOC audiences and burnout recovery. It is directly comparable as a multi-channel wellness platform combining content, community, and subscription with culturally-relevant themes for Black and Brown women.
• Therapy for Black Girls: Therapy for Black Girls is a national mental health platform providing a directory of Black therapists, a podcast, and resources targeted at Black women and girls. It is the most directly comparable peer because it occupies the same niche of culturally-matched therapist matching, content, and community for the identical primary audience, and competes for the same donor, subscriber, and listener attention.

Emerging players

• Ethel's Club: Ethel's Club is a social wellness platform and membership providing Black people with access to wellness, mental health, and community resources. It is comparable on the membership-plus-wellness dimension and serves the same demographic, though it has shifted toward content and digital community following its physical space closing.
• Hurdle Health: Hurdle (formerly Henry) is a teletherapy and digital mental health company focused on culturally competent care for Black, Brown, and other historically underserved communities. It overlaps directly on therapist matching and culturally-tailored therapy, with comparable B2B and D2C offerings, though it has raised institutional capital and operates at a larger scale than the subject company.

Regional players

• Be Black And Well: Be Black And Well is a community-rooted mental health initiative providing culturally competent therapy, wellness workshops, and resources targeting Black communities. It is comparable as a culturally competent therapy and wellness provider competing for the same audience, but operates at a smaller, more local scale than the subject company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Black Girl's Guide to Healing Emotional Wounds