Liberate

Name

Liberate

Website

https://liberatemeditation.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Liberate is a Los Angeles-based meditation app founded in 2018 by Julio Rivera to deliver mindfulness content tailored to the Black experience, serving an underserved niche in the consumer wellness market.

Ownership category

akta.pro rank

Product category

Meditation and Wellness Apps

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

akta.pro secondary industries

Mindfulness-Based Coaching & Training (MBSR/MBCT-style) (HSADAJAB), Mindfulness, Meditation & Stress Management Education (EDAAAHAD)

Keywords

• Meditation app
• Guided meditation
• Mindfulness platform
• Wellness subscription
• Meditation content

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Core offering

Liberate operates a meditation mobile application that delivers guided meditation content specifically designed for the Black experience. The app serves individual consumers seeking mindfulness and meditation tools that address the cultural context and lived experiences of Black users, providing a tailored alternative to general-purpose meditation platforms.

Differentiator

Problem solved

Functional benefit

Products and services

• Liberate Meditation App A consumer mobile meditation application that delivers guided meditation content designed specifically for the Black experience, targeting individual Black users seeking culturally relevant mindfulness and wellness content.

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Broad incumbents

• Headspace: Headspace is a major meditation and mental health app with both consumer and B2B distribution. It overlaps with Liberate in the meditation app category but does not target the same culturally specific audience.
• Calm: Calm is the leading general-audience meditation and sleep app. It is a broad incumbent in the same product category as Liberate, but its content library is general-purpose rather than culturally tailored to the Black experience.
• BetterHelp: BetterHelp is the largest online mental health counseling platform, owned by Teladoc. While not a meditation app, it competes for the same mental wellness subscription wallet and is increasingly adding meditation and mindfulness content.

Direct peers

• Insight Timer: Insight Timer is a free, community-driven meditation app with the largest library of free content. It is a direct competitor to Liberate in the meditation app space, though it is not culturally specialized.
• Meditopia: Meditopia is a global meditation and mental wellness app offering localized content. It competes in the same general meditation-app category as Liberate, with similar subscription-based D2C distribution.
• Breethe: Breethe is a meditation and mental wellness subscription app positioned for stress, sleep, and performance. It is a direct competitor in the D2C meditation-app market though without the cultural-specialization angle.
• Simple Habit: Simple Habit is a meditation and wellness app with on-the-go, short-format content. It targets a similar D2C subscription audience and overlaps with Liberate in the meditation app product category.

Emerging players

• Shine (Shine, Inc.): Shine is a wellness and meditation app focused on inclusive, multicultural content, particularly for women of color. It is a closer thematic peer to Liberate given its focus on underrepresented audiences in the wellness category.
• Therapy for Black Girls: Therapy for Black Girls is a mental health platform and podcast that serves Black women with therapy directories and wellness resources. It overlaps with Liberate in addressing Black mental wellness, but its core offering is therapist matching rather than a meditation app.
• Open (formerly Talkspace) competitors — Ayana (mental wellness for Black community): Ayana is an emerging mental wellness app targeted at the Black community, combining therapy, coaching, and self-guided content. It is a closer peer to Liberate than general incumbents given the shared cultural-niche positioning.

Market position

Customer concentration

• Xx.com/liberateforus
• LinkedInlinkedin.com/company/zen-compass

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liberate