Grupo Indusparquet

What Grupo Indusparquet does

Grupo Indusparquet is a privately held Brazilian manufacturer of wood flooring and related architectural wood products, founded in 1970 and operating from two production facilities — a solid-wood flooring plant in Tietê, São Paulo (Indusparquet brand) and an engineered-wood flooring plant in Curitiba, Paraná (Masterpiso brand). Its portfolio spans roughly a dozen product lines, including traditional solid planks, pre-finished (Piso Pronto), multi-strata, reclaimed-look (Antiquity), engineered multi-layer (Multiestruturado, Multilaminado), outdoor decking, ceiling panels (Masterteto), and architectural elements such as Brise sun-screening slats, Cobogó and Muxarabi screens, and Lambri wall paneling, covering Brazilian and imported species including Cumaru, Ipê, Peroba, Tauari, Sucupira, and European Oak. The technical foundation rests on 17 computer-controlled drying kilns with proprietary drying programs for native Brazilian species, developed through a long-running research partnership with ESALQ/USP, giving the company vertical control over a critical quality-determining step in wood flooring production.

The company monetizes through a hybrid B2C/B2B go-to-market model anchored by a nationwide network of authorized retail stores, with a "Onde Comprar" store locator driving traffic to those resellers. It also operates a direct e-commerce storefront for the Skania line of wood-care products, manufactured under a 25-year partnership with Swedish coatings specialist Synteko AB, creating an aftermarket revenue stream tied to the install base. Customer segments are primarily residential homeowners seeking premium hardwood flooring, with a secondary commercial segment comprising architects, interior designers, and developers specifying flooring for offices, retail, and hospitality. Pricing is not publicly disclosed; customers are directed to the retail network or the Skania e-commerce channel. The company holds no public listing, has disclosed no funding rounds or institutional investors, and operates as an independent manufacturer with no parent company.

Name

Grupo Indusparquet

Legal name

Indusparquet

Website

https://grupoindusparquet.com.br

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Grupo Indusparquet is a privately held Brazilian manufacturer of solid and engineered wood flooring, plus architectural wood products, serving residential homeowners and commercial projects through authorized retailers across Brazil. Founded in 1970, it operates two plants under the Indusparquet, Masterpiso, and Skania brands.

Ownership category

akta.pro rank

Product category

Wood Flooring Manufacturing

NAICS

Wood Product Manufacturing (321), Softwood Veneer and Plywood Manufacturing (321212), Other Wood Product Manufacturing (3219)

SIC

Millwood, Veneer, Plywood, & Structural Wood Members (2430), Lumber & Wood Products (No Furniture) (2400)

akta.pro primary industry

Wood Flooring & Wood Veneer Products (IMADADAI)

akta.pro secondary industries

Hardwood Plywood & Decorative Panels Manufacturing (IMAMACAB), Wood Mouldings, Millwork & Trim (IMADADAG)

Keywords

• Solid wood flooring
• Engineered wood flooring
• Hardwood floor manufacturing
• Wood floor care products
• Kiln-dried lumber

Headquarters

HQ city

Tietê

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wood Flooring Products: Manufacturing and sale of solid wood flooring (Indusparquet brand) and engineered wood flooring (Masterpiso brand) through authorized retail stores across Brazil.
2. Wood Care Products (Skania): Sale of wood floor cleaning, maintenance, and finishing products under the Skania brand, manufactured by Swedish partner Synteko AB.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Grupo Indusparquet manufactures and sells solid wood flooring (Indusparquet brand) and engineered wood flooring (Masterpiso brand) in multiple wood species, formats, and finishes, alongside the Skania line of wood floor cleaning, maintenance, and finishing products. Production is anchored at two Brazilian factories (Tietê/SP and Curitiba/PR) using 17 computer-controlled drying kilns with specialized programs for Brazilian native species. Products target residential and commercial applications and reach customers through a nationwide network of authorized retailers.

Product overview

Grupo Indusparquet is a Brazilian wood flooring and architectural wood products manufacturer with over 50 years of history. The company operates three main product brands: Indusparquet (solid wood flooring), Masterpiso (engineered wood flooring), and Skania (cleaning and maintenance products). The product portfolio includes multiple flooring lines such as Tradicional, Piso Pronto, Multistrato, Antiquity (demolition-style), Deck (outdoor), Multiestruturado and Multilaminado (engineered), as well as architectural wood products like Brise soleil panels, Cobogó, Lambri, Legneto, and Muxarabi for wall and ceiling applications. The company also offers Masterteto ceiling panels and various wood species including Cumaru, Ipê, Tauari, Peroba, Sucupira, Carvalho, and Teca across different tonalities (Claro, Médio, Escuro). Two manufacturing facilities operate in Tietê (SP) and Curitiba (PR), Brazil.

Differentiator

Problem solved

Functional benefit

Brands

• Indusparquet - Madeira sólida: Main brand specializing in solid wood flooring products including Tradicional, Piso Pronto, Multistrato, Antiquity, Decor, Soleira, Lambri, and Deck lines.
• Masterpiso - Madeira engenheirada
• Skania

Products and services

• Indusparquet Solid Wood Flooring Flagship solid wood flooring brand of Grupo Indusparquet, manufactured at the Tietê (SP) facility with over 50 years of history. Includes product lines such as Tradicional, Piso Pronto, Multistrato, Antiquity, Decor, Soleira, Lambri, and Deck in species including Cumaru, Ipê, Tauari, Peroba, Sucupira, Carvalho, and Teca. Targeted at residential and commercial applications.
• Masterpiso Engineered Wood Flooring Engineered wood flooring brand of Grupo Indusparquet, manufactured at the Curitiba (PR) facility. Includes Multiestruturado and Multilaminado product lines with multi-layer construction for dimensional stability, available with installation systems including 5G click. Targeted at residential and commercial projects requiring engineered stability.
• Skania Wood Care Products Wood floor cleaning, maintenance, and finishing products for residential and commercial wood flooring customers. Includes Skania Super Limpador, Skania Remover, Skania Newshine, and Skania Best. Manufactured by Swedish partner Synteko AB and sold via the dedicated vernizskania.com.br e-commerce store and authorized retailers.
• Tradicional Solid Wood Flooring Line Traditional solid wood flooring line under the Indusparquet brand, offering classic patterns including Versailles, taco, and assoalho formats in various Brazilian and international wood species. Targeted at residential and commercial projects seeking classical wood floor aesthetics.
• Piso Pronto Pre-finished Wood Flooring Line Ready-to-install solid wood flooring line under the Indusparquet brand, offering pre-finished options for faster installation. Targeted at residential and commercial projects needing reduced installation time.
• Deck Outdoor Wood Flooring Line Outdoor wood deck board line under the Indusparquet brand, available in species including Cumaru and Ipê. Targeted at residential outdoor spaces such as pools, gardens, and terraces.
• Antiquity Demolition-Style Wood Flooring Line Demolition-style solid wood flooring line under the Indusparquet brand, featuring reclaimed wood aesthetics with authentic distressed finishes. Targeted at residential and commercial projects seeking rustic or vintage aesthetics.
• Decor Architectural Wood Products Line Decorative wood products line under the Indusparquet brand, including brise soleil wooden slat panels, lambri wall paneling, cobogó lattice partitions, and muxarabi screens for architectural interior applications.
• Multiestruturado Engineered Wood Flooring Line Engineered multi-structural wood flooring line under the Masterpiso brand, with multiple layers for superior dimensional stability. Targeted at residential and commercial projects requiring stability in variable humidity conditions.
• Multilaminado Engineered Wood Flooring Line Multi-laminate engineered flooring line under the Masterpiso brand, with multiple wood veneer layers bonded together for dimensional stability. Targeted at residential and commercial installations.
• Masterteto Wood Ceiling Panel Line Wood ceiling panel line under the Masterpiso brand for interior ceiling applications and architectural finishes. Targeted at residential and commercial interior design projects.
• Soleira and Lambri Transition and Paneling Line Wood transition strips (soleira) for joining different floor surfaces and lambri wall paneling products for interior wall applications, under the Indusparquet brand. Targeted at flooring installations and interior wall finishing.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Synteko ABcoreStrategic or Co-development Partner · 1 January 1999Partnership since 1999 with Swedish company Synteko AB, a pioneer in water-based wood coating products. Synteko AB manufactures the Skania brand of wood floor cleaning, maintenance, and finishing products exclusively for Indusparquet. This partnership ensures access to high-quality wood care products that complement the flooring portfolio.
• ESALQ/USP (Escola Superior de Agricultura Luiz de Queiroz)coreStrategic or Co-development PartnerLong-standing partnership with the College of Agriculture of the University of São Paulo (ESALQ/USP) in Piracicaba, SP. The collaboration aims to improve working methods for different wood species and align high-tech procedures with production requirements. This partnership has resulted in specialized drying programs for Brazilian native wood species.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Mannington Mills: US family-owned flooring manufacturer offering hardwood, vinyl, laminate, and porcelain across residential and commercial. Comparable as a privately-held multi-category flooring producer with similar brand heritage dynamics.
• Tarkett: Global flooring manufacturer with significant operations in Brazil producing vinyl, laminate, wood, and sports surfaces. Overlaps with Indusparquet in wood and engineered flooring categories and competes for the same Brazilian commercial and residential customers.
• Shaw Industries: Large US-based flooring producer (subsidiary of Berkshire Hathaway) offering hardwood, carpet, tile, and resilient flooring. Relevant as a global wood-flooring competitor with broad product portfolio analogous to Indusparquet's solid + engineered + accessories strategy.
• Mohawk Industries: World's largest flooring manufacturer covering ceramic, carpet, laminate, LVT, and wood flooring through brands like Mohawk, Pergo, and Karastan. Competes with Indusparquet in the engineered/laminate categories that increasingly substitute for solid hardwood.
• Unilin (Quick-Step / Pergo): Belgian flooring division of Mohawk, producing laminate and engineered wood flooring under Quick-Step and Pergo. Direct comparable in the engineered wood flooring segment where Masterpiso competes, including click-system technology overlap.

Direct peers

• Eucatex: Brazilian wood-based manufacturer producing panels, doors, flooring, and acoustic solutions with significant industrial footprint in São Paulo state. Directly comparable as a domestic wood-product manufacturer serving Brazilian construction and furniture markets.
• Kährs Group: Swedish manufacturer of engineered wood flooring with multi-layer construction and wood-care products — closely matches Indusparquet's solid/engineered dual-brand strategy and the Swedish wood-care partnership heritage through Synteko.
• Duratex (Dexco): Major Brazilian wood-panel and engineered-surfaces producer (formerly Duratex) operating in wood flooring, panels, and bath/faucets. Competes directly with Indusparquet for residential and commercial wood flooring specification in Brazil and shares the same domestic distribution channels.
• Ipê Florestal / Amata (Amata Brazil): Brazilian hardwood flooring and lumber specialists sourcing native species (including Ipê). Directly comparable to Indusparquet in tropical wood species range, kiln-drying operations, and Brazilian retail distribution.

Emerging players

• Boa Vista Flooring: US-based engineered and solid wood flooring manufacturer focused on premium long-plank formats with strong e-commerce and direct-to-consumer channel — comparable to Indusparquet's premium positioning but with a contrasting digital-first distribution model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/GrupoIndusparquet
• Facebookfacebook.com/grupoindusparquet/?locale=pt_BR
• Instagraminstagram.com/grupoindusparquet
• Pinterestbr.pinterest.com/indusparquet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Grupo Indusparquet