Versicherungswirtschaft Heute

What Versicherungswirtschaft Heute does

Versicherungswirtschaft Heute (trading as VWheute) is a German-language B2B news and publishing platform serving the insurance industry, operated by Verlag Versicherungswirtschaft GmbH & Co. KG, a limited partnership headquartered in Karlsruhe, Germany. The company was founded in 2013 and employs 11–50 staff. Its core product is the vwheute.de news portal, which publishes daily coverage across five editorial categories — Schlaglicht (Spotlight), Unternehmen & Management (Companies & Management), Märkte & Vertrieb (Markets & Distribution), Politik & Regulierung (Policy & Regulation), and Köpfe & Positionen (People & Positions) — targeting German insurance brokers, agents, managers, and executives.

The product portfolio extends well beyond the news portal. Paid offerings include VWheutePLUS, a premium subscription (€48.90/month or €586.80/year) providing unlimited article access plus the VWheute research database; Versicherungswirtschaft (Zeitschrift), a monthly professional journal in print and E-Paper; and VersicherungswirtschaftPLUS, a subscription research database. Free and engagement products include the VWheute Tagesreport daily newsletter and the VVW monthly newsletter. Content is complemented by VersicherungswirtschaftCLUB, a recurring executive talk-format video series covering cyber, motor, life, and reinsurance topics, plus a book publishing program (Buchprogramm) and professional seminars (including online seminars qualifying for § 15 FAO continuing education for specialized lawyers).

The revenue model combines recurring subscription revenue (VWheutePLUS digital subscriptions and print subscriptions distributed through the Otto Schmidt shop), online and print advertising (outsourced to Business Advertising GmbH for online and sales friendly for print), book and seminar sales, and event-related monetization. Distribution spans the direct-to-consumer digital portal, third-party shop, social channels (Twitter, Xing, LinkedIn), email newsletters, and live executive events. The company operates primarily in Germany with stated coverage of Austria and Switzerland, sits within the Otto Schmidt publishing group, and is managed by Christian Kamradt and Dr. Ferdinand Graf Wolff Metternich.

Name

Versicherungswirtschaft Heute

Legal name

Verlag Versicherungswirtschaft GmbH & Co. KG

Website

https://versicherungswirtschaft-heute.de

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

Versicherungswirtschaft Heute (VWheute) is a German-language B2B news and publishing platform serving the insurance industry, headquartered in Karlsruhe, Germany. It publishes daily insurance industry coverage via vwheute.de, a paid VWheutePLUS subscription, a monthly journal, a research database, newsletters, executive events, and books — primarily for German, Austrian, and Swiss insurance professionals.

Ownership category

akta.pro rank

Product category

Insurance Industry News and Trade Publishing

NAICS

Periodical Publishers (51312), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Periodicals: Publishing Or Publishing & Printing (2721), Books: Publishing Or Publishing & Printing (2731), Services-Advertising (7310)

akta.pro primary industry

Newsletters & Email-Based News Publishers (B2B/B2C) (MPAJADAJ)

akta.pro secondary industries

E-book Subscription & Bundling Services (MPAJAMAB), News, Politics & Current Affairs Magazines (MPAJAEAO)

Keywords

• Insurance industry news
• Trade journalism publishing
• Professional insurance media
• Insurance business intelligence
• Industry news subscription

Headquarters

HQ city

Karlsruhe

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Premium Digital Subscriptions: VWheutePLUS subscription model offering full access to all online articles and the VWheute research database for €48.90 per month (€586.80 annually), with monthly cancellation option. Provides unlimited access to premium content for subscribers.
2. Print Publications: Sale of printed Zeitschrift Versicherungswirtschaft and Zeitschrift Versicherungsrecht publications through Otto Schmidt shop. Subscription-based print products with digital portal access included.
3. Online Advertising: Display advertising on vwheute.de website, managed through Business Advertising GmbH for online ads and sales friendly for print advertising in the magazine publications.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Versicherungswirtschaft Heute (VWheute) operates a German-language digital news portal and publishing program dedicated to the insurance industry. It publishes daily news, analyses, executive opinions, and market intelligence for insurance professionals across the DACH region, monetized through a freemium model with paid VWheutePLUS subscriptions and a research database. The publishing house also issues print and digital journals, a book program, video talk formats, and professional seminars under the Verlag Versicherungswirtschaft brand.

Product overview

Versicherungswirtschaft Heute is a comprehensive digital news platform and publishing house for the German insurance industry, offering both free and subscription-based content. The core product is the vwheute.de news portal (VWheute), which provides daily coverage across five main categories. Premium access is available through VWheutePLUS subscription, while the broader Versicherungswirtschaft publishing brand includes the monthly journal (Zeitschrift Versicherungswirtschaft), the VersicherungswirtschaftPLUS research database, the VersicherungswirtschaftCLUB video talk series, and the Buchprogramm book publishing program. Additional offerings include the VWheute Tagesreport daily newsletter, VVW Newsletter, and professional seminars including online seminars for specialized lawyer continuing education.

Differentiator

Problem solved

Functional benefit

Products and services

• VWheute Online News Portal (versicherungswirtschaft-heute.de) Daily German-language insurance industry news portal offering news, analyses, and expert opinions across five core categories for insurance brokers, agents, managers, and executives in the DACH region. Free teaser content with registration; full article access reserved for VWheutePLUS subscribers.
• VWheutePLUS Premium Subscription Premium subscription product providing unlimited access to all vwheute.de articles, comprehensive news coverage, analyses, background information, exclusive management opinions, and the VWheute research database for €48.90 per month (€586.80 annually), with a three-user license and monthly cancellation option.
• Zeitschrift Versicherungswirtschaft (Monthly Journal) Monthly professional journal covering insurance industry topics, available in both print and digital (E-Paper) formats, distributed through the Otto Schmidt shop.
• VersicherungswirtschaftCLUB Talk Format Talk format video series and live events featuring discussions with insurance industry executives on current topics such as cyber insurance, motor insurance, life insurance, and reinsurance market trends.
• VersicherungswirtschaftPLUS Research Database Subscription-based research database providing access to articles and publications from the Versicherungswirtschaft journal for deeper research into insurance law and economics.
• Buchprogramm (Book Publishing Program) Publishing program offering books on insurance law, insurance economics, and related professional topics, sold through the Otto Schmidt shop.
• Seminare & Online-Seminare (Professional Seminars) Professional seminars and online seminars for continuing education in insurance law and insurance economics, including qualifications for specialized lawyers (Fachanwalt) under § 15 FAO, co-offered with Otto Schmidt Verlag.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Three partnerships are on record, tiered supporting and core.

• Business Advertising GmbHsupportingGTM or Marketing PartnerThird-party advertising sales partner for online advertising on vwheute.de. Handles all online advertising sales and inquiries for the publisher's digital properties.
• sales friendlysupportingGTM or Marketing PartnerPrint advertising sales partner for the publisher's magazine products, handling print advertising sales for Zeitschrift Versicherungswirtschaft and related publications.
• Otto Schmidt VerlagcoreStrategic or Co-development PartnerPart of the same publishing group (Verlag Versicherungswirtschaft is part of Otto Schmidt group). Co-offers online seminars and distributes print publications through Otto Schmidt shop. Shared digital platform infrastructure and customer service operations.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Versicherungsbote: German-language online news portal covering the insurance industry with daily news, analysis, and a job board. Directly competes with VWheute for the same broker and insurance professional audience in the DACH market.
• AssCompact: German B2B trade publication and online portal serving insurance brokers and financial advisors. Closely comparable in target audience, content categories, and multi-product (news, magazine, events) model.
• Versicherungsrecht (VVW) — Zeitschrift: Actually published by Verlag Versicherungswirtschaft itself (same operating entity as VWheute) — included as a reference point for the legal-trade-press peer set rather than as a true competitor; functionally a sister title.
• FinanzNachrichten: German-language financial news aggregator and portal with significant insurance industry coverage. Competes for the same daily-news consumption moments with a broader financial-market angle.
• Cash. (formerly Cash Online): German financial services and insurance news platform. Competes for overlapping B2B readership among financial advisors and insurance professionals, with similar subscription and advertising revenue mechanics.
• VersicherungsJournal: Long-established German insurance industry trade publication with online and print editions. Direct competitor for insurance executives and brokers seeking daily news, market analysis, and regulatory coverage.

Regional players

• Reactions (by Euromoney): Long-running global insurance trade title covering industry news, M&A, and regulation. Comparable in editorial mandate and target buyer (insurance executives) but serves a global, English-speaking audience rather than the German market.
• Insurance Journal: Leading US-focused insurance trade publication with a similar multi-product (news, magazine, research, events) model. Highly comparable in editorial format but operates in a different geography and regulatory context than VWheute's DACH base.

Broad incumbents

• Frankfurter Allgemeine Zeitung (FAZ): Major German national daily with deep coverage of the insurance and financial services sector. Reaches the same senior executive audience as VWheute but as part of a much broader general-interest newsroom.
• Handelsblatt: Germany's leading business daily, with substantial insurance industry coverage. Overlaps with VWheute for executive readers, but operates as a broad financial newsroom rather than an insurance specialist.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/VWheute
• LinkedInlinkedin.com/company/vwheute
• Facebookfacebook.com/VWheute.de

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Versicherungswirtschaft Heute