What Maxim Office Group does

Maxim Office Group is an Australian-owned specialist supplier of stationery, furniture, art and craft, office equipment, cleaning and first aid, and tech/STEM products to the K-12 education sector. Founded in 1992 and headquartered in Leeton, Australia, the company serves 1,800+ schools across New South Wales, Victoria, the Australian Capital Territory, and Queensland, operating as a registered Department of Education supplier. Its commercial proposition is a "one-invoice, one-delivery" consolidation model that replaces fragmented multi-supplier procurement with a single account, special school pricing, and an in-house delivery fleet with same-day dispatch on orders placed before 3pm.

The company runs a Magento-based e-commerce platform (maximofficegroup.com.au) that supports self-service ordering, school account registration with approval workflows, a quote-request channel for larger orders, phone-based sales, and free delivery above a $75–$100 threshold. Its catalogue is organised across nine product categories — Stationery, Education, Art & Craft, Furniture, Writing Instruments, Office Equipment, Cleaning & First Aid, Tech & STEM, and Whiteboards & Pinboards — supplemented by a Maxim Printing service that produces custom-printed envelopes, exercise books, certificates, presentation folders, and personalised stationery. The EDUC8 sub-brand represents its proprietary line of exercise books and student notebooks.

Revenue mechanics are one-time unit-based product sales, custom printing project work, and delivery bundled into orders; there is no disclosed subscription or recurring software revenue. The firm is privately held with no public listing, no disclosed funding rounds, and no disclosed management team in the data set. Headcount sits in the 11–50 employee band, consistent with a regional e-commerce distributor rather than a national enterprise-scale retailer. The customer base is almost entirely schools, with parents and individual teachers as secondary segments — meaning concentration in the K-12 education vertical across four eastern Australian states is the defining feature of the business.

Name

Maxim Office Group

Legal name

Maxim Office Group

Website

https://maximofficegroup.com.au

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

11–50 employees

Short description

Maxim Office Group is an Australian K-12 school supplies specialist, serving 1,800+ schools across NSW, VIC, ACT, and QLD since 1992 via a Magento e-commerce platform, in-house delivery, and a registered Department of Education supplier status.

Ownership category

akta.pro rank

Product category

Educational Supplies

NAICS

Office Supplies and Stationery Retailers (45941), Stationery Product Manufacturing (32223), Converted Paper Product Manufacturing (3222), Office Furniture (including Fixtures) Manufacturing (33721)

SIC

Computer & Office Equipment (3570), Office Furniture (2520), Commercial Printing (2750), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670)

akta.pro primary industry

School Supplies Retail (CRALABAF)

akta.pro secondary industries

School Office & Administrative Supplies/Equipment (Copiers, Mailroom, Office Furniture) (EDAEAIAI), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK), General Office Supplies Retail (CRALABAA), Paper Products (Notebooks, Copy Paper, Envelopes) Retail (CRALABAC), Calendars, Planners & Organization Supplies Retail (CRALABAJ)

Keywords

• School stationery supplies
• Educational furniture
• Custom printing services
• Classroom technology
• Office consumables

Headquarters

HQ city

Leeton

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Product Sales: Direct sales of educational supplies, stationery, art & craft, furniture, office equipment, tech & STEM products to schools and educators through e-commerce and phone/quote channels.
2. Printing Services: Custom printing services including printed envelopes, exercise books/slip-on covers, certificates, custom school forms, presentation folders, printed display books, flyers & brochures, and personalised stationery.
3. Delivery Services: Integrated delivery services including in-house delivery drivers, with free delivery on orders over specified thresholds, bundled as part of product sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Maxim Office Group is an Australian school and office supplier that procures, stocks and distributes stationery, classroom and office furniture, cleaning and first-aid products, art and craft supplies, whiteboards, and tech/STEM resources to educational institutions and offices. The company operates a Magento-based e-commerce platform and an in-house delivery fleet, and offers a custom printing service (Maxim Printing) for school branded materials.

Product overview

Maxim Office Group is an Australian specialist school supplier offering a comprehensive e-commerce platform with products across nine main categories: Stationery, Education, Art & Craft, Furniture, Writing Instruments, Office Equipment, Cleaning & First Aid, Tech & STEM, and Whiteboards & Pinboards. The company serves over 1800 schools across NSW, VIC, ACT, and QLD. Their product portfolio includes general office supplies, teaching aids, classroom furniture, art supplies, writing instruments, office equipment, janitorial supplies, technology/STEM products, and display boards. They also offer Maxim Printing services for custom printing including envelopes, exercise books, certificates, forms, folders, and personalised stationery. The company positions itself as a one-invoice, one-delivery solution for schools.

Differentiator

Problem solved

Functional benefit

Brands

• EDUC8: Proprietary brand of exercise books and student notebooks sold by Maxim Office Group.

Products and services

• School Stationery

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Department of Education (DoE)coreChannel Partner/ Reseller/ DistributorRegistered Department of Education supplier, enabling direct procurement relationships with government schools across NSW, VIC, ACT, and QLD.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• School Specialty (US): US-based K–12 school supply distributor offering a comparable school-focused procurement model (one-supplier, broad catalog). Useful international proxy for school specialty distribution at scale.

Emerging players

• EDU Schools (EDUC8 / education supply specialists): Australian specialist education supplier offering curriculum-aligned classroom resources to schools. Comparable to Maxim on education-vertical specialization and curriculum-aligned product curation.
• Spotlight / Anaconda Retail Group: Large Australian retail group with overlapping categories in stationery, art & craft, and back-to-school supplies. A partial competitor on consumer/parent-driven school supply purchasing.

Broad incumbents

• Spicers Australia: Wholesale distributor of office products, paper, stationery, and janitorial supplies across Australia and New Zealand. Competes with Maxim on range and education-sector supply agreements.
• Winc Australia (formerly Staples Australia): Large national office supplies and workplace solutions provider serving business and government customers in Australia. Overlaps Maxim on stationery, furniture, and education procurement contracts.
• Officeworks: Australia's largest office and stationery retailer (~170+ stores, Wesfarmers-owned). Competes with Maxim across stationery, furniture, and increasingly the education vertical via dedicated teacher/school programs and bulk supply accounts.
• Lyreco Australia: Global B2B office and workplace supplies distributor with an Australian operation. Overlaps Maxim on stationery, furniture, and custom-printed products for institutional customers.

Direct peers

• Office National: Australian franchise network of independent office supplies retailers. Comparable in model (regional independents aggregating buying power) and customer base (SMEs and schools).
• Complete Office Supplies (COS): Australian family-owned office supplies company providing stationery, furniture, cleaning, and printing services nationally. Closely comparable to Maxim in product range, SMB/education focus, and service-led model.
• Scholar Educational Supplies: Australian specialist supplier of educational resources and stationery to schools and teachers. Most direct category peer given its K–12 focus, classroom supply catalog, and teacher-targeted positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/maximofficegroupau
• LinkedInlinkedin.com/company/maximofficegroupau

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maxim Office Group