What Office National Barossa does

Office National Barossa is a privately held, single-location retail office supplies franchise established in 1997 and headquartered at 9 Railway Terrace, Nuriootpa, in South Australia's Barossa Valley. The store operates as a franchisee within the Office National network, which is part of Office Brands, described as Australia's Largest Independent Office Products Group. It serves small-to-medium businesses, schools, healthcare and aged care facilities, and individual consumers in the Barossa region, with a Supply Nation Indigenous business certification that opens access to government and corporate procurement.

The company sells a comprehensive eight-category product range covering office supplies, paper, inks and toners, furniture, facilities supplies, technology, education supplies, and workwear, complemented by two private-label lines: the network-exclusive Initiative brand and the locally developed Barossa ON Products line. Underlying technology is the shared Office National e-commerce platform (officenational.com.au), which provides product catalogue, search, shopping cart, and online ordering; the store also offers in-store shopping, printing services, and local delivery, with phone and email-based ordering for larger or enterprise customers.

The business operates on a one-time unit-pricing revenue model with no subscription tiers. Products range from low-cost consumables ($1-15) to higher-value furniture and technology ($250-963), with quote-based pricing available for bulk orders. The go-to-market is omnichannel but sales-led, combining a physical storefront, an e-commerce site, and direct phone/email sales, and is monetized through Office Brands' network purchasing arrangements and the network's exclusive own-brand lines.

Name

Office National Barossa

Legal name

Office National Barossa

Website

https://officenationalbarossa.com.au

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Office National Barossa is a single-location retail office supplies and furniture franchise in Nuriootpa, South Australia, serving SMBs, schools, healthcare, and consumers in the Barossa Valley via in-store, e-commerce, and direct sales channels within the Office Brands network.

Ownership category

akta.pro rank

Product category

Office Supplies Retail

NAICS

Office Supplies and Stationery Retailers (45941)

SIC

Computer & Office Equipment (3570), Office Furniture (2520)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

School Supplies Retail (CRALABAF), Ink, Toner & Printer Supplies Retail (CRALABAH), Office & Desk Organization Retail (Desktop, File, Cable Trays) (CRAIAJAK)

Keywords

• Office supplies retail
• Stationery products
• Office furniture
• Printing services
• Education supplies

Headquarters

HQ city

Nuriootpa, SA

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Sales: Direct retail and online sales of office supplies, stationery, furniture, technology, education supplies, workwear, and facilities supplies. One-time purchase model for most products with no subscription mentioned.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Office National Barossa is a retail and online office supplies business operating from Nuriootpa, South Australia, as a member of the Office Brands network. It sells a comprehensive range of office supplies, stationery, paper, inks/toners, furniture, technology, education supplies, workwear, and facilities supplies, complemented by an own-brand "Initiative" value range and in-store printing services.

Product overview

Office National Barossa is a retail office supplies and furniture store operating as part of the Office Brands network in Australia. The business offers a unified e-commerce platform for purchasing a comprehensive portfolio of office products across multiple categories. The portfolio consists of eight core product categories (Office Supplies, Paper Supplies, Inks and Toners, Furniture, Facilities Supplies, Technology, Education, and Workwear) supplemented by two branded lines: the Initiative sub-brand offering value-priced own-label stationery, writing instruments, and office essentials, and the Barossa ON Products private label range. The store also features curated featured products including premium technology items like label makers, multifunction printers, document scanners, and ergonomic monitor arms. The product range spans from basic consumables to specialized equipment, serving businesses, schools, and government organizations across the Barossa Valley region in South Australia.

Differentiator

Problem solved

Functional benefit

Brands

• Barossa ON Products: Store's own product line category featuring Barossa-branded office supplies
• Initiative

Products and services

• Office Supplies (Stationery) Comprehensive range of general office stationery and consumables including adhesives, glues, tapes, batteries, binding supplies, books, pads, self-adhesive notes, briefcases, bags, compendiums, calculators, desk accessories, diaries, planners, envelopes, filing, storage, dividers, labels, laminating supplies, presentation materials, rubber stamps, banners, staplers, punches, and writing/correction supplies. Targeted at small-to-medium businesses, schools, and office users in the Barossa Valley.
• Paper Supplies Paper products including adding machine rolls, cash register rolls, fax rolls, copy paper, and specialty paper for various printing and writing needs. Serves businesses, schools, and retail operators requiring point-of-sale and office paper consumables.
• Inks and Toners Printer and copier consumables including copier toners, ink cartridges, fax consumables, inkjet cartridges, laser toners, accessories, and printer/typewriter ribbons for major brand equipment. Targeted at offices, schools, and any organization operating printers and copiers.
• Furniture Office and workspace furniture including aged care furniture, booths, pods, chairmats, chairs, cupboards, bookcases, credenzas, desking, filing cabinets, storage, furniture accessories, gaming furniture, tables, and workplace screens/partitioning. Serves businesses, aged care facilities, schools, and home office users.
• Facilities Supplies Warehouse and packaging supplies including canteen and kitchen supplies, janitorial and cleaning supplies, mail room equipment and supplies, occupational health and safety products, packaging and shipping materials, tool kits, and padlocks. Targeted at facilities managers, warehouses, offices, and operations teams.
• Technology Technology and electronics including audio communications, cameras, computer accessories, computers and monitors, data storage, extension leads, powerboards, fitness and wellness tech, gaming equipment, headphones, earphones, industrial devices, labelling machines and tapes, laminating and binding supplies, LED televisions, networking equipment, power generators, power protection and adaptors, printers, hardware, and shredders. Targeted at office buyers and home users.
• Education Supplies Educational supplies including art and craft materials, classroom supplies, drawing supplies, drawing accessories, education furniture, glue and adhesives, health and safety products, merit stickers and stamps, modelling supplies, pads and books, painting materials, paper, STEM resources, and teacher resources. Targeted at schools, universities, and educational institutions.
• Workwear Workwear and safety clothing including disposable clothing, footwear, headwear, hospitality wear, jackets, pants, shorts, polar fleece vests and jumpers, polo and tee shirts, PPE, safety vests, shirts, sports and leisure wear, wet weather clothing, and workwear accessories. Targeted at workplaces with safety/dress code requirements.
• Initiative (Own-Brand Range) Office National's exclusive own-brand line offering value-priced office essentials including ballpoint pens, mechanical pencils, fineliner pens, multi-purpose labels, ring binders, whiteboards, packaging tape, sticky notes, task chairs, footrests, and document trays. Targets cost-conscious office buyers seeking value alternatives.
• Printing Services In-store printing service operated from the Nuriootpa retail storefront, available to walk-in customers and accessible via the dedicated [email protected] email address. Complements the office supplies retail offering for local businesses and individuals needing printing support.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• Office BrandscoreChannel Partner/ Reseller/ DistributorOffice National Barossa is a member of Office Brands, Australia's Largest Independent Office Products Group. This franchise/network arrangement provides the store with brand recognition, national marketing, and access to shared supplier relationships and exclusive product lines like Initiative.
• Supply NationminorOthersDisplay of Supply Nation logo indicates certification as an Indigenous-owned or Indigenous-supplier certified business, enabling government and corporate procurement with Indigenous spend requirements.

Scale indicators1 record

Recent moves4 records

Expansion highlights8 records

Direct peers

• COS (Complete Office Supplies): COS is an Australian office supplies distributor serving SMBs, government, and corporate customers with stationery, furniture, and print consumables. It is a direct competitor to Office National Barossa in the B2B office supplies category, with overlapping product mix and customer segments.
• Office Choice: Office Choice is an Australian office products buying group and franchise network structurally analogous to Office National's Office Brands affiliation. It serves SMB customers through member resellers with shared procurement, exclusive own-label ranges, and a national brand.
• Winc: Winc (formerly Staples Australia) is a leading B2B office supplies and stationery provider in Australia. It targets the same SMB and enterprise customer base with a comparable product range across stationery, furniture, and breakroom supplies, primarily through online and contract channels.

Broad incumbents

• Lyreco: Lyreco is a global B2B distributor of office supplies, furniture, and PPE with an Australian operation. It targets the same workplace supply category with comparable product breadth and competes for SMB and enterprise contracts in Australia.
• Officeworks: Officeworks is Australia's largest office and stationery retailer, operated by Wesfarmers with ~170 stores nationwide. It competes directly with Office National Barossa on the same SMB and consumer office-supply category, but at vastly greater scale and price competitiveness.

Emerging players

• Snap Print & Design: Snap Print & Design is an Australian franchise network focused on printing, signage, and design services. While primarily a print services competitor, it overlaps with Office National Barossa's in-house printing offering and competes for the same SMB print and stationery spend.
• J.B. Hi-Fi Business: J.B. Hi-Fi's business division supplies technology, printers, and office electronics to SMBs in Australia. It overlaps with Office National Barossa's technology category and competes for the same hardware and consumables spend.

Regional players

• Gratnel Office Supplies: Gratnel is a regional Australian office supplies and stationery retailer serving regional and rural SMBs. It is comparable to Office National Barossa due to its regional footprint and focus on customers outside major metropolitan catchments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pages/Office-National-Barossa/450505891647508
• LinkedInlinkedin.com/company/office-national-barossa

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Office National Barossa