Bredbandsbolaget
Bredbandsbolaget is a Swedish fiber broadband ISP founded in 1998 and headquartered in Stockholm, now operating as a sub-brand of Telenor, providing high-speed fiber internet, telephony, and digital TV to residential and small-business customers across Sweden.
- Company typePrivate
- Founded1998
- HeadquartersStockholm, Sweden
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingServices
What Bredbandsbolaget does
Bredbandsbolaget is a Swedish fiber broadband internet service provider founded in 1998 and headquartered in Stockholm, serving residential and small-business customers across Sweden with high-speed fiber internet, telephony, and digital television services. Its core product, 'Bredband via fiber,' is delivered over a fiber broadband infrastructure and is positioned with a customer satisfaction guarantee as a stated differentiator. The company is no longer presented as an independent commercial brand; its products are marketed, ordered, and serviced through Telenor's online storefront at telenor.se, with campaign tagging that preserves the Bredbandsbolaget name as a sub-brand. With 501-1,000 employees, Bredbandsbolaget operates at the scale of a mid-sized Swedish ISP and depends on Telenor's distribution, billing, and customer-acquisition infrastructure for its go-to-market. The company's revenue model is consumer and SMB subscription-based, but pricing is not publicly disclosed in the available source material, and no direct revenue figures were identified.
Bredbandsbolaget firmographics
Firmographics- Name
- Bredbandsbolaget
- Website
- https://bredbandsbolaget.se
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Bredbandsbolaget is a Swedish fiber broadband ISP founded in 1998 and headquartered in Stockholm, now operating as a sub-brand of Telenor, providing high-speed fiber internet, telephony, and digital TV to residential and small-business customers across Sweden.
- Ownership category
- akta.pro rank
Bredbandsbolaget industry classification
Industry- Product category
- Broadband Internet Services
- NAICS
- Wired Telecommunications Carriers (517111), Wired and Wireless Telecommunications (except Satellite) (5171)
- SIC
- Telephone Communications (No Radiotelephone) (4813), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industry
- Fiber-to-the-Premises/Building (FTTP/FTTB) Operators (HDAIACAC)
Keywords
Where Bredbandsbolaget is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Markets served
Bredbandsbolaget business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Operations
Distribution channels1 record
Marketing channels1 record
Bredbandsbolaget product offering
Product offeringCore offering
Bredbandsbolaget provides high-speed fiber broadband internet access to residential and business customers in Sweden. Its portfolio centers on "Bredband via fiber," a fiber-based broadband service promoted with a satisfaction guarantee, and historically also includes telephony and digital television services. The offerings are now sold through Telenor's digital storefront.
Product overview
Bredbandsbolaget provides fiber-based broadband services to customers in Sweden, now operating under Telenor. The core offering is high-speed fiber internet connectivity, promoted with a satisfaction guarantee. The product portfolio centers on the main broadband via fiber service.
Differentiator
Problem solved
Functional benefit
Products and services
- Bredband via fiber Fiber-based broadband service offering high-speed internet connectivity to residential and business customers in Sweden, promoted with a satisfaction guarantee.
Companies that use Bredbandsbolaget
Customer profileSegments1 record
Ideal customer profiles1 record
Bredbandsbolaget technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Bredbandsbolaget partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights2 records
Bredbandsbolaget competitors and assessment
Company assessmentEmerging players
- Deutsche Glasfaser: German fiber-to-the-home rollout and ISP focused on underserved regions. Comparable as a pure-play fiber ISP competing against incumbents, mirroring Bredbandsbolaget's fiber-first challenger positioning.
- CityFibre: UK wholesale and retail fiber platform building full-fiber networks across British cities. Comparable as a fiber-first challenger model to incumbents, similar in technology orientation and infrastructure-heavy operating model to Bredbandsbolaget.
Direct peers
- Telia Company: Incumbent Swedish/Finnish/Nordic telecom operator offering fiber broadband, mobile, and TV to residential and business customers. Directly competes with Bredbandsbolaget on FTTH in the same Swedish footprint with overlapping bundles.
- Ownit Broadband: Swedish fiber-to-the-home ISP serving residential customers via open fiber networks. Closely matches Bredbandsbolaget's FTTH-only, retail-fiber model and target consumer segment.
- Tele2: Swedish telecom operator (merged with Com Hem) offering fiber and cable broadband, TV, and mobile. Head-to-head FTTH competitor to Bredbandsbolaget in Sweden, sharing similar residential and SMB target segments.
- Bahnhof: Swedish fiber ISP focused on high-speed broadband for consumers and businesses, with a strong reputation for service quality. Comparable in fiber-first positioning, customer satisfaction orientation, and Swedish-only footprint.
Regional players
- GlobalConnect: Nordic fiber infrastructure and connectivity provider offering fiber broadband to consumers and businesses in Sweden, Denmark, Norway, and Germany. Comparable in fiber-asset-heavy, multi-country Nordic wholesale/retail fiber model.
- Allente: Nordic pay-TV distributor offering satellite and streaming TV services across Sweden and the Nordics. Comparable through Bredbandsbolaget's digital TV component and the broader Swedish/Nordic TV distribution ecosystem.
Broad incumbents
- Telenor Sweden: Telenor's Swedish mobile and fixed broadband operator and the channel through which Bredbandsbolaget products are sold. Operates overlapping fiber broadband offerings under the Telenor master brand, making it both parent/distributor and closest portfolio competitor.
- Tre (Hi3G) Sweden: Swedish mobile operator owned by CK Hutchison, increasingly offering fixed wireless and bundled broadband. Adjacent competitor to Bredbandsbolaget in the Swedish connectivity market, especially for households seeking combined mobile/home solutions.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Bredbandsbolaget social profiles
Digital presenceBredbandsbolaget financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bredbandsbolaget leadership team
Management profileNumber of profiles
Profiles4 records
Bredbandsbolaget funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bredbandsbolaget M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bredbandsbolaget
What does Bredbandsbolaget do?
Bredbandsbolaget provides high-speed fiber broadband internet access to residential and business customers in Sweden. Its portfolio centers on "Bredband via fiber," a fiber-based broadband service promoted with a satisfaction guarantee, and historically also includes telephony and digital television services. The offerings are now sold through Telenor's digital storefront.
Is Bredbandsbolaget a public or private company?
Bredbandsbolaget is a private company. It is classified as corporate owned and is currently operating.
When was Bredbandsbolaget founded?
Bredbandsbolaget was founded in 1998. It employs 501 to 1,000 people.
Where is Bredbandsbolaget based?
Bredbandsbolaget is headquartered in Stockholm, Sweden, in the Europe region.
Who are Bredbandsbolaget's main competitors?
Emerging players on record are Deutsche Glasfaser and CityFibre. Direct peers are Telia Company, Ownit Broadband, Tele2 and Bahnhof. Regional players are GlobalConnect and Allente. Broad incumbents are Telenor Sweden and Tre (Hi3G) Sweden.
Does Bredbandsbolaget have an API?
No public API is recorded for Bredbandsbolaget.
What industry is Bredbandsbolaget in?
Bredbandsbolaget's product category is Broadband Internet Services. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIACAC, Fiber-to-the-Premises/Building (FTTP/FTTB) Operators. Its NAICS code is 517111 and its SIC code is 4813.