Ownit Broadband AB
- Company typePrivate
- Founded2004
- HeadquartersSweden, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Ownit Broadband AB does
Ownit Broadband AB is a Stockholm-headquartered Swedish residential fiber broadband provider that has operated since 2004 and has been a brand within Telenor Sverige AB (org.nr. 556421-0309) since 2012. The legal entity is Telenor Sverige AB; Ownit functions as a customer-facing consumer and SMB ISP under approximately 50 employees, with offices in Solna, Gothenburg, and Malmö. As of 2023, Ownit served 180,000+ residential customers and 1,800+ housing cooperatives (BRF) since inception.
The company's core product is subscription fiber broadband delivered over open municipal fiber networks (stadsnät) across Sweden, sold via a self-serve digital channel at ownit.se with BankID login, complemented by a direct-sales motion for business and BRF customers. The portfolio is structured as triple-play: Bredband (broadband, including 10 Gbit/s for gaming-center partners), TV-tjänster (TV services with linear channels and streaming integrations such as Telenor Stream, TV4, V Sport/Series/Film, plus the Android-based TV Hub box), and Telefoni (VoIP telephony with a web UCaaS portal). Add-on modules include Surfa Säkert (cybersecurity bundled with F-Secure at 59–69 SEK/month), the Icotera i4882 WiFi 6 router with 8x8 MIMO, the Technicolor 799VAC gateway, and the Ownit Fixit mobile app for WiFi optimization and support ticketing.
Revenue is generated entirely on a recurring subscription basis across broadband, TV, telephony, security, and equipment rental. Distribution combines a self-serve online channel, direct sales for enterprise and BRF accounts, and partnerships with stadsnät operators and the Telenor Group's fiber infrastructure. Ownit has won the Svenskt Kvalitetsindex (SKI) award for Sweden's most satisfied broadband customers for four consecutive years (2022, 2023, 2024, 2025), scoring near 10 points above the industry average, and is consistently ranked Sweden's fastest broadband provider on Steam's global speed measurements at 138 Mbit/s average (21% faster than the Swedish average).
Ownit Broadband AB firmographics
Firmographics- Name
- Ownit Broadband AB
- Legal name
- Telenor Sverige AB
- Website
- https://ownit.se
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Ownit Broadband AB industry classification
Industry- Product category
- Residential Broadband & Telecommunications
- NAICS
- Wired Telecommunications Carriers (517111)
- SIC
- Telephone Communications (No Radiotelephone) (4813)
- akta.pro primary industry
- Fiber ISPs (FTTH/FTTP Retail Providers) (HDAIADAE)
- akta.pro secondary industries
- Residential/Broadband ISPs (Consumer Internet) (HDAIADAA), Residential Broadband CPE (DSL/Cable/Fiber Gateways) (HDAFAIAA)
Keywords
Where Ownit Broadband AB is headquartered
LocationHeadquarters
- HQ city
- Sweden
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Ownit Broadband AB business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Broadband Subscriptions: Monthly recurring subscription fees for fiber broadband internet services delivered via stadsnät (city fiber networks) to residential and business customers
- TV Services: Subscription fees for TV packages including linear channels, streaming integration (Telenor Stream, TV4), and video-on-demand services. Includes equipment rental for TV-boxes.
- Telephony Services: VoIP telephony services with monthly fees and per-minute call charges. Optional add-on for existing broadband customers.
- Surfa Säkert Security: Security software subscription (F-Secure SAFE partnership) with 5 or 10 device licenses, priced at 59-69 SEK/month
- Equipment Rental: Rental fees for WiFi routers (including WiFi 6), TV-boxes, extenders, and telephony equipment. Router purchase options also available from 399 SEK.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Surfa Säkert 5 - 5 device security license |
| Subscription | Monthly | Surfa Säkert 10 - 10 device security license |
| Hybrid | Monthly | Basic Telephony Package |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
Ownit Broadband AB product offering
Product offeringCore offering
Ownit Broadband AB delivers fiber-based broadband internet, television, and VoIP telephony to residential customers, housing cooperatives (BRF), and small-to-medium businesses across Sweden via open city fiber networks (stadsnät). The offering is bundled with managed WiFi routers, Android-based TV set-top boxes, and an F-Secure-powered security add-on, supported by a self-service portal, a mobile WiFi optimization app, and 24/7 AI-assisted customer support.
Product overview
Ownit Broadband AB is a Swedish telecommunications operator offering an integrated triple-play service portfolio centered on broadband internet, television, and VoIP telephony. The core offering is Bredband (broadband), delivered via fiber and open fiber networks (stadsnät), complemented by TV-tjänster (TV services) with linear channels, streaming integration (TV4, Telenor Stream, V Sport, Ownit Play), and box/rental content, as well as Telefoni (VoIP telephony). Ownit extends its core services with add-on products including Surfa Säkert (F-Secure-powered security software for 5–10 devices), WiFi 6 and Technicolor routers, and the TV Hub/Android TV box. Customer self-service is delivered through the Mina Sidor portal (billing, support tickets, service management) and dedicated apps (Ownit Fixit for WiFi optimization, Surfa Säkert mobile app, TV companion apps). Business customers additionally access the UCaaS Telefonicenter portal. Ownit primarily serves residential customers and housing associations (BRF), with specialized support and commercial offerings for businesses and property owners.
Differentiator
Problem solved
Functional benefit
Brands
- Surfa Säkert: A security service offered in partnership with F-Secure, providing internet security protection for devices.
Products and services
- Bredband (Fiber Broadband) Fiber broadband internet service delivered via open city fiber networks (stadsnät) to residential customers, housing associations (BRF), and businesses across Sweden. Marketed as Sweden's fastest broadband based on Steam speed measurements (138 Mbit/s average, 21% above Swedish average).
- TV-tjänster (TV Services) Television service delivering linear TV channels, streaming integration (Telenor Stream, TV4), video-on-demand, and movie rentals via Android-based TV boxes (TV Hub, Arris models) for residential and BRF customers.
- Telefoni (VoIP Telephony) VoIP-based home telephony service delivered over Ownit's broadband network, allowing customers to make calls using existing phone hardware via the router. Includes a web-based Telefonicenter portal for call management. Starting at 49 SEK/month base fee plus per-minute charges.
- Surfa Säkert (Security Service) Managed cybersecurity subscription co-branded with F-Secure, providing antivirus, device protection, and VPN for 5 or 10 devices (PC, Mac, iPhone, Android). Two tiers: Surfa Säkert 5 at 59 SEK/month and Surfa Säkert 10 at 69 SEK/month, with 2 months free trial.
- Icotera i4882 WiFi 6 Router Ownit's WiFi 6 router manufactured by Icotera, featuring 8x8 MIMO antennas on 5GHz for improved coverage and throughput. Marketed as delivering up to 10x the speed of a typical WiFi 5 router. Available for rental or purchase from 399 SEK.
- Technicolor 799VAC Xtream Router Dual-band router supporting 802.11n and 802.11ac standards (2.4 GHz and 5 GHz). Functions as a service gateway with IPTV delivery, home telephony, four gigabit Ethernet LAN ports, and two USB ports.
- TV Hub Set-Top Box Ownit's Android-based TV set-top box featuring built-in accessibility functions (voice-command talkback), an enhanced channel guide, and integration with streaming and rental services. Includes a dedicated subtitle button on the remote.
Quantifiable outcome
- 4 consecutive years as Sweden's most satisfied broadband customer (SKI award)
- +4 more outcomes
Companies that use Ownit Broadband AB
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Ownit Broadband AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability1 record
Feature2 records
Ownit Broadband AB partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and flagship.
- IcoteracoreDanish router manufacturer Icotera supplies Ownit's WiFi 6 routers (i4882 model) featuring 8x8 5GHz antennas - 4 times more than typical routers. Icotera specializes in FTTH CPE solutions for Scandinavian consumers, providing both hardware and firmware optimized for Nordic home environments. ON Semiconductor's 12x12 MIMO chipset technology is integrated.
- Svenska Fotbollsförbundet (eFotboll)flagshipOfficial partner to the Swedish eFootball national team (eFotbollslandslaget), providing connectivity for online competitions. The partnership supports FIFA eNations Cup and eEURO 2020 competitions, positioning Ownit in the growing esports market.
- Telenor GroupcoreOwnit has been part of Telenor Group since 2012. As a subsidiary within Telenor Sverige AB, Ownit benefits from access to one of Sweden's most extensive fiber networks while maintaining operational agility as a smaller, fast-moving operator. Telenor provides the infrastructure backbone and corporate resources while Ownit maintains its customer-focused brand and approach.
- F-SecurecoreF-Secure provides the security technology powering Ownit's 'Surfa Säkert' (Surf Safe) service. The partnership offers F-Secure SAFE security software bundled with Ownit broadband, protecting customer devices from viruses and online threats. Customers receive 2 months free trial.
- Inferno OnlineflagshipMain partner (Huvudpartner) to Inferno Online, the world's largest gaming center (Guinness World Record). Ownit delivers 10 Gbit/s connectivity to their Stockholm and Norrköping locations, and has organized CS:GO tournaments together. The gaming center receives approximately 50,000 annual visitors.
- Steam (Valve Corporation)coreSteam's global measurement system consistently ranks Ownit as the fastest Swedish broadband provider. Steam's 47 million users provide real-world performance data validating Ownit's speed claims - averaging 138 Mbit/s, 21% faster than the Swedish average.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Ownit Broadband AB competitors and assessment
Company assessmentDirect peers
- A3 (AllTele): Swedish fiber broadband provider delivering residential and business connectivity over stadsnät. Direct competitor to Ownit in the same open-network fiber retail model.
- Net at Once: Regional Swedish fiber ISP providing broadband, TV, and telephony to residential and business customers, primarily on open stadsnät — directly comparable offering and GTM to Ownit.
- Bahnhof: Swedish ISP offering fiber broadband to residential and business customers, operating its own infrastructure and on open networks. Comparable as a challenger brand focused on speed, simplicity, and customer satisfaction.
- IP-Only: Swedish fiber network operator and ISP serving residential and enterprise customers over stadsnät and dedicated fiber. Closely comparable on infrastructure and customer segments to Ownit.
- Bredband2: Swedish fiber and broadband ISP operating on open stadsnät networks, very similar business model to Ownit — residential and business customers on subscription broadband, TV, and telephony bundles.
Broad incumbents
- Telia Company: Sweden's incumbent telecom and largest broadband provider with full fiber, mobile, and TV portfolio. Competes with Ownit on scale and bundled offerings rather than niche focus.
- Tre Sverige (HI3G): Swedish mobile operator (now owned by Telenor) expanding into fixed broadband; broader incumbent with overlapping consumer broadband and convergence ambitions.
- Tele2 Sverige: Major Swedish operator offering fixed broadband, TV, and mobile to consumers and businesses. Broad incumbent competing with Ownit across product, channel, and pricing.
- Telenor Sverige: Parent company's main brand and a major Swedish broadband, mobile, and TV provider. Competes directly with Ownit in many of the same stadsnät-served geographies under a different brand.
Regional players
- Boxer: Swedish pay-TV and broadband provider focused on terrestrial and IPTV services, with growing fiber broadband offers. Comparable as a Swedish TV/broadband bundle competitor, primarily consumer-focused.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Ownit Broadband AB social profiles
Digital presenceOwnit Broadband AB compliance and trust
Trust signalCompliance2 records
Ownit Broadband AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ownit Broadband AB leadership team
Management profileNumber of profiles
Profiles6 records
Ownit Broadband AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ownit Broadband AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ownit Broadband AB
What does Ownit Broadband AB do?
Ownit Broadband AB delivers fiber-based broadband internet, television, and VoIP telephony to residential customers, housing cooperatives (BRF), and small-to-medium businesses across Sweden via open city fiber networks (stadsnät). The offering is bundled with managed WiFi routers, Android-based TV set-top boxes, and an F-Secure-powered security add-on, supported by a self-service portal, a mobile WiFi optimization app, and 24/7 AI-assisted customer support.
Is Ownit Broadband AB a public or private company?
Ownit Broadband AB is a private company. It is classified as corporate owned and is currently operating.
When was Ownit Broadband AB founded?
Ownit Broadband AB was founded in 2004. It employs 11 to 50 people.
Where is Ownit Broadband AB based?
Ownit Broadband AB is headquartered in Sweden, United States, in the North America region.
How does Ownit Broadband AB make money?
Five revenue lines are on record. Broadband Subscriptions are the primary driver. The others are TV Services, telephony Services, surfa Säkert Security and equipment Rental.
Who are Ownit Broadband AB's main competitors?
Direct peers on record are A3 (AllTele), Net at Once, Bahnhof, IP-Only and Bredband2. Broad incumbents are Telia Company, Tre Sverige (HI3G), Tele2 Sverige and Telenor Sverige. Boxer is listed as a regional player.
Does Ownit Broadband AB have an API?
No public API is recorded for Ownit Broadband AB.
What industry is Ownit Broadband AB in?
Ownit Broadband AB's product category is Residential Broadband & Telecommunications. Its primary akta.pro industry code is HDAIADAE, Fiber ISPs (FTTH/FTTP Retail Providers), with a secondary code of HDAIADAA, Residential/Broadband ISPs (Consumer Internet). Its NAICS code is 517111 and its SIC code is 4813.