What Tre Skandinavien does

Tre Skandinavien (legal entity: Hi3G Access AB) is a Swedish mobile network operator founded in 2000, headquartered in Stockholm, and serving both consumer (Tre Sverige / Privatkunder) and business (Tre Företag) segments. The company operates a 5G mobile network with 4G fallback, reaching 80% of Sweden's population with 5G and 99.3% voice coverage per the PTS annual geographic survey; 5G+ service delivering up to 1,000 Mbit/s is available in Stockholm, Gothenburg, Malmö, and other major cities. Tre was the first operator in Sweden to launch a public 5G network in 2019, and serves approximately 2.9 million customers.

The product portfolio centers on mobile subscriptions (Mobilabonnemang) in three data tiers (6 GB at 229 kr/month, 25 GB at 329 kr/month, and Obegränsad / unlimited at 399 kr/month, all on 24-month contracts), mobile broadband via 5G routers (3Bredband Max 150 and Max 1000 at 399 and 499 kr/month), and device installment sales from Apple, Samsung, Google, OPPO, Motorola, and Doro with interest-free financing over 24, 36, or 48 months. Differentiated value-added services include 3Världen (roaming in 100 countries at domestic Swedish prices, with 60 GB/month in EU/EES for unlimited subscribers), 3Koppla (cloud PBX and unified communications for business customers), 3Trygg (device insurance integrated with Samsung Care Services via a March 2026 partnership with Samsung and Bolttech), 3Global international calling add-on, 3Dela Data sharing, 3Surfa Säkert security, 3Återvinn trade-in, IoT connectivity, and free high-speed Starlink-powered WiFi on SAS flights (rollout beginning March 24, 2026).

Tre monetizes primarily through recurring monthly mobile subscriptions and broadband fees, supplemented by device hardware revenue on installment plans, enterprise managed services (3Koppla, IoT), and insurance/aftermarket attach products. The company employs 501-1,000 people and reaches customers through an omnichannel mix: direct e-commerce at tre.se, the Mitt3 self-service iOS/Android app, physical 3Butik retail stores across Sweden, and a dedicated enterprise field sales team led by named business expert Mattias Svelander. Marketing is supported by the 3Community peer-support platform (~20,000 users), Trustpilot reviews, and a SAS EuroBonus loyalty partnership offering 5,000 bonus points to qualifying subscribers. The CEO is Haval van Drumpt; the legal entity Hi3G Access AB is privately held with no public listing.

Name

Tre Skandinavien

Legal name

Hi3G Access AB

Website

https://tre.se

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Tre Skandinavien (Hi3G Access AB) is a Swedish mobile network operator serving 2.9 million consumer and business customers with 5G mobile subscriptions, mobile broadband, devices, and value-added services including international roaming, unified business communications, and device insurance.

Ownership category

akta.pro rank

Product category

Mobile Telecommunications

NAICS

Wireless Telecommunications Carriers (except Satellite) (517112), Wired and Wireless Telecommunications (except Satellite) (5171), All Other Telecommunications (5178)

SIC

Radiotelephone Communications (4812), Services-Telephone Interconnect Systems (7385), Communications Services, Nec (4899)

akta.pro primary industry

Mobile Wholesale & Roaming Providers (Interconnect, IOT, Roaming Hubs) (HDAIAAAD)

akta.pro secondary industries

Mobile Roaming & Interconnect Services (roaming hubs, IREG/TADIG, clearing) (HDAIAEAE), VoIP Access & ITSP Services (HDAIAHAD)

Keywords

• Mobile telecommunications
• Mobile subscriptions
• Mobile broadband
• Business communications
• Device financing

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Mobile Subscriptions: Monthly recurring subscription revenue from mobile plans. Plans offered with various data tiers (6GB, 25GB, unlimited) with 24-month contract terms. Includes 5G connectivity and 3Världen international roaming at no extra cost.
2. Device Sales (Hardware): Mobile devices sold bundled with subscriptions on interest-free installment plans (24/36/48 months). Devices from Apple, Samsung, Google, OPPO, Motorola, Doro. Also sells used/refurbished devices with 24-month warranty.
3. Family Add-on Subscriptions: Additional family members added to primary subscription at 149 kr/month (with 24-month commitment) or 169 kr/month without commitment. Up to 9 extra users per account. All get own number, free calls/sms, share the data pool.
4. Mobile Broadband: Home broadband via 5G router with unlimited data. Two tiers: Max 150 (399 kr/month, up to 150 Mbit/s) and Max 1000 (499 kr/month, up to 1000 Mbit/s). 100 kr/month discount for customers with 25GB+ mobile subscription.
5. IoT and Business Connectivity: Internet of Things connectivity services and business-specific mobile plans targeting enterprise customers. Services include dedicated account management and custom solutions for larger businesses.
6. EuroBonus Loyalty Points: Partnership with SAS EuroBonus program offering 5,000 bonus points to new or renewing customers choosing 25GB or Unlimited plans with 24-month commitment.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Tre Skandinavien (Hi3G Access AB) is a Swedish mobile network operator selling mobile subscription plans (6 GB, 25 GB, and unlimited), 5G-based mobile broadband (3Bredband), and a portfolio of smartphones from Apple, Samsung, Google, OPPO, Motorola, and Doro. It also provides business mobile plans, unified communications (3Koppla), IoT connectivity, and value-added services including international roaming (3Världen), device insurance (3Trygg), and international calling (3Global).

Product overview

Tre Skandinavien (operated by Hi3G Access AB) is a Swedish mobile network operator and retailer offering a comprehensive telecommunications portfolio. The core offerings include mobile subscription plans (Mobilabonnemang) with 5G connectivity in three tiers (6 GB, 25 GB, and unlimited data), and mobile broadband (3Bredband) with speeds up to 1000 Mbit/s. These are complemented by value-added services including 3Världen (roaming in 100 countries), family subscription plans (Familjeabonnemang), and business solutions like 3Koppla (unified communications). Additional services include device insurance (3Trygg), international calling (3Global), data add-ons (3Extra Surf), data sharing (3Dela Data), secure browsing (3Surfa Säkert), trade-in (3Atervinn), and IoT connectivity. Customers access services through the Mitt3 self-service app and Mitt3 web portal, with support via the Trelin chatbot, 3Community, and 3Butik retail stores.

Differentiator

Problem solved

Functional benefit

Brands

• 3Världen: International roaming service allowing customers to use their mobile subscriptions in 100 countries at the same price as in Sweden.
• 3Koppla
• 3Bredband
• 3Flexibel
• 3Trygg
• 3Extra

Products and services

• Mobilabonnemang (Mobile Subscriptions) Mobile subscription plans (6 GB at 229 kr/month, 25 GB at 329 kr/month, and Obegränsad unlimited at 399 kr/month) with 24-month commitment, 5G connectivity, free calls and SMS, and 3Världen international roaming in 100 countries at domestic Swedish prices. Sold to individual consumers in Sweden.
• 3Bredband (Mobile Broadband) Home mobile broadband over Tre's 5G network delivered through Zyxel routers: Max 150 (up to 150 Mbit/s, 399 kr/month) and Max 1000 (up to 1000 Mbit/s, 499 kr/month), both with unlimited data in Sweden. Targeted at Swedish households seeking a fiber alternative.
• Familjeabonnemang (Family Subscriptions) Add-on subscription allowing up to 9 additional family members on the primary mobile account at 149 kr/month per person with 24-month commitment (or 169 kr/month without commitment). Each member receives their own number with free calls and SMS while sharing the main subscription's data pool.
• Företagsabonnemang (Business Mobile Plans) Mobile plans designed for Swedish business and enterprise customers, including the 3Företag Obegränsad Max plan with 24-month commitment and the 3Världen Företag add-on for international use (299 kr/month). Provides employees with mobile connectivity, business support, and dedicated account management.
• 3Koppla (Business Phone System) Cloud-based unified communications platform for business customers combining telephony, switchboard, and cloud services into a flexible package. Targeted at SME and enterprise customers seeking scalable PBX and business phone system functionality.
• Internet of Things (IoT) Connectivity IoT connectivity services for business customers, enabling connection of devices and sensors to Tre's mobile network with dedicated account management and custom enterprise solutions.
• 3Trygg (Device Insurance) Device insurance service covering damage and theft worldwide with fast repairs; first month free, includes Samsung Care Services coverage when insuring Samsung Galaxy devices. Targeted at consumers purchasing mobile devices via Tre.
• Mobile Device Sales (Mobiltelefoner) Sale of smartphones, tablets, smartwatches, and accessories from Apple, Samsung, Google, OPPO, Motorola, and Doro, bundled with subscriptions on 24/36/48-month interest-free installment plans. Includes used and refurbished devices with 24-month warranty. Targeted at Swedish individual and business customers.

Quantifiable outcome

• 99.3% voice coverage of Sweden's population (PTS survey)
• +3 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered core, supporting and minor.

• SamsungcoreStrategic or Co-development Partner · 12 March 20263 Sweden partnered with Samsung and insurance technology company Bolttech to become the first operator in the Nordic region to offer official Samsung Care Services. The aftercare service is included when customers insure their Samsung Galaxy devices through Tre's 3Trygg insurance service, extending product lifespan and improving digital usage for customers.
• BolttechsupportingTechnology or Integration · 12 March 2026Insurance technology company Bolttech provides the technology platform for Tre's 3Trygg device insurance program. Enables Samsung Care Services integration for Samsung Galaxy device insurance, with Bolttech powering the aftercare service.
• SAS (Scandinavian Airlines)coreStrategic or Co-development PartnerTre customers receive free high-speed WiFi on board SAS flights equipped with Starlink technology. Rollout begins March 24, 2026, expanding to the majority of SAS departures by end of 2026. Connects to '3WiFi' network using mobile number for authentication. Partnership extends 3Världen concept to in-flight connectivity.
• StarlinksupportingTechnology or IntegrationStarlink provides the satellite-based high-speed WiFi technology on SAS aircraft that enables Tre's free in-flight WiFi service for customers.
• SmartifyminorImplementation/ SI/ Consulting PartnerSmartify provides technical installation assistance for home broadband setup. Customers who find technology complicated or want to save time can use Smartify's installation services for Tres mobile broadband routers.
• SAS EuroBonuscoreGTM or Marketing PartnerTre partners with SAS EuroBonus loyalty program to offer 5,000 bonus points to new customers or existing customers renewing 25GB or Unlimited plans with 24-month commitment. Cross-promotional campaign targets SAS's frequent flyer customer base for customer acquisition and retention.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Telenor Sverige: Norwegian-owned Swedish MNO serving consumer and enterprise mobile customers. Overlaps with Tre on mobile subscriptions, business solutions, and 5G deployment.
• Hallon: Sister MVNO brand operated by Hi3G Access AB (same parent as Tre), targeting value-conscious Swedish mobile subscribers. Direct channel cannibalization rather than pure external competition.
• Telia Company: Sweden's largest MNO and incumbent operator, offering mobile, fixed broadband and converged services. Directly competes with Tre in consumer and business mobile across the same Swedish footprint.
• Tele2 Sverige: Major Swedish MNO and challenger brand offering consumer mobile, broadband, and IoT. Competes head-to-head with Tre on unlimited-data tiers and 5G pricing.
• Three UK: Sister brand under CK Hutchison's 3 Group with a comparable unlimited-data, no-frills MNO playbook including international roaming. Most operationally analogous peer for benchmarking product and pricing strategy.
• Three Austria (Drei): Austrian 3 Group brand operating under a similar small-market MNO model. Useful for benchmarking ARPU, capex intensity, and marketing efficiency in a mature European market.

Emerging players

• Lebara: International-calling and roaming-focused mobile provider across Europe. Comparable to Tre on cross-border usage value propositions and to 3Global add-on.

Broad incumbents

• Vodafone (Vantage Towers / Europe): Pan-European MNO with multi-country footprint and a heavy IoT/enterprise push (Vodafone Business, IoT). Comparable to Tre on mobile + IoT + business communications strategy.

Regional players

• TDC NET (Denmark): Danish integrated telecoms operator offering mobile and fixed broadband across an adjacent Nordic market. Comparable to Tre on the Nordic consumer mobile playbook.
• Elisa (Finland): Finnish MNO and broadband operator; comparable to Tre on Nordic consumer 5G, unlimited data tiers, and adjacent digital services (Elisa Viihde / entertainment). Not direct overlap in Sweden but a credible regional benchmark.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3sverige
• Facebookfacebook.com/3Sverige
• LinkedInlinkedin.com/company/3sverige

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tre Skandinavien