Cash Practice

What Cash Practice does

Cash Practice Inc. is a US-based, founder-owned SaaS company founded in 2003 by Dr. Miles Bodzin (who remains CEO) that builds software specifically for chiropractic practices. The platform is anchored on four integrated systems — The Wellness Score (biomarker-based patient health grading with 80+ preloaded biomarkers), the Care Plan Calculator (compliant care-plan and payment-plan generator with ChiroHealthUSA discount integration), the Auto-Debit System (PCI DSS-compliant recurring credit card/ACH processing backed by Paya merchant services and EMV hardware), and Drip-Education Email (automated patient communication and marketing). Supporting modules include CP Online Forms, Staff Bonus System, Gift Card Program, the Loyal Patient Journey framework, and a mobile app for on-the-go payment processing.

The product architecture is web-based SaaS with deep integrations into leading chiropractic EHRs (ChiroTouch, Genesis, ClinicMind, PayDC, Platinum and others) and into ChiroHealthUSA for compliant discounting above the OIG 15% limit. Cash Practice holds 35+ registered trademarks covering its core systems and taglines, reflecting a long, deliberate brand build. Customers are exclusively US-based and segmented into general chiropractic practices, pediatric-focused practices (via The Pediatric Experience), solo/staffless practices, insurance-based practices, and a hybrid cash-insurance cohort. The company claims 'thousands of practices' and over one million patients placed on care plans.

Cash Practice monetizes primarily through monthly recurring subscriptions priced at $49-$199+ per system (with bundled tiers starting at $59/month), supplemented by payment-processing residuals from Paya, hardware sales (EMV terminals, mobile readers), onboarding fees, and a member referral program ($25-$50 credits). Go-to-market combines self-service online signup and free 30-day trials with inside sales (phone line (877) 343-8950), a partner-referral network with chiropractic coaching organizations (KMC University, Breakthrough Coaching, MoveNow University, The Pediatric Experience, Staffless Practice, Part-Time Million Dollar Chiro), and state-association partnerships (e.g., Vermont Chiropractic Association). The business is bootstrapped with no disclosed institutional funding and operates with a small team (listed at 1-10 employees) across a headquarters in Lenoir City, Tennessee and a customer-support team in San Diego.

Name

Cash Practice

Legal name

Cash Practice Inc.

Website

https://cashpractice.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Cash Practice is a US-based, founder-owned SaaS company providing subscription software for chiropractic practices focused on patient retention, compliant care plan generation, automated recurring payment processing, and patient education email marketing.

Ownership category

akta.pro rank

Product category

Chiropractic Practice Management Software

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Patient Financial Engagement (Estimates, Billing Presentment, Payments) (HLACAEAI)

Keywords

• Chiropractic practice software
• Patient retention platform
• Cash collections system
• Recurring payment automation
• Wellness score reporting

Headquarters

HQ city

Santee

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Software Subscription - Care Plan Calculator: Monthly subscription for access to care plan creation software with compliant payment plan templates, family plans, insurance integration, and ChiroHealthUSA Visit Allocation. Billed monthly, quarterly, or annually with auto-renewal.
2. Software Subscription - Auto-Debit System: Monthly subscription for payment processing automation including credit card and ACH processing, EMV terminals, Mobile App, and stored cards. Includes merchant account services through Paya.
3. Software Subscription - The Wellness Score: Monthly subscription for biomarker testing and patient progress report system with over 80 preloaded biomarkers and customizable wellness reporting.
4. Software Subscription - Drip-Education Email: Monthly subscription for automated email marketing campaigns, patient education, lead capture, and social media integration tools.
5. Merchant Processing Fees: Transaction fees from credit card and ACH processing through integrated merchant accounts. Includes MOTO and Retail merchant account types with competitive rates.
6. Hardware Sales: Sale of USB card swipers, EMV terminals (Ingenico Lane3000/Lane5000), mobile Bluetooth card readers, and Apple/Android mobile swipers with associated warranties.
7. Referral Credits: Referral program credits ($25 per completed demo, additional $25 upon joining) applied to membership dues for existing members referring new practitioners.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cash Practice provides an integrated SaaS platform for chiropractic practices built around four core systems known as the Four Pillars of Patient Loyalty: The Wellness Score (biomarker-based patient reporting), Care Plan Calculator (compliant payment plan creation with ChiroHealthUSA integration), Auto-Debit System (recurring credit card and ACH payment processing), and Drip-Education Email Marketing (automated patient education). The platform is delivered as monthly or annual subscriptions to chiropractic practice owners across the United States, with companion training through Cash Practice Academy and dedicated Account Success Managers.

Product overview

Cash Practice Systems is a software platform designed specifically for chiropractic practices to increase patient retention and cash collections. The core offering centers on four integrated systems known as the Four Pillars of Patient Loyalty: The Wellness Score (biomarker testing and health grading), Care Plan Calculator (payment plan agreements), Auto-Debit System (recurring payment processing), and Drip-Education Email (automated marketing). These core products work together to automate patient enrollment, payment collection, education, and retention throughout the patient journey. Additional modules include CP Online Forms, Gift Card Program, Staff Bonus System, and Cash Practice Academy for training. The platform integrates with ChiroHealthUSA for compliant discounting, multiple EHR systems including ChiroTouch, Genesis, and others, and includes a mobile app for on-the-go payments.

Differentiator

Problem solved

Functional benefit

Brands

• The Wellness Score®: Biomarker testing report card system that grades patient health and motivates care plan compliance
• Care Plan Calculator®
• Auto-Debit System®
• Drip-Education Email Marketing System
• Cash Practice Academy
• Loyal Patient Journey®

Products and services

• The Wellness Score Biomarker testing report card system that grades patient health with 80+ preloaded biomarkers, color-coded reports (red/yellow/green), letter grades (A-F), customizable wellness reports, and patient progress tracking; helps chiropractors demonstrate the need for care and motivate care plan compliance.
• Care Plan Calculator Payment plan creation software that generates compliant, customizable care plan agreements with affordable payment options, supporting individual and family plans (up to 7 members), cash and insurance blended plans, corrective and wellness care, insurance visit estimation, and ChiroHealthUSA Visit Allocation for compliant discounting.
• Auto-Debit System PCI DSS-compliant payment processing system for automating one-time and recurring credit card and ACH payments, featuring EMV chip terminals (Ingenico Lane3000/Lane5000), Mobile App processing, stored cards on file, Auto-Card Updater, split payments, stored signatures, online Pay Now links, Gift Card Program, and revenue analytics; merchant account services provided through Paya.
• Drip-Education Email Marketing Automated email marketing system with a campaign library, mail-merge personalization, social media sharing, landing pages, surveys, image hosting, link trackers, lead capture forms, and analytics tracking of open rates, click-throughs, and conversions; designed for patient education and marketing in chiropractic practices.
• Cash Practice Academy Training platform providing video tutorials, hands-on seminars, Master Day 1 & 2 scripting, self-help automated walkthroughs, knowledge base, and Account Success Manager support for implementing cash-based practice systems.
• CP Online Forms Customizable online sales and bill pay forms with lead page functionality for collecting fees and selling products and subscriptions; supports unlimited form creation for chiropractic practices.
• Gift Card Program Branded gift card system for selling to patients and clients, increasing practice revenue and supporting referral incentives; included with the Auto-Debit System subscription.
• Staff Bonus System Staff motivation and bonus calculation system with a Staff Bonus Calculator and Staff Bonus Payroll Report Generator for managing team incentive programs and payroll outputs.
• Loyal Patient Journey Step-by-step patient loyalty implementation framework based on the Four Retention Principles (The 4 F's: Feedback, Financial plans, Frictionless payments, Frequent contact) guiding practices through patient relationship building from initial contact through lifetime wellness care.

Quantifiable outcome

• 472% increase in cash collections (Dr. Matt Hubbard)
• +6 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature10 records

Partnerships

15 partnerships are on record, tiered core and supporting.

• ChiroTouchcoreTechnology or IntegrationChiroTouch is an EHR/Chiropractic practice management software that integrates with Cash Practice Systems. The integration allows seamless data flow between patient records and payment/care plan systems. Dr. Tony Ebel case study specifically mentions using Cash Practice with ChiroTouch for care plan creation and collections.
• ChiroHealthUSAcoreTechnology or IntegrationChiroHealthUSA is a discount medical plan organization integrated into Cash Practice's Care Plan Calculator for providing compliant discounts greater than the OIG 15% limit. Visit Allocation feature ensures accurate capped fee estimation with CHUSA agreements. Over 1 million patients have been placed on plans using this integration.
• Genesis Chiropractic SoftwarecoreTechnology or IntegrationGenesis Chiropractic Software integrates with Cash Practice Systems. Brian Capra, founder of Genesis, is featured endorsing the integration partnership.
• PayacoreTechnology or IntegrationPaya provides merchant account services for the Auto-Debit System, offering internet merchant accounts with competitive rates, no contracts, and no early termination fees.
• AperiasupportingTechnology or IntegrationAperia is a Qualified Security Assessor (QSA) partnered with Cash Practice Systems for PCI DSS compliance certification at $150/year for both merchant accounts.
• Security MetricssupportingTechnology or IntegrationSecurity Metrics is a VISA Qualified Security Assessor that has independently audited and certified Cash Practice Systems as PCI DSS compliant.
• uAttendsupportingTechnology or IntegrationuAttend Time & Attendance system is included free ($216 value) with Cash Practice membership for staff time tracking and payroll management.
• Additional EHR Integrations (ChiroHD, PayDC, ClinicMind, iPatientCare, Platinum, TrackStat, Genious, eThomas, Eclipse Server)supportingTechnology or IntegrationMultiple additional EHR and practice management software integrations are supported, though greater efficiency occurs with integrated platforms, it is not a requirement to use Cash Practice Systems.
• KMC UniversitycoreGTM or Marketing PartnerKMC University provides chiropractic business education and coaching. Partnership allows Cash Practice to be promoted to KMC's audience with referral booking links and exclusive offers. Kathy Mills-Chang, KMC University President, has endorsed Cash Practice in case studies.
• MoveNow UniversitysupportingGTM or Marketing PartnerMoveNow provides chiropractic movement and rehabilitation education. Partnership with Cash Practice for synergistic marketing and referral booking options.
• Breakthrough Coaching (Dr. Mark Sanna)supportingGTM or Marketing PartnerBreakthrough Coaching provides chiropractic business coaching. Referral partnership with $49/month pricing and 50% off onboarding fees for referred practitioners.
• The Pediatric Experience (Dr. Tony Ebel)supportingGTM or Marketing PartnerThe Pediatric Experience provides specialized training for pediatric chiropractic practices. Partnership offers $69/month pricing with 50% off onboarding for pediatric-focused practices.
• Staffless Practice (Dr. Jodi Dinnerman)supportingGTM or Marketing PartnerStaffless Practice provides coaching for solo chiropractic practitioners. Referral partnership offering $49/month pricing with $100 off onboarding for staffless practice members.
• Part-Time Million Dollar Chiro Practice (Dr. Nona Djavid)supportingGTM or Marketing PartnerPart-Time Million Dollar Chiro Practice provides coaching for part-time practitioners. Partnership offers $49/month with 50% off onboarding fees.
• Vermont Chiropractic Association (VCA)supportingGTM or Marketing PartnerVCA is a state chiropractic professional association. Partnership provides exclusive offers to VCA attendees including free 30-day trial of Care Plan Calculator and special member pricing.

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• ClinicMind: Multi-specialty practice management and EHR platform that explicitly supports chiropractic workflows. ClinicMind competes directly with Cash Practice on patient engagement, billing, and care-plan workflows, particularly for practices seeking an all-in-one EHR alternative.
• ChiroTouch: One of the largest chiropractic-specific EHR and practice management platforms. ChiroTouch integrates with Cash Practice today, but competes for the same practice-management wallet by offering scheduling, documentation, billing, and increasingly patient engagement features that overlap with Cash Practice's core suite.
• Genesis Chiropractic Software: Chiropractic EHR and practice management system with documentation, billing, and patient engagement tools. Founder Brian Capra publicly endorses Cash Practice as an integration partner, but Genesis offers overlapping patient-communication and billing capabilities that compete for the same chiropractic buyer.
• PayDC: Chiropractic-specific EHR, billing, and documentation platform. PayDC competes directly with Cash Practice for the chiropractor's software budget, with overlapping patient billing and compliance-oriented features.
• ChiroHD: Cloud-based chiropractic EHR with patient management, billing, and documentation features. Sits in the same chiropractic practice-management competitive set as Cash Practice, targeting solo and small group practices with bundled functionality.

Broad incumbents

• SimplePractice: Practice management platform widely used by allied health and wellness practitioners, including some chiropractors. While not chiropractic-specific, SimplePractice overlaps with Cash Practice on client communication, billing, and documentation, and competes for similar SMB wellness practices.
• Tebra (Kareo): Large, multi-specialty practice management and EHR platform serving independent practices including chiropractors. Tebra offers broader scheduling, billing, and patient engagement tools than Cash Practice and represents a credible incumbent alternative for practices seeking a single-vendor stack.
• athenahealth: Major healthcare IT incumbent offering EHR, practice management, patient engagement, and billing tools to ambulatory providers. While primarily serving larger medical groups, athenahealth represents the broad incumbent alternative that could pressure niche players like Cash Practice as practice consolidation continues.

Emerging players

• Jane App: Practice management software for health and wellness practitioners with strong patient engagement, scheduling, and online booking capabilities. Jane is increasingly adopted by cash-based practitioners including chiropractors, competing with Cash Practice for the modern cash-pay practice buyer.

Others

• ChiroHealthUSA: Discount medical plan organization tightly integrated with Cash Practice's Care Plan Calculator for OIG-compliant discounting. Functions as a strategic partner and ecosystem dependency rather than a direct competitor, but represents an adjacent point of monetization for chiropractic practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/cashpractice

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cash Practice