Heracles

What Heracles does

Heracles LLC operates a mobile app-based on-demand cleaning services platform serving residential and commercial customers in the United States, with active expansion into New York City. The company employs W2 cleaning staff who use a dedicated internal application with bodycam-equipped time tracking and clock-in/clock-out discipline, executing tasks that customers select from a task list ranging from individual chores (toilet cleaning, trash removal, counter cleaning, dishwasher loading) up to full apartment or office cleanings. Heracles' product portfolio comprises Heracles Residential Cleaning for individual apartment dwellers, Heracles Business Cleaning for office and commercial spaces, and a forthcoming Heracles Inventory Management add-on for office supply ordering and restocking.

The platform is built on several proprietary technology components: a per-second billing engine that tracks cleaner time from entry to exit and accrues charges only for actual cleaning time; a route optimization algorithm that sequences cleaners building-to-building and apartment-to-apartment (described as moving apartment-to-apartment 'like a hotel') to minimize non-productive travel time; a dual-app architecture separating the customer-facing booking app from the cleaner-facing operations app; and a bodycam security system with wide-angle lens capture, footage available in-app within minutes of cleaning completion, and optional Wyze smart home camera integration for live monitoring. Payments are processed via a PCI-compliant third-party gateway, cleaners pass background checks, and the company maintains bonding and insurance.

The company monetizes primarily through usage-based per-second pricing at $39.99/hour with a $3 (4.5-minute) minimum per cleaning, supported by a free subscription tier that unlocks per-cleaning spending maximum controls. Distribution is direct-to-consumer via iOS and Android app stores through a product-led, self-serve motion, supplemented by a 'Contact Sales' channel for commercial accounts. Pricing is publicly disclosed; only one named commercial customer reference is present in the source material (OCD NYC, a healthcare/wellness clinic reported to save approximately $7,473/year on cleaning costs relative to competitor rates).

Name

Heracles

Legal name

Heracles LLC

Website

https://heracles.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Heracles LLC operates a mobile app-based on-demand cleaning platform serving US residential and commercial customers, using W2 employee cleaners, per-second billing at $39.99/hour, bodycam accountability, and algorithmically optimized routing.

Ownership category

akta.pro rank

Product category

Residential & Commercial Cleaning Services

NAICS

Janitorial Services (561720), Facilities Support Services (56121), Services to Buildings and Dwellings (5617)

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Whole-Home One-Time Cleaning (HSAEAFAA)

Keywords

• Cleaning services
• Residential cleaning
• Commercial cleaning
• Mobile cleaning app
• Per-second billing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Per-second cleaning charges: Usage-based model charging $39.99 per hour billed by the second. Minimum charge of $3 (4.5 minutes). Customers can set optional spending maximum per cleaning. Cleaners bring their own supplies.
2. Subscription service: Free subscription option allowing customers to set spending maximum per cleaning. No mandatory monthly fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels2 records

Core offering

Heracles delivers on-demand residential and commercial cleaning services through a proprietary mobile app platform. Customers select specific chores or full cleanings, and W2 employee cleaners clock in/out via a dedicated app at the property, with charges billed by the second at a flat $39.99/hour rate (with a $3 minimum). The platform adds accountability through bodycam footage and optional smart-home camera integration, and optimizes cost through route-optimization routing between nearby buildings and units.

Product overview

Heracles is a cleaning services company operating as a mobile app-based platform with two primary service offerings: Residential Cleaning and Business Cleaning. The core platform enables users to schedule custom cleanings and pay per second at a flat rate, with W2 employee cleaners using dedicated apps with bodycam tracking. An add-on Inventory Management service for businesses is under development. The platform differentiates through time-tracking transparency, bodycam accountability, and per-second pricing versus flat-fee competitors.

Differentiator

Problem solved

Functional benefit

Products and services

• Heracles Residential Cleaning On-demand and recurring apartment cleaning service for individual residents. Customers select specific chores (e.g., toilet cleaning, trash removal, counters, dishwasher) or full cleanings, and are charged by the second at a flat $39.99/hour rate with a $3 minimum. W2 employee cleaners clock in/out via a dedicated app, wear bodycams, bring supplies, and pass background checks. Optional spending-max controls prevent overcharges, and bodycam footage is delivered in-app within minutes.
• Heracles Business Cleaning Commercial cleaning service for small and medium businesses, clinics, and offices. Customers choose individual tasks (trash removal, vacuuming, bathrooms) or full cleanings, scheduled recurring or one-time, and are charged by the second at a flat $39.99/hour rate with a $3 minimum. Includes bodycam accountability with optional disable for privacy, optional spending-max controls, and the option to provide supplies (e.g., a vacuum) for the office. Documented case study (OCD NYC): ~$34/cleaning for full 1,200 sq. ft. office cleaning 2x/week, saving ~$7,473/year versus $100+ competitors.

Quantifiable outcome

• Residential cleaning costs reduced from $120+ to under $40 per full cleaning
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

One partnership is on record.

• PCI-compliant payment processorcoreTechnology or IntegrationThird-party PCI-compliant payment gateway for storing credit cards on file. User card stored via third-party service. Required for fraud prevention (prevents card deletion after receiving camera equipment).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MaidThis: MaidThis is an online marketplace for booking residential and Airbnb cleaning services across multiple US cities. Comparable on the online booking flow and dual residential/short-term-rental target customer, though it relies on a franchise/contractor model.
• TaskRabbit: TaskRabbit is an app-based marketplace for on-demand home services including cleaning, furniture assembly, and moving help. Directly comparable mobile-first booking model and dual residential/commercial use cases, though it uses 1099 taskers rather than W2 employees.
• Homeaglow: Homeaglow is an app-based on-demand home cleaning platform offering flat-rate cleanings with vetted cleaners. Comparable direct-to-consumer cleaning model with similar target customer (apartment dwellers) and self-serve mobile booking flow.
• Tidy: Tidy is an app-based residential cleaning service operating in multiple US metros with vetted, employed cleaners. Comparable on the cleaning-as-a-service model and dual-app platform (customer + cleaner) that mirrors Heracles' approach.

Others

• Wyze: Wyze is Heracles' partner for optional smart home camera integration during cleanings. Comparable as an enabling technology partner rather than a competitor; relevant because the partnership materially shapes Heracles' trust/safety offering.

Regional players

• Helpling: Helpling is a leading on-demand home cleaning marketplace operating primarily in Europe and parts of Asia/Middle East. Comparable app-based booking and vetted cleaner model, though focused on non-US geographies where Heracles does not compete.
• Wecasa: Wecasa is a France-based app-based home services platform offering cleaning, childcare, and wellness services with employed professionals. Comparable on the employed-cleaner model and mobile booking, though geographically concentrated in France.

Broad incumbents

• Thumbtack: Thumbtack is a broad US home services marketplace connecting consumers with local professionals across hundreds of categories including cleaning. Comparable on app-based lead generation for cleaning services but broader in scope and uses a professional-pro directory model.
• Angi (formerly Handy): Angi acquired Handy and now operates the largest app-based home services marketplace in the US, including cleaning, handyman, and home improvement. Highly comparable on the on-demand cleaning dimension but operates at vastly greater scale across many service categories.

Emerging players

• BriteCo: BriteCo is an emerging app-based commercial cleaning and facilities service provider targeting small and mid-sized businesses. Comparable on the per-task commercial cleaning model (trash, vacuum, restrooms) and SMB customer segment like OCD NYC.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/HeraclesApp
• Facebookfacebook.com/HeraclesCleaning
• LinkedInlinkedin.com/company/heracles-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Heracles