What Wecasa does

Wecasa is a Paris-based digital marketplace founded in 2016 that connects French consumers with verified, independent professionals for at-home services across six categories: housekeeping and ironing, childcare, mobile hairdressing, beauty treatments, massage therapy, and sports coaching. The platform operates two distinct legal entities — Wecasa SAS for wellness services (hairdressing, beauty, massage, childcare, coaching) and Wecasa Care SAS for household services operating under the French services à la personne regime, which qualifies cleaning purchases for consumer tax credits. The platform architecture comprises a client-facing website (wecasa.fr) and iOS/Android mobile applications, a separate Wecasa Pro App for service providers, and a proximity-based matching algorithm that prioritizes higher-rated professionals. Quality assurance is enforced through a proprietary scoring system (built on 18 months of client retention and reliability metrics with a minimum 30-session threshold) and through eKomi-verified customer reviews, with 598,364 reviews collected for hairdressing alone and a 4.9/5 average satisfaction rating. Services are available 7 days a week, 7am–10pm, with payment processing via Stripe (pre-authorization 24 hours before, final charge within 24 hours after service) and damage coverage through Hiscox insurance. Wecasa monetizes through a transaction-fee model, taking approximately 20% of the service basket as the spread between client price and professional payout, and offers a Club Wecasa subscription providing 25% discounts on wellness sessions to drive retention. The company has delivered 1,500,000+ cumulative service moments and operates domestically across all major French cities and 12+ regions, with international expansion into Austria (where it achieved a 177% conversion improvement via the Weglot accelerator), Germany, and the United Kingdom through localized websites. Wecasa has raised approximately $43M cumulatively across five funding rounds, with a $19M Series B in December 2024 led by Blisce and Serena.

Name

Wecasa

Legal name

Wecasa SAS

Website

https://wecasa.fr

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Wecasa is a Paris-based digital marketplace founded in 2016 connecting consumers with verified independent professionals for at-home services including cleaning, childcare, hairdressing, beauty, massage, and sports coaching across France, Austria, Germany, and the UK.

Ownership category

akta.pro rank

Product category

On-Demand Home Services Marketplace

akta.pro primary industry

Personal Care & Wellness Booking Platforms (Beauty, Fitness, Spa) (BPAMAHAF)

akta.pro secondary industry

Au Pair & Live-In Care Placement Agencies (HSAAALAG)

Keywords

• Home services marketplace
• At-home beauty services
• Mobile hairdressing services
• Professional cleaning services
• On-demand childcare

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Platform Commission: Wecasa earns revenue through the difference between the price paid by the client and the price accepted by the professional. This commission averages approximately 20% of the service basket amount.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Wecasa operates a digital two-sided marketplace that connects individual consumers with vetted independent professionals for at-home services including housekeeping and ironing, childcare and babysitting, mobile hairdressing, beauty treatments (manicure, waxing, skincare), massage therapy, and personal sports coaching. The platform handles real-time booking, professional matching, payment processing via Stripe, and quality assurance through a proprietary scoring system and eKomi-collected customer reviews, with services available 7 days a week, 7am-10pm across France and selected European markets.

Product overview

Wecasa is a digital platform marketplace connecting consumers with independent professionals for home service appointments across six service categories: housekeeping and ironing, childcare, mobile hairdressing, beauty treatments, massage therapy, and sports coaching. The platform operates as a two-sided marketplace with separate interfaces for clients (mobile app and website) and service providers (Wecasa Pro App), featuring an algorithm-based matching system that prioritizes partner proximity and client retention scores. Services are available across major French cities with coverage spanning Île-de-France, Auvergne-Rhône-Alpes, Provence-Alpes-Côte d'Azur, Nouvelle-Aquitaine, Hauts-de-France, Occitanie, Pays de la Loire, Bretagne, Normandie, Grand Est, Bourgogne-Franche-Comté, and Corse regions. Pricing varies by region with Île-de-France commanding higher rates, and the platform offers a gift card system and membership program (Club Wecasa) providing 25% discounts on wellness services.

Differentiator

Problem solved

Functional benefit

Products and services

• Ménage & Repassage à Domicile (Home Housekeeping and Ironing) Housekeeping and ironing services delivered at the client's home by vetted professionals, covering regular cleaning, one-time cleaning, move-in/out cleaning, elderly care assistance, and spring cleaning. Available across all major French cities and regions.
• Garde d'Enfants à Domicile (At-Home Childcare and Babysitting) Professional childcare and babysitting services at home, including wedding childcare, weekend babysitting, after-school care, vacation childcare, and daytime babysitting. Concentrated in Île-de-France and major French metropolitan areas.
• Coiffure à Domicile (Mobile Hairdressing) Mobile hairdressing services bringing professional haircuts, styling, coloring, and treatments to clients' homes, covering women's, men's, and children's haircuts, blow-drys, highlights, balayage, perms, and bridal styling. Services start from €36.70 and are typically €4 cheaper than independent salons.
• Beauté à Domicile (At-Home Beauty Treatments) Mobile beauty services including manicures, semi-permanent varnish, waxing (intergluteal, intimate, legs, underarms, eyebrows), and full pedicure treatments performed at the client's home.
• Massage à Domicile (At-Home Massage Therapy) At-home massage therapy including discovery massage, relaxing massage, deep tissue massage, Ayurvedic massage, and Lomi-Lomi massage services delivered by certified practitioners.
• Coach Sportif à Domicile (At-Home Sports Coaching) In-home personal sports coaching services including sophrology, Pilates, stretching, HIIT, and cardio-training sessions delivered by certified coaches.
• Carte Cadeau Wecasa (Wecasa Gift Card) Gift cards for Wecasa services, allowing recipients to book any home service across the platform.
• Wecasa Mobile Application (iOS and Android) Client-facing mobile app for iOS and Android enabling service discovery, booking, and payment management across all Wecasa service categories.
• Wecasa Pro App Professional partner application enabling service providers to manage bookings, client communications, and service delivery.

Quantifiable outcome

• 4.9/5 average customer satisfaction rating
• +4 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and supporting.

• WeglotcoreGTM or Marketing Partner · 1 January 2025Wecasa participated in Weglot's Go Global (now Next Market Accelerator) program designed to help European B2C scaleups expand internationally. As one of 7 companies selected from 189 applicants, Wecasa achieved a 177% improvement in conversion rates on the Austrian market. The program supports international expansion without slowing domestic growth.
• StripecoreTechnology or IntegrationStripe serves as the payment services provider handling all financial transactions. Pre-authorization occurs 24 hours before service, with final charge within 24 hours after completion. Professional partners receive weekly or monthly payments with 8-day processing delay.
• HiscoxsupportingOthersHiscox insurance company covers damages exceeding €1,000 related to service provision. Wecasa handles damages below €1,000 directly with €200 franchise applied and wear-and-tear clause of 10% per year (max 50%).
• eKomisupportingOtherseKomi collects and verifies customer reviews for Wecasa services. Platform displays 598,364 reviews for hairdressing services with 4.9/5 average rating.
• Association Nationale des Médiateurs (ANM)supportingImplementation/ SI/ Consulting PartnerANM provides mediation services for consumer disputes in accordance with French consumer code. Wecasa adheres to ANM mediation services for resolution of consumption disputes.

Scale indicators6 records

Recent moves5 records

Expansion highlights6 records

Direct peers

• Super Nanny: French childcare placement and babysitting service brand. Directly comparable to Wecasa's childcare category in the French market.
• Helpling: European online marketplace connecting customers with independent household cleaning professionals. Closely overlaps Wecasa's cleaning vertical and operates in several of the same geographies, including France.
• Booksy: Beauty and wellness booking marketplace used by salons and independent professionals to manage appointments and clients. Directly comparable to Wecasa's hairdressing, beauty, and massage verticals on the prosumer side.
• Treatwell: European online booking marketplace for hair and beauty salons and independent professionals. Operates in France and several countries where Wecasa has launched, with overlapping beauty/wellness categories.
• TaskRabbit: On-demand marketplace for home services including cleaning, moving, handyman, and personal tasks. Same two-sided marketplace model as Wecasa but with a US/global footprint rather than European.
• Yoopies: France-based marketplace for childcare, babysitting, and household help services. Directly overlaps Wecasa's childcare and cleaning categories in the same domestic market.
• AlloVoisins: French peer-to-peer platform for local services and tasks between neighbors. Comparable two-sided marketplace model covering many of the same service categories Wecasa addresses in France.

Broad incumbents

• Angi (formerly Handy): Large US home services marketplace covering cleaning, handyman, and maintenance. Larger and broader incumbent operating adjacent to Wecasa's cleaning vertical with a different geographic focus.

Emerging players

• Urban Company: India-headquartered home services marketplace covering cleaning, beauty, wellness, and repairs. Comparable horizontal marketplace model but focused on South Asian and Middle Eastern markets rather than Europe.
• MisterTemp': France-based staffing and temporary work marketplace. Adjacent to Wecasa through its matching of flexible labor supply with demand, including household and care services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Wecasa_fr
• Facebookfacebook.com/wecasa.fr
• LinkedInlinkedin.com/company/wecasa-sas

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries1 record

Funding overview

Funding rounds5 records

Investors5 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wecasa