Homeaglow
- Company typePrivate
- Founded2015
- HeadquartersWilmington, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Homeaglow firmographics
Firmographics- Name
- Homeaglow
- Legal name
- Homeaglow
- Website
- https://homeaglow.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Homeaglow industry classification
Industry- Product category
- Home Cleaning Services
- NAICS
- Janitorial Services (561720), Janitorial Services (56172)
- akta.pro primary industry
- General Recurring House Cleaning (Whole-Home) (HSAEAAAA)
- akta.pro secondary industries
- Whole-Home One-Time Cleaning (HSAEAFAA), Whole-Home Deep Cleaning (Top-to-Bottom Intensive) (HSAEABAC)
Keywords
Where Homeaglow is headquartered
LocationHeadquarters
- HQ city
- Wilmington
- HQ country
- United States
- HQ region
- North America
Markets served
Homeaglow business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Revenue model
- Discount Voucher Sales: Customers purchase discount vouchers for first-time cleanings at promotional rates ($9-$79 depending on hours), with vouchers covering the full cleaning price. The voucher system drives customer acquisition with savings up to 82% off standard rates.
- ForeverClean Membership Subscription: Monthly subscription membership at $59/month that grants ~60% off all subsequent cleanings, with additional hours invoiced at discounted rates starting at $18/hr. Membership can be cancelled anytime but early cancellation results in first cleaning charged at full price.
- One-Time Cleaning Services: Non-member one-time cleanings available at average rates of $166-$250 for 3 hours, providing an alternative revenue stream for customers not wanting membership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | 2-Hour Voucher - 82% off for quick touch-ups |
| Subscription | Pay-as-you-go | 3-Hour Voucher - 75% off for 1 bed/1 bath homes |
| Subscription | Pay-as-you-go | 4-Hour Voucher - 61% off for 2 bed/2 bath homes |
| Subscription | Pay-as-you-go | 6-Hour Voucher - 47% off for larger homes |
| Subscription | Monthly | ForeverClean Membership |
| One time/ perpetual license | Pay-as-you-go | One-Time Cleaning (Non-Member) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels9 records
Homeaglow product offering
Product offeringCore offering
Homeaglow operates a two-sided online marketplace connecting residential customers with independent, background-checked house cleaning professionals. Customers purchase discount vouchers (2, 3, 4, or 6 hours at up to 82% off standard rates) for first-time cleanings and can subscribe to a ForeverClean membership ($59/month) for ongoing cleanings at approximately 60% off standard hourly rates. The platform also facilitates one-time non-member cleanings and gift voucher purchases, with cleaners setting their own rates and schedules through the marketplace.
Product overview
Homeaglow operates as a two-sided marketplace platform connecting homeowners with independent residential cleaning professionals. The core product is the Homeaglow platform, which enables customers to purchase discount vouchers (2, 3, 4, or 6 hours) or one-time cleanings, while cleaners set their own rates and manage schedules independently. The service is complemented by the ForeverClean Membership subscription (offering ~60% off ongoing cleanings), Gift Vouchers for gifting, and Premium Services add-ons including laundry, refrigerator/oven/cabinet cleaning, and interior window/wall cleaning. The platform operates across 50 U.S. cities with over 200,000 served customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Discount Vouchers Introductory discount vouchers for first-time customers offering 2-hour ($9), 3-hour ($19), 4-hour ($39), or 6-hour ($79) cleanings at discounts ranging from 47% to 82% off standard rates. Vouchers cover the full price of the first cleaning and can be redeemed online by booking through the Homeaglow platform with a certified, background-checked cleaner.
- ForeverClean Membership Monthly subscription membership at $59/month that grants approximately 60% off all subsequent home cleanings following an initial voucher redemption, with additional hours invoiced at discounted rates starting at $18/hr. Members can book unlimited cleanings and require 6 paid months of membership to retain the discounted rates.
- One-Time Cleaning (Non-Member) Non-subscription single cleaning service for customers who do not want a membership, averaging $166-$250 for a 3-hour cleaning session. Booked directly through the Homeaglow platform with a certified, background-checked cleaner.
- Gift Vouchers Gift certificates for house cleaning services available with instant or scheduled delivery, allowing recipients to book a cleaning through the Homeaglow platform. Gift vouchers are personalized after purchase and the price is not displayed to the recipient.
Quantifiable outcome
- 4.8 star average platform rating maintained across all cleaners
- +3 more outcomes
Companies that use Homeaglow
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Homeaglow technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Homeaglow partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Homeaglow competitors and assessment
Company assessmentDirect peers
- Handy: Online marketplace connecting customers with independent home cleaning and handyman professionals. Operates the same two-sided, voucher/promotional-pricing, self-serve booking model as Homeaglow and is the most direct U.S. competitor.
- TaskRabbit: Owned by IKEA, TaskRabbit is a two-sided marketplace for home services including cleaning, furniture assembly, and moving. Competes with Homeaglow for the same pool of independent cleaning professionals and household customers.
- Tidy: Online home cleaning marketplace using an independent-contractor model with online booking and cleaner profiles. Closely aligned with Homeaglow's product-led, voucher-driven approach to residential cleaning.
- Thumbtack: U.S. home services marketplace where customers request quotes from local professionals across cleaning, handyman, and home improvement categories. Competes for both cleaning demand and independent cleaner supply on a marketplace model similar to Homeaglow's.
Broad incumbents
- The Maids International: U.S. residential cleaning franchise using a team-based cleaning approach. Competes with Homeaglow in the same recurring residential cleaning end market, although via a franchise/employee model rather than a marketplace.
- Merry Maids: National residential cleaning franchise owned by ServiceMaster, providing recurring and one-time cleanings. A scaled, brand-recognized incumbent in the same end-customer category as Homeaglow.
- Maid Brigade: Residential cleaning franchise offering recurring green-certified cleaning services. Targets the same homeowner/renter segment as Homeaglow through a more traditional employed-cleaner delivery model.
- Care.com: Large online marketplace for household services including housekeeping, with a recurring-membership and background-checked-provider model. Adjacent in marketplace design and customer base to Homeaglow, with broader household-services scope.
- Molly Maid: Large, established residential cleaning franchise operating across the U.S. with a recurring-cleaning model. Represents the traditional employed-cleaner incumbent that Homeaglow's marketplace model positions itself against on price and flexibility.
Regional players
- Housekeep: UK-based online platform for booking vetted, recurring home cleaners with online scheduling and the same one-click/PLG booking UX as Homeaglow. Highly comparable business model in a different geography.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Homeaglow social profiles
Digital presenceHomeaglow financial estimates
Financial estimateRevenue estimate
Valuation estimate
Homeaglow leadership team
Management profileNumber of profiles
Profiles3 records
Homeaglow funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Homeaglow M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Homeaglow
What does Homeaglow do?
Homeaglow operates a two-sided online marketplace connecting residential customers with independent, background-checked house cleaning professionals. Customers purchase discount vouchers (2, 3, 4, or 6 hours at up to 82% off standard rates) for first-time cleanings and can subscribe to a ForeverClean membership ($59/month) for ongoing cleanings at approximately 60% off standard hourly rates. The platform also facilitates one-time non-member cleanings and gift voucher purchases, with cleaners setting their own rates and schedules through the marketplace.
Is Homeaglow a public or private company?
Homeaglow is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Homeaglow founded?
Homeaglow was founded in 2015. It employs 11 to 50 people.
Where is Homeaglow based?
Homeaglow is headquartered in Wilmington, United States, in the North America region.
How does Homeaglow make money?
Three revenue lines are on record. Discount Voucher Sales are the primary driver. The others are foreverClean Membership Subscription and one-Time Cleaning Services.
Who are Homeaglow's main competitors?
Direct peers on record are Handy, TaskRabbit, Tidy and Thumbtack. Broad incumbents are The Maids International, Merry Maids, Maid Brigade, Care.com and Molly Maid. Housekeep is listed as a regional player.
Does Homeaglow have an API?
No public API is recorded for Homeaglow.
What industry is Homeaglow in?
Homeaglow's product category is Home Cleaning Services. Its primary akta.pro industry code is HSAEAAAA, General Recurring House Cleaning (Whole-Home), with a secondary code of HSAEAFAA, Whole-Home One-Time Cleaning. Its NAICS code is 561720.