What Dunk does

DUNK is a Paris-based mobile-first platform that enables one person (the DUNKER) to organize a surprise weekend trip to a secret destination for a group of friends (the DUNKIES), with gamified teasing, scheduled challenges, and a baton-passing rule that designates the next DUNKER. The product is delivered through iOS and Android applications built on a Nuxt/SSR web stack (dunk-club.com), with a web-based registration portal and push-notification-driven participant engagement. For corporate clients, DUNK offers a white-label mobile app with the company's logo, colors, and dedicated registration site, alongside a participant management dashboard supporting polls, surveys, and curated venue and activity selection.

The company operates a tiered monetization model: a free Lite consumer tier for individual friend groups, a Pro tier priced at €30 per participant offering app customization and an automated teasing calendar, and an Unlimited enterprise subscription sold via direct sales with dedicated account management and multi-year contracts. Distribution combines product-led growth (app store discovery, word-of-mouth) for consumers with a sales-led motion for corporate team-building, seminars, and offsites, supplemented by a venue/activity intermediation layer that may generate transaction-fee revenue from third-party bookings.

DUNK SAS is incorporated in Paris (RCS Paris 888 798 485) with stated capital of €100 and is led by founder and CEO Eliot Robinson. The company has no disclosed external funding rounds, operates with 1-10 employees, and is registered with the French data protection authority (CNIL) under numbers 2114401 and 2114402. Operating geographies are primarily France/EMEA, though the mobile apps are available globally through the iOS App Store and Google Play.

Name

Dunk

Legal name

DUNK SAS

Website

https://dunk-club.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

DUNK is a Paris-based mobile platform that lets one organizer (DUNKER) plan surprise weekend trips to secret destinations for a group of friends (DUNKIES), with tiered pricing from a free consumer Lite tier to €30-per-participant Pro events and custom enterprise subscriptions for corporate team-building.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Consumer Freemium (Lite Tier): Free tier providing basic DUNK functionality including mobile app access, DUNKER steps on app, standard teasing calendar, messaging, and push notifications. Generates user acquisition and network effects without direct revenue.
2. Per-Participant Pro Subscription: €30 per participant tier offering mobile app customization with logo/name/colors, registration website, participants table, customized automated teasing calendar, survey distribution with export, and access to curated locations.
3. Unlimited Corporate Subscription: Annual/unlimited access to DUNK Pro for all events and teams, including dedicated account manager and custom requests. Revenue generated through negotiated enterprise contracts.
4. Venue Intermediation Services: DUNK acts as an intermediary enabling professional organizers to book venues (salles, restaurants, hotels) and activities from third-party providers. Revenue appears to come from these bookings through commission or service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

DUNK is a mobile-first platform (iOS, Android, and web) that lets a designated organizer (DUNKER) plan surprise group trips to secret destinations for friends (DUNKIES) or corporate teams. The product combines a gamified teasing calendar with push-notification-driven challenges and dares, geolocation-based games, and a participant management dashboard. A white-label version (DUNK Pro for Business / Unlimited) provides custom branding, dedicated registration sites, and account management for enterprise team-building, seminars, and offsites.

Product overview

DUNK is a single unified mobile-first platform for organizing surprise group trips and team-building events. The core product is the DUNK mobile app (available in Lite and Pro tiers), complemented by a B2B enterprise tier branded as DUNK Pro for Business and an Unlimited corporate plan. The Lite tier is free for personal use, DUNK Pro is €30/participant for customized individual events, and DUNK Pro for Business/Unlimited targets corporate seminars with account management and custom requests.

Differentiator

Problem solved

Functional benefit

Products and services

• DUNK Lite Free tier of the DUNK mobile platform providing the core app experience for personal use among friends: iOS and Android apps, standard teasing calendar, messaging, and push notifications for organizers planning surprise weekends.
• DUNK Pro Paid tier priced at €30 per participant for a customized event: mobile app customization with company/personal logo, name, and colors, a dedicated registration website, participants table, customized and automated teasing calendar, survey distribution with export, and access to curated event locations.
• DUNK Pro for Business B2B offering targeting professional team-building events, seminars, and offsites: full DUNK Pro feature set, dedicated account manager, custom requests, customizable goodies (invitations, games, t-shirts), and curated venue selection.
• DUNK Unlimited Enterprise unlimited plan: all-year, all-event access to DUNK Pro features for every team in the organization, including a dedicated account manager and custom requests, priced via direct sales conversation.
• Venue Intermediation Service Service enabling professional organizers to book venues (salles, restaurants, hotels) and activities from third-party providers through DUNK, generating revenue via commission or service fees.

Quantifiable outcome

• Participants receive teasing content via push notifications, games, challenges, and dares to build suspense before the event
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• TeamOut: Corporate offsites and team-building marketplace that curates venues, activities and itineraries for company retreats. Competes head-on with DUNK's enterprise Unlimited tier in the B2B offsite space and overlaps on the venue-intermediation revenue stream.
• Goosechase: Mobile scavenger-hunt and gamified-experience platform used heavily for corporate team building, offsites and orientation events. Overlaps with DUNK Pro for Business on geolocation games, team-based challenges and event gamification for enterprise buyers.
• Surf Office: Platform that books and plans remote-team offsites globally with curated venues and activities. Direct competitor to DUNK Pro for Business / Unlimited in the corporate offsite category.
• Surprize: European surprise-travel startup selling mystery weekend trips where the destination is revealed at the last minute. Directly mirrors DUNK's core consumer DUNKER/DUNKIE mechanic and is the closest direct competitor in the surprise-trip category.

Emerging players

• Scavify: Gamified scavenger-hunt and team-building app used for corporate events, onboarding and orientation. Overlaps with DUNK's geolocation-based games and teasing mechanics in the corporate team-building segment.

Broad incumbents

• Headout: Global marketplace for tours, attractions and last-minute activities. Adjacent competitor in the venue-intermediation and activity-discovery layer that DUNK monetizes through curated location selection.
• Airbnb Experiences: Airbnb's marketplace for curated, host-led experiences and activities. Competes with DUNK's venue/activity intermediation layer and weekend-trip concept, but at much larger scale and without DUNK's secret-destination gamification layer.
• Klook: Asia-headquartered activities, tours and experiences booking platform. Comparable on the venue/activity intermediation model that supports DUNK's curated-location offering for Pro and Unlimited customers.
• Eventbrite: Large-scale self-serve ticketing and event-management platform. DUNK overlaps with Eventbrite on registration, participant management and event organization for the Pro/Unlimited tiers, but Eventbrite does not offer surprise destinations or gamified teasing.

Regional players

• Withlocals: Marketplace for curated, host-led tours and experiences focused on Europe and Asia. Overlaps with DUNK on curated weekend experiences for consumers and corporate clients, particularly across European destinations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/dunk_app
• LinkedInlinkedin.com/company/dunkclub

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dunk